{"id":36631,"date":"2021-02-05T02:36:40","date_gmt":"2021-02-05T02:36:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=36631"},"modified":"2026-01-25T16:57:07","modified_gmt":"2026-01-25T21:57:07","slug":"investigacion-de-mercado-en-taiwan","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-asia\/investigacion-de-mercado-en-taiwan\/","title":{"rendered":"Investigaci\u00f3n de mercado en Taiw\u00e1n"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado en Taiw\u00e1n<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-36b58b30\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-36b58b30\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Taiwan (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pa\u00edses vecinos de Taiw\u00e1n<\/h2>\n\n\n\n<p>Taiw\u00e1n se encuentra al sur del Mar de China y al norte de Filipinas. Esta naci\u00f3n insular est\u00e1 a 110 millas de la costa este sur de China. El Estrecho de Taiw\u00e1n, tambi\u00e9n conocido como Estrecho de Formosa, lo separa del continente. La riqueza de Taiw\u00e1n proviene de sus ciudadanos bien educados. Muchos de ellos se trasladaron de China continental a Taiw\u00e1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Base de consumidores, beneficios y fortalezas en el mercado<\/h2>\n\n\n\n<p><b>Parte de la Rep\u00fablica de China:<\/b>&nbsp;Taiwan is well known for petroleum and iron refineries. Steel armaments and machinery <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/prueba-de-sabor\/servicios-de-prueba-de-productos-en-nueva-york\/\" title=\"Servicios de prueba de productos en Nueva York\"  data-wpil-monitor-id=\"9117\">production are among the goods and services<\/a> Taiwan offers.<\/p>\n\n\n\n<p>Tras la colocaci\u00f3n del presidente Chen Shui-bian y su posterior retiro, Taiw\u00e1n ha estado experimentando inestabilidad pol\u00edtica. De todos modos, los expertos econ\u00f3micos predicen que la econom\u00eda del pa\u00eds se expandir\u00e1.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p>No muchos pa\u00edses del mundo reconocen a Taiw\u00e1n como naci\u00f3n. Los que s\u00ed lo hacen incluyen Guatemala, Hait\u00ed, las Islas Marshall y la Ciudad del Vaticano.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p><b>Taiw\u00e1n: nacido de la separaci\u00f3n pol\u00edtica<\/b>: El pa\u00eds experiment\u00f3 la hostilidad de los pa\u00edses superpotencias mundiales. La comunidad empresarial internacional del pa\u00eds \u2013por diversas razones\u2013 dej\u00f3 de comerciar. As\u00ed, Taiw\u00e1n ni siquiera consigui\u00f3 reunir capital.<\/p>\n\n\n\n<p>A pesar de esos desaf\u00edos econ\u00f3micos, Taiw\u00e1n tiene un alto PIB per c\u00e1pita. De hecho, sus cifras de PIB per c\u00e1pita s\u00f3lo son superadas por Jap\u00f3n y Corea del Sur.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p>Durante varios a\u00f1os, Jap\u00f3n fue fabricante de art\u00edculos de alta calidad y bajo costo. Algunos de esos art\u00edculos incluyen electr\u00f3nica de consumo, electrodom\u00e9sticos y componentes de fabricaci\u00f3n. Entonces Jap\u00f3n se encontr\u00f3 con un problema. Esta situaci\u00f3n se conoce como la Trampa del Ingreso Medio. En esencia, se estaban volviendo demasiado ricos. Entonces, despu\u00e9s de un tiempo, la fabricaci\u00f3n de bajo costo ya no era su dominio.<\/p>\n\n\n\n<p>Taiwan was ready to take up Japan\u2019s former domain and prepared to do low cost manufacturing a decade before mainland China. Mainland <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-asia\/market-research-in-china-2\/encuesta-empresa-de-investigacion-de-mercado-china\/\" title=\"Empresa de investigaci\u00f3n de mercado de encuestas en China\"  data-wpil-monitor-id=\"9116\">China wasn\u2019t even on international companies\u2019<\/a> radar as a place to do business. China got a headstart, especially since it had the right workforce. But multinational companies were always interested in Taiwan. Foxconn, IBF, and Sony corporation started a collection of well-known companies. HTC ACER and ASUS are all headquartered in Taiwan and sell products all over the world.<\/p>\n\n\n\n<p>Taiw\u00e1n ha acumulado uno de los super\u00e1vits de cuenta corriente m\u00e1s fuertes de cualquier naci\u00f3n. Su enorme reserva de divisas contribuye a\u00fan m\u00e1s a esto. Pudieron intercambiar dinero con otros pa\u00edses para ayudar con su comercio. Al mismo tiempo, pudieron realizar un seguimiento de su moneda, garantizando que siguiera siendo competitiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La puerta de entrada al Sudeste Asi\u00e1tico<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-61c3225a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-61c3225a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Taiwan (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Taiwan-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La mayor\u00eda de los turistas internacionales viajan a Taiw\u00e1n por motivos de placer. El pa\u00eds tiene varios destinos hist\u00f3ricos y viajes de aventura.<\/p>\n\n\n\n<p>The New Southbound Policy facilitated the union between Taiwan and Southern Asia. That union that has &#8211; so far &#8211; been beneficial. It is the signature of President Tsai Ing-Wen\u2019s foreign policy. President Tsai plans to help sustain the status quo of cross-Strait relations. The main goal of the New Southbound <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-elite-politica\/\" title=\"Investigaci\u00f3n de mercado de \u00e9lite pol\u00edtica\u00a0\"  data-wpil-monitor-id=\"9118\">Policy<\/a> is to \u201cBid farewell to past dependency on a single market.\u201d<\/p>\n\n\n\n<p>Taiwan yearns to diminish its sole economic reliance on mainland China. That was essential to prior administrations\u2019 southbound policies.<\/p>\n\n\n\n<p>Taiwan grew between the years 2002-2008. In 2008, Taiwan rose to 10.4 billion. Nonetheless, that does not outmatch mainland China, whose growth was incomparable. As the promotional plan on Yuan\u2019s website says it best. \u201cThe essence of the New Southbound Policy is to forge a new and mutually beneficial model of cooperation and create a sense of economic community\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Imperio de la ley<\/h2>\n\n\n\n<p>The Taiwan Rule of Law aims to nurture the study of Taiwan\u2019s Legal evolution. Another goal is to promote a popular and academic understanding of Taiwan\u2019s achievements. The nation lived under Martial Law for over thirty years. The Martial law ended when a new president (President Chiang Ching-Kuo) came into power on 15 July 1987. The legal landscape of Taiwan has transformed since Martial law ended.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de la investigaci\u00f3n de mercado en Taiw\u00e1n<\/h2>\n\n\n\n<p>SIS International conducts Qualitative Research, Quantitative Research, and Strategy <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-africa\/investigacion-de-mercado-en-mali\/\" title=\"Investigaci\u00f3n de mercado en Mal\u00ed\"  data-wpil-monitor-id=\"3852\">Research in the Taiwan market<\/a>. Methods include Focus Groups, Social Media Interviews, and Surveys. Contact us now for a consultation to find out how we can help you expand your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>Haga crecer su negocio con investigaci\u00f3n de mercado en Taiw\u00e1n.<\/p>","protected":false},"author":1,"featured_media":65724,"parent":14508,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36631","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/36631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=36631"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/36631\/revisions"}],"predecessor-version":[{"id":81526,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/36631\/revisions\/81526"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/65724"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=36631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}