{"id":27515,"date":"2018-07-24T04:42:00","date_gmt":"2018-07-24T04:42:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27515"},"modified":"2026-04-20T22:12:22","modified_gmt":"2026-04-21T02:12:22","slug":"investigacion-de-mercado-de-belleza-milenaria","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/estudio-de-mercado-de-productos-de-belleza\/investigacion-de-mercado-de-belleza-milenaria\/","title":{"rendered":"Investigaci\u00f3n de mercado de belleza milenaria"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Investigaci\u00f3n de mercado de belleza milenaria<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2a4299ea\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2a4299ea\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennials-are-the-generation-of-people-born-between-1982-2000\"><span class=\"s1\">Los millennials son la generaci\u00f3n de personas nacidas entre 1982 y 2000. <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The beauty market has grown, and continues to grow significantly because of the behaviors and habits of this age group.\u00a0\u00a0Concern about and care for one\u2019s appearance increased when they made \u2018selfies\u2019 a household word and thrust sites such as Instagram into the limelight. Taking pictures of oneself with smartphone cameras and then sharing them on social media is a more common means of communicating than are phone conversations.<\/span><\/p>\n\n\n\n<p class=\"p2\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-6ca12eb38b4fd4c5c990343b10ef9b20 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-0000b73e4383581bccc66fa4d6149fc3\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#millennials-are-the-generation-of-people-born-between-1982-2000\">Los millennials son la generaci\u00f3n de personas nacidas entre 1982 y 2000. <\/a><\/li><li class=\"\"><a href=\"#millennial-beauty-products\">Productos de belleza milenarios<\/a><\/li><li class=\"\"><a href=\"#dtc-channel-economics-and-the-margin-misconception\">DTC Channel Economics and the Margin Misconception<\/a><\/li><li class=\"\"><a href=\"#clean-beauty-private-label-threat-and-assortment-rationalization\">Clean Beauty, Private Label Threat, and Assortment Rationalization<\/a><\/li><li class=\"\"><a href=\"#how-can-market-research-help\">\u00bfC\u00f3mo puede ayudar la Investigaci\u00f3n de Mercado?<\/a><\/li><li class=\"\"><a href=\"#the-importance-of-technology\">La importancia de la tecnolog\u00eda<\/a><\/li><li class=\"\"><a href=\"#social-commerce-impact-what-the-evidence-shows\">Social Commerce Impact: What the Evidence Shows<\/a><\/li><li class=\"\"><a href=\"#millennial-beauty-market-opportunities\">Oportunidades del mercado de belleza milenario<\/a><\/li><li class=\"\"><a href=\"#where-millennial-beauty-market-research-creates-the-largest-return\">Where Millennial Beauty Market Research Creates the Largest Return<\/a><\/li><li class=\"\"><a href=\"#about-sis\">Acerca del SIS<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"p2\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennial-beauty-products\"><span class=\"s1\">Productos de belleza milenarios<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Though many are familiar and have been around for decades, many new products have been introduced into the <a href=\"https:\/\/www.sisinternational.com\/es\/reclutar-y-retener-a-los-millennials-en-el-lugar-de-trabajo\/\" title=\"Investigaci\u00f3n de mercado de empleados milenarios\" data-wpil-monitor-id=\"2724\">millennial beauty market<\/a>. These products are applied to every exterior part of one\u2019s body, from hair to eyes to mouth to hands and toes \u2013 as well as consumed internally to foster beauty \u201cfrom the inside out\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>Por la ma\u00f1ana<\/strong>&nbsp;<\/span><strong><span class=\"s1\">En la ducha, los Millennials pueden usar:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">champ\u00fas, acondicionadores, jabones y jabones corporales&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><strong><span class=\"s1\">\u2026y fuera de la ducha, pueden utilizar estos productos:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Productos de higiene bucal, incluidos blanqueadores dentales, pastas dentales para controlar el sarro, cepillos de dientes especialmente dise\u00f1ados, limpiadores de agua, enjuagues bucales y ambientadores.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">productos (y servicios) para el cuidado de las u\u00f1as<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Maquinillas de afeitar, hojas y otros dispositivos de afeitado y cuidado corporal.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Productos para aplicar tales geles, cremas, lociones, polvos y productos para el cuidado de la piel. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">verse bien\/mejoradores de apariencia incluyen maquillaje y cosm\u00e9ticos<\/span><\/li>\n\n\n\n<li><span class=\"s1\">oler buenos productos como desodorantes, fragancias<\/span><\/li>\n\n\n\n<li><span class=\"s1\">ingestion of health-related vitamins, supplements, and food, including fiber or probiotics.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>Durante el d\u00eda y la noche<\/strong>\u2026Millennials may use fitness, wellness, nutrition, and sleep for good health and beauty. Millennials have seized upon technology as yet another way to control and improve their lives. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Wearable clothing and devices, along with the number of related apps have grown geometrically in a fairly short period of time. Not only did Apple create a breakthrough with its mobile phone and iTunes, but it also revolutionized the <a title=\"Ocho formas de aumentar la satisfacci\u00f3n del cliente en el comercio minorista\" data-wpil-monitor-id=\"10984\" href=\"https:\/\/www.sisinternational.com\/es\/analisis-de-satisfaccion-del-cliente\/\">way that consumers<\/a> could monitor nearly every aspect of their daily activities, from awakening all the way through a night\u2019s sleep. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Los fabricantes de camas y almohadas promueven formas en que las personas pueden mejorar su \u201cdescanso de belleza\u201d.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dtc-channel-economics-and-the-margin-misconception\">DTC Channel Economics and the Margin Misconception<\/h2>\n\n\n\n<p>Direct-to-consumer beauty brands often celebrate higher gross margins without accounting for the full cost of customer acquisition. DTC channel economics in beauty look attractive at the unit level but deteriorate at scale. Customer acquisition cost for a new millennial beauty buyer through paid social now exceeds the first-order gross profit for most brands priced below the prestige tier.<\/p>\n\n\n\n<p>The brands making DTC economics work follow a specific pattern. They use social commerce as a discovery channel, not a transaction channel. Brands like Drunk Elephant built initial awareness through Instagram but drove the majority of volume through Sephora&#8217;s retail footprint. The DTC site became a replenishment and bundle engine with lower acquisition cost because the initial conversion happened in a physical retail environment where trial friction is lower.<\/p>\n\n\n\n<p>Trade spend optimization looks different in this model. Instead of funding price promotions on the DTC site, the sharper play is funding in-store sampling programs that reduce the trial barrier, then capturing the replenishment revenue through owned digital channels. The promotional lift from an in-store sampling activation for millennial beauty products consistently outperforms digital coupon campaigns when measured on a full-cycle basis rather than first-purchase attribution alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"clean-beauty-private-label-threat-and-assortment-rationalization\">Clean Beauty, Private Label Threat, and Assortment Rationalization<\/h2>\n\n\n\n<p>Clean beauty is no longer a niche. It is a shelf strategy. Retailers like Target and Ulta have dedicated clean beauty sections, and the assortment rationalization decisions in those sections follow different rules than the rest of the store. The private label competitive threat in cosmetics is most acute in the clean segment because ingredient transparency reduces the perceived risk of switching from a branded to a store-brand product.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>SIS International&#8217;s proprietary research in the beauty vertical indicates that millennial consumers evaluate &#8220;clean&#8221; claims through a hierarchy: they check the ingredient list first, then the certification badge, then the brand narrative. Brands that lead with narrative without substantiating the ingredient story lose credibility faster than brands that make no clean claims at all.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This hierarchy has direct implications for assortment rationalization strategy for the millennial demographic. Retailers rationalizing SKUs in the clean beauty set should evaluate not just velocity but ingredient differentiation. Two products with similar sales velocity but different hero ingredients serve different consumer need states. Cutting one based on category management optimization metrics alone risks losing a segment of the clean-beauty buyer who has no substitute in the remaining assortment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"how-can-market-research-help\"><span class=\"s1\">\u00bfC\u00f3mo puede ayudar la Investigaci\u00f3n de Mercado?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e72d0c14\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e72d0c14\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Aunque se los agrupa como millennials, de ninguna manera los j\u00f3venes de 18 a\u00f1os act\u00faan como los de 36 a\u00f1os. \u00a1Piensa en cualquiera que tenga el doble de tu edad!<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Debido a tales diferencias dentro de este segmento de mercado, y m\u00e1s a\u00fan en comparaci\u00f3n con otros segmentos m\u00e1s antiguos, es importante desarrollar un plan de acci\u00f3n para estudiar y evaluar las formas en que perciben, eval\u00faan, compran y utilizan los productos de belleza.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Trends can be monitored via secondary <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-ia-y-consultoria-estrategica\/analisis-de-investigacion-de-mercado-de-sentimiento-de-ai\/\" title=\"An\u00e1lisis de investigaci\u00f3n de mercado de sentimiento de IA\" data-wpil-monitor-id=\"10989\">research and analysis<\/a> of social media traffic. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Para comprender mejor las actitudes y comportamientos de los millennials hacia los productos de belleza, por edad y g\u00e9nero, se pueden realizar encuestas y entrevistas por tel\u00e9fono o en l\u00ednea. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In stores and in <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/grupos-de-enfoque\/instalaciones-para-grupos-focales-en-nueva-york\/\" title=\"Instalaciones para grupos focales en la ciudad de Nueva York\" data-wpil-monitor-id=\"10985\">focus group facilities<\/a>, physical products can be shown, touched and smelled to further gain reactions.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">A los consumidores se les pueden hacer una serie de preguntas inquisitivas sobre sus compras actuales y potenciales. A continuaci\u00f3n se muestran algunos ejemplos d<\/span><span class=\"s3\">Durante el proceso de decisi\u00f3n de compra:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u00bfQu\u00e9 tipo de contenido se busca durante la fase de b\u00fasqueda\/comparaci\u00f3n?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfQu\u00e9 importancia tienen los diferentes canales de medios para crear conciencia, selecci\u00f3n y compra de productos de belleza?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfQui\u00e9nes son los l\u00edderes de opini\u00f3n, modelos, estrellas u otros portavoces?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfCu\u00e1l es la sinergia entre las tiendas minoristas y la informaci\u00f3n, v\u00eddeos e im\u00e1genes digitales?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfCu\u00e1les son sus actitudes hacia las tiendas especializadas como Sephora y Ulta? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfQu\u00e9 importancia tiene el embalaje y la exposici\u00f3n?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">What is the role of <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/investigacion-de-mercado-de-pruebas-de-nombre-de-marca\/\" title=\"Investigaci\u00f3n de mercado de pruebas de marca\" data-wpil-monitor-id=\"10990\">brands and designer names<\/a>?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfQu\u00e9 tan sensibles son al precio?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfHasta qu\u00e9 punto es importante lo totalmente natural u org\u00e1nico?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"the-importance-of-technology\"><span class=\"s3\">La importancia de la tecnolog\u00eda<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Using the internet, millennials tend to search for products and compare prices and seek bargains and deals that offer the best value for their money. The Customer Journey is more complex with the rise of new touch-points and evolving expectations.&nbsp; They look for and share a variety of coupons and offers that are presented to them in their digital-oriented world.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u00bfCon qu\u00e9 frecuencia compran en tiendas minoristas versus en l\u00ednea o en dispositivos m\u00f3viles?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfQu\u00e9 aplicaciones usan para ver c\u00f3mo se ver\u00edan con diferentes colores de cabello y peinados, maquillaje para ojos y cara y opciones de l\u00e1piz labial?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfSe \u201cprueban\u201d virtualmente ropa, anteojos y productos relacionados? <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-commerce-impact-what-the-evidence-shows\">Social Commerce Impact: What the Evidence Shows<\/h2>\n\n\n\n<p>TikTok Shop generated over a billion dollars in U.S. beauty GMV in its first full year. The social commerce impact on beauty brands is structural, not cyclical. But the revenue concentration is extreme. A handful of SKUs drive the vast majority of social commerce volume, and those SKUs share common traits: visible before-and-after results, a price point under the impulse threshold, and a formulation simple enough to explain in a short-form video.<\/p>\n\n\n\n<p>Millennial beauty market research that ignores social commerce as a channel now produces incomplete shopper journey maps. The purchase path for a serum discovered on TikTok looks nothing like the path for the same serum discovered through a dermatologist recommendation. Attribution models that collapse these into one funnel misallocate trade spend and overstate the contribution of paid search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennial-beauty-market-opportunities\"><span class=\"s1\">Oportunidades del mercado de belleza milenario<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Es de destacar que el poder adquisitivo de los millennials aumentar\u00e1 en los pr\u00f3ximos a\u00f1os a medida que aumenten sus ingresos. Entonces, si bien es posible que actualmente no gasten tanto como sus contrapartes mayores, es importante establecer sus marcas y productos lo m\u00e1s temprano posible en la vida de sus clientes.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Millennials seek the <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/consultoria-de-mapeo-de-oportunidades-de-productos-de-mercado\/\" title=\"Consultor\u00eda en mapeo de oportunidades de mercado y productos\" data-wpil-monitor-id=\"10991\">opportunity to discover and try new products<\/a>, services and alternative offerings. As such, you may have the opportunity to cross sell your product line.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">As\u00ed que aseg\u00farese de comprender y satisfacer las necesidades de los millennials para seguir siendo competitivos y tener \u00e9xito en este mercado.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-millennial-beauty-market-research-creates-the-largest-return\">Where Millennial Beauty Market Research Creates the Largest Return<\/h2>\n\n\n\n<p>Three areas produce disproportionate value. First, concept-product fit testing before launch, specifically testing not just the product concept but its fit within the target consumer&#8217;s existing routine. Second, shelf space allocation informed by ingredient differentiation rather than velocity alone. Third, channel-specific journey mapping that separates social commerce discovery from search-driven and retail-driven paths.<\/p>\n\n\n\n<p>The brands pulling ahead in millennial beauty are not spending more on research. They are asking different questions. Instead of &#8220;does she like this product,&#8221; they ask &#8220;where does this product live in her morning.&#8221; Instead of &#8220;what is her price sensitivity,&#8221; they ask &#8220;what would make her replace the product she already owns.&#8221; Millennial beauty market research, done at this level of specificity, becomes the basis for portfolio strategy rather than a validation exercise.<\/p>\n\n\n\n<p>The opportunity is large and growing. The generation that redefined beauty purchasing is now entering its peak earning years with established routines, strong opinions, and declining patience for products that do not earn their place in the regimen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-sis\">Acerca del SIS<\/h2>\n\n\n\n<p>SIS <a href=\"https:\/\/www.sisinternational.com\/es\/beauty-market-research-in-the-us\/\" title=\"Beauty Market Research in the US\" data-wpil-monitor-id=\"889\">Beauty Innovation provides consulting and research<\/a> solutions for skincare, haircare and nailcare companies.&nbsp; We provide innovation, product testing, validation, <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/investigacion-de-mercado-de-servicios-financieros\/\" title=\"Investigaci\u00f3n de mercado de servicios financieros\" data-wpil-monitor-id=\"10986\">market research services<\/a>.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-de-pruebas-de-productos\/prueba-de-sabor-de-alimentos-de-sis-international\/\" title=\"\u00bfQu\u00e9 hace que SIS International Research sea la principal empresa de investigaci\u00f3n de mercados para pruebas de sabor de alimentos en la ciudad de Nueva York?\" data-wpil-monitor-id=\"10987\">SIS International also provides Strategy Research<\/a> and Consulting with Competitive Analysis, Go To Market and Industry tracking.&nbsp; Taken together, SIS provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Innovaci\u00f3n y generaci\u00f3n de ideas<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\" data-wpil-monitor-id=\"10988\">Pruebas y validaci\u00f3n de productos<\/a><\/li>\n\n\n\n<li>Investigaci\u00f3n estrat\u00e9gica<\/li>\n<\/ul>\n\n\n\n<p>Nuestros m\u00e9todos incluyen cocreaci\u00f3n, grupos focales, pruebas de uso en el hogar (IHUT), comunidades de conocimiento en l\u00ednea y an\u00e1lisis competitivo.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Millennial Beauty Market Research proporciona informaci\u00f3n sobre nuevos productos, tendencias y necesidades de los clientes.<\/p>","protected":false},"author":1,"featured_media":63765,"parent":27176,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27515","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=27515"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27515\/revisions"}],"predecessor-version":[{"id":85677,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27515\/revisions\/85677"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63765"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=27515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}