{"id":27253,"date":"2018-07-11T05:44:08","date_gmt":"2018-07-11T05:44:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27253"},"modified":"2025-09-11T18:28:29","modified_gmt":"2025-09-11T22:28:29","slug":"investigacion-de-mercado-farmaceutico","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/expertise\/industries\/pharmaceutical-market-research\/","title":{"rendered":"Investigaci\u00f3n de mercado farmac\u00e9utico"},"content":{"rendered":"

Investigaci\u00f3n de mercado farmac\u00e9utico<\/strong><\/span><\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

La salud y el bienestar son una parte importante de la vida. \u00a0<\/strong><\/span><\/h2>\n\n\n\n

These sectors relate to the development, manufacture, and marketing of medicines.  The global revenue of the pharmaceutical industry is more than $1 trillion. Almost half of this figure comes from two countries: the US and Canada. It is by far the most profitable industry of all. The primary and generic pharmaceutical companies lead the way in the industry.<\/span><\/p>\n\n\n\n

Algunos de los avances en la industria provienen de compa\u00f1\u00edas farmac\u00e9uticas especializadas. Algunas de estas empresas tienen menos empleados que un solo departamento de una de las empresas m\u00e1s grandes. Estos peque\u00f1os establecimientos est\u00e1n teniendo un impacto inmenso en los pacientes. Se concentran en \u00e1reas terap\u00e9uticas y nichos de mercado. Estas empresas est\u00e1n demostrando c\u00f3mo un enfoque espec\u00edfico puede dar resultados. Algunas empresas se centran exclusivamente en una enfermedad. Otros tratan dolencias que afectan s\u00f3lo a una minor\u00eda de la poblaci\u00f3n. <\/span><\/p>\n\n\n\n

El mercado farmac\u00e9utico estadounidense domina el resto del mundo. Estados Unidos es un innovador y un impulsor en el campo de la investigaci\u00f3n y el desarrollo m\u00e9dicos. Su I+D beneficia a la industria farmac\u00e9utica internacional. Aun as\u00ed, una de las principales afecciones que afectan a los pacientes estadounidenses es la diabetes. La oncolog\u00eda y las enfermedades autoinmunes tambi\u00e9n son objeto de gran parte de la investigaci\u00f3n en Estados Unidos. Pfizer, Johnson & Johnson y Merck & Co. son las empresas m\u00e1s grandes del mercado estadounidense.<\/span><\/p>\n\n\n\n

Tendencias del mercado farmac\u00e9utico<\/h2>\n\n\n\n

Public Relations (PR) and Advertising are powerful for Pharma companies.  One of the most prominent is the consumer as customer. Biotech stories are starting to proliferate. One such story involves the use of gene therapy to regrow the skin of a little boy.  As drugs get personalized, stories such as these are capturing imaginations. They are also piquing people\u2019s interest in the sector.  <\/span><\/p>\n\n\n\n

Patient stories can be powerful.  Negative publicity can also be influential.  One pharma company made headline news for charging $1,000 per day to treat hepatitis, creating a slew of negative publicity.  It\u2019s a brave \u2013 and complex new world for biotech and pharmaceutical companies.<\/span><\/p>\n\n\n\n

There are several challenges in the pharmaceutical industry. These include policy reforms. For example, healthcare officials are likely to overhaul the Affordable Care Act soon. Another problem is the impact of new technologies. Industry players are still doubtful about the effects of these technologies. It is unclear how they will affect drug development and commercialization.  Gene therapy and Gene editing are also gaining more headlines on opportunities and challenges in those sectors.<\/span><\/p>\n\n\n\n

Oportunidades farmac\u00e9uticas globales<\/h2>\n\n\n\n

Pharmaceutical sales are the largest in the US and Europe.\u00a0Developed markets for pharmaceuticals comprise the United States and Western Europe. Canada, Japan, and Australia are also part of this market.\u00a0 The United States sells approximately 33%, Western Europe, 22%, and China, 10%. Japan accounts for 9% Latin America, 7%, and Russia, 4%. South Korea, India, Indonesia, and Australia are below 3%.\u00a0<\/span><\/p>\n\n\n\n

Marketing de influencers farmac\u00e9uticos<\/h2>\n\n\n\n

One of the digital trends in pharma is influencer marketing. An influencer is one who is active in one or more of the social channels, with a large follower base. Pharma companies have been using influencers. These influencers have been reporting on their use of certain drugs and devices. They are also influencing people’s behavior in the area of disease prevention. Influencers can also encourage adherence to treatment protocols.  Support groups can be highly influential in treatment and patient behavior.<\/span><\/p>\n\n\n\n

Poblaciones que envejecen<\/h2>\n\n\n\n

Uno de los motores del crecimiento de la industria farmac\u00e9utica es el envejecimiento de la poblaci\u00f3n en Estados Unidos y en la mayor\u00eda de las econom\u00edas avanzadas. Otro factor de crecimiento es el aumento de personas que llevan estilos de vida poco saludables. Estas malas decisiones incluyen la falta de ejercicio diario y h\u00e1bitos alimentarios poco saludables. <\/span><\/p>\n\n\n\n

Estados Unidos y Europa son l\u00edderes en desarrollo y uso farmac\u00e9utico. Otras \u00e1reas como India y China han experimentado un crecimiento en los \u00faltimos a\u00f1os en los mercados de ciencias biol\u00f3gicas. La causa de este crecimiento es una creciente demanda de dispositivos y productos. Tambi\u00e9n se debe a las importantes oportunidades de capital. <\/span><\/p>\n\n\n\n

Soluciones de investigaci\u00f3n de mercado farmac\u00e9utico<\/h2>\n\n\n\n

SIS International Research has over 40+ years of experience in Market Research and Strategy Consulting in the Pharmaceutical industry.\u00a0 We conduct research with patients, caretakers, physicians, payors, influencers, regulators, and other stakeholders.<\/p>\n\n\n\n

Proporcionamos:<\/p>\n\n\n\n

    \n
  • Grupos de discusi\u00f3n<\/li>\n\n\n\n
  • Comunidades de conocimiento en l\u00ednea<\/li>\n\n\n\n
  • Entrevistas en profundidad<\/li>\n\n\n\n
  • Encuestas en l\u00ednea<\/li>\n\n\n\n
  • Investigaci\u00f3n de mercado multinacional e internacional<\/li>\n\n\n\n
  • Market Entry, Sizing, and Opportunity<\/li>\n\n\n\n
  • An\u00e1lisis Estrat\u00e9gico y Competitivo<\/li>\n<\/ul>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    La investigaci\u00f3n de mercado proporciona informaci\u00f3n, datos y soluciones para las empresas farmac\u00e9uticas. Obtenga m\u00e1s informaci\u00f3n sobre la investigaci\u00f3n de mercado farmac\u00e9utico.<\/p>","protected":false},"author":1,"featured_media":62953,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27253","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=27253"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27253\/revisions"}],"predecessor-version":[{"id":67891,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27253\/revisions\/67891"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62953"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=27253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}