{"id":28220,"date":"2018-10-27T18:21:35","date_gmt":"2018-10-27T18:21:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=28220"},"modified":"2026-07-31T18:57:16","modified_gmt":"2026-07-31T22:57:16","slug":"investigacion-de-mercado-de-la-construccion","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/expertise\/industries\/construction-market-research\/","title":{"rendered":"Investigaci\u00f3n del mercado de la construcci\u00f3n"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Construction Market Research<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d1d1ba9\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" class=\"gb-image gb-image-6d1d1ba9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Construction-marlet-research.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Construction marlet research\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Construction-marlet-research.jpg 1672w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Construction-marlet-research-300x169.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Construction-marlet-research-1024x576.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Construction-marlet-research-768x432.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Construction-marlet-research-1536x864.jpg 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Construction-marlet-research-18x10.jpg 18w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/sisaisolutions.com\/ai-in-construction\/\" target=\"_blank\" rel=\"noopener\">Construction Market Research<\/a> uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes, and changing regulations. Construction projects can be large, so research-based planning and strategies are important to minimize cost and maximize returns.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers, as a result, we often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies, and Contractors. There can be different levels of decision-makers and stakeholder influence in Construction, therefore, research uncovers the stakeholders to speak to meet your strategic priorities.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Research solutions in the Construction Industry include Price Testing, Location Research, Customer Journey Research, Usability Testing, including Strategic Analysis of Markets, also Distribution Channels.<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-e9743e2b9dc07bc9432ba88facce88af is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-735ae1c3f6149d94bca6bf495b2b7ca3\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-construction-market-research-actually-measures\">What Construction Market Research Actually Measures<\/a><\/li><li class=\"\"><a href=\"#benefits-of-construction-market-research\">Benefits of Construction Market Research<\/a><\/li><li class=\"\"><a href=\"#construction-equipment-market-trends-reward-total-cost-analysis\">Construction Equipment Market Trends Reward Total Cost Analysis<\/a><\/li><li class=\"\"><a href=\"#building-materials-market-sizing-requires-reconciling-three-data-sources\">Building Materials Market Sizing Requires Reconciling Three Data Sources<\/a><\/li><li class=\"\"><a href=\"#market-entry-strategy-for-us-commercial-construction\">Market Entry Strategy for US Commercial Construction<\/a><\/li><li class=\"\"><a href=\"#construction-project-pipeline-analysis-turns-intelligence-into-bookings\">Construction Project Pipeline Analysis Turns Intelligence Into Bookings<\/a><\/li><li class=\"\"><a href=\"#a-framework-for-prioritizing-research-investment\">A Framework for Prioritizing Research Investment<\/a><\/li><li class=\"\"><a href=\"#qualitative-research\">Qualitative Research<\/a><\/li><li class=\"\"><a href=\"#quantitative-research\">Quantitative Research<\/a><\/li><li class=\"\"><a href=\"#strategy-research-in-construction-markets\">Strategy Research in Construction Markets<\/a><\/li><li class=\"\"><a href=\"#opportunities-trends-and-new-technologies\">Opportunities, Trends, and New Technologies<\/a><\/li><li class=\"\"><a href=\"#construction-decision-maker-market-research\">Construction Decision Maker Market Research<\/a><\/li><li class=\"\"><a href=\"#where-construction-intelligence-is-heading\">Where Construction Intelligence Is Heading<\/a><\/li><li class=\"\"><a href=\"#fa-qs\">FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"what-construction-market-research-actually-measures\" class=\"wp-block-heading\">What Construction Market Research Actually Measures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The category covers five distinct workstreams. Each answers a different capital question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Market sizing and segmentation<\/strong>&nbsp;quantifies addressable demand by product category, end-use (single-family, multifamily, commercial, industrial, infrastructure), and geography down to the metropolitan statistical area. Building materials market sizing typically requires reconciling shipment data, permit filings, and contractor purchase behavior. The three rarely agree, and the gap is where opportunity sits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Competitor analysis<\/strong>&nbsp;maps share by channel, specification win rates, and price realization. Construction industry competitor analysis is harder than in most B2B sectors because share shifts at the project level, not the account level. A manufacturer can hold 40 percent of a distributor&#8217;s shelf and lose the specification battle at the architect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voice of customer<\/strong>&nbsp;captures how general contractors, subcontractors, specifiers, and owners actually select products. Screening criteria, decision hierarchies, and switching triggers vary sharply between tilt-up commercial, high-rise residential, and heavy civil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Supplier qualification<\/strong>&nbsp;audits the manufacturing base for a component or system. A construction supplier qualification audit assesses capacity, lead time reliability, certifications, and financial stability across candidate vendors before a purchasing commitment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology adoption<\/strong>&nbsp;tracks where BIM mandates, prefabrication, robotic layout, and telematics have moved from pilot to standard practice. Construction technology adoption insights inform both product roadmaps and go-to-market sequencing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - Construction Technology Adoption -->\n<div id=\"sisCTWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; font-size:clamp(18px,2.4vw,26px); line-height:1.3; margin:0 0 6px 0; color:#073f64; font-weight:700;\">\n    The Technology Transforming Construction\n  <\/h3>\n  <p style=\"text-align:center; font-size:clamp(12px,1.4vw,15px); margin:0 auto 26px auto; max-width:700px; color:#216896;\">\n    Share of construction firms using each technology, showing how quickly a traditionally cautious industry is going digital\n  <\/p>\n\n  <div id=\"sisCTCols\" style=\"width:100%; max-width:740px; margin:0 auto; box-sizing:border-box; display:flex; align-items:flex-end; justify-content:space-between; gap:clamp(6px,2vw,22px); height:clamp(250px,44vw,330px); padding:0 4px; box-sizing:border-box;\"><\/div>\n\n  <!-- TOOLTIP -->\n  <div id=\"sisCTTip\" style=\"position:absolute; pointer-events:none; opacity:0; transition:opacity .12s ease; background:#073f64; color:#ffffff; padding:8px 11px; border-radius:6px; font-size:13px; line-height:1.35; max-width:240px; box-shadow:0 4px 14px rgba(7,63,100,.35); z-index:20; transform:translate(-50%,-115%); text-align:left;\"><\/div>\n\n  <!-- SOURCES -->\n  <p style=\"font-size:clamp(10px,1.1vw,12px); color:#5c7a8c; line-height:1.5; margin:22px 0 0 0; text-align:left;\">\n    Source 1: <a href=\"https:\/\/iotmktg.com\/accelerating-technology-adoption-in-the-u-s-construction-industry-key-drivers-emerging-solutions-and-implementation-strategies-for-2025\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">Construction Technology Adoption Survey Data<\/a><br>\n    Source 2: <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/construction-market-research\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">SIS International Construction Market Research<\/a><br>\n    <span style=\"font-style:italic;\">Adoption rates are approximate and drawn from several industry surveys with differing samples.<\/span>\n  <\/p>\n\n  <script>\n  (function(){\n    var data=[\n      {label:'Mobile apps',   v:92, color:'#073f64', desc:'Smartphones and field apps are now nearly universal on the job site'},\n      {label:'BIM',           v:70, color:'#0c4569', desc:'Building information modeling for planning, coordination, and clash detection'},\n      {label:'Drones',        v:57, color:'#175476', desc:'Aerial surveys and progress monitoring at centimeter level accuracy'},\n      {label:'VR and AR',     v:56, color:'#216896', desc:'Virtual and augmented reality for design review and worker training'},\n      {label:'IoT sensors',   v:43, color:'#2e7bad', desc:'Connected sensors tracking equipment, materials, and worker safety'},\n      {label:'3D printing',   v:11, color:'#7ba3bd', desc:'Still emerging, held back by cost and a lack of industry standards'}\n    ];\n    var maxV=100;\n    var colsEl=document.getElementById('sisCTCols');\n    var tip=document.getElementById('sisCTTip');\n    var container=document.getElementById('sisCTWrap');\n    var cols=[];\n\n    for(var i=0;i<data.length;i++){\n      (function(d){\n        var col=document.createElement('div');\n        col.style.cssText='flex:1 1 0; 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if(t) moveTip(t.clientX,t.clientY); },{passive:true});\n      })(data[i]);\n    }\n\n    function animate(){ for(var i=0;i<cols.length;i++){ cols[i].bar.style.height=cols[i].bar.getAttribute('data-h')+'%'; cols[i].val.style.opacity='1'; } }\n    if('IntersectionObserver' in window){\n      var io=new IntersectionObserver(function(en){ en.forEach(function(e){ if(e.isIntersecting){ animate(); io.disconnect(); } }); },{threshold:0.25});\n      io.observe(colsEl);\n    } else { animate(); }\n\n    document.addEventListener('touchstart',function(e){\n      if(!colsEl.contains(e.target)){ tip.style.opacity='0'; for(var i=0;i<cols.length;i++){ cols[i].bar.style.filter='none'; } }\n    },{passive:true});\n  })();\n  <\/script>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"benefits-of-construction-market-research\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Benefits of Construction Market Research<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Market Research provides focus and direction; in addition, it helps companies to identify customer needs, new opportunities, and potential challenges they can address. The market analysis allows firms to deliver against their business objectives, therefore, enabling them to measure and direct their progress toward their end goals.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Construction Market Research and Strategy consulting provide the following benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhanced customer profitability<\/li>\n\n\n\n<li>Direction on new product launches<\/li>\n\n\n\n<li>Customer Journey Insights<\/li>\n\n\n\n<li>Pricing insights that maximize profits<\/li>\n\n\n\n<li>Competitive Insights that deter competitor threats<\/li>\n<\/ul>\n\n\n\n<h2 id=\"construction-equipment-market-trends-reward-total-cost-analysis\" class=\"wp-block-heading\">Construction Equipment Market Trends Reward Total Cost Analysis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Equipment purchase decisions have shifted from acquisition price to lifecycle economics. Total cost of ownership analysis for construction equipment now dominates fleet manager conversations across earthmoving, aerial work platforms, and material handling. Fuel, uptime, residual value, telematics subscription costs, and operator training all enter the model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shift favors OEMs with dense dealer networks and predictive maintenance capability. Caterpillar, Komatsu, Volvo CE, and Liebherr have invested heavily in connected fleet platforms because installed base analytics generate aftermarket revenue that exceeds new equipment margin. Predictive maintenance market sizing for heavy equipment consistently shows service and parts capturing a larger share of lifetime customer value than the initial machine sale.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-d6ad4c1376f656fe50c10a8a7d091edc wp-block-paragraph\"><strong><em>According to SIS International Research, contractor purchasing committees increasingly evaluate telematics data portability as a qualification criterion, penalizing OEMs whose platforms lock fleet data behind proprietary APIs. This changes the competitive calculus for equipment brands that treated software as a differentiator rather than an interoperability requirement.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"building-materials-market-sizing-requires-reconciling-three-data-sources\" class=\"wp-block-heading\">Building Materials Market Sizing Requires Reconciling Three Data Sources<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reliable building materials market sizing triangulates three independent inputs. Manufacturer shipment data captures supply. Permit and starts data captures demand. Distributor and contractor interviews capture the channel behavior that reconciles the two.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gaps carry meaning. When shipments exceed absorbed demand, inventory is building in the channel and price pressure follows. When permit activity outpaces shipments, either import share is rising or a substitute material is winning specifications. Firms that monitor only one input miss the inflection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reshoring feasibility for building material supply chains has become a recurring mandate. Tariff exposure on Chinese steel, aluminum, and finished goods, combined with freight volatility, has pushed manufacturers to reassess North American production footprints. The analysis requires bill of materials optimization for prefabricated construction, labor cost modeling by state, and supplier depth mapping in secondary metals, coatings, and fasteners.<\/p>\n\n\n\n<h2 id=\"market-entry-strategy-for-us-commercial-construction\" class=\"wp-block-heading\">Market Entry Strategy for US Commercial Construction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Foreign manufacturers entering US commercial construction consistently underestimate specification lag. A product approved by a national code body still requires individual engineer-of-record acceptance, regional distributor stocking commitments, and installer training before it generates revenue at scale. The gap between market entry and material revenue often runs three to five years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The firms that compress this timeline share a pattern. They target one region, one product line, and one channel first. They invest in code compliance documentation and mockup testing before hiring sales. They recruit distributor partners with existing specifier relationships rather than building direct sales teams.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-4793abf89913f142807ddbb2180e709c wp-block-paragraph\"><strong><em>In market entry engagements SIS International has conducted across the US and Canada for European building product manufacturers, the strongest launches concentrated on a single MSA cluster and a specific end-use segment before expanding, and treated general contractor and subcontractor interviews as a mandatory input to pricing and channel design rather than a validation exercise after strategy was set.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - Global Construction Market by Region -->\n<div id=\"sisCDWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; font-size:clamp(18px,2.4vw,26px); line-height:1.3; margin:0 0 6px 0; color:#073f64; font-weight:700;\">\n    Where the World Is Building\n  <\/h3>\n  <p style=\"text-align:center; font-size:clamp(12px,1.4vw,15px); margin:0 auto 22px auto; max-width:660px; color:#216896;\">\n    Share of the global construction market by region, showing how far activity has concentrated in Asia-Pacific\n  <\/p>\n\n  <div style=\"display:flex; flex-wrap:wrap; align-items:center; justify-content:center; gap:clamp(16px,4vw,48px); width:100%; box-sizing:border-box;\">\n\n    <div style=\"flex:1 1 260px; min-width:0; max-width:360px; display:flex; justify-content:center;\">\n      <div style=\"position:relative; width:100%; max-width:320px;\">\n        <svg id=\"sisCDSvg\" viewBox=\"0 0 300 300\" width=\"100%\" height=\"auto\" preserveAspectRatio=\"xMidYMid meet\" style=\"display:block; overflow:visible;\" role=\"img\" aria-label=\"Donut chart of global construction market by region\">\n          <g id=\"cdSegs\"><\/g>\n          <text id=\"cdTop\" x=\"150\" y=\"142\" text-anchor=\"middle\" font-size=\"26\" font-weight=\"700\" fill=\"#073f64\" font-family=\"Arial,Helvetica,sans-serif\">Global<\/text>\n          <text id=\"cdBot\" x=\"150\" y=\"166\" text-anchor=\"middle\" font-size=\"13\" fill=\"#216896\" font-family=\"Arial,Helvetica,sans-serif\">construction<\/text>\n        <\/svg>\n      <\/div>\n    <\/div>\n\n    <div style=\"flex:1 1 230px; min-width:0; max-width:340px; box-sizing:border-box;\">\n      <ul id=\"cdLegend\" style=\"list-style:none; margin:0; padding:0; width:100%;\"><\/ul>\n    <\/div>\n  <\/div>\n\n  <!-- TOOLTIP -->\n  <div id=\"sisCDTip\" style=\"position:absolute; pointer-events:none; opacity:0; transition:opacity .12s ease; background:#073f64; color:#ffffff; padding:8px 11px; border-radius:6px; font-size:13px; line-height:1.35; max-width:230px; box-shadow:0 4px 14px rgba(7,63,100,.35); z-index:20; transform:translate(-50%,-115%); text-align:center;\"><\/div>\n\n  <!-- SOURCES -->\n  <p style=\"font-size:clamp(10px,1.1vw,12px); color:#5c7a8c; line-height:1.5; margin:20px 0 0 0; text-align:left;\">\n    Source 1: <a href=\"https:\/\/www.researchandmarkets.com\/reports\/5895047\/construction-global-market-opportunities\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">Global Construction Market by Region<\/a><br>\n    Source 2: <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/construction-market-research\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">SIS International Construction Market Research<\/a><br>\n    <span style=\"font-style:italic;\">Regional shares are approximate and vary by source and definition.<\/span>\n  <\/p>\n\n  <script>\n  (function(){\n    var SVGNS='http:\/\/www.w3.org\/2000\/svg';\n    var cx=150, cy=150, rO=118, rI=74;\n    var data=[\n      {label:'Asia-Pacific',        v:41, color:'#073f64', note:'The dominant region, anchored by China and rapid urbanization in India and ASEAN'},\n      {label:'North America',        v:27, color:'#216896', note:'Driven by infrastructure modernization, reshoring, and data center construction'},\n      {label:'Europe',               v:22, color:'#3a86b8', note:'A mature market with steady demand and a strong sustainability focus'},\n      {label:'Latin America',        v:5,  color:'#5f93b5', note:'Gradual growth in transportation and utility development'},\n      {label:'Middle East & Africa', v:5,  color:'#9fbccf', note:'Selective growth led by large sovereign backed projects in the Gulf'}\n    ];\n    var total=0,i; 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}\n\n    document.addEventListener('touchstart',function(e){ if(!svg.contains(e.target)){ for(var i=0;i<segs.length;i++){ segs[i].off(); } } },{passive:true});\n  })();\n  <\/script>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"construction-project-pipeline-analysis-turns-intelligence-into-bookings\" class=\"wp-block-heading\">Construction Project Pipeline Analysis Turns Intelligence Into Bookings<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Construction project pipeline analysis converts market research into a business development tool. The workflow combines Dodge, ConstructConnect, and regional permit feeds with primary interviews to identify projects at the pre-design, design development, and bidding stages where product specification is still live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The value is in the timing. A manufacturer that engages a specifier during design development influences the specification. A manufacturer that arrives at bid stage competes on price against an already-written spec. The margin difference is structural.<\/p>\n\n\n\n<h2 id=\"a-framework-for-prioritizing-research-investment\" class=\"wp-block-heading\">A Framework for Prioritizing Research Investment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not every question deserves a full study. The SIS Construction Intelligence Priority Matrix sorts research investment against two axes: decision reversibility and capital at risk.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Decision Type<\/th><th class=\"has-text-align-left\" data-align=\"left\">Low Capital at Risk<\/th><th class=\"has-text-align-left\" data-align=\"left\">High Capital at Risk<\/th><\/tr><\/thead><tbody><tr><td><strong>Reversible<\/strong><\/td><td>Desk research, secondary synthesis<\/td><td>Targeted expert interviews, VOC<\/td><\/tr><tr><td><strong>Irreversible<\/strong><\/td><td>Competitor benchmarking, pricing study<\/td><td>Full market entry assessment, supplier audit, TCO modeling<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Source<\/strong>: SIS International Research<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plant investments, acquisitions, and multi-year distributor commitments belong in the lower right. Product line extensions and channel pilots often sit in the upper left. Misallocating research spend against this matrix is where most intelligence budgets underperform.<\/p>\n\n\n\n<h2 id=\"qualitative-research\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Qualitative Research<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Qualitative Research examines attitudes, opinions, and behavior and consequently explores the \"why\" and \"how\" behind behavior and attitudes. It uncovers preferences, likes, customer needs, product substitutes, and competitors for your product, so it is vital for understanding the fundamental reasons behind consumer decisions. Market analysts conduct qualitative market research using observation and open-ended questions, so the common methodologies we use include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-Depth Interviews<\/li>\n\n\n\n<li>Focus Groups<\/li>\n\n\n\n<li>Online Focus Groups<\/li>\n\n\n\n<li>Digital Communities<\/li>\n\n\n\n<li>Ethnography<\/li>\n\n\n\n<li>Usability Research<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Qualitative Researchers can conduct detailed Executive Interviews Face-to-Face, moreover, they can make use of online qualitative methods and Face-to-Face Focus Groups and Online Communities.<\/span><\/p>\n\n\n\n<h2 id=\"quantitative-research\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Quantitative Research<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Construction firms can benefit from surveys and the data and analytics that surveys provide. Quantitative data can be used to understand stakeholder needs, attitudes, purchasing preferences, as well as willingness to pay, and pricing sensitivity. One benefit is that it\u2019s easier to measure the extent to which a behavior applies to a larger sample, as a result, the data can give analysts a more precise picture of the market.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quantitative methods include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Telephone Surveys<\/li>\n\n\n\n<li>Online Surveys<\/li>\n\n\n\n<li>Pricing Research<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A common data collection method is Computer Assisted Telephone Interviewing (CATI), moreover, Researchers can also conduct web-based data collection, often via email link to a URL.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    \n    \n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            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0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research2@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"strategy-research-in-construction-markets\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Strategy Research in Construction Markets<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The construction industry can have complex decision-making processes; for this reason, developing strategies in construction markets can be a challenge. Strategy Research also examines a company's position relative to Competitors, Industries, Supply Chains, and Distribution Channels.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Strategy Research explores:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Market Opportunity<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Market Entry, Feasibility and Sizing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Competitor Insights and Reactions<\/span><\/li>\n\n\n\n<li>Best Practices<\/li>\n\n\n\n<li>Innovation<\/li>\n\n\n\n<li>Market Landscape Insights<\/li>\n\n\n\n<li>Go To Market Strategies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Strategy Researchers use Qualitative and Quantitative insights in addition to detailed Desk Research and other proprietary sources to prepare comprehensive strategic reports. Likewise, Secondary Research or Desk Research sources include government statistics, company websites, trade publications, and published reports.<\/span><\/p>\n\n\n\n<h2 id=\"opportunities-trends-and-new-technologies\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Opportunities, Trends, and New Technologies<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005587\/en\/Global-Construction-Industry-Report-2021-10.5-Trillion-Growth-Opportunities-by-2023---ResearchAndMarkets.com#:~:text=The%20global%20construction%20industry%20is,non%2Dresidential%2C%20and%20infrastructure.\" target=\"_blank\" rel=\"noopener\">global construction industry<\/a> continues to look for ways to leverage technology. Analysts hope to use technology to tackle the industry's longstanding productivity challenges because construction has a high degree of risk and volume of work, as well as low productivity and profit margins. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Many industry analysts believe that the construction industry is ripe for positive disruption, as a result, they expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, 4D, and 5D building information modeling. Additionally, construction may also see benefits from the Internet of Things (IoT).<\/span><\/p>\n\n\n\n<h2 id=\"construction-decision-maker-market-research\" class=\"wp-block-heading\">Construction Decision Maker Market Research<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We survey a variety of Construction Decision Makers such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carpenters<\/li>\n\n\n\n<li>Construction Managers<\/li>\n\n\n\n<li>General Contractor<\/li>\n\n\n\n<li>Registered Professional Engineers<\/li>\n\n\n\n<li>Construction Workers and Laborers<\/li>\n\n\n\n<li>Foreman<\/li>\n\n\n\n<li>Equipment Operators<\/li>\n\n\n\n<li>Union Leaders<\/li>\n\n\n\n<li>Installers<\/li>\n\n\n\n<li>Construction Consultants<\/li>\n\n\n\n<li>Roofers<\/li>\n\n\n\n<li>Masons and Masonry Workers<\/li>\n<\/ul>\n\n\n\n<h2 id=\"where-construction-intelligence-is-heading\" class=\"wp-block-heading\">Where Construction Intelligence Is Heading<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three shifts will define the next cycle. First, prefabrication and modular construction are moving from niche to mainstream in multifamily and healthcare, changing bill of materials composition and shifting value from site labor to factory throughput. Second, embodied carbon disclosure requirements are creating a parallel specification track that favors manufacturers with verified environmental product declarations. Third, labor scarcity is accelerating adoption of robotic layout, autonomous earthmoving, and exoskeletons in ways that reshape equipment demand curves.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-7455337a755432adafb4bff04ab60a78 wp-block-paragraph\"><strong><em>SIS International's proprietary research across formwork, balcony systems, and heavy equipment categories in North America and Latin America indicates that decision-making authority has migrated upstream from field superintendents to procurement and engineering functions at the corporate level, which changes both the buyer persona and the evidence required to win specifications.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Construction market research delivers its highest return when it is tied to a specific decision with a specific deadline. Firms treating it as a standing subscription get standing outputs. Firms treating it as decision support get pricing power, cleaner market entries, and defensible capital plans.<\/p>\n\n\n\n<h2 id=\"fa-qs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1785365235311\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is construction market research?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Construction market research is the structured measurement of demand, competitive share, buyer behavior, supplier capacity, and technology adoption across construction end-markets. It supports capital decisions in market entry, product launch, and equipment investment.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785365236927\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do you size a building materials market?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Reliable sizing triangulates three sources: manufacturer shipment data, permit and construction starts data, and primary interviews with distributors and contractors. The gaps between the three reveal channel inventory shifts, import penetration, or substitution trends.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785365237997\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What does a construction supplier qualification audit cover?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It assesses candidate vendors on production capacity, lead time reliability, certifications, financial stability, and quality systems. The output is a ranked shortlist supporting purchasing commitments or dual-sourcing strategies.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785365240400\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How long does market entry into US commercial construction take?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>From code approval to material revenue at scale typically runs three to five years. Firms that concentrate on a single region, single product line, and single channel first compress this timeline meaningfully.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785365241342\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Why does total cost of ownership matter more than purchase price for construction equipment?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Fuel, uptime, residual value, telematics costs, and operator training account for the majority of lifetime equipment cost. Fleet managers now evaluate TCO because aftermarket service and parts often exceed the initial acquisition margin.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h2>Our Facility Location in New York<\/h2>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010\u00a0 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2>About SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/\">SIS International<\/a> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches.<a href=\"https:\/\/www.sisinternational.com\/about-sis-international-research\/contact-sis-international-market-research\/\"> Contact us<\/a> for your next Market Research project.<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International Research lleva a cabo investigaciones de mercado de la construcci\u00f3n y consultor\u00eda estrat\u00e9gica, proporcionando informaci\u00f3n \u00fatil para los tomadores de decisiones.<\/p>","protected":false},"author":1,"featured_media":74195,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28220","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/28220\/revisions"}],"predecessor-version":[{"id":74416,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/28220\/revisions\/74416"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/74195"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}