{"id":38147,"date":"2021-07-21T15:33:43","date_gmt":"2021-07-21T15:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38147"},"modified":"2025-09-14T18:35:57","modified_gmt":"2025-09-14T22:35:57","slug":"que-es-el-marketing-de-influencers","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/solutions\/branding-and-customer-research-solutions\/what-is-influencer-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing de influencers? \u00bfMarketing de medios sociales?"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00bfQu\u00e9 es el marketing de influencers?<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-87b7a2cf\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-87b7a2cf\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-3.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Optimizaci\u00f3n de estrategias de marketing multicanal (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s no secret that social media has reshaped how individuals engage with and navigate the internet. Influencers have become the focal point for many who utilize social media. Brands of all shapes and sizes have targeted them to deliver messages about their products or services to their respective audiences. From Instagram to Facebook, Twitter to TikTok, and YouTube to Twitch, influencers have become a reliable source for many individuals seeking product suggestions, reviews, and watchouts. After all, word-of-mouth advertising has been, and likely always will be, one of the most effective forms of marketing there is. Audiences turn to influencers because they can expect a greater level of transparency compared to viral celebrities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencers are individuals who have put in the time and effort to build their brand \u2013 from one organic follower to the next. Often, influencers have spent several years capturing an audience and have put in countless hours of effort to get where they are today, staying consistent with their message through the ups and downs. Authentic influencers have a reputation to protect and will likely not be marketing items they do not believe to be great. This ability to separate enticing compensation from personally held beliefs is a huge contributor to the success of an influencer. Audiences have held influencers to a higher standard than other celebrities because they are relatable. Individuals see the lives of influencers and recognize that they are often not too far from their own. These audiences put trust in the influencers they follow and hold them accountable for the things they say. That is why it is essential for a brand to market with influencers that align with its values and vision. A significant misalignment between a brand and an influencer can devastate a company&#8217;s marketing campaign and reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo puede beneficiarte el marketing de influencers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de influencers cierra la brecha entre la voz del consumidor y los objetivos de marketing, permitiendo a las marcas centrar sus esfuerzos en creadores de contenido de nicho y audiencias objetivo conocidas por interactuar con productos similares a los suyos. En pocas palabras, el impacto que una campa\u00f1a de marketing de influencers puede tener en una oferta de producto nueva o existente a menudo no tiene comparaci\u00f3n por correo electr\u00f3nico, mensaje de texto, correo directo o tel\u00e9fono. Ya sea que desee comercializar una oferta de productos nueva o actual, el marketing de influencers le permite anunciar a trav\u00e9s de un canal que ya tiene una reputaci\u00f3n p\u00fablica, visible y mensurable. En comparaci\u00f3n con los medios de comunicaci\u00f3n tradicionales, como un banner publicitario digital, comercial o de otro tipo, el marketing de influencers ofrece algo mucho m\u00e1s identificable para los consumidores. Debido a que el marketing de influencers se establece dentro de los medios que las audiencias consumen regularmente, existen muchas m\u00e1s posibilidades de visibilidad para sus esfuerzos de marketing. De esta manera, los anuncios no se sienten mutuamente excluyentes del contenido del creador, lo que los hace identificables, digeribles y procesables. M\u00e1s de 80% de los especialistas en marketing han declarado que el marketing de influencers es eficaz, y casi 75% de los especialistas en marketing afirman que el marketing de influencers ofrece una mejor calidad y participaci\u00f3n del cliente que los canales de marketing tradicionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo se realiza el marketing de influencers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No existe una respuesta \u00fanica sobre c\u00f3mo es el marketing de influencers, pero sigue un proceso similar independientemente del producto final deseado. Nuestro equipo de expertos en SIS Global Marketing se pondr\u00e1 en contacto con personas influyentes que se ajusten a un conjunto exacto de criterios definidos por nuestros clientes. Una vez que se ha establecido una conexi\u00f3n, formamos un acuerdo con los influencers elegidos que describe el estilo, la duraci\u00f3n, el formato, el contenido y el perfil de costos de los anuncios. Estos acuerdos pueden incluir publicaciones de Instagram, videos de YouTube, podcasts, publicaciones de TikTok y m\u00e1s. Los influencers conocen mejor a su audiencia y gran parte de la libertad creativa cae en sus manos; sin embargo, revisamos todo el contenido antes del lanzamiento para garantizar una alineaci\u00f3n completa y total con los objetivos de nuestros clientes. Despu\u00e9s de haber delineado los entregables con un influencer, verificado su contenido y confirmado que se alinea con la visi\u00f3n de nuestro cliente, establecemos una fecha de lanzamiento espec\u00edfica de los materiales acordados y observamos c\u00f3mo crece el conocimiento de su marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At SIS Global Marketing, we have established a network of well-known influencers spanning many topic areas. We have also shown an effective and proven method for engaging with new, up-and-coming influencers that your brand would like to hire. At SIS Global Marketing, we remove any uncertainty about finding an influencer that matches your brand and product expectations. It&#8217;s one thing to see an influencer that aligns with your company vision, but it is equally important to align that individual&#8217;s personality with your product offering. An exciting and bright product needs an influencer who is engaging, colorful, and lively. For a sophisticated product or service, we will source an influencer that aligns with those product characteristics to ensure no disconnect between the message you are trying to deliver and the product you are offering.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo son los entregables?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-00c1868f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-00c1868f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Marketing (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de influencers tiene muchas formas y t\u00e9cnicas diferentes. Debido a que el m\u00e9todo publicitario carece de una metodolog\u00eda estandarizada, el marketing de influencers puede incluir, entre otros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un \u201ctap\u00f3n\u201d dentro de un <a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener\">Video de Youtube<\/a>, incluido un llamado a la acci\u00f3n, como visitar un sitio web o descargar una aplicaci\u00f3n.<\/li>\n\n\n\n<li>Un podcast que declara a una marca en particular como patrocinadora del contenido producido.<\/li>\n\n\n\n<li>Un <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/twitter.com\" target=\"_blank\" rel=\"noopener\">Gorjeo<\/a>, o <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> publicaci\u00f3n que muestra un producto u oferta espec\u00edfica en uso, que a menudo incluye un enlace a las cuentas de redes sociales o al sitio web de una marca.<\/li>\n\n\n\n<li>An agreement in which an influencer wears or uses merchandise throughout a live stream on social media outlets like Twitch, Facebook, LinkedIn, or Instagram to show product usability and provide a candid review.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Every marketing effort looks different depending on the main objectives of that campaign. Additionally, influencers are human, after all, and bring with them their personality, characteristics, and content stylings. At SIS Global Marketing, we understand how to perfect the influencer-to-brand alignment to create mutually beneficial relationships for all parties involved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo se mide la efectividad de una campa\u00f1a de Influencer Marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are several metrics that brands can use to understand the effectiveness of an influencer marketing campaign. One of the most important measurements used to gauge the power of an influencer marketing campaign is called engagement. Impressions are the number of individuals who see your marketing content, but engagements measure the number of individuals receptive to that message. Engagements do not necessarily indicate a conversion, but they are a great KPI (Key Performance Indicator) for assessing potential new customers, and with the right care and advertising, these individuals are most likely to convert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Site traffic is another measurable item to assess the effectiveness of an Influencer Marketing campaign. If the goal is to guide more customers to your website, using tools like Google or Shopify Analytics can show you just how much traffic is entering your site after each influencer campaign. As the influencers feed the top of your conversion funnel, you have a new potential customer base that you can nurture to drive more conversions. Using coupon codes or referral links is a great way to track the direct impact that an influencer has on conversions, engagements, or site visits because their name will be tied directly to the traffic visiting your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo puede SIS Global Marketing ayudarle con su campa\u00f1a?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como se mencion\u00f3 anteriormente, SIS Global Marketing puede ayudarlo a identificar al influencer adecuado para sus objetivos de marketing. De manera similar, somos realistas durante todo el proceso al establecer objetivos razonables durante su primera campa\u00f1a y desarrollarlos lentamente a medida que establece una relaci\u00f3n con un gran influencer. Muchas audiencias ser\u00e1n nuevas para su producto o concepto, por lo que es importante establecer expectativas realistas, como compromisos y conocimiento de la marca, desde el principio de la campa\u00f1a. Una vez que haya establecido una relaci\u00f3n efectiva con el influencer, podemos ayudarlo a realizar la transici\u00f3n hacia sus otros KPI importantes, como las conversiones de ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En SIS Global Marketing podemos ayudarlo con todas sus necesidades de marketing de influencers, que incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adquisici\u00f3n de influencers<\/li>\n\n\n\n<li>Patrocinios de influencers<\/li>\n\n\n\n<li>Establecimiento de marketing de afiliados<\/li>\n\n\n\n<li>Seguimiento de KPI de marketing de influencers<\/li>\n\n\n\n<li>Ideaci\u00f3n y secuencias de comandos de contenido<\/li>\n\n\n\n<li>Dise\u00f1o y gesti\u00f3n de campa\u00f1as de marketing de influencers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout any process, we remain a partner and ensure that your campaign is as effective as it can possibly be. We value the relationships we build with both our influencers and our clients and work to provide you with much more than just a transaction. At SIS Global Marketing we pride ourselves on building long-lasting, mutually beneficial partnerships with clients of all shapes and sizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cont\u00e1ctenos hoy para traer su <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-de-influencers\/\">Campa\u00f1a de marketing de influencers<\/a> cobre vida y con\u00e9ctese con las audiencias que m\u00e1s valoran sus productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Cont\u00e1ctenos hoy para darle vida a su campa\u00f1a de Influencer Marketing y conectarse con las audiencias que m\u00e1s valoran sus productos.<\/p>","protected":false},"author":1,"featured_media":64896,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38147","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/38147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=38147"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/38147\/revisions"}],"predecessor-version":[{"id":68579,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/38147\/revisions\/68579"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64896"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=38147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}