{"id":38075,"date":"2021-07-16T03:27:02","date_gmt":"2021-07-16T03:27:02","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38075"},"modified":"2026-01-27T16:38:54","modified_gmt":"2026-01-27T21:38:54","slug":"investigacion-de-mercado-en-tunez-africa","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-africa\/investigacion-de-mercado-en-tunez-africa\/","title":{"rendered":"Investigaci\u00f3n de mercado en T\u00fanez, \u00c1frica"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado en T\u00fanez, \u00c1frica<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cc3020f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-cc3020f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tunisia-5.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Tunisia (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tunisia-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tunisia-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tunisia-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tunisia-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tunisia-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industrias clave<\/h2>\n\n\n\n<p>Most of the land in Tunisia is&nbsp;arable. As a result, it exports wheat, barley, olives, dates, and fresh fruit. Its main export is olive oil.<\/p>\n\n\n\n<p>El <a href=\"https:\/\/www.sisinternational.com\/es\/venezuela-oil-mining-industry-potential-strategic-forecast-2026-2036\/\" title=\"Venezuela Oil &amp; Mining Industry Potential: Strategic Forecast 2026-2036\"  data-wpil-monitor-id=\"11038\">oil and mining<\/a> sectors also make lots of money. The resources mined include phosphates, iron, ore, zinc, and gold.<\/p>\n\n\n\n<p>Tunisia also has a strong services sector. The main focus of that sector is tourism.&nbsp;But, it also&nbsp;includes&nbsp;retail trade and defense. All of these sectors boost revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Barrios<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00fanez<\/h3>\n\n\n\n<p>Tunis is the largest city. It is also home to the most people.&nbsp;This bustling city&nbsp;offers&nbsp;a lot of energy with its&nbsp;busy nightlife. It\u2019s where everyone comes to enjoy themselves. Tunis also&nbsp;has&nbsp;many ancient sites and museums.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">sfax<\/h3>\n\n\n\n<p>Sfax es la segunda ciudad m\u00e1s grande de T\u00fanez. Tiene muchos sitios y hermosas atracciones. Sfax tiene un puerto pesquero. Tambi\u00e9n procesa fosfatos, aceitunas y frutos secos. Adem\u00e1s, muchos habitantes de Sfax se dedican al comercio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Susa<\/h3>\n\n\n\n<p>Sousse&nbsp;is&nbsp;the third-largest city in Tunisia.&nbsp;Like Tunis, this&nbsp;city offers sizzling nightlife. It also has beautiful beaches with turquoise waters. Sousse has a rich history. In addition, it offers many fun activities. In fact, Sousse is the perfect getaway.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tendencias<\/h2>\n\n\n\n<p>Ecommerce is a trend that continues to grow in Tunisia. Moreover, more digital networks are being installed right through the country. Because of this, Tunisians are doing more and more&nbsp;online shopping.<\/p>\n\n\n\n<p>The&nbsp;energy&nbsp;market of Tunisia has also seen <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-crecimiento-corporativo-internacional\/\" title=\"Estudio del mercado internacional del crecimiento empresarial\"  data-wpil-monitor-id=\"11035\">growth<\/a>.&nbsp;Tunisia&nbsp;produces&nbsp;thermal power&nbsp;from natural gas. In fact, it is the main source of energy.&nbsp;The government is also increasing other <a href=\"https:\/\/www.sisinternational.com\/es\/lo-que-el-viento-se-llevo-la-crisis-financiera-y-la-energia-eolica\/\" title=\"\u00bfLo que el viento se llev\u00f3? La crisis financiera y la energ\u00eda e\u00f3lica\"  data-wpil-monitor-id=\"7516\">energy sources such as hydro and wind<\/a> power throughout the country.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios y Fortalezas del Mercado<\/h2>\n\n\n\n<p>Tunisia\u2019s&nbsp;tourism sector is growing.&nbsp;History buffs love Tunis since it is the gateway to the ancient city of Carthage. The country expects the tourism sector to take off post-COVID.<\/p>\n\n\n\n<p>Another market strength is&nbsp;Tunisia\u2019s&nbsp;strategic location. Its position is perfect to supply Europe. This&nbsp;location makes it a prime&nbsp;trading partner&nbsp;with many countries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Base de consumidores<\/h2>\n\n\n\n<p>The people of Tunisia are very selective. They do a lot of <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/compre-ahora-pague-despues-bnpl-investigacion-de-mercado\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"11037\">research before they buy<\/a>. Tunisians also check quality compared to competing products. Their product promotion is unique. It is a mix of word-of-mouth from families and direct selling. Thus, public opinion can decide a <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-de-hosteleria-y-turismo-en-viajes\/investigacion-de-mercado-de-la-empresa-de-guias-turisticos\/\" title=\"Investigaci\u00f3n de mercado de la empresa de gu\u00edas tur\u00edsticos\"  data-wpil-monitor-id=\"11034\">company\u2019s sales and place in the market<\/a>.<\/p>\n\n\n\n<p>La mayor\u00eda de las empresas l\u00edderes tienen agentes en casi todas las ciudades y barrios. De hecho, los clientes locales a menudo no est\u00e1n dispuestos a comprar nuevos productos y marcas si no tienen agentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reasons to Grow Your Business in the North Africa&nbsp;Market<\/h2>\n\n\n\n<p>Again,&nbsp;the&nbsp;strategic location&nbsp;is an <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/viajes-turismo\/ventajas-de-nueva-york-como-mercado-de-prueba-para-los-viajes\/\" title=\"La ventaja estrat\u00e9gica de utilizar Nueva York como mercado de prueba para viajes y turismo\"  data-wpil-monitor-id=\"11036\">advantage<\/a>. That\u2019s because it\u2019s so easy to ship goods to Europe. Tunis, the capital, is also in the right spot. It\u2019s easy for business owners to trade with Europe. Investors should not miss this chance.<\/p>\n\n\n\n<p>La sociedad tunecina es acogedora y tiene una gran comunidad de expatriados. Adem\u00e1s, su plantilla es de alto nivel. Los tunecinos han demostrado que pueden trabajar bien con personas de otros pa\u00edses.<\/p>\n\n\n\n<p>El pa\u00eds tambi\u00e9n tiene un excelente sistema escolar. Esta noticia puede suponer un alivio si tienes una familia joven. Adem\u00e1s, T\u00fanez es el lugar perfecto para iniciar su negocio.<\/p>\n\n\n\n<p>Another reason to choose Tunisia is that the government is trying to increase foreign direct investment. Already it gives&nbsp;excellent&nbsp;tax breaks to&nbsp;foreign investors.&nbsp;But, there is a downside. You\u2019ll only get the exemption&nbsp;if no company in Tunisia produces something similar. The government also limits the VAT charged for importing capital goods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investigaci\u00f3n de mercado en T\u00fanez<\/h2>\n\n\n\n<p>Tunisia is a unique country that is ripe&nbsp;for investment.&nbsp;Want to&nbsp;enter the&nbsp;Tunisian&nbsp;market?&nbsp;Do your&nbsp;<a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/\">Qualitative&nbsp;and&nbsp;Quantitative<\/a>&nbsp;research.&nbsp;You\u2019ll also need to do Strategy research.&nbsp;Your market research can also involve Focus Groups, Interviews, and Surveys.&nbsp;Our <a href=\"https:\/\/www.sisinternational.com\/es\/servicios-de-publicidad-multicultural-para-una-reconocida-empresa-ferroviaria\/\" title=\"Servicios de publicidad multicultural para una reconocida empresa ferroviaria\"  data-wpil-monitor-id=\"11039\">company provides all these services<\/a> and more. Contact us now, and let\u2019s see how we can work together.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Market Research in Tunisia, Africa Key Industries Most of the land in Tunisia is&nbsp;arable. As a result, it exports wheat, barley, olives, dates, and fresh fruit. Its main export is olive oil. The oil and mining sectors also make lots of money. The resources mined include phosphates, iron, ore, zinc, and gold. Tunisia also has &#8230; <a title=\"Investigaci\u00f3n de mercado en T\u00fanez, \u00c1frica\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-africa\/investigacion-de-mercado-en-tunez-africa\/\" aria-label=\"Leer m\u00e1s sobre Investigaci\u00f3n de Mercado en T\u00fanez, \u00c1frica\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":65238,"parent":14281,"menu_order":43,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38075","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/38075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=38075"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/38075\/revisions"}],"predecessor-version":[{"id":81806,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/38075\/revisions\/81806"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/65238"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=38075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}