{"id":27585,"date":"2018-08-01T06:41:44","date_gmt":"2018-08-01T06:41:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27585"},"modified":"2025-09-21T22:04:46","modified_gmt":"2025-09-22T02:04:46","slug":"investigacion-de-mercado-de-cuidado-de-la-piel-para-hombres","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/solutions\/beauty-product-market-research\/mens-skincare-market-research\/","title":{"rendered":"Investigaci\u00f3n de mercado del cuidado de la piel masculina"},"content":{"rendered":"<h1 class=\"wp-block-heading p2\">Investigaci\u00f3n de mercado del cuidado de la piel masculina<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-22af7b28\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-22af7b28\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Personal care (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s2\">It was not too long ago that shampoo,&nbsp;deodorant, razors, shaving cream, and after-shave lotion were the primary grooming products purchased by men. <\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s1\">oh<\/span><span class=\"s1\">urante las \u00faltimas dos d\u00e9cadas, los hombres han prestado cada vez m\u00e1s atenci\u00f3n a la salud, el bienestar y la apariencia de todo su cuerpo, la mayor parte del cual es <\/span><span class=\"s4\">su piel<\/span><span class=\"s1\">.<\/span><\/h3>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s5\">Hoy, nueva p<\/span><span class=\"s1\">Se est\u00e1n desarrollando y promoviendo productos para el cuero cabelludo, la cara, los pies y todo lo dem\u00e1s para abordar <\/span><span class=\"s4\">cambiando estilos de vida<\/span><span class=\"s1\"> Entre hombres.&nbsp;&nbsp;<\/span><span class=\"s1\">Al mismo tiempo, el mercado del cuidado de la piel masculina se ha segmentado cada vez m\u00e1s, no s\u00f3lo por edad o ingresos, sino tambi\u00e9n por preferencias sexuales y autoidentificaci\u00f3n.&nbsp;&nbsp;<\/span><span class=\"s1\">En casi todos los casos, <\/span><span class=\"s4\">m\u00e1s tiempo<\/span><span class=\"s1\"> se gasta frente a un espejo como parte del r\u00e9gimen diario de un hombre.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">La oportunidad de mercado del cuidado de la piel masculina<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">The multi-billion-dollar<\/span> <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-personal-care\/\" target=\"_blank\" rel=\"noopener\">mercado del cuidado personal<\/a> for men contains only a few major groups of products. Besides hair care, shaving, and oral care products, skin care is the largest<span class=\"s4\"> and growing segment. The products most used are<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Personal <\/span><span class=\"s4\">limpieza<\/span><span class=\"s1\"> productos como antitranspirantes y desodorantes, fragancias, jabones y talcos corporales.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Shaving-related products, including shaving soaps, shaving creams, after-shave<\/span> lotions, and pre-shave lotions, that are used before, during,<span class=\"s1\"> and after shaving to smooth, soothe and nourish skin.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Protecci\u00f3n de la piel<\/span><span class=\"s1\"> productos como cremas hidratantes, cremas\/lociones para el rostro y el cuello, cremas\/lociones para el cuerpo y las manos, limpiadores y toallitas faciales, <\/span><span class=\"s7\">exfoliantes o exfoliantes faciales, <\/span><span class=\"s1\">paquetes de barro y b\u00e1lsamos labiales. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In addition to products, there are spas, natural mineral baths, tanning\/bronzing facilities, salt caves and other new services geared towards healthier, younger-looking skin.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">El foco de este mercado ha estado en la <\/span><span class=\"s4\">dos poblaciones m\u00e1s grandes de hombres<\/span><span class=\"s1\">, los que tienen entre 50 y 70 a\u00f1os (Baby Boomers) y los que tienen entre 20 y 30 a\u00f1os (Millennials).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Comprender las necesidades del cliente<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bd437ca9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bd437ca9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Cuidado personal (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\">It is not simple to know which products will appeal to men and solve their unique skin issues. Often they don\u2019t even know <span class=\"s1\">that a problem exists. <\/span><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><span class=\"s1\">Entonces, <\/span><span class=\"s4\">identificando problemas<\/span><span class=\"s1\"> y explicar a los hombres sobre el cuidado de la piel brindar\u00e1 a\u00fan m\u00e1s el potencial para desarrollar y vender nuevos productos en este mercado. <\/span><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><strong><span class=\"s1\">Examples of skin-related problems for men include:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Las manchas y la decoloraci\u00f3n son lo que m\u00e1s preocupa a muchos hombres.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">piel seca, piel grasa, piel sensible&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">acn\u00e9<\/span><\/li>\n\n\n\n<li><span class=\"s1\">puntos negros, poros visibles<\/span><\/li>\n\n\n\n<li><span class=\"s1\">tono desigual de la piel<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wrinkles and lines (i.e. aging-related)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">otros signos de envejecimiento<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><strong>Los hombres quieren cada vez m\u00e1s soluciones para el cuidado de la piel:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Productos que son f\u00e1ciles de usar y hacen el trabajo sin muchas molestias.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Productos que desaparecen en la piel sin dejar residuos.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Su <\/span><span class=\"s4\">propio<\/span><span class=\"s1\"> productos, y no aquellos utilizados por mujeres.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Generalmente no quieren olores fuertes, <i>o cualquiera en absoluto<\/i>! <\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><span class=\"s1\">If men are already using a product, the challenge (or opportunity) is to show how an alternative one offers better benefits, features or price.&nbsp;For example, products with a variety of non-overwhelming, subtle scents may be developed, combined, tested, and introduced into this market. Some popular examples in some countries include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">agrios<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Coco<\/span><\/li>\n\n\n\n<li><span class=\"s1\">pino\/perenne<\/span><\/li>\n\n\n\n<li><span class=\"s1\">vainilla&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">especias <\/span><\/li>\n\n\n\n<li><span class=\"s1\">menta<\/span><\/li>\n\n\n\n<li><span class=\"s1\">manzanilla<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">En la medida que los hombres van creciendo y mostrando m\u00e1s <\/span><span class=\"s4\">barbas y bigotes<\/span><span class=\"s1\">, hay que cuidar la piel del rostro menos expuesta. \u00a1Pero la otra cara de la moneda es que hay espacio para nuevos productos para el cuidado del vello facial! Por ejemplo, a <\/span><span class=\"s7\">prevenir el crecimiento de pelos encarnados.<\/span><\/p>\n\n\n\n<p class=\"p13 wp-block-paragraph\"><span class=\"s4\">Productos ingeribles<\/span><span class=\"s1\">, como vitaminas espec\u00edficas, suplementos, <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/estudio-de-mercado-de-productos-de-belleza\/investigacion-de-mercado-de-cuidado-de-la-piel-con-superalimentos\/\">alimentos<\/a> y algunas bebidas se est\u00e1n introduciendo y promocionando como formas de mejorar el tono de la piel \u201cde adentro hacia afuera\u201d.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Baby Boomers y hombres millennials<\/span><\/h2>\n\n\n\n<p class=\"p14 wp-block-paragraph\"><span class=\"s14\">Casi todos m<\/span><span class=\"s1\">\u00a1Quieres lucir mejor y sentirte m\u00e1s joven!&nbsp;&nbsp;<\/span><span class=\"s14\">Aunque los Millennials (todav\u00eda) no ven la misma necesidad de lidiar con ciertos problemas cut\u00e1neos antienvejecimiento, como <\/span><span class=\"s1\">l\u00edneas, arrugas o canas, sin embargo, est\u00e1n interesados en su apariencia y, al igual que los Baby Boomers, dedican una cantidad cada vez mayor de su tiempo a <\/span><span class=\"s15\">Ingreso disponible<\/span><span class=\"s2\"> en productos de cuidado personal<\/span><span class=\"s1\">.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Even if most men do not think they need skincare products, the male skincare market is expanding as they become more exposed to and educated about the subject.<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">The attitudes and behaviors toward the care of their skin provide opportunities for companies in this market to expand their product lines and market share.&nbsp;&nbsp;One can expect to see the development of new product launches by established as well as startup companies to address these needs. <\/span><\/p>\n\n\n\n<p class=\"p12 wp-block-paragraph\"><span class=\"s1\">Tras el \u00e9xito de decenas de fragancias premium\/de dise\u00f1o, se espera que otros productos prestigiosos para el cuidado de la piel sigan un camino similar en los pr\u00f3ximos a\u00f1os.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de SIS Beauty Innovation Consulting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS provides Research and Strategy solutions for beauty companies considering the men&#8217;s skincare market.&nbsp; We provide Innovation solutions for new products, Product Testing and Go To Market Strategy.&nbsp; Our key methods include ideation sessions, Focus Groups, In-Home Product Testing, Online Research Communities, Surveys, and Strategic Market Assessments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>El mercado del cuidado de la piel masculina est\u00e1 en auge. Las empresas pueden lanzar nuevos productos y llegar a nuevos clientes con Men&#039;s Skincare Market Research.<\/p>","protected":false},"author":1,"featured_media":62475,"parent":27176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27585","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=27585"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27585\/revisions"}],"predecessor-version":[{"id":69705,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27585\/revisions\/69705"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62475"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=27585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}