{"id":31502,"date":"2019-04-20T22:08:37","date_gmt":"2019-04-20T22:08:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31502"},"modified":"2025-10-19T01:15:01","modified_gmt":"2025-10-19T05:15:01","slug":"investigacion-de-mercado-de-tecnologia-de-la-moda","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/expertise\/industries\/fashion-technology-market-research\/","title":{"rendered":"Investigaci\u00f3n de mercado de tecnolog\u00eda de la moda"},"content":{"rendered":"

Investigaci\u00f3n de mercado de tecnolog\u00eda de la moda<\/strong><\/span><\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n
\n\n\n\n

La tecnolog\u00eda es el futuro de la moda<\/span><\/h2>\n\n\n\n

Fashion tech is a blend of technology with trend, and fashion. This merger has created faster and more innovative ways to shop. It also allows more people to experience the fashion industry. The tech side of the equation brings fashion to consumers in several ways. For example, retailers can use apps and software to deliver their products. <\/span><\/p>\n\n\n\n

La tecnolog\u00eda ha transformado la industria de la moda. Muchos consumidores utilizan ahora el comercio electr\u00f3nico para comprar la \u00faltima moda y tambi\u00e9n aceptan sugerencias de blogueros. Estos blogueros ahora son personas influyentes y se sientan en primera fila en eventos importantes como la Semana de la Moda de Nueva York. La tecnolog\u00eda ha abierto el mundo de la moda, haci\u00e9ndolo accesible a consumidores de todo el mundo.<\/span><\/p>\n\n\n\n

Fashion tech market research is essential for companies desiring to enter this space. We offer app development and market research for fashion subscription and other services.<\/span><\/p>\n\n\n\n

La tecnolog\u00eda ayuda a las empresas de moda a prosperar<\/span><\/h2>\n\n\n\n

Rent the Runway es un ejemplo de una empresa de tecnolog\u00eda de moda exitosa. La empresa permite a los clientes alquilar piezas de alta costura por una tarifa de suscripci\u00f3n mensual. Los consumidores pueden elegir entre cientos de miles de opciones. Con la opci\u00f3n ilimitada, los consumidores pueden alquilar tantos art\u00edculos como necesiten, sin fecha de devoluci\u00f3n definida. Rent to Runway ofrece env\u00edo y seguro gratuitos, y tambi\u00e9n limpian en seco las piezas.<\/span><\/p>\n\n\n\n

Another example is GPShopper. This company caters to retailers, helping them manage their apps. They do the heavy lifting by integrating apps with e-commerce systems. Their apps are also compatible with several payment platforms and loyalty programs. GPShopper offers real-time analytics so fashion retailers can measure customer engagement. Their apps work for both Android and iOS. <\/span><\/p>\n\n\n\n

El futuro de la moda<\/span><\/h2>\n\n\n\n

Los robots ahora cortan y cosen. La industria est\u00e1 utilizando c\u00e1lculos de IA para anticipar patrones de estilo. La innovaci\u00f3n define cada parte del proceso de dise\u00f1o. <\/span><\/p>\n\n\n\n

Los consumidores est\u00e1n participando en un nuevo tipo de compras a trav\u00e9s del comercio electr\u00f3nico m\u00f3vil. Equipados con nuestros tel\u00e9fonos m\u00f3viles, ahora tenemos opciones de pago perfectas. Los minoristas ofrecen excelentes alternativas de billetera, como Apple y Android Pay. Dos de cada tres consumidores de entre veinte y treinta a\u00f1os prefieren comprar online que acudir a una tienda f\u00edsica. <\/span><\/p>\n\n\n\n

La Realidad Virtual est\u00e1 consolidando los universos f\u00edsico y online del retail. Por ejemplo, los avatares de prueba se est\u00e1n convirtiendo en un gran \u00e9xito en el mundo de la moda. Un ejemplo es la aplicaci\u00f3n DressingRoom. Esta aplicaci\u00f3n permite a los consumidores probarse ropa y ajustarla para que le quede perfecta antes de comprarla.<\/span><\/p>\n\n\n\n

Fashion companies are increasingly investing in Omnichannel strategies, algorithms, data science, inventory management systems, and web usability.<\/p>\n\n\n\n

Beneficios de la tecnolog\u00eda de la moda<\/span><\/h2>\n\n\n\n

Fashion tech has made the \u201cSee Now, Buy Now\u201d campaign possible. Major brands use this campaign to allow consumers to buy pieces straight off the catwalk. Another benefit of fashion tech is the afore-mentioned virtual try-on of clothing. Some Rebecca Minkoff stores feature dressing rooms with touch-screen mirrors. Consumers can use these mirrors to view how different pieces will look on their bodies.<\/span><\/p>\n\n\n\n

Acerca de la investigaci\u00f3n de mercado de tecnolog\u00eda de la moda <\/span><\/h2>\n\n\n\n

Fashion Tech Market Research permite a las empresas l\u00edderes perfeccionar sus ofertas. Les permite aumentar la rentabilidad y al mismo tiempo ofrecer a los consumidores la mejor experiencia posible.  <\/span><\/p>\n\n\n\n

SIS International Market Research utiliza tres m\u00e9todos principales para analizar industrias. Realizamos Investigaci\u00f3n Cuantitativa donde recopilamos datos num\u00e9ricos. Utilizamos estos datos en an\u00e1lisis estad\u00edsticos para comprender las tendencias de los datos. Tambi\u00e9n llevamos a cabo investigaciones cualitativas utilizando grupos focales, comunidades en l\u00ednea, etnograf\u00eda, visitas guiadas y otras herramientas. Utilizamos m\u00e9todos cualitativos para determinar por qu\u00e9 un cliente ha actuado o comprado de cierta manera.<\/span><\/p>\n\n\n\n

We also conduct Strategic Market Research for the fashion tech industry. This type of research plays a vital role in analyzing the environment. We also use it to define the market and plan strategies. It gives companies insights on positioning and segmentation. It helps them maintain product\/service quality and plan new product development.<\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Descubra nuevas formas de ser m\u00e1s rentable con Fashion Technology Market Research.<\/p>","protected":false},"author":1,"featured_media":63944,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31502","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=31502"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31502\/revisions"}],"predecessor-version":[{"id":71524,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31502\/revisions\/71524"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63944"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=31502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}