{"id":31498,"date":"2019-04-20T21:44:07","date_gmt":"2019-04-20T21:44:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31498"},"modified":"2026-01-25T17:07:48","modified_gmt":"2026-01-25T22:07:48","slug":"investigacion-de-mercado-agil","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/innovacion\/investigacion-de-mercado-agil\/","title":{"rendered":"Investigaci\u00f3n de mercado \u00e1gil"},"content":{"rendered":"

Investigaci\u00f3n de mercado \u00e1gil<\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Agile is an approach to carrying out projects with speed and flexibility. <\/span><\/h2>\n\n\n\n

It adapts to changes in market and sector conditions. It turns these changes into a competitive advantage. How can it do that? By chopping the project into small parts to deliver them little by little in a defined time. All companies increasingly need to be flexible since they are in a constant state of uncertainty. A global economy, digital disruption,<\/span> and new technologies are constantly changing the business landscape.\u00a0 Companies must be able to react and adapt to an unexpected change quickly and efficiently. \u00a0<\/span><\/p>\n\n\n\n

C\u00f3mo hacer que su negocio sea \u00e1gil<\/strong><\/span><\/h2>\n\n\n\n

Companies are now taking a comprehensive Agile approach. They are implementing their principles and techniques throughout their organizations. They are also employing business agility in groups outside of information technology (IT). Many companies are currently expanding Agile into three main areas. These areas are product development, human resources, and portfolio management. <\/span><\/p>\n\n\n\n

Cualquier empresa har\u00e1 bien en adoptar el enfoque y las pr\u00e1cticas \u00e1giles. Para Recursos Humanos, tendr\u00e1 un impacto positivo en las pr\u00e1cticas de contrataci\u00f3n, las trayectorias profesionales y los roles. Tambi\u00e9n mejora la gesti\u00f3n del desempe\u00f1o cultural y la formaci\u00f3n. Es posible que todas las \u00e1reas necesiten una actualizaci\u00f3n para alinearse con los principios y valores de Agile.<\/span><\/p>\n\n\n\n

Con la gesti\u00f3n de cartera Lean, algunas de las pr\u00e1cticas pueden ser nuevas para la empresa. Estas pr\u00e1cticas incluyen planificaci\u00f3n, transparencia y alineaci\u00f3n. Tambi\u00e9n incluyen la colaboraci\u00f3n y la medici\u00f3n de resultados alineados con el enfoque. La empresa debe empoderar al personal para que tome decisiones sobre c\u00f3mo implementar estas pr\u00e1cticas. Por tanto, la empresa deber\u00eda volverse m\u00e1s \u00e1gil en sus procesos. Deber\u00eda deshacerse de cosas como largas cadenas de aprobaci\u00f3n y otros cuellos de botella.<\/span><\/p>\n\n\n\n

Agile muestra a las empresas c\u00f3mo la entrega del mayor valor dar\u00e1 como resultado la mayor satisfacci\u00f3n. Tambi\u00e9n permitir\u00e1 un circuito de retroalimentaci\u00f3n m\u00e1s estrecho. T\u00e9cnicas como \u201cGoogle Design Sprint\u201d est\u00e1n permitiendo la gesti\u00f3n de productos crear prototipos. Tambi\u00e9n les permite examinar diferentes ideas antes con los clientes.<\/span><\/p>\n\n\n\n

C\u00f3mo ser m\u00e1s \u00e1gil<\/h2>\n\n\n\n

The Agile approach is flexible and easier to learn. A unique feature is that it uses multidisciplinary teams. It brings together marketing people and designers<\/a>. It also includes those involved in the development and the business side of the company. Together, they provide the most realistic vision possible for the end user.<\/span><\/p>\n\n\n\n

The Agile marketing concept is innovative<\/a>. It is of special interest to those who work with online applications, because companies need to respond faster to consumer interactions in the digital environment. <\/span><\/p>\n\n\n\n

Agile marketers or researchers<\/a> have a significant amount of data at their fingertips. For example, social media analytics provide insight into clients who use these platforms. Agile market researchers can interact with customers using social content. Companies can use this valuable information for the optimization of their marketing<\/a> campaigns. They can also use it to engage with existing clients and reduce churn rates.<\/span><\/p>\n\n\n\n

Acerca de la investigaci\u00f3n de mercado \u00e1gil<\/h2>\n\n\n\n

The role of investigaci\u00f3n de mercado<\/a> is to generate information in time to create or align brand strategies. These strategies must be consumer-focused. Agility in this process, often seen as a differential, begins to be a need. Some research models must have a time for data<\/a> collection and analysis. This set time must be greater than what the market needs. Thus, incorporating new business models for the segment becomes essential. <\/span><\/p>\n\n\n\n

Investigaci\u00f3n de mercado \u00e1gil de Sprint<\/strong><\/span><\/h2>\n\n\n\n

Scrum es un m\u00e9todo \u00e1gil espec\u00edfico y un proceso de desarrollo incremental. Un Sprint es un tiempo determinado durante el cual los desarrolladores deben completar el trabajo y presentarlo para su revisi\u00f3n. La planificaci\u00f3n de Sprint se refiere a un proceso colaborativo en el que el Scrum Master facilita la reuni\u00f3n. Tambi\u00e9n incluye al propietario del producto. Los gerentes pueden aclarar los detalles de los elementos pendientes del producto y sus criterios de aceptaci\u00f3n. Tambi\u00e9n se trata de un equipo \u00e1gil. El equipo tiene que definir el trabajo y los esfuerzos esenciales para cumplir con su compromiso de Sprint.<\/span><\/p>\n\n\n\n

Agile Sprints are helpful in IT product and advertising testing<\/a>.  Companies can test a Minimum Viable Product<\/a> or prototype with a small number of interviews, make changes, and then test again in several phases.  This allows a better, cheaper and faster product development process.<\/p>\n\n\n\n

Beneficios de la investigaci\u00f3n de mercado \u00e1gil<\/h2>\n\n\n\n

La investigaci\u00f3n de mercado \u00e1gil es necesaria porque permite a las empresas:<\/span><\/p>\n\n\n\n