{"id":39607,"date":"2021-12-31T00:43:34","date_gmt":"2021-12-31T00:43:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39607"},"modified":"2026-01-26T17:44:54","modified_gmt":"2026-01-26T22:44:54","slug":"investigacion-de-entrada-al-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/investigacion-de-entrada-al-mercado\/","title":{"rendered":"Investigaci\u00f3n de entrada al mercado"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de entrada al mercado<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-60526ec9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-60526ec9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Market Entry Consulting in China (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Companies need to do Market Entry Research before entering new markets. It\u2019s also required when expanding into a new market or releasing a new product. This research looks at market size. It also examines the total revenue existing within that market. Using a suitable market entry plan enables companies to compete. When using <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/investigacion-de-oportunidades-de-entrada-al-mercado\/investigacion-de-entrada-al-mercado-de-nueva-york\/\" title=\"Investigaci\u00f3n de ingreso al mercado de Nueva York\"  data-wpil-monitor-id=\"939\">investigaci\u00f3n de entrada al mercado<\/a>, most firms look at at least one of these factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tama\u00f1o de la oportunidad<\/li>\n\n\n\n<li>Estructura industrial<\/li>\n\n\n\n<li>Competencia<\/li>\n\n\n\n<li>Inversi\u00f3n inicial<\/li>\n\n\n\n<li>An\u00e1lisis del entorno<\/li>\n\n\n\n<li>Barreras para entrar<\/li>\n<\/ul>\n\n\n\n<p>Many companies prefer entering crowded markets. This way, they can study many areas, including the products. Also, <a href=\"https:\/\/www.sisinternational.com\/es\/considerando-el-medio-oriente-para-la-investigacion-de-mercado\/\" title=\"Investigaci\u00f3n de entrada al mercado de Oriente Medio\"  data-wpil-monitor-id=\"1419\">Investigaci\u00f3n de entrada al mercado<\/a> has paved the way for the creation of many niche markets.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-6d4e602f5435d4ace45cb4d1f559afab is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-4e9a7b22973cb20ce7a4d1ab1c4b4111\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-market-entry-research\">\u00bfQu\u00e9 es la investigaci\u00f3n de entrada al mercado?<\/a><\/li><li class=\"\"><a href=\"#why-is-market-entry-research-important\">\u00bfPor qu\u00e9 es importante la investigaci\u00f3n de entrada al mercado?<\/a><\/li><li class=\"\"><a href=\"#benefits-of-market-entry-research\">Beneficios de la investigaci\u00f3n de entrada al mercado<\/a><\/li><li class=\"\"><a href=\"#opportunities-in-market-entry-research\">Oportunidades en la investigaci\u00f3n de entrada al mercado\u00a0<\/a><\/li><li class=\"\"><a href=\"#challenges-of-market-entry-research-for-businesses\">Desaf\u00edos de la investigaci\u00f3n de entrada al mercado para empresas<\/a><\/li><li class=\"\"><a href=\"#key-job-titles\">T\u00edtulos de trabajo clave<\/a><\/li><li class=\"\"><a href=\"#why-businesses-need-market-entry-research\">Por qu\u00e9 las empresas necesitan una investigaci\u00f3n de entrada al mercado<\/a><\/li><li class=\"\"><a href=\"#key-success-factors\">Factores claves del \u00e9xito<\/a><\/li><li class=\"\"><a href=\"#the-strategy-document\">El documento de estrategia<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-market-entry-research\"><span style=\"font-weight: 400;\"><strong>\u00bfQu\u00e9 es la investigaci\u00f3n de entrada al mercado?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/es\/entrar-en-el-mercado-de-europa-del-este\/\" title=\"Investigaci\u00f3n de entrada al mercado de Europa del Este\"  data-wpil-monitor-id=\"2628\">Market entry research<\/a> is one of the main tools of this decision-making journey, serving as a vital tool for companies looking to venture into new territories. Whether it&#8217;s a local business aiming to go national or a national brand planning to go global, the insights gained from <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-semiconductores\/\" title=\"Investigaci\u00f3n de mercado de semiconductores\"  data-wpil-monitor-id=\"4915\">investigaci\u00f3n de entrada al mercado<\/a> are key for mitigating risks and increasing the chances of a successful market entry.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is constantly used by businesses to evaluate the potential of entering a new market through the assessment of various factors, including market size, competition, customer demographics, regulatory environments, and cultural nuances. The primary objective of <a href=\"https:\/\/www.sisinternational.com\/es\/investigacion-de-oportunidades-de-entrada-al-mercado-china\/\" title=\"Investigaci\u00f3n de oportunidades y entrada de mercado en China\"  data-wpil-monitor-id=\"3614\">market entry research is to identify opportunities<\/a> and risks associated with entering a new market and to formulate strategies that maximize the chances of success.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">En su centro, <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/las-americas\/investigacion-de-mercado-de-america-latina\/investigacion-de-mercado-costa-rica\/\" title=\"Investigaci\u00f3n de Mercado en Costa Rica\"  data-wpil-monitor-id=\"4938\">investigaci\u00f3n de entrada al mercado<\/a> involves a deep dive into the target market&#8217;s landscape. It not only looks at the present market conditions but also analyzes trends and forecasts future changes. This research helps in understanding the competitive dynamics of the new market, including the strengths and weaknesses of current players. It also involves a detailed analysis of potential customers \u2013 their needs, preferences, purchasing power, and behavior patterns.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-market-entry-research-important\">\u00bfPor qu\u00e9 es importante la investigaci\u00f3n de entrada al mercado?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the primary roles of <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-accesorios-para-utensilios-de-cocina-y-sartenes\/\" title=\"Investigaci\u00f3n de mercado de utensilios de cocina y horneado, sartenes y accesorios\"  data-wpil-monitor-id=\"4969\">investigaci\u00f3n de entrada al mercado<\/a> is risk mitigation. Entering a new market is fraught with uncertainties and potential pitfalls. By conducting thorough research, businesses can anticipate and prepare for challenges, reducing the likelihood of costly mistakes. This <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/estudio-de-mercado-libor\/\" title=\"Investigaci\u00f3n de mercado Libor\"  data-wpil-monitor-id=\"4983\">investigaci\u00f3n<\/a> helps in identifying not only the market potential but also the barriers to entry, such as competitive resistance, cultural differences, and regulatory constraints.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, it helps in tailoring products or services to meet the specific needs and preferences of the new market, enhancing customer acceptance and satisfaction. <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/innovacion\/investigacion-de-mercado-genetica\/\" title=\"Investigaci\u00f3n de mercado de gen\u00e9tica\"  data-wpil-monitor-id=\"5016\">Market entry research<\/a> also assists businesses in allocating their resources effectively \u2013 be it financial, human, or technological \u2013 ensuring that efforts are concentrated where they are most likely to yield results. This strategic allocation of resources is crucial in achieving a competitive edge in the new market.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Overall, the importance of <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-sobre-abandono-de-carrito\/\" title=\"Investigaci\u00f3n de mercado sobre abandono de carritos\"  data-wpil-monitor-id=\"5052\">investigaci\u00f3n de entrada al mercado<\/a> lies in its ability to provide businesses with critical insights and actionable intelligence, paving the way for successful market expansion.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-market-entry-research\"><span style=\"font-weight: 400;\"><strong>Beneficios de la investigaci\u00f3n de entrada al mercado<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Engaging in <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/europa\/investigacion-de-mercado-albania\/\" title=\"Investigaci\u00f3n de mercado en Albania\"  data-wpil-monitor-id=\"5064\">investigaci\u00f3n de entrada al mercado<\/a> offers many benefits for businesses considering an expansion into new markets. These advantages stem from the comprehensive understanding and strategic foresight that <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-africa\/investigacion-de-mercado-en-zambia-africa\/\" title=\"Investigaci\u00f3n de mercado en Zambia, \u00c1frica\"  data-wpil-monitor-id=\"5124\">investigaci\u00f3n de entrada al mercado<\/a> provides.<\/span><\/p>\n\n\n\n<p><b>\u2022 Toma de decisiones informada<\/b>: One of the most significant benefits of <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-africa\/investigacion-de-mercado-en-somalia-africa\/\" title=\"Investigaci\u00f3n de mercado en Somalia, \u00c1frica\"  data-wpil-monitor-id=\"5146\">investigaci\u00f3n de entrada al mercado<\/a> is the ability to make well-informed decisions. With detailed insights into market size, growth potential, customer behavior, and competitive landscape, businesses can make strategic choices based on data and analysis rather than assumptions.<\/span><\/p>\n\n\n\n<p><b>\u2022 La reducci\u00f3n de riesgos<\/b>: By identifying potential challenges and barriers in the target market, <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/las-americas\/investigacion-de-mercado-de-america-latina\/investigacion-de-mercado-de-venezuela\/\" title=\"Investigaci\u00f3n de Mercado Venezuela\"  data-wpil-monitor-id=\"5164\">investigaci\u00f3n de entrada al mercado<\/a> helps reduce the risks associated with market expansion. Understanding the legal, cultural, and economic environments of the new market enables businesses to anticipate problems and develop effective strategies to mitigate them.<\/span><\/p>\n\n\n\n<p><b>\u2022 Estrategias de marketing personalizadas:<\/b><span style=\"font-weight: 400;\"> A trav\u00e9s de <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-productos-horneados\/\" title=\"Investigaci\u00f3n de mercado de productos horneados\"  data-wpil-monitor-id=\"5195\">investigaci\u00f3n de entrada al mercado<\/a>, businesses gain a deep understanding of the target audience\u2019s preferences and needs. This knowledge allows for the creation of tailored marketing strategies and customized product offerings, ensuring better market reception and customer engagement.<\/span><\/p>\n\n\n\n<p><b>\u2022 Optimizaci\u00f3n de recursos<\/b>: Businesses can allocate their resources efficiently with <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-africa\/investigacion-de-mercado-chad\/\" title=\"Investigaci\u00f3n de mercado en Chad\"  data-wpil-monitor-id=\"5226\">investigaci\u00f3n de entrada al mercado<\/a>. By understanding the most promising market segments and channels, companies can focus their efforts and investments where they are most likely to yield returns.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunities-in-market-entry-research\"><span style=\"font-weight: 400;\"><strong>Oportunidades en la investigaci\u00f3n de entrada al mercado&nbsp;<\/strong><\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7d8dc904\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-7d8dc904\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-africa\/investigacion-de-mercado-camerun\/\" title=\"Investigaci\u00f3n de mercado en Camer\u00fan\"  data-wpil-monitor-id=\"5253\">Market entry research<\/a> is a critical aspect for businesses looking to expand into new markets. It involves a comprehensive analysis of potential markets to understand the dynamics, consumer behaviors, competition, and other factors that can impact the success of a business. Here are some key opportunities in <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-africa\/investigacion-de-mercado-el-congo\/\" title=\"Investigaci\u00f3n de mercado en el Congo\"  data-wpil-monitor-id=\"5286\">investigaci\u00f3n de entrada al mercado<\/a> for businesses:<\/span><\/p>\n\n\n\n<p><b>\u2022 Identificaci\u00f3n del potencial del mercado: <\/b><span style=\"font-weight: 400;\">La investigaci\u00f3n ayuda a evaluar el tama\u00f1o y el potencial de crecimiento de un nuevo mercado. Esto incluye comprender la demograf\u00eda, el poder adquisitivo y las preferencias de los consumidores.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Comprender la competencia local:<\/b><span style=\"font-weight: 400;\"> El an\u00e1lisis de los competidores locales proporciona informaci\u00f3n sobre las tendencias del mercado, los modelos comerciales exitosos y las preferencias de los consumidores. Esto ayuda a las empresas a formular estrategias para diferenciarse y encontrar una ventaja competitiva.<\/span><\/p>\n\n\n\n<p><b>\u2022 An\u00e1lisis del entorno regulatorio<\/b><span style=\"font-weight: 400;\">: Every market has its own set of regulations and compliance requirements. <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/legal-market-research\/\" title=\"Legal Market Research\"  data-wpil-monitor-id=\"2956\">Market entry research<\/a> helps in understanding these legal and regulatory frameworks, which is essential for smooth business operations.<\/span><\/p>\n\n\n\n<p><b>\u2022 Evaluaci\u00f3n de riesgos:<\/b><span style=\"font-weight: 400;\"> Identificar riesgos potenciales como inestabilidad pol\u00edtica, fluctuaciones econ\u00f3micas o interrupciones en la cadena de suministro es un aspecto importante de la investigaci\u00f3n de mercado. Esto ayuda a las empresas a desarrollar planes de contingencia.<\/span><\/p>\n\n\n\n<p><b>\u2022 Oportunidades de asociaci\u00f3n y colaboraci\u00f3n:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/las-americas\/investigacion-de-mercado-de-america-latina\/investigacion-de-mercado-honduras\/\" title=\"Investigaci\u00f3n de Mercado en Honduras\"  data-wpil-monitor-id=\"5313\">Market entry research<\/a> can help identify potential local partners, distributors, or collaborators that can facilitate easier market penetration.<\/span><\/p>\n\n\n\n<p><b>\u2022 Tendencias del comercio electr\u00f3nico y del mercado digital:<\/b><span style=\"font-weight: 400;\"> Comprender el comportamiento del consumidor en l\u00ednea y las tendencias del mercado digital es crucial para las empresas que buscan establecer una presencia en l\u00ednea en nuevos mercados.<\/span><\/p>\n\n\n\n<p><b>\u2022 Sostenibilidad y Responsabilidad Social:<\/b><span style=\"font-weight: 400;\"> Investigar la importancia de la sostenibilidad y la responsabilidad social en un mercado puede ayudar a las empresas a alinear sus pr\u00e1cticas con las expectativas y regulaciones locales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-of-market-entry-research-for-businesses\"><strong>Desaf\u00edos de la investigaci\u00f3n de entrada al mercado para empresas<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-oriente-medio\/investigacion-de-mercado-israel\/\" title=\"Investigaci\u00f3n de mercado en Israel\"  data-wpil-monitor-id=\"5338\">Market entry research<\/a>, while crucial for businesses looking to expand into new markets, comes with its own set of challenges. Understanding these challenges is essential for businesses to navigate the complexities of entering new markets effectively. Here are some of the key challenges:<\/span><\/p>\n\n\n\n<p><b>\u2022 Disponibilidad y confiabilidad de los datos: <\/b><span style=\"font-weight: 400;\">En muchos mercados, especialmente los emergentes, los datos confiables son escasos o est\u00e1n desactualizados. Esto dificulta que las empresas tomen decisiones informadas.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Barreras culturales y ling\u00fc\u00edsticas: <\/b><span style=\"font-weight: 400;\">Comprender los matices culturales y superar las barreras del idioma es un desaf\u00edo importante. Las malas interpretaciones o la falta de conciencia cultural pueden conducir a estrategias de mercado ineficaces.<\/span><\/p>\n\n\n\n<p><b>\u2022 Adaptaci\u00f3n a las preferencias de los consumidores locales: <\/b><span style=\"font-weight: 400;\">El comportamiento del consumidor puede variar mucho entre mercados. Las empresas a menudo enfrentan desaf\u00edos para comprender y adaptarse a estas diferencias en preferencias y h\u00e1bitos de compra.<\/span><\/p>\n\n\n\n<p><b>\u2022 An\u00e1lisis del panorama competitivo:<\/b><span style=\"font-weight: 400;\"> En algunos mercados, es posible que la informaci\u00f3n sobre los competidores no est\u00e9 f\u00e1cilmente disponible o no sea transparente. Esto dificulta que las empresas analicen con precisi\u00f3n el panorama competitivo.<\/span><\/p>\n\n\n\n<p><b>\u2022 Evaluaci\u00f3n de riesgos: <\/b><span style=\"font-weight: 400;\">Identificar y evaluar riesgos potenciales, como la inestabilidad pol\u00edtica, la volatilidad econ\u00f3mica o los cambios en el comportamiento del consumidor, es un desaf\u00edo para un an\u00e1lisis exitoso de entrada al mercado.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-job-titles\">T\u00edtulos de trabajo clave<\/h2>\n\n\n\n<p>Market analysts gather data to help a company market its products. They collect data in all areas, from habits to tastes and needs, which is great when entering a new market. It helps advance the process of the <a href=\"https:\/\/www.sisinternational.com\/es\/estrategias-de-entrada-al-mercado-b2b\/\" title=\"Estrategias de ingreso al mercado B2B\"  data-wpil-monitor-id=\"1333\">estrategia de entrada al mercado<\/a>. It gives firms helpful information for a smooth <a href=\"https:\/\/www.sisinternational.com\/es\/fabricante-asiatico-de-vajillas-de-ceramica-para-entrada-en-el-mercado\/\" title=\"Entrada al mercado asi\u00e1tico de un fabricante de vajillas de cer\u00e1mica\"  data-wpil-monitor-id=\"6605\">entry into a market<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-businesses-need-market-entry-research\">Por qu\u00e9 las empresas necesitan una investigaci\u00f3n de entrada al mercado<\/h2>\n\n\n\n<p>Firms entering a new market need a <a href=\"https:\/\/www.sisinternational.com\/es\/analisis-de-la-entrada-al-mercado-de-carrefours-dubai\/\" title=\"An\u00e1lisis de entrada al mercado de Dubai de Carrefour\"  data-wpil-monitor-id=\"1852\">estrategia de entrada al mercado<\/a>. This strategy covers essential things like the goals and what the company will sell. It also gives an overview of the target market and how the company intends to achieve sales. Having an entry strategy provides a clear guide to your team about the project. Some companies start their exporting without a plan. This approach often has a negative outcome.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors\">Factores claves del \u00e9xito<\/h2>\n\n\n\n<p>La estrategia debe incluir lo siguiente, que la ayudar\u00e1 a tener \u00e9xito:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establecer objetivos claros<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-africa\/investigacion-de-mercado-en-nigeria\/\" title=\"Investigaci\u00f3n de mercado en Nigeria\"  data-wpil-monitor-id=\"5369\">Investigando el mercado<\/a><\/li>\n\n\n\n<li>Elegir el modo de entrada<\/li>\n\n\n\n<li>Considerar las necesidades de financiaci\u00f3n y seguros.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-strategy-document\">El documento de estrategia<\/h2>\n\n\n\n<p>Entrar en un mercado completamente nuevo, especialmente si es extranjero, puede abrir puertas a una empresa. Significar\u00eda conocer a un p\u00fablico completamente nuevo y construir nuevas conexiones. Para disfrutar de un nuevo mercado, debes investigarlo. Tambi\u00e9n necesitar\u00e1 comprender la cultura y el idioma, por lo que revisar las leyes, normas y tr\u00e1mites burocr\u00e1ticos locales tambi\u00e9n es una buena estrategia. Generar confianza en las redes sociales tambi\u00e9n es esencial. Tambi\u00e9n lo es ampliar su nueva estrategia de entrada al mercado.<\/p>\n\n\n\n<p>La franquicia suele ser la mejor manera de ingresar a un nuevo mercado. Esta estrategia de entrada al mercado se est\u00e1 volviendo popular en todo el mundo. Muchas personas han descubierto que funciona bien para sus empresas. La franquicia es excelente, pero necesita mucho esfuerzo por parte del propietario para comenzar a construir. Pero, una vez que su empresa se forme una reputaci\u00f3n y una marca, el crecimiento seguir\u00e1. Tambi\u00e9n lo har\u00e1n, por supuesto, las ganancias.<\/p>\n\n\n<h2>Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Aproveche la entrada al mercado con la investigaci\u00f3n de SIS International y brinde conocimientos estrat\u00e9gicos para lanzamientos exitosos en \u00e1reas comerciales nuevas y en evoluci\u00f3n.<\/p>","protected":false},"author":1,"featured_media":65710,"parent":14567,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39607","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/39607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=39607"}],"version-history":[{"count":33,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/39607\/revisions"}],"predecessor-version":[{"id":80184,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/39607\/revisions\/80184"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/65710"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=39607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}