{"id":28220,"date":"2018-10-27T18:21:35","date_gmt":"2018-10-27T18:21:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=28220"},"modified":"2026-03-12T22:43:20","modified_gmt":"2026-03-13T02:43:20","slug":"investigacion-de-mercado-de-la-construccion","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/construction-market-research-solutions\/investigacion-de-mercado-de-la-construccion\/","title":{"rendered":"Investigaci\u00f3n del mercado de la construcci\u00f3n"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Investigaci\u00f3n del mercado de la construcci\u00f3n<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d1d1ba9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d1d1ba9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Construction (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">La Investigaci\u00f3n de Mercados es cada vez m\u00e1s importante en la Construcci\u00f3n.&nbsp; <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sisaisolutions.com\/ai-in-construction\/\" target=\"_blank\" rel=\"noopener\">Investigaci\u00f3n del mercado de la construcci\u00f3n<\/a> uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes, and changing regulations. Construction projects can be large, so research-based planning and strategies are important to minimize cost and maximize returns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers, as a result, we often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies, and Contractors. There can be different levels of decision-makers and stakeholder influence in Construction, therefore, research uncovers the stakeholders to speak to meet your strategic priorities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Research solutions in the Construction Industry include Price Testing, Location Research, <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/investigacion-de-mercado-del-recorrido-del-cliente\/\" title=\"Investigaci\u00f3n de mercado del recorrido del cliente\" data-wpil-monitor-id=\"9381\">Customer Journey Research<\/a>, Usability Testing, including Strategic Analysis of Markets, also Distribution Channels.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Investigaci\u00f3n cualitativa<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Research examines attitudes, opinions, and behavior and consequently explores the &#8220;why&#8221; and &#8220;how&#8221; behind behavior and attitudes. It uncovers preferences, likes, customer needs, product substitutes, and competitors for your product, so it is vital for understanding the fundamental reasons behind consumer decisions. Market analysts conduct <a href=\"https:\/\/www.sisinternational.com\/es\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\" data-wpil-monitor-id=\"9375\">investigaci\u00f3n de mercado cualitativa<\/a> using observation and open-ended questions, so the common methodologies we use include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrevistas en profundidad<\/li>\n\n\n\n<li>Grupos de discusi\u00f3n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/grupos-focales-en-linea-2\/\" title=\"Grupos de discusi\u00f3n en l\u00ednea\" data-wpil-monitor-id=\"9379\">Grupos de discusi\u00f3n en l\u00ednea<\/a><\/li>\n\n\n\n<li>Comunidades digitales<\/li>\n\n\n\n<li>Etnograf\u00eda<\/li>\n\n\n\n<li>Investigaci\u00f3n de usabilidad<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Los investigadores cualitativos pueden realizar entrevistas ejecutivas detalladas cara a cara; adem\u00e1s, pueden utilizar m\u00e9todos cualitativos en l\u00ednea y grupos focales cara a cara y comunidades en l\u00ednea.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Investigaci\u00f3n cuantitativa<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Las empresas constructoras pueden beneficiarse de las encuestas y de los datos y an\u00e1lisis que proporcionan. Los datos cuantitativos se pueden utilizar para comprender las necesidades, actitudes, preferencias de compra de las partes interesadas, as\u00ed como su disposici\u00f3n a pagar y la sensibilidad a los precios. Un beneficio es que es m\u00e1s f\u00e1cil medir hasta qu\u00e9 punto un comportamiento se aplica a una muestra m\u00e1s grande; como resultado, los datos pueden brindar a los analistas una imagen m\u00e1s precisa del mercado.<\/span><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Los m\u00e9todos cuantitativos incluyen:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encuestas telef\u00f3nicas<\/li>\n\n\n\n<li>Encuestas en l\u00ednea<\/li>\n\n\n\n<li>Investigaci\u00f3n de precios<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A common data collection method is <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/entrevistas-telefonicas-asistidas-por-computadora-investigacion-de-mercado\/\" title=\"Investigaci\u00f3n de mercado de entrevistas telef\u00f3nicas asistidas por computadora\" data-wpil-monitor-id=\"9377\">Computer Assisted Telephone Interviewing<\/a> (CATI), moreover, Researchers can also conduct web-based data collection, often via email link to a URL.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Investigaci\u00f3n estrat\u00e9gica en los mercados de la construcci\u00f3n<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The construction industry can have complex decision-making processes; for this reason, developing <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/si-crecimiento-global\/consultoria-estrategica-en-mercados-emergentes\/\" title=\"Consultor\u00eda de estrategia de mercados emergentes\" data-wpil-monitor-id=\"9387\">strategies in construction markets<\/a> can be a challenge. <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-de-hosteleria-y-turismo-en-viajes\/empresa-de-gestion-hotelera-investigacion-de-mercado-consultoria-estrategica\/\" title=\"Empresa de gesti\u00f3n hotelera Investigaci\u00f3n de mercados y consultor\u00eda estrat\u00e9gica\" data-wpil-monitor-id=\"9383\">Strategy Research also examines a company&#8217;s<\/a> position relative to Competitors, Industries, Supply Chains, and Distribution Channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n estrat\u00e9gica explora:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Oportunidad de mercado<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entrada al mercado, viabilidad y dimensionamiento<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Perspectivas y reacciones de la competencia<\/span><\/li>\n\n\n\n<li>Mejores pr\u00e1cticas<\/li>\n\n\n\n<li>Innovaci\u00f3n<\/li>\n\n\n\n<li>Perspectivas del panorama del mercado<\/li>\n\n\n\n<li>Ir a estrategias de mercado<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategy Researchers use Qualitative and Quantitative insights in addition to detailed <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/es\/how-to-conduct-effective-desk-research\/\" title=\"How to Conduct Effective Desk Research\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"764\">Investigaci\u00f3n documental<\/a> and other proprietary sources to prepare comprehensive strategic reports. Likewise, Secondary Research or <a href=\"https:\/\/www.sisinternational.com\/es\/the-impact-of-desk-research-on-strategic-decision-making\/\" title=\"The Impact of Desk Research on Strategic Decision-Making\" data-wpil-monitor-id=\"9376\">Escritorio<\/a> Research sources include government statistics, company websites, trade publications, and published reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Oportunidades, Tendencias y Nuevas Tecnolog\u00edas<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">El <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005587\/en\/Global-Construction-Industry-Report-2021-10.5-Trillion-Growth-Opportunities-by-2023---ResearchAndMarkets.com#:~:text=The%20global%20construction%20industry%20is,non%2Dresidential%2C%20and%20infrastructure.\" target=\"_blank\" rel=\"noopener\">industria mundial de la construcci\u00f3n<\/a> contin\u00faa buscando formas de aprovechar la tecnolog\u00eda. Los analistas esperan utilizar la tecnolog\u00eda para abordar los desaf\u00edos de productividad de larga data de la industria porque la construcci\u00f3n tiene un alto grado de riesgo y volumen de trabajo, as\u00ed como una baja productividad y m\u00e1rgenes de ganancia. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many industry analysts believe that the <a href=\"https:\/\/www.sisinternational.com\/es\/industry-forecast\/construction-industry-forecast\/\" title=\"Construction Industry Forecast\" data-wpil-monitor-id=\"9385\">construcci\u00f3n<\/a> industry is ripe for positive disruption, as a result, they expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, 4D, and 5D building information modeling. Additionally, construction may also see benefits from the Internet of Things (IoT).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de toma de decisiones en construcci\u00f3n<\/h2>\n\n\n\n<p>Encuestamos a una variedad de tomadores de decisiones en construcci\u00f3n, tales como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>carpinteros<\/li>\n\n\n\n<li>Gerentes de construcci\u00f3n<\/li>\n\n\n\n<li>Contratista general<\/li>\n\n\n\n<li>Ingenieros profesionales registrados<\/li>\n\n\n\n<li>Trabajadores y obreros de la construcci\u00f3n<\/li>\n\n\n\n<li>Capataz<\/li>\n\n\n\n<li>Operadores de equipos<\/li>\n\n\n\n<li>L\u00edderes sindicales<\/li>\n\n\n\n<li>Instaladores<\/li>\n\n\n\n<li>Consultores de construcci\u00f3n<\/li>\n\n\n\n<li>Techadores<\/li>\n\n\n\n<li>Alba\u00f1iles y trabajadores de la alba\u00f1iler\u00eda<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Beneficios de la investigaci\u00f3n de mercado de la construcci\u00f3n<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Research provides focus and direction; in addition, it helps companies to identify customer needs, new opportunities, and potential challenges they can address. The market analysis allows firms to deliver against their business objectives, therefore, enabling them to measure and direct their progress toward their end goals.&nbsp;<\/span><\/p>\n\n\n\n<p>La consultor\u00eda de estrategia e investigaci\u00f3n de mercado de la construcci\u00f3n proporciona los siguientes beneficios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor rentabilidad para el cliente<\/li>\n\n\n\n<li>Direcci\u00f3n en lanzamientos de nuevos productos.<\/li>\n\n\n\n<li>Informaci\u00f3n sobre el recorrido del cliente<\/li>\n\n\n\n<li>Informaci\u00f3n sobre precios que maximiza las ganancias<\/li>\n\n\n\n<li>Insights competitivos que disuaden las amenazas de la competencia<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Obtenga m\u00e1s informaci\u00f3n sobre c\u00f3mo podemos ayudarle a alcanzar sus objetivos estrat\u00e9gicos.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International Research lleva a cabo investigaciones de mercado de la construcci\u00f3n y consultor\u00eda estrat\u00e9gica, proporcionando informaci\u00f3n \u00fatil para los tomadores de decisiones.<\/p>","protected":false},"author":1,"featured_media":62974,"parent":84498,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28220","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/28220\/revisions"}],"predecessor-version":[{"id":84497,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/28220\/revisions\/84497"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/84498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}