{"id":35345,"date":"2020-05-16T04:40:58","date_gmt":"2020-05-16T04:40:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35345"},"modified":"2026-07-31T19:25:50","modified_gmt":"2026-07-31T23:25:50","slug":"investigacion-de-mercado-de-comercio-electronico-2","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/expertise\/industries\/ecommerce-market-research\/","title":{"rendered":"Investigaci\u00f3n de mercado de comercio electr\u00f3nico"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">E-Commerce Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a98dfaa\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" class=\"gb-image gb-image-0a98dfaa\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Ecomerce-market-research.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Ecomerce market research\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Ecomerce-market-research.jpg 1672w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Ecomerce-market-research-300x169.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Ecomerce-market-research-1024x576.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Ecomerce-market-research-768x432.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Ecomerce-market-research-1536x864.jpg 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Ecomerce-market-research-18x10.jpg 18w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The best e-commerce operators treat the digital shelf as a live P&amp;L, not a marketing surface. Every impression, price test, and review flag ties back to margin. E-commerce market research is what closes the loop between what shoppers do and what leadership decides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The category has matured past dashboard reporting. Retail media, marketplace intermediation, and generative search have made buyer behavior harder to read from platform analytics alone. Winning teams pair transactional data with structured primary research to explain the &#8220;why&#8221; behind the numbers, then act on it before competitors do.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-e5f74de71a1653c4739e3c1c83933410 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-ee545d4dcb04eeb3cc163690c6ac0fc9\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#the-shift-from-traffic-metrics-to-decision-grade-e-commerce-market-research\">The Shift From Traffic Metrics to Decision-Grade E-commerce Market Research<\/a><\/li><li class=\"\"><a href=\"#dtc-channel-economics-analysis-where-the-real-margin-lives\">DTC Channel Economics Analysis: Where the Real Margin Lives<\/a><\/li><li class=\"\"><a href=\"#e-commerce-competitive-intelligence-and-digital-shelf-optimization-research\">E-commerce Competitive Intelligence and Digital Shelf Optimization Research<\/a><\/li><li class=\"\"><a href=\"#opportunities-and-challenges\">Opportunities and Challenges<\/a><\/li><li class=\"\"><a href=\"#assortment-rationalization-and-private-label-threat-assessment\">Assortment Rationalization and Private Label Threat Assessment<\/a><\/li><li class=\"\"><a href=\"#e-commerce-innovation-trends\">E-Commerce Innovation trends<\/a><\/li><li class=\"\"><a href=\"#big-data\">Customer Segmentation Models for E-commerce Built for Action<\/a><\/li><li class=\"\"><a href=\"#the-sis-perspective\">The SIS Perspective<\/a><\/li><li class=\"\"><a href=\"#about-e-commerce-market-research\">About E-Commerce Market Research<\/a><\/li><li class=\"\"><a href=\"#fa-qs\">FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"the-shift-from-traffic-metrics-to-decision-grade-e-commerce-market-research\" class=\"wp-block-heading\">The Shift From Traffic Metrics to Decision-Grade E-commerce Market Research<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clickstream data tells you what happened on your properties. It does not tell you what happened on Amazon, TikTok Shop, MercadoLibre, Shopee, or in the ChatGPT product recommendation that never touched your analytics stack. Leaders now commission research designed around the full path to purchase across owned, earned, and rented channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three inputs matter most: comparative shopper studies across marketplaces, qualitative diagnosis of cart abandonment triggers, and quantified digital shelf audits benchmarking search rank, content quality, review velocity, and buy box share. Together these feed online shopper journey analytics that operators can act on within a quarter.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-4c24f6f16e478e9de5cbb618beaee289 wp-block-paragraph\"><strong><em>According to SIS International Research, in-depth interviews with e-commerce users across regional marketplaces consistently surface two decisive purchase drivers that platform data underweights: perceived origin trust of the seller and clarity of the return path. Shoppers describe both before they describe price.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"dtc-channel-economics-analysis-where-the-real-margin-lives\" class=\"wp-block-heading\">DTC Channel Economics Analysis: Where the Real Margin Lives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Direct-to-consumer looked like a margin escape hatch. It is now a discipline. CAC payback has extended, paid social efficiency has compressed, and iOS attribution changes stripped out the measurement scaffolding many brands were built on. Rigorous DTC channel economics analysis has replaced growth-at-all-costs modeling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The operators winning here run three studies in parallel: a contribution margin decomposition by cohort and SKU, a wholesale-versus-DTC channel conflict assessment, and a subscription retention diagnostic that separates habit-driven repeat from discount-driven repeat. Brands like Warby Parker, Allbirds, and Glossier each recalibrated their retail-DTC mix based on this kind of evidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market research for launching a DTC brand now begins with unit economics stress testing before creative development. If the LTV-to-CAC ratio does not survive a paid channel cost increase of thirty percent, the launch plan gets rebuilt. This is a discipline shift the category needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - What Online Shoppers Value Most -->\n<div id=\"sisEcColWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; font-size:clamp(18px,2.4vw,26px); line-height:1.3; margin:0 0 6px 0; color:#073f64; font-weight:700;\">\n    What Makes Shoppers Buy Online\n  <\/h3>\n  <p style=\"text-align:center; font-size:clamp(12px,1.4vw,15px); margin:0 auto 26px auto; max-width:680px; color:#216896;\">\n    Share of online shoppers who say each factor strongly influences where and whether they buy, pointing to where experience investment pays off\n  <\/p>\n\n  <div id=\"sisEcCols\" style=\"width:100%; max-width:720px; margin:0 auto; box-sizing:border-box; display:flex; align-items:flex-end; 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text-decoration:underline;\">SIS International E-Commerce Market Research<\/a>\n  <\/p>\n\n  <script>\n  (function(){\n    var data=[\n      {label:'Free shipping',     v:83, color:'#073f64', desc:'The strongest single driver of where shoppers choose to buy'},\n      {label:'Price comparison',  v:68, color:'#0c4569', desc:'Most shoppers compare prices across sites before purchasing'},\n      {label:'Secure payment',    v:65, color:'#175476', desc:'Trust in the checkout process is essential to completing a sale'},\n      {label:'Easy returns',      v:64, color:'#216896', desc:'A simple returns policy directly influences retailer choice'},\n      {label:'Product research',  v:55, color:'#3a86b8', desc:'Reviews and search results shape decisions before the cart'}\n    ];\n    var maxV=100;\n    var colsEl=document.getElementById('sisEcCols');\n    var tip=document.getElementById('sisEcColTip');\n    var container=document.getElementById('sisEcColWrap');\n    var cols=[];\n\n    for(var i=0;i<data.length;i++){\n      (function(d){\n        var col=document.createElement('div');\n        col.style.cssText='flex:1 1 0; 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Search rank on Amazon, sponsored placement on Walmart Connect, PDP content scoring, review sentiment, and buy box ownership determine whether a SKU converts at scale or dies quietly. Digital shelf optimization research turns these variables into a priority list the commercial team can execute against.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Competitive intelligence in e-commerce has three tiers. Tier one is public: pricing scrapers, review mining, ad spend estimators. Tier two is structural: mapping which retailers a competitor prioritizes, which fulfillment partners they use, which retail media networks they concentrate spend on. Tier three is human: expert interviews with former category managers, agency partners, and platform account executives. Tier three is where the non-obvious insight lives.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-49c8e13d9877d86e5784bf4c25abade1 wp-block-paragraph\"><em><strong>SIS International's B2B expert interview work across e-commerce and marketplace categories indicates that competitor share shifts are typically visible in review volume acceleration and PDP content refresh cadence six to eight weeks before they appear in Nielsen or Circana scanner data.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - Global E-Commerce Sales by Region -->\n<div id=\"sisEcomWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; 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class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research2@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"assortment-rationalization-and-private-label-threat-assessment\" class=\"wp-block-heading\">Assortment Rationalization and Private Label Threat Assessment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SKU proliferation is the quiet killer of <a href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-asia\/asia-ecommerce-consulting\/\">e-commerce<\/a> margin. Long tails feel like optionality until warehouse slotting, ad spend dilution, and content maintenance costs are honestly allocated. E-commerce assortment rationalization uses velocity data, cross-elasticity modeling, and shopper substitution research to identify SKUs that can be cut without revenue loss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assessing private label competitive threat online is a distinct exercise. Amazon Basics, Walmart's Great Value expansion into non-food, and Target's Good &amp; Gather have all demonstrated that platform-owned brands can capture share fastest in categories with high review parity and low brand-driven search. Research here quantifies switching risk at the SKU level, not the category level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Research Input<\/th><th class=\"has-text-align-left\" data-align=\"left\">Decision It Informs<\/th><th class=\"has-text-align-left\" data-align=\"left\">Typical Cadence<\/th><\/tr><\/thead><tbody><tr><td>Digital shelf audit<\/td><td>Content, SEO, retail media allocation<\/td><td>Quarterly<\/td><\/tr><tr><td>Shopper journey IDIs<\/td><td>PDP redesign, checkout flow<\/td><td>Semi-annual<\/td><\/tr><tr><td>DTC cohort economics<\/td><td>Channel mix, paid media caps<\/td><td>Monthly<\/td><\/tr><tr><td>Competitive expert interviews<\/td><td>Category strategy, M&amp;A<\/td><td>Annual or event-driven<\/td><\/tr><tr><td>Private label substitution study<\/td><td>Pricing architecture, innovation<\/td><td>Annual<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Source<\/strong>: SIS International Research<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"e-commerce-innovation-trends\" class=\"wp-block-heading\">E-Commerce Innovation trends<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmented Reality (AR)<\/li>\n\n\n\n<li>Artificial Intelligence (AI)<\/li>\n\n\n\n<li>Auto-replenishment<\/li>\n\n\n\n<li>Chat bots<\/li>\n\n\n\n<li><span class=\"s1\">CX and in-store experience simulations&nbsp;<\/span><\/li>\n\n\n\n<li>Data Science<\/li>\n\n\n\n<li>Differentiation<\/li>\n\n\n\n<li>Loss prevention<\/li>\n\n\n\n<li>Mobile Wallet<\/li>\n\n\n\n<li>Premium Membership<\/li>\n\n\n\n<li>Same Day Delivery<\/li>\n\n\n\n<li>Seasonal Shopping events (e.g. Amazon Prime Day)<\/li>\n\n\n\n<li>Sensory marketing<\/li>\n\n\n\n<li>UX and User Experience Optimization<\/li>\n\n\n\n<li>Video Marketing<\/li>\n<\/ul>\n\n\n\n<h2 id=\"big-data\" class=\"wp-block-heading\">Customer Segmentation Models for E-commerce Built for Action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation is only useful if the commercial team can find the segments in the wild. The strongest customer segmentation models for e-commerce combine attitudinal clusters from survey data with behavioral overlays from first-party CRM and platform audiences. This makes segments addressable in Meta, Google, Amazon DSP, and CTV, not just describable in a slide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The analytical mistake to avoid is segmenting on demographics alone. Occasion, basket composition, and price sensitivity predict e-commerce behavior far more reliably than age or income brackets. This is a pattern SIS has seen replicate across categories from consumer electronics to beauty to pet supplies over the past decade of segmentation engagements.<\/p>\n\n\n\n<h2 id=\"the-sis-perspective\" class=\"wp-block-heading\">The SIS Perspective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International Research has conducted e-commerce and marketplace studies across more than 135 countries, spanning shopper journey diagnostics, DTC feasibility, fulfillment center demand modeling, and competitive intelligence programs for platforms and challenger brands. The consistent finding across that work: the operators who commission primary research on a quarterly cadence outmaneuver those who rely on platform analytics alone, because the questions that matter to leadership rarely appear in a dashboard.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">E-commerce market research is no longer a supporting function. It is how category leaders defend margin, identify white space, and time channel investment. The next competitive advantage is not more data. It is better questions asked of the right shoppers, buyers, and category experts.<\/p>\n\n\n\n<h2 id=\"about-e-commerce-market-research\" class=\"wp-block-heading\">About E-Commerce Market Research<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers.&nbsp; Traditional retailers are evolving to embrace E-Commerce.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E-Commerce Market Research solutions include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Insights<\/li>\n\n\n\n<li>Customer Video Interviews<\/li>\n\n\n\n<li>Segmentation<\/li>\n\n\n\n<li>UX Research<\/li>\n\n\n\n<li>New Concept Research<\/li>\n\n\n\n<li>Market Opportunity &amp; Entry<\/li>\n\n\n\n<li>Online Communities<\/li>\n\n\n\n<li>Mobile Ethnography<\/li>\n\n\n\n<li>Mobile Surveys<\/li>\n<\/ul>\n\n\n\n<h2 id=\"fa-qs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1785295348655\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is e-commerce market research?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>E-commerce market research is the structured study of online shopper behavior, digital shelf performance, competitive positioning, and channel economics to inform commercial decisions. It combines primary research such as interviews and surveys with secondary data including scraped pricing, reviews, and platform analytics.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785295406949\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How is e-commerce market research different from web analytics?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Web analytics reports what happened on owned properties. E-commerce market research explains why it happened and what buyers do on marketplaces, competitor sites, and offline channels that analytics cannot see.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785295433605\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What should DTC brands measure before launching?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>DTC brands should stress test unit economics, CAC payback under paid media cost inflation, LTV by cohort, and channel conflict risk with existing wholesale partners. Creative and product decisions should follow, not precede, this analysis.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785295451198\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do you measure private label threat in e-commerce?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Quantify SKU-level substitution risk using shopper choice modeling, review parity analysis, and search term overlap with platform-owned brands. Category-level assessments understate the risk in high-review, low-brand-search subcategories.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785295464006\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How often should e-commerce competitive intelligence be refreshed?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Digital shelf audits and pricing intelligence run quarterly at minimum. Expert interview cycles run annually or event-driven around competitor launches, funding events, or retail media platform changes.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h2>Our Facility Location in New York<\/h2>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010\u00a0 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2>About SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/\">SIS International<\/a> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches.<a href=\"https:\/\/www.sisinternational.com\/about-sis-international-research\/contact-sis-international-market-research\/\"> Contact us<\/a> for your next Market Research project.<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS es una firma de consultor\u00eda estrat\u00e9gica e investigaci\u00f3n de mercados globales. Descubra formas de ser m\u00e1s rentable con la investigaci\u00f3n de mercado de comercio electr\u00f3nico.<\/p>","protected":false},"author":1,"featured_media":74199,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/35345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=35345"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/35345\/revisions"}],"predecessor-version":[{"id":74426,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/35345\/revisions\/74426"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/74199"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=35345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}