{"id":34814,"date":"2020-03-15T22:36:18","date_gmt":"2020-03-15T22:36:18","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34814"},"modified":"2026-01-26T18:30:44","modified_gmt":"2026-01-26T23:30:44","slug":"entrevistas-telefonicas-investigacion-de-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/entrevistas-telefonicas-investigacion-de-mercado\/","title":{"rendered":"Investigaci\u00f3n de mercado de entrevistas telef\u00f3nicas en profundidad"},"content":{"rendered":"

Investigaci\u00f3n de mercado de entrevistas telef\u00f3nicas en profundidad<\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

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Las entrevistas telef\u00f3nicas en profundidad o TDI son discusiones individuales entre un moderador y un encuestado. <\/span><\/h2>\n\n\n\n

Siguen el patr\u00f3n exacto de una entrevista en profundidad. La \u00fanica diferencia es que las partes las realizan por tel\u00e9fono en lugar de en persona. Este tipo de discusi\u00f3n es \u00fatil en B2B y en la investigaci\u00f3n de mercados de atenci\u00f3n m\u00e9dica. Son especialmente \u00fatiles cuando es dif\u00edcil llegar a los participantes. Tambi\u00e9n es una excelente herramienta para usar cuando el tema es complejo. <\/span><\/p>\n\n\n\n

TDIs tend to allow for more time with the respondent. It\u2019s much easier to take a little time out of someone\u2019s schedule if you only ask for a phone call. It\u2019s harder to get into the logistics of a face-to-face meeting. These interviews are valuable. Why? Because they arrive at the heart of the customers\u2019 decision-making process. TDI is one of the best ways to solve the puzzle of B2B and Healthcare business decisions. They also show what the customers want.<\/span><\/p>\n\n\n\n

T\u00e9cnicas Cualitativas<\/span><\/h2>\n\n\n\n

TDIs are a qualitative data collection technique. It involves honest, one-on-one engagement with individual participants. The interviewer must have the requisite experience. That\u2019s the best way for these interviews to succeed and prevent data loss. He or she should know skilled elicitation techniques. Such techniques coax information from recalcitrant participants. The interviewer can undermine the entire process if he or she does not have the experience or the skill.<\/span><\/p>\n\n\n\n

Uso de software de videoconferencia<\/span><\/h2>\n\n\n\n

Many free video conferencing options, such as Skype, Zoom, and Facetime, are available. Skype is the most popular. It allows the Moderator to ask questions and the participant to respond online. The dynamics are like a face-to-face setting. Such interviews overcome the barrier of geography. The participants may also feel more comfortable meeting online. Their ideal location is their home or office.<\/span><\/p>\n\n\n\n

Transcripci\u00f3n<\/span><\/h2>\n\n\n\n

Podemos grabar estas discusiones y hacer copias escritas mediante la transcripci\u00f3n de entrevistas. Adaptamos el proceso de transcripci\u00f3n para diferentes prop\u00f3sitos, seg\u00fan sus necesidades. La transcripci\u00f3n nos permite juzgar la relevancia de la entrevista. Los usuarios ahora pueden escanear la copia escrita en lugar de escuchar la grabaci\u00f3n cada vez. La transcripci\u00f3n tambi\u00e9n mejora los esfuerzos de optimizaci\u00f3n de los motores de b\u00fasqueda y aumenta el alcance de la audiencia.<\/span><\/p>\n\n\n\n

Anal\u00edtica<\/span><\/h2>\n\n\n\n

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\"Investigaci\u00f3n<\/figure>\n\n\n\n

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Early forms of market analytics were computations<\/a> taken from a study of the strength of a company. These computations were from sales data, profitability levels for product lines, and similar measurements. They gave internal teams some direction based on the success of strategies used before. That changed with the Internet. Market analytics now refers to information obtained from all the relevant sources. We can now analyze everything collected and integrated into a customer\u2019s profile. Examples are contact information and buying history. TDIs are a part of the data-gathering process. Marketers can use the information gathered to increase the efficiency of businesses.<\/span><\/p>\n\n\n\n

Informes<\/span><\/h2>\n\n\n\n

SIS International Research offers full analysis reporting, setting the groundwork for your business\u2019 marketing policy decisions. We base our reporting on the results of TDIs and other forms of Market Research. We also have an in-depth collection of market reports. Customers can review these reports to improve their research and marketing<\/a> strategies. Go to the Expertise tab and click on Publications to start your market research process. Our research can help to advance your company\u2019s industry knowledge.<\/span><\/p>\n\n\n\n

Moderaci\u00f3n cualitativa<\/span><\/h2>\n\n\n\n

El Moderador es la persona que dirige una discusi\u00f3n grupal. El t\u00e9rmino tambi\u00e9n se refiere al entrevistador en un TDI. Es el t\u00e9rmino general utilizado en Estados Unidos para referirse a un investigador de mercado cualitativo. Aqu\u00ed, la moderaci\u00f3n cualitativa suele ser una parte importante del papel del investigador. Algunas personas prefieren utilizar la palabra \u201cfacilitador\u201d para la investigaci\u00f3n de mercado cualitativa. Implica una posici\u00f3n m\u00e1s abierta adoptada por el investigador sobre los participantes.<\/span><\/p>\n\n\n\n

Factores claves del \u00e9xito<\/span><\/h2>\n\n\n\n

Telephone Depth Interviews work best when researchers have a mix of skills. These competencies include experience, skilled elicitation techniques, and multilingual capabilities. The team at SIS International Research<\/a> has this mix, so we\u2019re in the best position to provide insight and analysis. Contact us today for more information on market research using telephone-depth interviews<\/a>.<\/span><\/p>\n\n\n\n

Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n\n\n\n

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