{"id":27448,"date":"2018-07-21T19:41:23","date_gmt":"2018-07-21T19:41:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27448"},"modified":"2026-01-27T16:52:16","modified_gmt":"2026-01-27T21:52:16","slug":"investigacion-de-mercado-de-bienestar-para-los-baby-boomers","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/estudio-de-mercado-de-productos-de-belleza\/investigacion-de-mercado-de-bienestar-para-los-baby-boomers\/","title":{"rendered":"Investigaci\u00f3n de mercado de bienestar de los baby boomers"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Investigaci\u00f3n de mercado de bienestar de los baby boomers <\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3d1d4662\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3d1d4662\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Baby boomers were born between 1946 and 1964, and now in 2018, are 54 to 72 years of age. As a group, they do not behave at all like their parents\u2019 generation when it comes to physical fitness, wellness, and health. Their life expectancies are longer, in part because they eat better, exercise more, and smoke less.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Unlike younger consumers (e.g. millennials), they tend to have more time and money to devote to, and care for their bodies and appearance. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u00bfQu\u00e9 es el bienestar?<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">This term has several definitions and dimensions and varies depending on who you ask.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Lo m\u00e1s com\u00fan ser\u00eda <\/span><span class=\"s3\">aspectos f\u00edsicos<\/span><span class=\"s1\"> que se relacionan con la capacidad de realizar tareas diarias sin molestias, fatiga o enfermedades.<span class=\"Apple-converted-space\">&nbsp; <\/span>Estos enfatizan los h\u00e1bitos saludables (comer bien y hacer ejercicio) y al mismo tiempo evitar los que no son saludables, como fumar o tomar drogas nocivas.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">El segundo m\u00e1s mencionado ser\u00eda <\/span><span class=\"s3\">mental o psicol\u00f3gico<\/span><span class=\"s1\"> en la naturaleza e incluyen, por ejemplo, una visi\u00f3n positiva de la vida, una sensaci\u00f3n de calma y relaciones saludables tanto en el hogar, como en el trabajo y en los entornos sociales. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Como resultado, a menudo se combinan estos conceptos simplemente en \u201cbienestar mente-cuerpo\u201d.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u00bfQu\u00e9 es el mercado del Bienestar?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Este <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/estudio-de-mercado-de-productos-de-cuidado-personal\/\" title=\"Investigaci\u00f3n de mercado de productos de cuidado personal\"  data-wpil-monitor-id=\"10759\">market covers a range of products<\/a> que la gente pone <b>en<\/b> y <b>sobre<\/b> sus cuerpos o que son <b>usado<\/b> in some manner that promotes good health. In addition, there are services that help to maintain or improve their well-being. It is an enormous and growing global market, with key sectors and products that include:<\/span><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Alimento<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">alimentaci\u00f3n y nutrici\u00f3n saludables<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Programas de p\u00e9rdida de peso, alimentos y bebidas.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">vitaminas, suplementos y medicamentos<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Cuerpo<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">cepillos de dientes el\u00e9ctricos y recogedores de agua, alineadores\/aparatos dentales, blanqueadores y enjuagues bucales<\/span><\/li>\n\n\n\n<li><span class=\"s1\">beauty and anti-aging cosmetics, <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/pruebas-de-investigacion-sobre-el-cuidado-de-la-piel\/\" title=\"Investigaci\u00f3n y pruebas sobre el cuidado de la piel\"  data-wpil-monitor-id=\"10760\">skin and hair care<\/a><\/span><\/li>\n\n\n\n<li><span class=\"s1\">calzado como aparatos ortop\u00e9dicos, soportes para el arco, aparatos ortop\u00e9dicos, plantillas acolchadas para el calzado, calcetines y medias especiales<\/span><\/li>\n\n\n\n<li><span class=\"s1\">aparatos para preparar y cocinar alimentos o bebidas, por ejemplo, picadoras, picadoras, licuadoras, ollas de cocci\u00f3n lenta<\/span><\/li>\n\n\n\n<li><span class=\"s1\">salas de fitness para yoga, pilates y danza<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Mente<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">manantiales termales y minerales<\/span><\/li>\n\n\n\n<li><span class=\"s1\">swimming pools, exercise machines, and equipment, both at health clubs and at home<\/span><\/li>\n\n\n\n<li><span class=\"s1\">mind-body meditation and spiritually oriented retreats<\/span><\/li>\n\n\n\n<li><span class=\"s1\">instalaciones de spa y masajes<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wellness at work \u2013 corporate fitness programs to encourage exercise, meditation, relaxation\/stress reduction, as well as in-house cafeterias providing free or low-cost healthy foods, snacks and beverages<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Bienestar en vacaciones: turismo, cruceros y otros viajes en grupo que enfatizan la alimentaci\u00f3n saludable, la atenci\u00f3n plena y el tratamiento del proceso de envejecimiento.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u00bfQu\u00e9 puede hacer la investigaci\u00f3n de mercado por usted?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">If you work and <a href=\"https:\/\/www.sisinternational.com\/es\/tendencias-en-el-mercado-del-bienestar-y-la-salud-en-europa\/\" title=\"Investigaci\u00f3n de mercado de atenci\u00f3n sanitaria y bienestar en Europa\"  data-wpil-monitor-id=\"7647\">market in the wellness<\/a> market, you have a challenge. The products or services offered by your company are probably competing for consumer dollars, but not only within your category. So it is important not only to have a deep understanding of alternatives within your specific area, but also where you fit within the broader wellness market.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">La investigaci\u00f3n de mercado ofrece un medio para investigar qu\u00e9 compran los baby boomers, qu\u00e9 influye en esas decisiones de compra y qu\u00e9 cambios se avecinan.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Investigando el mercado del bienestar de los baby boomers<\/span><\/h2>\n\n\n\n<p><strong><span class=\"s1\">1. Start by first identifying the objectives you have for your company\u2019s products or brands, and develop questions you would need to answer to act on them. Here are some broad and specific examples\u2026<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u00bfQu\u00e9 tendencias est\u00e1n dando forma a su sector o categor\u00eda en comparaci\u00f3n con la industria en general?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">what is the impact of new sleep-related products (e.g. temperature adjustable beds, pillows connected to apps, or machines that introduce calming sounds, odors and lighting)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u00bfQu\u00e9 nuevos productos o servicios est\u00e1n llamando la atenci\u00f3n?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u00bfQui\u00e9nes son percibidos como sus l\u00edderes de opini\u00f3n o sus primeros usuarios?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfC\u00f3mo\/d\u00f3nde toman conciencia de ellos? (en l\u00ednea, por tel\u00e9fono, medios)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u00bfQu\u00e9 influye en la actividad gastron\u00f3mica? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u00bfAlimentos org\u00e1nicos, de la granja a la mesa? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfCu\u00e1les son los beneficios mentales y sociales de salir a cenar: relajaci\u00f3n, tranquilidad, entre semana y precios especiales para madrugadores?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u00bfQu\u00e9 caracter\u00edsticas impactan las decisiones de compra de alimentos? <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u00bffresco versus congelado, calor\u00edas, contenido de fibra?<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u00bfEl embalaje afecta la selecci\u00f3n de productos?<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">declaraci\u00f3n de beneficios<\/span><\/li>\n\n\n\n<li><span class=\"s1\">datos nutricionales<\/span><\/li>\n\n\n\n<li><span class=\"s1\">advertencias sanitarias<\/span><\/li>\n\n\n\n<li><span class=\"s1\">fotos de personas sanas\/felices\/activas<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u00bfQu\u00e9 alimentos se a\u00f1aden o se quitan de la dieta?, por ejemplo, col rizada, especias, gluten, l\u00e1cteos<\/span><\/li>\n\n\n\n<li><span class=\"s1\">By what means does this segment monitor and track its wellness-related<\/span> behaviors (e.g. apps, wearable devices,<span class=\"s1\"> and clothing)<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>2.&nbsp; Find a representative <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/muestreo-de-investigacion-de-mercado\/\" title=\"Investigaci\u00f3n de mercado de muestreo\"  data-wpil-monitor-id=\"10763\">sample of your target market<\/a> to study (gender, education level, closer to 50, 60 or 70 years of age, geographical location).<\/strong><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f60c594\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f60c594\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>3.&nbsp; Determine the methodology or combined methodologies to use, i.e. qualitative (focus groups, individual in-person interviews) or quantitative (<a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/empresa-de-investigacion-de-mercado-de-muestreo-de-encuestas-en-linea\/\" title=\"Empresa de estudios de mercado de muestreo de encuestas en l\u00ednea\"  data-wpil-monitor-id=\"10754\">online or phone surveys).<\/a> Also consider monitoring social media and supplementing efforts with secondary research.<\/strong><\/p>\n\n\n\n<p><strong><span class=\"s1\">4.\u00a0 Identify an experienced third-party supplier with the capability to execute your market research project (e.g. have focus group rooms, telephone interviewers, survey programmers), analyze, and report on its findings.<\/span><\/strong><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">You should be able to glean answers to your questions, confirm assumptions, and gain new insights as a result of a well-conducted market research program. <\/span><\/p>\n\n\n\n<p class=\"p7\"><span class=\"s1\">In many cases, more ideas will arise that will lead to further <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-de-pruebas-de-productos\/\" title=\"Investigaci\u00f3n de mercado de pruebas de productos\"  data-wpil-monitor-id=\"10765\">product development and testing<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca del SIS<\/h2>\n\n\n\n<p>SIS <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/estudio-de-mercado-de-productos-de-belleza\/consultoria-de-innovacion-en-belleza\/\"   title=\"Consultor\u00eda de Innovaci\u00f3n en Belleza\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"466\">Consultor\u00eda de Innovaci\u00f3n en Belleza<\/a> is the Beauty Consulting arm of SIS International Research.&nbsp; We provide Beauty <a href=\"https:\/\/www.sisinternational.com\/es\/sis-lanza-nuevas-soluciones-de-investigacion-digital\/\" title=\"SIS lanza nuevas soluciones de Investigaci\u00f3n Digital\"  data-wpil-monitor-id=\"10747\">Innovaci\u00f3n<\/a> consulting for companies expanding in new markets and launching new products.&nbsp; Our key solutions include Consulting, Research, Product Testing, <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/si-crecimiento-global\/consultoria-estrategica-en-mercados-emergentes\/\" title=\"Consultor\u00eda de estrategia de mercados emergentes\"  data-wpil-monitor-id=\"10767\">Strategy Development and Event Marketing<\/a>.&nbsp; We <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-grupo-focal\/como-realizar-un-grupo-focal\/\" title=\"C\u00f3mo realizar un grupo focal\"  data-wpil-monitor-id=\"10751\">conduct Focus Groups<\/a>, Consumer Interviews, In-Home Ethnography, Product Usability testing, and Online Interviews.&nbsp; We can also do Online Insight communities with Baby Boomer women to test your products and provide trend tracking.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Los Baby Boomers son un gran segmento de la poblaci\u00f3n y representan un mercado importante para las empresas de belleza y bienestar.<\/p>","protected":false},"author":1,"featured_media":64875,"parent":27176,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27448","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=27448"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27448\/revisions"}],"predecessor-version":[{"id":81763,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27448\/revisions\/81763"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64875"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=27448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}