{"id":31864,"date":"2019-06-10T00:16:56","date_gmt":"2019-06-10T00:16:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31864"},"modified":"2026-01-26T17:26:42","modified_gmt":"2026-01-26T22:26:42","slug":"investigacion-de-mercado-centrada-en-el-cliente","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-centrada-en-el-cliente\/","title":{"rendered":"Investigaci\u00f3n de mercado centrada en el cliente"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado centrada en el cliente<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-82ce3344\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-82ce3344\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Digital Customer Experience (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Market Research helps companies to become more customer-centric. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Research is crucial for companies that interact with customers. It provides companies with customer data and makes it easier to understand preferences and buying behavior. Companies can also identify opportunities to attract and keep customers.\u00a0 Key <a href=\"https:\/\/www.sisinternational.com\/es\/analisis-de-satisfaccion-del-cliente\/\" title=\"Ocho formas de aumentar la satisfacci\u00f3n del cliente en el comercio minorista\"  data-wpil-monitor-id=\"9279\">ways to boost customer<\/a> centricity include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Velocidad<\/li>\n\n\n\n<li>Confianza<\/li>\n\n\n\n<li>Sencillez<\/li>\n\n\n\n<li>Seguridad<\/li>\n\n\n\n<li>Fiabilidad<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Some industries have traditionally been less customer-centric. <a href=\"https:\/\/www.sisinternational.com\/es\/cuales-son-las-tendencias-en-el-sector-de-los-estudios-de-mercado\/\" title=\"\u00bfCu\u00e1les son algunas tendencias en la industria de la investigaci\u00f3n de mercado?\"  data-wpil-monitor-id=\"9281\">Research helps these industries<\/a> become more customer-centric:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria de la salud<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Muchos pacientes se consideran clientes que buscan la mejor atenci\u00f3n a precios asequibles. Ellos son los que impulsan la industria de la salud. Sin embargo, la centralidad en el cliente en el sector sigue siendo dif\u00edcil de alcanzar. Muchos actores de la industria todav\u00eda est\u00e1n tratando de ponerse al d\u00eda y poner al cliente en primer lugar. S\u00f3lo unos pocos administradores de hospitales y m\u00e9dicos se centran en brindar servicios centrados en el cliente. Esta falta de centralidad en el cliente es evidente, aunque los pacientes se est\u00e1n volviendo m\u00e1s selectivos. Tienen el poder de elegir d\u00f3nde gastar su dinero en atenci\u00f3n m\u00e9dica. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria de servicios financieros<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The financial services industry is a state-of-the-art sector. However, it has poor scores in customer centricity. The industry has had a push for digital transformation. However, financial services companies tend to have rigid cultures. This rigidity makes it difficult to achieve high customer satisfaction levels. Most financial <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/traduccion-y-transcripcion\/servicios-de-traduccion-y-transcripcion-de-aleman\/\" title=\"Servicios de traducci\u00f3n y transcripci\u00f3n de alem\u00e1n\"  data-wpil-monitor-id=\"6515\">services companies struggle with generating and translating<\/a> customer insights. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/es\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\"  data-wpil-monitor-id=\"9276\">Investigaci\u00f3n de Mercado Cualitativa<\/a> can inspire better services and products for customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Negocios sin fricciones<\/strong> is a rising trend in Finance.&nbsp; The idea is to reduce the barriers for <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/consultoria-de-adquisicion-de-clientes-de-servicios-financieros\/\" title=\"Consultor\u00eda de adquisici\u00f3n de clientes de servicios financieros\"  data-wpil-monitor-id=\"9289\">customers to use products and services<\/a>.&nbsp; Still, companies in this industry can benefit from delivering more <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/experiencia-del-cliente-digital-cx-investigacion-de-mercado\/\" title=\"Investigaci\u00f3n de mercado de experiencia del cliente digital (CX)\"  data-wpil-monitor-id=\"9283\">customer centric experiences<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria de las Telecomunicaciones<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The telecoms industry struggles the most with customer centricity. It includes cable TV, wireless, and telephone, and satellite companies. Most companies in the industry are not set-up to become customer-centric. They operate on a yearly budgeting process with a well-defined top-down system. It leaves little to no room for bottom-up feedback. Besides, their <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/consultoria-de-retencion-de-clientes-de-servicios-financieros\/\" title=\"Consultor\u00eda de retenci\u00f3n de clientes de servicios financieros\"  data-wpil-monitor-id=\"9285\">customers compare products and services<\/a> online before choosing a company. With such dynamics, telecom companies face a real challenge. Research helps the Telecommunications industry to become more responsive and attuned to customer needs. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria de servicios p\u00fablicos <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">La revoluci\u00f3n digital est\u00e1 revolucionando la industria de servicios p\u00fablicos. Las empresas de esta industria enfrentan nuevos desaf\u00edos para cumplir con las expectativas del usuario final. A medida que evolucionan las experiencias de los clientes, se vuelve m\u00e1s dif\u00edcil encontrar nuevas formas de involucrarlos. Los clientes tienen a su disposici\u00f3n nuevos puntos de contacto digitales, incluidas las redes sociales. Ahora pueden recopilar informaci\u00f3n sobre las marcas antes de interactuar con ellas. Dado que las expectativas de los clientes est\u00e1n cambiando, resulta dif\u00edcil complacerlos. Tambi\u00e9n es dif\u00edcil mantener su lealtad. Es dif\u00edcil para estas empresas brindar una experiencia perfecta al cliente. Estas son algunas de las razones por las cuales: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Infraestructura compleja <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Procesos fragmentados <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Falta de agilidad empresarial <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Capacidades de atenci\u00f3n al cliente inconexas. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria de seguros<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The insurance industry has faced several changes over the years. These <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/servicios-financieros-gestion-del-cambio-investigacion-de-mercado-consultoria-estrategica\/\" title=\"Servicios financieros Gesti\u00f3n del cambio Investigaci\u00f3n de mercado y consultor\u00eda estrat\u00e9gica\"  data-wpil-monitor-id=\"9287\">changes have necessitated customer-centric services<\/a>. However, the traditional organizational structure of these companies gets in the way. They depend on independent insurance agents or third-party brokers. The lack of direct customer contact makes it difficult to achieve customer centricity. Still, these companies are seeking to shift to a more customer-centric model. However, they need to overcome challenges such as rising consumerism. They also need to conquer their obsession with the use of technology and high rates of talent churn. These companies need to change their capability to compete. They have to deliver services consistent with customer expectations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Acerca de la investigaci\u00f3n de mercado centrada en el cliente<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Customer Centricity aims to provide a positive customer experience throughout an interaction. It involves putting the customer first and their needs at the core of the business. However, companies in some sectors find it difficult to achieve customer centricity. These sectors include healthcare, financial services, telecommunications, utilities, and insurance industries. Their challenges may be due to the dynamics of their industries. The <a href=\"https:\/\/www.sisinternational.com\/es\/investigacion-de-mercado-de-casas-inteligentes\/\" title=\"Investigaci\u00f3n de mercado de hogares inteligentes\"  data-wpil-monitor-id=\"9273\">solution is market research<\/a>, which will open avenues. It will also expose these companies to new ways of doing business.<\/span><\/p>\n\n\n\n<p>We conduct Qualitative, Quantitative, and Strategy Research.\u00a0 Key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupos de discusi\u00f3n<\/li>\n\n\n\n<li>Entrevistas con clientes<\/li>\n\n\n\n<li>Encuestas<\/li>\n\n\n\n<li>Co-Creaci\u00f3n<\/li>\n\n\n\n<li>Etnograf\u00eda del hogar, la oficina y las tiendas<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo la investigaci\u00f3n de mercado centrada en el cliente puede transformar su empresa.<\/p>","protected":false},"author":1,"featured_media":64779,"parent":14650,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31864","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=31864"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31864\/revisions"}],"predecessor-version":[{"id":81553,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31864\/revisions\/81553"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=31864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}