{"id":27253,"date":"2018-07-11T05:44:08","date_gmt":"2018-07-11T05:44:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27253"},"modified":"2025-09-11T18:28:29","modified_gmt":"2025-09-11T22:28:29","slug":"investigacion-de-mercado-farmaceutico","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-farmaceutico\/","title":{"rendered":"Investigaci\u00f3n de mercado farmac\u00e9utico"},"content":{"rendered":"

Investigaci\u00f3n de mercado farmac\u00e9utico<\/strong><\/span><\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

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La salud y el bienestar son una parte importante de la vida. \u00a0<\/strong><\/span><\/h2>\n\n\n\n

These sectors relate to the development, manufacture, and marketing of medicines.  The global revenue of the pharmaceutical industry is more than $1 trillion. Almost half of this figure comes from two countries: the US and Canada. It is by far the most profitable industry of all. The primary and generic pharmaceutical companies lead the way in the industry.<\/span><\/p>\n\n\n\n

Algunos de los avances en la industria provienen de compa\u00f1\u00edas farmac\u00e9uticas especializadas. Algunas de estas empresas tienen menos empleados que un solo departamento de una de las empresas m\u00e1s grandes. Estos peque\u00f1os establecimientos est\u00e1n teniendo un impacto inmenso en los pacientes. Se concentran en \u00e1reas terap\u00e9uticas y nichos de mercado. Estas empresas est\u00e1n demostrando c\u00f3mo un enfoque espec\u00edfico puede dar resultados. Algunas empresas se centran exclusivamente en una enfermedad. Otros tratan dolencias que afectan s\u00f3lo a una minor\u00eda de la poblaci\u00f3n. <\/span><\/p>\n\n\n\n

The US pharmaceutical market dominates the rest of the world. The US is an innovator<\/a> and a booster in the field of medical research and development. Their R&D benefits the international pharmaceutical industry. Still, one of the top conditions affecting US patients is diabetes. Oncology and autoimmune diseases are also the focus of much research in the US. Pfizer, Johnson & Johnson, and Merck & Co. are the largest companies on the US market<\/a>.<\/span><\/p>\n\n\n\n

Tendencias del mercado farmac\u00e9utico<\/h2>\n\n\n\n

Public Relations (PR) and Advertising are powerful for Pharma companies.  One of the most prominent is the consumer as customer<\/a>. Biotech stories are starting to proliferate. One such story involves the use of gene therapy to regrow the skin of a little boy.  As drugs get personalized, stories such as these are capturing imaginations. They are also piquing people\u2019s interest in the sector.  <\/span><\/p>\n\n\n\n

Patient stories can be powerful.  Negative publicity can also be influential.  One pharma company made headline news for charging $1,000 per day to treat hepatitis, creating a slew of negative publicity.  It\u2019s a brave \u2013 and complex new world for biotech and pharmaceutical companies.<\/span><\/p>\n\n\n\n

There are several challenges in the pharmaceutical industry. These include policy reforms. For example, healthcare officials are likely to overhaul the Affordable Care Act soon. Another problem is the impact of new technologies. Industry players are still doubtful about the effects of these technologies. It is unclear how they will affect drug development and commercialization.  Gene therapy and Gene editing are also gaining more headlines on opportunities and challenges in those sectors.<\/span><\/p>\n\n\n\n

Oportunidades farmac\u00e9uticas globales<\/h2>\n\n\n\n

Pharmaceutical sales are the largest in the US and Europe.\u00a0Developed markets for pharmaceuticals comprise the United States and Western Europa<\/a>. Canada, Japan, and Australia are also part of this market.\u00a0 The United States sells approximately 33%, Western Europe, 22%, and China, 10%. Japan accounts for 9% Latin America, 7%, and Russia, 4%. South Korea, India, Indonesia, and Australia are below 3%.\u00a0<\/span><\/p>\n\n\n\n

Marketing de influencers farmac\u00e9uticos<\/h2>\n\n\n\n

One of the digital trends in pharma is influencer marketing<\/a>. An influencer is one who is active in one or more of the social channels, with a large follower base. Pharma companies have been using influencers. These influencers have been reporting on their use of certain drugs and devices. They are also influencing people’s behavior in the area of disease prevention. Influencers can also encourage adherence to treatment protocols.  Support groups can be highly influential in treatment and patient behavior.<\/span><\/p>\n\n\n\n

Poblaciones que envejecen<\/h2>\n\n\n\n

Uno de los motores del crecimiento de la industria farmac\u00e9utica es el envejecimiento de la poblaci\u00f3n en Estados Unidos y en la mayor\u00eda de las econom\u00edas avanzadas. Otro factor de crecimiento es el aumento de personas que llevan estilos de vida poco saludables. Estas malas decisiones incluyen la falta de ejercicio diario y h\u00e1bitos alimentarios poco saludables. <\/span><\/p>\n\n\n\n

The USA and Europe are leaders in pharmaceutical development and use. Other areas like India and China have seen growth in recent years in the life science markets<\/a>. The cause of this growth is an increasing demand for devices and products<\/a>. It is also because of substantial capital opportunities. <\/span><\/p>\n\n\n\n

Soluciones de investigaci\u00f3n de mercado farmac\u00e9utico<\/h2>\n\n\n\n

SIS International Research has over 40+ years of experience in Mercado<\/a> Research and Strategy Consulting in the Pharmaceutical industry.\u00a0 We conduct research with patients, caretakers, physicians, payors, influencers, regulators, and other stakeholders.<\/p>\n\n\n\n

Proporcionamos:<\/p>\n\n\n\n