{"id":31485,"date":"2019-04-18T03:22:00","date_gmt":"2019-04-18T03:22:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31485"},"modified":"2025-09-13T23:23:13","modified_gmt":"2025-09-14T03:23:13","slug":"investigacion-de-mercado-over-the-top-media-ott","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-over-the-top-media-ott\/","title":{"rendered":"Investigaci\u00f3n de mercado de medios over the top (OTT)"},"content":{"rendered":"

Investigaci\u00f3n de mercado de medios over the top (OTT)<\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Una de las mayores transformaciones en los medios en una generaci\u00f3n<\/span><\/h2>\n\n\n\n

Over-the-top media, also known as OTT, refers to the delivery of audio, video, and other media over the internet. This delivery takes place without the direct involvement of a telecommunication company. At first, this term was only used to describe the distribution of audio and video. It has since expanded to cover any service that is available over the internet. A subscriber for OTT services is free to access his or her subscribed media from anywhere in the world at any time. Soon, subscribers will be able to stream media using any form of access technology.<\/span><\/p>\n\n\n\n

El futuro de los medios OTT<\/span><\/h2>\n\n\n\n

Los recientes avances tecnol\u00f3gicos han creado un entorno favorable para el avance de OTT. La Internet asequible ha desempe\u00f1ado un papel importante en su desarrollo. Tambi\u00e9n ha ayudado la desviaci\u00f3n de muchos millennials de los horarios televisivos tradicionales. Los millennials prefieren elegir qu\u00e9 quieren ver y cu\u00e1ndo verlo. Adem\u00e1s, al no haber costes de cancelaci\u00f3n, cada vez m\u00e1s personas prefieren estos servicios.<\/span><\/p>\n\n\n\n

Forecasters expect the OTT market<\/a> to grow rapidly over the next few years. Examples of OTT services are Apple, Amazon, Netflix, and Hulu. Skype, Facebook, and Twitter are also considered OTT.<\/span><\/p>\n\n\n\n

Estrategia Competitiva en la Industria OTT<\/span><\/h2>\n\n\n\n

Netflix still dominates the streaming market. However, more and more content owners are publishing their content across various platforms. Somehow, all the competitors want their apps on the home screen of a smartphone. As the competition increases within this field, it will become harder to get noticed.<\/span><\/p>\n\n\n\n

\u00bfPor qu\u00e9 es necesaria la investigaci\u00f3n de mercado para los proveedores de servicios de medios OTT?<\/span><\/h2>\n\n\n\n

Market research shows service<\/a> providers the challenges presented by the clients they target. The provider will also be able to collect users’ opinions. For example, let’s say the provider wanted to launch a free ad-supported service. He or she can use market research to compare<\/a> it with an expensive option that has no advertisements. Clients may also have specific ideas about how they want to pay for the services they receive. This situation would create more opportunities for service providers to monetize their service.<\/span><\/p>\n\n\n\n

Cualitativo <\/span>M\u00e9todos de investigaci\u00f3n de mercado<\/span><\/h2>\n\n\n\n

Researchers use this method to collect and analyze non-numerical data. For example, they collect reasons, ideas, and opinions. Qualitative Research can identify rising trends<\/a> in opinions and thoughts. It is also used to find out how people become conscious of their social realities. Qualitative Researchers use a wide array of methods, including online ethnography, unstructured interviews, and focus groups. Researchers also use online surveys<\/a> with open-ended questions. <\/span><\/p>\n\n\n\n

La investigaci\u00f3n cualitativa ofrece respuestas detalladas a por qu\u00e9 un consumidor se suscribe a un servicio. Tambi\u00e9n da una idea de qu\u00e9 hace que un consumidor se suscriba a un servicio y rechace otro. La investigaci\u00f3n cualitativa puede identificar el proceso de pensamiento detr\u00e1s de la opini\u00f3n expresada por el consumidor. Este m\u00e9todo permite al usuario obtener informaci\u00f3n rica y descriptiva de los consumidores.<\/span><\/p>\n\n\n\n

Cuantitativo <\/span>M\u00e9todos de investigaci\u00f3n de mercado<\/span><\/h2>\n\n\n\n

This method uses numerical, measurable data to develop facts and identify patterns. The data is in the form of numbers and statistics, often arranged in graphs, charts, and other non-textual forms. This research method<\/a> includes a range of data-extracting techniques such as online polls. It also includes mobile and app surveys, kiosk surveys, and systematic observations.<\/span><\/p>\n\n\n\n

Quantitative research has the advantage of collecting reliable data. When it comes to acquiring data from a large population, it’s easier to measure the outcome of this research compared with the qualitative method<\/a>. Another advantage is the ability to convert its result into highly-accurate predictions.<\/span><\/p>\n\n\n\n

Investigaci\u00f3n estrat\u00e9gica<\/span><\/h2>\n\n\n\n

We provide Advanced Strategy solutions such as Market<\/a> Opportunity Analysis, Market Assessments, and Go-To-Market Strategy.\u00a0 Key methods include Primary Research, Secondary Research, and Subject Matter Expert research.\u00a0 Desk Research refers to an accumulation of data that already exists. Data sources may exist as published government reports, company records, databases, periodicals, newspapers and magazines.\u00a0<\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Descubra nuevas formas de obtener ventajas con Over the Top Media Market Research.<\/p>","protected":false},"author":1,"featured_media":63637,"parent":14514,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31485","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=31485"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31485\/revisions"}],"predecessor-version":[{"id":81350,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31485\/revisions\/81350"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63637"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=31485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}