{"id":35345,"date":"2020-05-16T04:40:58","date_gmt":"2020-05-16T04:40:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35345"},"modified":"2025-09-12T02:08:23","modified_gmt":"2025-09-12T06:08:23","slug":"investigacion-de-mercado-de-comercio-electronico-2","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-de-comercio-electronico-2\/","title":{"rendered":"Investigaci\u00f3n de mercado de comercio electr\u00f3nico"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de comercio electr\u00f3nico<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a98dfaa\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0a98dfaa\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">El comercio electr\u00f3nico es la venta y distribuci\u00f3n en l\u00ednea de bienes y servicios.<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With Amazon, Alibaba, JD.com and Wayfair &#8230; online shopping is booming. More than ever, consumers are comfortable and empowered to buy products online.&nbsp; Prices are and barriers to purchase are low, making E-Commerce a <a href=\"https:\/\/www.sisinternational.com\/es\/73903-2\/\" title=\"Turn Consumer Flavor Preferences Into Winning Products\"  data-wpil-monitor-id=\"8437\">preferred buying experience for many consumers<\/a>.&nbsp; The COVID19 outbreak accelerated this trend and educated consumers on experimenting with different e-Commerce sites.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span style=\"color: #993300;\"><strong><span class=\"s1\">Considera lo siguiente:<\/span><\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">El comercio electr\u00f3nico se est\u00e1 apoderando de las tiendas minoristas locales. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Las empresas minoristas est\u00e1n evolucionando hacia empresas de comercio electr\u00f3nico<\/span><\/li>\n\n\n\n<li><span class=\"s1\">E-Commerce <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/curriculum-vitae-de-experiencia-en-la-industria-minorista\/\" title=\"Empresa de investigaci\u00f3n de mercado minorista\"  data-wpil-monitor-id=\"8434\">companies are evolving into Retail<\/a> operations<\/span><\/li>\n\n\n\n<li><span class=\"s1\">El modelo del futuro son empresas que destaquen tanto en el comercio minorista como en el comercio electr\u00f3nico.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades y desaf\u00edos<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Opportunities exist in creating premium experiences.&nbsp; Boosting the customer experience with chat bots and creating personalized video content \/ ads or the rise of AI to analyze data are just a few examples of ways E-Commerce <a href=\"https:\/\/www.sisinternational.com\/es\/la-principal-empresa-de-generacion-de-demanda-b2b\/\" title=\"Principal empresa de generaci\u00f3n de demanda B2B\"  data-wpil-monitor-id=\"8436\">companies are keeping up with rising demand<\/a>.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">App developers have to address multiple challenges such as decreasing return rates and keeping up with the pace of the industry.&nbsp; Companies need to keep up with new technological innovation.&nbsp; Customers increasingly want personalization and an optimized user experience. Apps need to turn immense volumes of data into actionable insights.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tendencias de innovaci\u00f3n en comercio electr\u00f3nico<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realidad Aumentada (RA)<\/li>\n\n\n\n<li>Inteligencia artificial (IA)<\/li>\n\n\n\n<li>Reposici\u00f3n autom\u00e1tica<\/li>\n\n\n\n<li>robots de chat<\/li>\n\n\n\n<li><span class=\"s1\">CX y simulaciones de experiencia en tienda\u00a0<\/span><\/li>\n\n\n\n<li>Ciencia de los datos<\/li>\n\n\n\n<li>Diferenciaci\u00f3n<\/li>\n\n\n\n<li>Prevenci\u00f3n de p\u00e9rdidas<\/li>\n\n\n\n<li>Billetera m\u00f3vil<\/li>\n\n\n\n<li>Membresia premium<\/li>\n\n\n\n<li>Entrega el mismo d\u00eda<\/li>\n\n\n\n<li>Eventos de compras de temporada (por ejemplo, Amazon Prime Day)<\/li>\n\n\n\n<li>marketing sensorial<\/li>\n\n\n\n<li>Optimizaci\u00f3n de UX y experiencia de usuario<\/li>\n\n\n\n<li>V\u00eddeo marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Grandes datos<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/europa\/investigacion-de-mercado-liverpool-reino-unido\/\" title=\"Investigaci\u00f3n de mercado en Liverpool | Grupos focales y recopilaci\u00f3n de datos del Reino Unido\"  data-wpil-monitor-id=\"8431\">Data can be collected<\/a> through various channels and in high quantities. The main challenge is to analyze this data and make it accessible for the company to <a href=\"https:\/\/www.sisinternational.com\/es\/mejorar-las-relaciones-con-los-clientes\/\" title=\"C\u00f3mo mejorar la satisfacci\u00f3n del cliente y complacer a los clientes insatisfechos\"  data-wpil-monitor-id=\"8433\">improve the Customer<\/a> Experience. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Los minoristas buscan datos a partir de los cuales puedan derivar h\u00e1bitos reales de los clientes. Algunos minoristas esperan que la predicci\u00f3n de datos llegue incluso a conocer el color de la pr\u00f3xima compra de los compradores.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Devoluciones y reembolsos<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Decreasing high return rates is an important opportunity.&nbsp; Refunds and returns cause disruption to businesses.&nbsp; Transportation costs remain high. Addressing these costs can boost profitability.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">C\u00e1maras, micr\u00f3fonos y sensores integrados podr\u00edan ser la soluci\u00f3n para bajar finalmente estas tarifas. <\/span><span class=\"s1\">El uso del reconocimiento 3D y la Realidad Aumentada (AR) puede ayudar a los clientes a encontrar productos que les gusten y que probablemente conserven.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Necesidades del cliente y evaluaci\u00f3n del valor<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Diferenciaci\u00f3n estrat\u00e9gica<\/span><\/li>\n\n\n\n<li>Personalizaci\u00f3n<\/li>\n\n\n\n<li><span class=\"s1\">Recopilaci\u00f3n de datos<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Funciones adicionales aprovechando las capacidades del tel\u00e9fono inteligente.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Unique shopping <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/experiencia-del-cliente-digital-cx-investigacion-de-mercado\/\" title=\"Investigaci\u00f3n de mercado de experiencia del cliente digital (CX)\"  data-wpil-monitor-id=\"8432\">experience for the existing customer<\/a> (differentiation from website)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Uso de funciones del tel\u00e9fono como c\u00e1mara, micr\u00f3fono y GPS para recopilar datos.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">El <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/investigacion-de-marca\/\" title=\"Empresa de investigaci\u00f3n de marca\"  data-wpil-monitor-id=\"8435\">company is the expert of their brand<\/a> not the developer.<\/span><\/li>\n\n\n\n<li>Servicio al Cliente<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Tiempo de clic y carga<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de la investigaci\u00f3n de mercado de comercio electr\u00f3nico<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers.&nbsp; Traditional retailers are evolving to embrace E-Commerce.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Las soluciones de investigaci\u00f3n de mercado de comercio electr\u00f3nico incluyen:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informaci\u00f3n del cliente<\/li>\n\n\n\n<li>Entrevistas en v\u00eddeo con clientes<\/li>\n\n\n\n<li>Segmentaci\u00f3n<\/li>\n\n\n\n<li>Investigaci\u00f3n de experiencia de usuario<\/li>\n\n\n\n<li>Investigaci\u00f3n de nuevos conceptos<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/investigacion-de-oportunidades-de-entrada-al-mercado\/\" title=\"Investigaci\u00f3n de oportunidades y entrada al mercado\"  data-wpil-monitor-id=\"8430\">Oportunidad de mercado y entrada<\/a><\/li>\n\n\n\n<li>Comunidades en l\u00ednea<\/li>\n\n\n\n<li>Etnograf\u00eda m\u00f3vil<\/li>\n\n\n\n<li>Encuestas M\u00f3viles<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS es una firma de consultor\u00eda estrat\u00e9gica e investigaci\u00f3n de mercados globales. Descubra formas de ser m\u00e1s rentable con la investigaci\u00f3n de mercado de comercio electr\u00f3nico.<\/p>","protected":false},"author":1,"featured_media":64699,"parent":14514,"menu_order":64,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/35345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=35345"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/35345\/revisions"}],"predecessor-version":[{"id":81414,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/35345\/revisions\/81414"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64699"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=35345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}