{"id":38470,"date":"2021-08-19T17:02:33","date_gmt":"2021-08-19T17:02:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38470"},"modified":"2025-09-15T01:36:57","modified_gmt":"2025-09-15T05:36:57","slug":"investigacion-de-mercado-paraguay","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/cobertura\/latin-america\/investigacion-de-mercado-de-america-latina\/investigacion-de-mercado-paraguay\/","title":{"rendered":"Investigaci\u00f3n de Mercado en Paraguay"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de Mercado en Paraguay<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7902f428\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7902f428\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Paraguay (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industrias clave<\/h2>\n\n\n\n<p>La agricultura es clave en Paraguay. Este sector representa una quinta parte del PIB del pa\u00eds y emplea a casi la mitad de la fuerza laboral. Los principales cultivos sembrados en este pa\u00eds son el trigo, el ma\u00edz y la mandioca. Tambi\u00e9n produce caf\u00e9, c\u00edtricos, man\u00ed, arroz, ca\u00f1a de az\u00facar, sorgo, frijol, camote y l\u00e1cteos. La carne vacuna es otra exportaci\u00f3n importante, al igual que la madera. Paraguay procesa madera para combustible a gran escala.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Barrios<\/h2>\n\n\n\n<p>Asunci\u00f3n is the capital and also the largest city in Paraguay. In addition, it has the largest population. Asunci\u00f3n is also home to many famous buildings. For example, one can find the National Pantheon of Heroes and the Hotel Guaran\u00ed here. The cathedral and the Presidential Palace are also in La Asunci\u00f3n. All four of these buildings date back to the 19th century. Asunci\u00f3n also has its own airport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tendencias<\/h2>\n\n\n\n<p>Paraguay ha experimentado un gran crecimiento en los \u00faltimos a\u00f1os debido a su s\u00f3lido sistema financiero. Otro motor del crecimiento fue la reducci\u00f3n de la pobreza y otras pol\u00edticas. Estas pol\u00edticas han allanado el camino para la reforma social. La pandemia de COVID-19 golpe\u00f3 a Paraguay cuando el pa\u00eds atravesaba una tendencia ascendente. El crecimiento estaba a punto de despegar despu\u00e9s de estancarse en 2019. Los expertos esperan que el crecimiento vuelva a niveles normales a medida que la econom\u00eda mundial se recupere.<\/p>\n\n\n\n<p>El Gobierno de Paraguay ha anunciado un audaz plan de recuperaci\u00f3n. El plan busca inversi\u00f3n p\u00fablica. Tambi\u00e9n buscar\u00e1 garant\u00edas de pr\u00e9stamos para empresas peque\u00f1as e informales. Las transferencias sociales a hogares pobres son otro aspecto del programa. Tambi\u00e9n propone una revisi\u00f3n de la ley fiscal. El plan pondr\u00e1 en marcha la reforma del servicio civil y del Estado. Tambi\u00e9n buscar\u00e1 desarrollar mejores sistemas de contrataci\u00f3n p\u00fablica. La crisis del COVID-19 puede ser el comienzo de un per\u00edodo de profundas reformas que encaminen a Paraguay hacia un futuro brillante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios y Fortalezas en el Mercado<\/h2>\n\n\n\n<p>Paraguay depende de la agricultura. El estado ha experimentado un crecimiento en ese sector debido al aumento de las exportaciones de soja y carne vacuna.<\/p>\n\n\n\n<p>Paraguay tambi\u00e9n tiene aproximadamente 17.705 hect\u00e1reas de tierra org\u00e1nica, en las que funcionan varios miles de granjas org\u00e1nicas.<\/p>\n\n\n\n<p>Los principales socios comerciales de Paraguay son Brasil, Argentina, Chile, la Federaci\u00f3n de Rusia y Turqu\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Base de consumidores<\/h2>\n\n\n\n<p>Paraguay is one of the poorest countries because of the unequal division of income. Much of the state lives in poverty. People cannot buy certain goods and <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/grupos-de-enfoque\/professional-focus-group-services\/\" title=\"Professional Focus Group Services\"  data-wpil-monitor-id=\"7677\">services since their main focus<\/a> is basic needs for their families.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Razones para hacer crecer su negocio en el mercado<\/h2>\n\n\n\n<p>Although Paraguay is poor, it is now in a state of healing. There are reasons why one should consider starting and <a href=\"https:\/\/www.sisinternational.com\/es\/publicaciones\/exportacion-del-mercado-medio-japones\/\" title=\"Hacer crecer su negocio en Jap\u00f3n\"  data-wpil-monitor-id=\"7673\">growing their business<\/a>.<\/p>\n\n\n\n<p>In Paraguay, there are green <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/energia-consultoria-de-estrategia-de-energia-investigacion-de-mercado\/\" title=\"Consultor\u00eda de estrategia energ\u00e9tica y energ\u00e9tica Investigaci\u00f3n de mercado\"  data-wpil-monitor-id=\"7681\">energ\u00eda<\/a> benefits because the country receives all its power from Itaipu Dam. For this reason, Paraguay has an adequate power supply, and it can even export. Furthermore, companies have an edge when starting up. Power is cheap and safe, and green <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/curriculum-de-experiencia-en-industrias-quimicas-y-energeticas\/\" title=\"Empresa de Investigaci\u00f3n de Mercados Qu\u00edmicos y Energ\u00e9ticos\"  data-wpil-monitor-id=\"7675\">energy reduces the carbon footprint of companies<\/a>. It also fulfills their social duty. Also, starting a business in this country is very easy. Paraguay supports investment by foreign investors and business persons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de la Investigaci\u00f3n de Mercados en Paraguay<\/h2>\n\n\n\n<p>Are you having thoughts about starting your business in Paraguay? We offer Quantitative, Qualitative, and <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-de-hosteleria-y-turismo-en-viajes\/empresa-de-gestion-hotelera-investigacion-de-mercado-consultoria-estrategica\/\" title=\"Empresa de gesti\u00f3n hotelera Investigaci\u00f3n de mercados y consultor\u00eda estrat\u00e9gica\"  data-wpil-monitor-id=\"7672\">Strategy Research for startups and other companies<\/a>. Our methods include Interviews, Surveys, and Focus Groups. Contact us now to see how we can help you <a href=\"https:\/\/www.sisinternational.com\/es\/establecer-una-empresa-en-turquia\/\" title=\"Establecer una empresa en Turqu\u00eda\"  data-wpil-monitor-id=\"7679\">set up your business<\/a> in Paraguay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo hacer crecer su organizaci\u00f3n con Investigaci\u00f3n de Mercados en Paraguay.<\/p>","protected":false},"author":1,"featured_media":66335,"parent":14351,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38470","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/38470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=38470"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/38470\/revisions"}],"predecessor-version":[{"id":81295,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/38470\/revisions\/81295"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/66335"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=38470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}