{"id":39911,"date":"2022-03-01T00:08:31","date_gmt":"2022-03-01T00:08:31","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39911"},"modified":"2026-04-20T19:45:23","modified_gmt":"2026-04-20T23:45:23","slug":"mercado-de-mariscos","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-la-industria-de-alimentos-y-bebidas\/mercado-de-mariscos\/","title":{"rendered":"Investigaci\u00f3n de mercado de productos del mar"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de productos del mar<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-40ef3b1b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-40ef3b1b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Seafood-7.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Seafood (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Seafood-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Seafood-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Seafood-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Seafood-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Seafood-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A seafood market is a place that allows for the selling of fish and fish products. The trading of these products can be wholesale. That is, it can be between fishers and fish merchants. It can also take place on a <a href=\"https:\/\/www.sisinternational.com\/es\/las-nuevas-tendencias-de-analisis-de-los-consumidores-estadounidenses-que-enfrentan-los-minoristas-estadounidenses\/\" title=\"El nuevo an\u00e1lisis de los consumidores estadounidenses: tendencias que enfrentan los minoristas estadounidenses\" data-wpil-monitor-id=\"9214\">minorista<\/a> basis between fish merchants and individual consumers. The retail <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/estudio-de-mercado-de-productos-de-cuidado-personal\/\" title=\"Investigaci\u00f3n de mercado de productos de cuidado personal\" data-wpil-monitor-id=\"9210\">market is where fishers deliver fish products<\/a> directly to consumers in a small shop. Vendors may even go door to door, using their private transportation. A retail seafood market is usually referred to as a \u201cwet market\u201d (especially in Asia) and often sells street food.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-6767f813c0d661f43f76caca887955be is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-67a714884fcd2ba066b11d5f4d6cedd4\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#why-is-a-seafood-market-research-important\">Why is Seafood Market Research Important<\/a><\/li><li class=\"\"><a href=\"#key-job-titles-of-the-seafood-market\">T\u00edtulos de trabajo clave del mercado de productos del mar<\/a><\/li><li class=\"\"><a href=\"#premium-seafood-products-are-losing-at-shelf-not-in-the-kitchen\">Premium seafood products are losing at shelf, not in the kitchen.<\/a><\/li><li class=\"\"><a href=\"#seafood-market-research-key-success-factors\">Factores clave de \u00e9xito de la investigaci\u00f3n de mercado de productos del mar<\/a><\/li><li class=\"\"><a href=\"#the-sis-seafood-decision-architecture-framework\">The SIS Seafood Decision Architecture Framework<\/a><\/li><li class=\"\"><a href=\"#what-frozen-seafood-shelf-life-research-actually-reveals-about-competitive-position\">What Frozen Seafood Shelf-Life Research Actually Reveals About Competitive Position<\/a><\/li><li class=\"\"><a href=\"#where-seafood-market-entry-strategy-goes-wrong\">Where Seafood Market Entry Strategy Goes Wrong<\/a><\/li><li class=\"\"><a href=\"#about-seafood-markets\">Acerca de los mercados de mariscos<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-a-seafood-market-research-important\">Why is Seafood Market Research Important<\/h2>\n\n\n\n<p>People often <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/innovacion\/el-pensamiento-de-diseno\/\" title=\"Investigaci\u00f3n de mercado de pensamiento de dise\u00f1o\" data-wpil-monitor-id=\"9211\">think that a fish market<\/a> is only essential because it provides food. Yet, the fish <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercados-de-paises-de-mercados-fronterizos\/\" title=\"Mercado fronterizo Investigaci\u00f3n de mercado nacional\" data-wpil-monitor-id=\"9209\">market directly relates to a country&#8217;s<\/a> economy. It earns foreign exchange from selling the goods (fish) worldwide. In addition, fishing is one of the primary sectors in an economy. So, it generates lots of profits for the country and helps increase its national income.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-job-titles-of-the-seafood-market\">T\u00edtulos de trabajo clave del mercado de productos del mar<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limpiador y cortador de pescado<\/li>\n\n\n\n<li>Recortadora (procesamiento de pescado)<\/li>\n\n\n\n<li>Operador de m\u00e1quina y cortadora de pescado.<\/li>\n\n\n\n<li>Tecn\u00f3logo de comida<\/li>\n\n\n\n<li>Preparador de mariscos \u2013 procesamiento de pescados y mariscos<\/li>\n\n\n\n<li>Camarero de restaurante de mariscos<\/li>\n\n\n\n<li>pescadores<\/li>\n\n\n\n<li>Gerente General del Mercado de Mariscos<\/li>\n\n\n\n<li>Director de Ventas de Mariscos<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"premium-seafood-products-are-losing-at-shelf-not-in-the-kitchen\">Premium seafood products are losing at shelf, not in the kitchen.<\/h2>\n\n\n\n<p>The conventional explanation for why premium seafood brands underperform in retail is product-market fit. The fish is too expensive, the consumer does not care about provenance, or the category is too commoditized. Seafood market research tells a different story. The failure point is almost always upstream of the product itself: brand awareness is so low among target shoppers that the product never enters the consideration set. Price, taste, and sustainability credentials become irrelevant when the consumer does not recognize what they are looking at in the freezer case.<\/p>\n\n\n\n<p>This pattern repeats across categories, from farmed Atlantic salmon to wild-caught shrimp to value-added frozen fillets. The brands that win are not necessarily the ones with superior product. They are the ones whose brand positioning research isolated the actual purchase decision architecture of the channel they sell through. That distinction shapes everything that follows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seafood-market-research-key-success-factors\">Factores clave de \u00e9xito de la investigaci\u00f3n de mercado de productos del mar<\/h2>\n\n\n\n<p>Many factors are critical to the success of a seafood market. First, it is vital to have a stable supplier. A fish <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/investigacion-de-mercado-de-financiacion-de-la-cadena-de-suministro\/\" title=\"Investigaci\u00f3n de mercado de financiaci\u00f3n de la cadena de suministro\" data-wpil-monitor-id=\"9212\">market needs to have a non-stop supply<\/a> of fish if there is scarcity due to weather elements. For example, fish tends to be in short supply in winter due to the water turning to ice. Second, it is essential to selling fish in their given season to prevent a shortage.<\/p>\n\n\n\n<p>Ha habido un aumento en la acuicultura. Los pescadores tambi\u00e9n practican la pesca de arrastre de fondo, lo que provoca que las poblaciones de peces se reduzcan r\u00e1pidamente. Pescar en temporada puede darle una oportunidad al oc\u00e9ano y permitir que el nivel de peces se recupere. Tambi\u00e9n tiene sentido abstenerse de pr\u00e1cticas de pesca deficientes, como la pesca de arrastre de fondo. De esa manera, los pescadores pueden sostener su industria y sus ingresos.<\/p>\n\n\n\n<p>Un mercado de mariscos s\u00f3lo es valioso para las empresas que utilizan pescado a diario. Por ejemplo, los supermercados y restaurantes necesitan mercados de mariscos. Los supermercados necesitan pescado para satisfacer la demanda de los clientes. Sin embargo, la mayor\u00eda de las veces no tienen contacto directo con los pescadores. Asimismo, los restaurantes utilizan el pescado para preparar comidas espec\u00edficas. Pero es posible que no tengan una relaci\u00f3n directa con un pescador. Por tanto, los mercados de productos del mar son vitales para las empresas. Siempre podr\u00e1n suministrar pescado en el momento adecuado y en las porciones adecuadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-sis-seafood-decision-architecture-framework\">The SIS Seafood Decision Architecture Framework<\/h2>\n\n\n\n<p>Through our work in seafood market research, SIS developed a three-layer model we call the Seafood Decision Architecture. The first layer is Channel Access: does the product physically appear where the target shopper buys seafood? The second layer is Brand Salience: does the shopper recognize and hold any impression of the brand at the moment of purchase? The third layer is Product Evaluation: does the consumer assess taste, price, provenance, or sustainability attributes? Most producers obsess over Layer Three while losing at Layer One or Two.<\/p>\n\n\n\n<p>The framework is diagnostic. It forces the producer to identify which layer is the actual constraint on growth. A brand that scores well on aided awareness but poorly on unaided awareness has a Layer Two problem that no amount of product reformulation will fix. A brand with strong awareness but weak conversion has a Layer Three problem where CLT design, shelf-life sensory benchmarking for frozen products, and CATA methodology profiling become the right tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-frozen-seafood-shelf-life-research-actually-reveals-about-competitive-position\">What Frozen Seafood Shelf-Life Research Actually Reveals About Competitive Position<\/h2>\n\n\n\n<p>Shelf-life sensory benchmarking is one of the least glamorous and most consequential forms of seafood market research. Premium frozen seafood products degrade differently than commodity alternatives. A vacuum-sealed king salmon fillet at month three in the freezer case develops different off-notes and textural changes than a glazed Atlantic salmon fillet at the same age. Accelerated shelf-life testing protocols can model these degradation curves, but few producers connect that data to competitive positioning.<\/p>\n\n\n\n<p>The connection matters because the consumer evaluates the product at home, not at point of purchase. If a premium product degrades faster under typical home freezer conditions than the private label alternative, the repurchase rate collapses regardless of initial trial satisfaction. Sequential monadic design studies that evaluate the premium product at different shelf-life stages against the private label at equivalent stages reveal whether the quality gap the producer is paying for actually survives the supply chain. In several categories, it does not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-seafood-market-entry-strategy-goes-wrong\">Where Seafood Market Entry Strategy Goes Wrong<\/h2>\n\n\n\n<p>Foreign seafood producers entering the US or EU market almost always underestimate the research sequencing required. They begin with sustainable seafood market sizing, which tells them the addressable market is large. They proceed to retailer conversations, which tell them shelf space exists. They skip the middle step: consumer perception research for premium seafood brands in the specific channel and geography they plan to enter.<\/p>\n\n\n\n<p>That middle step is where SIS International&#8217;s structured survey methodology with 100+ target-channel shoppers, triangulated with in-store observation and competitive shelf audits, generates the evidence that determines whether market entry will succeed or burn cash. The output is not a market size number. It is a diagnostic of brand salience, price sensitivity thresholds, private label loyalty intensity, and provenance claim receptivity among the exact consumer who will stand in front of the freezer case and make a decision.<\/p>\n\n\n\n<p>The seafood brands that succeed in new markets are the ones that treat consumer awareness as a measurable, researchable constraint rather than an assumption. The product quality may be genuinely superior. But the freezer door does not grade on quality. It grades on recognition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-seafood-markets\">Acerca de los mercados de mariscos<\/h2>\n\n\n\n<p>A seafood market is like any other. It allows for the exchange of goods and services. These markets provide <a href=\"https:\/\/www.sisinternational.com\/es\/analisis-de-satisfaccion-del-cliente\/\" title=\"Ocho formas de aumentar la satisfacci\u00f3n del cliente en el comercio minorista\" data-wpil-monitor-id=\"9208\">retail and wholesale services to consumers<\/a> and offer fresh, frozen, and cured fish and seafood items like salmon and tuna. The fish industry is one of the largest industries worldwide. Yet, we see that many of the fisherfolk are below or at the poverty line. Why? Because getting into the seafood market is difficult. Retailers form strong alliances, which can block out newcomers.<\/p>\n\n\n\n<p>So, can the seafood market make profits for your business? Yes, it can. Let&#8217;s compare it to those for chicken, pork, and beef. Seafood lovers are a large group. But they also tend to be a high-earning group that buys more groceries each week. Thus, a recent Food Marketing Institute report says it makes sense to woo them as <a title=\"Global Beverage Market: Market Dynamics, Growth Projections &amp; Consumer Insights\" data-wpil-monitor-id=\"9215\" href=\"https:\/\/www.sisinternational.com\/es\/global-beverage-market\/\">consumers<\/a>.<\/p>\n\n\n<h2>Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2><!-- \/wp:heading -->","protected":false},"excerpt":{"rendered":"<p>Obtenga m\u00e1s informaci\u00f3n sobre la investigaci\u00f3n de mercado de productos del mar y c\u00f3mo esta vital industria pesquera contribuye al producto interno bruto (PIB).<\/p>","protected":false},"author":1,"featured_media":64635,"parent":22018,"menu_order":105,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39911","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/39911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=39911"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/39911\/revisions"}],"predecessor-version":[{"id":85656,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/39911\/revisions\/85656"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/22018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64635"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=39911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}