{"id":31485,"date":"2019-04-18T03:22:00","date_gmt":"2019-04-18T03:22:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31485"},"modified":"2025-09-13T23:23:13","modified_gmt":"2025-09-14T03:23:13","slug":"investigacion-de-mercado-over-the-top-media-ott","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/expertise\/industries\/over-the-top-media-ott-market-research\/","title":{"rendered":"Investigaci\u00f3n de mercado de medios over the top (OTT)"},"content":{"rendered":"

Investigaci\u00f3n de mercado de medios over the top (OTT)<\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Una de las mayores transformaciones en los medios en una generaci\u00f3n<\/span><\/h2>\n\n\n\n

Over-the-top media, also known as OTT, refers to the delivery of audio, video, and other media over the internet. This delivery takes place without the direct involvement of a telecommunication company. At first, this term was only used to describe the distribution of audio and video. It has since expanded to cover any service that is available over the internet. A subscriber for OTT services is free to access his or her subscribed media from anywhere in the world at any time. Soon, subscribers will be able to stream media using any form of access technology.<\/span><\/p>\n\n\n\n

El futuro de los medios OTT<\/span><\/h2>\n\n\n\n

Los recientes avances tecnol\u00f3gicos han creado un entorno favorable para el avance de OTT. La Internet asequible ha desempe\u00f1ado un papel importante en su desarrollo. Tambi\u00e9n ha ayudado la desviaci\u00f3n de muchos millennials de los horarios televisivos tradicionales. Los millennials prefieren elegir qu\u00e9 quieren ver y cu\u00e1ndo verlo. Adem\u00e1s, al no haber costes de cancelaci\u00f3n, cada vez m\u00e1s personas prefieren estos servicios.<\/span><\/p>\n\n\n\n

Los pronosticadores esperan que el mercado OTT crezca r\u00e1pidamente en los pr\u00f3ximos a\u00f1os. Ejemplos de servicios OTT son Apple, Amazon, Netflix y Hulu. Skype, Facebook y Twitter tambi\u00e9n se consideran OTT.<\/span><\/p>\n\n\n\n

Estrategia Competitiva en la Industria OTT<\/span><\/h2>\n\n\n\n

Netflix still dominates the streaming market. However, more and more content owners are publishing their content across various platforms. Somehow, all the competitors want their apps on the home screen of a smartphone. As the competition increases within this field, it will become harder to get noticed.<\/span><\/p>\n\n\n\n

\u00bfPor qu\u00e9 es necesaria la investigaci\u00f3n de mercado para los proveedores de servicios de medios OTT?<\/span><\/h2>\n\n\n\n

La investigaci\u00f3n de mercado muestra a los proveedores de servicios los desaf\u00edos que presentan los clientes a los que se dirigen. El proveedor tambi\u00e9n podr\u00e1 recoger las opiniones de los usuarios. Por ejemplo, digamos que el proveedor quiere lanzar un servicio gratuito con publicidad. \u00c9l o ella puede utilizar una investigaci\u00f3n de mercado para compararla con una opci\u00f3n costosa que no tiene publicidad. Los clientes tambi\u00e9n pueden tener ideas espec\u00edficas sobre c\u00f3mo quieren pagar los servicios que reciben. Esta situaci\u00f3n crear\u00eda m\u00e1s oportunidades para que los proveedores de servicios monetizaran su servicio.<\/span><\/p>\n\n\n\n

Cualitativo <\/span>M\u00e9todos de investigaci\u00f3n de mercado<\/span><\/h2>\n\n\n\n

Los investigadores utilizan este m\u00e9todo para recopilar y analizar datos no num\u00e9ricos. Por ejemplo, recopilan razones, ideas y opiniones. La investigaci\u00f3n cualitativa puede identificar tendencias crecientes en opiniones y pensamientos. Tambi\u00e9n se utiliza para descubrir c\u00f3mo las personas toman conciencia de sus realidades sociales. Los investigadores cualitativos utilizan una amplia gama de m\u00e9todos, incluida la etnograf\u00eda en l\u00ednea, entrevistas no estructuradas y grupos focales. Los investigadores tambi\u00e9n utilizan encuestas en l\u00ednea con preguntas abiertas. <\/span><\/p>\n\n\n\n

La investigaci\u00f3n cualitativa ofrece respuestas detalladas a por qu\u00e9 un consumidor se suscribe a un servicio. Tambi\u00e9n da una idea de qu\u00e9 hace que un consumidor se suscriba a un servicio y rechace otro. La investigaci\u00f3n cualitativa puede identificar el proceso de pensamiento detr\u00e1s de la opini\u00f3n expresada por el consumidor. Este m\u00e9todo permite al usuario obtener informaci\u00f3n rica y descriptiva de los consumidores.<\/span><\/p>\n\n\n\n

Cuantitativo <\/span>M\u00e9todos de investigaci\u00f3n de mercado<\/span><\/h2>\n\n\n\n

This method uses numerical, measurable data to develop facts and identify patterns. The data is in the form of numbers and statistics, often arranged in graphs, charts, and other non-textual forms. This research method includes a range of data-extracting techniques such as online polls. It also includes mobile and app surveys, kiosk surveys, and systematic observations.<\/span><\/p>\n\n\n\n

Quantitative research has the advantage of collecting reliable data. When it comes to acquiring data from a large population, it’s easier to measure the outcome of this research compared with the qualitative method. Another advantage is the ability to convert its result into highly-accurate predictions.<\/span><\/p>\n\n\n\n

Investigaci\u00f3n estrat\u00e9gica<\/span><\/h2>\n\n\n\n

We provide Advanced Strategy solutions such as Market Opportunity Analysis, Market Assessments, and Go-To-Market Strategy.\u00a0 Key methods include Primary Research, Secondary Research, and Subject Matter Expert research.\u00a0 Desk Research refers to an accumulation of data that already exists. Data sources may exist as published government reports, company records, databases, periodicals, newspapers and magazines.\u00a0<\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Descubra nuevas formas de obtener ventajas con Over the Top Media Market Research.<\/p>","protected":false},"author":1,"featured_media":63637,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31485","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=31485"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31485\/revisions"}],"predecessor-version":[{"id":68391,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/31485\/revisions\/68391"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63637"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=31485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}