{"id":27246,"date":"2018-07-11T03:59:57","date_gmt":"2018-07-11T03:59:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27246"},"modified":"2026-01-25T18:45:31","modified_gmt":"2026-01-25T23:45:31","slug":"investigacion-de-mercado-en-silicon-valley-y-silicon-alley","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/cobertura\/north-america\/cobertura-de-estados-unidos\/investigacion-de-mercado-en-silicon-valley-y-silicon-alley\/","title":{"rendered":"Investigaci\u00f3n de mercado en Silicon Valley y Silicon Alley"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado en Silicon Valley y Silicon Alley<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-da2e47d4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-da2e47d4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Silicon Valley (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-valley-and-san-francisco\"><b>Silicon Valley y San Francisco<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Silicon Valley es el hogar de muchas de las principales empresas tecnol\u00f3gicas de Estados Unidos. <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Su ubicaci\u00f3n es el norte de California, dentro de la regi\u00f3n sur de San Francisco. Los innovadores de Silicon Valley inventaron la tecnolog\u00eda de microprocesadores, junto con otras tecnolog\u00edas inform\u00e1ticas vitales. Estos expertos tambi\u00e9n construyeron la microcomputadora o PC.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-0c1a31f0791f4a1656295793c5d855b8 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-79e9df9461b6c88510e4802b0ff42b34\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#silicon-valley-and-san-francisco\">Silicon Valley y San Francisco<\/a><\/li><li class=\"\"><a href=\"#silicon-alley-manhattan-and-brooklyn-new-york\">Silicon Alley: Manhattan y Brooklyn, Nueva York<\/a><\/li><li class=\"\"><a href=\"#about-market-research-in-silicon-valley-and-silicon-alley\">Acerca de la investigaci\u00f3n de mercado en Silicon Valley y Silicon Alley<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Opportunities abound in the technology sector, where companies are leading in winner-take-all markets. &nbsp;Digital Disruption is affecting almost every industry, and Silicon Valley is at the epicenter of Digital Disruption. &nbsp;The Sharing Economy has also seen new apps and websites emerge in which peer-to-peer transactions occur. Major global ridesharing companies are based in Silicon Valley. &nbsp;Technology companies are increasingly creating platforms that match supply and demand, and create massive economies of scale that dominate industries.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-75d781f5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-75d781f5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Silicon Valley (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since the early days of computing, Silicon Valley has enjoyed explosive growth. This trend continues today. &nbsp;In addition to being America\u2019s technology capital, other global technology companies have operations and R&amp;D centers in Silicon Valley. &nbsp;Leasing activity is also robust in the Valley. Tenant demand has also shown a recent increase.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Los analistas tecnol\u00f3gicos pronostican varias tendencias que surgir\u00e1n pronto en Silicon Valley. Habr\u00e1 un aumento en las experiencias inmersivas compartidas. La realidad virtual y la aumentada se fusionar\u00e1n para crear un nuevo concepto: la realidad mixta. La inteligencia artificial transformar\u00e1 el dise\u00f1o de productos. Las criptomonedas y otras tecnolog\u00edas blockchain evolucionar\u00e1n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Los capitalistas de riesgo han manifestado su preferencia por \u00e1reas de inversi\u00f3n seguras y maduras. Los capitalistas de riesgo est\u00e1n mostrando inter\u00e9s en los negocios comunitarios, el bienestar y los deportes electr\u00f3nicos. Tambi\u00e9n han manifestado inter\u00e9s por la Inteligencia Artificial. El aprendizaje autom\u00e1tico y la prestaci\u00f3n de atenci\u00f3n sanitaria son otras \u00e1reas de inter\u00e9s.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Still, Silicon Valley needs to <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/compre-ahora-pague-despues-bnpl-investigacion-de-mercado\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"5129\">pay more attention to market research<\/a>. Almost half of all defunct Silicon Valley startups go belly up because of lack of market need. Another critical mistake of many failed startups is that they misjudge the competition. Knowing about similar products can offer valuable insights into customers\u2019 likes and dislikes. It can also give an idea of what features companies should add to products. Competitive Intelligence and Analysis can also tell businesses how much customers are willing to pay and inform ways to boost Willingness to Pay (WTP).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Silicon Valley todav\u00eda est\u00e1 muy por delante de otras regiones en lo que respecta a innovaci\u00f3n. Los empleos abundan en la industria tecnol\u00f3gica. Muchos residentes tienen t\u00edtulos en campos t\u00e9cnicos y cient\u00edficos. Sin embargo, una de las tendencias recientes en el Valle es un \u00e9xodo de residentes, impulsado por los altos precios de la vivienda. La afluencia anterior de residentes se ha revertido. El distrito registr\u00f3 recientemente una p\u00e9rdida de 42 residentes por mes.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Silicon Valley vs. Silicon Alley Data<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; \/* 24px *\/\n            font-weight: 600;\n            color: #333;\n            margin-bottom: 0.75em;\n            padding: 0;\n        }\n\n        .sis-table {\n            width: 100%;\n            border-collapse: collapse;\n            min-width: 650px; \/* Ensures three columns fit nicely, container scrolls if needed *\/\n        }\n\n        .sis-table th,\n        .sis-table td {\n            padding: 12px 15px;\n            text-align: left;\n            line-height: 1.5;\n        }\n\n        \/* Header Styling *\/\n        .sis-table thead th {\n            background-color: #005cbf; \/* SIS corporate blue *\/\n            color: #ffffff;\n            font-weight: 600;\n            font-size: 0.9rem; \n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n        }\n\n        \/* Body Styling *\/\n        .sis-table tbody tr {\n            border-bottom: 1px solid #ddd;\n        }\n\n        .sis-table tbody tr:nth-of-type(even) {\n            background-color: #f8f8f8; \/* Light gray alternate rows *\/\n        }\n\n        .sis-table tbody tr:last-of-type {\n            border-bottom: 2px solid #005cbf; \/* Match header blue *\/\n        }\n\n        .sis-table td {\n            color: #444;\n            font-size: 0.95rem; \n            vertical-align: top;\n        }\n        \n        \/* Align the data columns to the right for numerical values *\/\n        .sis-table td:nth-child(2),\n        .sis-table td:nth-child(3) {\n            text-align: center;\n            white-space: nowrap; \n        }\n        .sis-table th:nth-child(2),\n        .sis-table th:nth-child(3) {\n            text-align: center;\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Comparative Market Metrics of U.S. Technology Hubs<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Indicator<\/th>\n                    <th>Silicon Valley (Santa Clara County)<\/th>\n                    <th>Silicon Alley (New York City)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td>Total Workforce (Approx.)<\/td>\n                    <td>~1.0 Million<\/td>\n                    <td>~4.5 Million<\/td>\n                <\/tr>\n                <tr>\n                    <td>Median Household Income<\/td>\n                    <td>~$140,000+<\/td>\n                    <td>~$75,000<\/td>\n                <\/tr>\n                <tr>\n                    <td>Tech-Related Employment Density<\/td>\n                    <td>Very High (Focus on hardware, AI, core engineering)<\/td>\n                    <td>High (Focus on FinTech, media, ad-tech)<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Venture Capital Funding (Annual)<\/td>\n                    <td>Dominant U.S. Share<\/td>\n                    <td>Top 3 U.S. Share<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Primary Industry Focus<\/td>\n                    <td>Software, Semiconductors, Bio-Tech<\/td>\n                    <td>Finance, Media, E-commerce<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Based on data compiled from the <a href=\"https:\/\/data.census.gov\/cedsci\/\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. Census Bureau American Community Survey<\/a> y <a href=\"https:\/\/pitchbook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PitchBook\/NVCA Venture Monitor<\/a> reports from recent periods.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-alley-manhattan-and-brooklyn-new-york\"><b>Silicon Alley: Manhattan y Brooklyn, Nueva York<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Silicon Alley se ha ampliado. Primero se extendi\u00f3 al barrio de TriBeCa. Ahora abarca toda la ciudad, con nuevas empresas tecnol\u00f3gicas en crecimiento en cada distrito. Brooklyn est\u00e1 atrayendo m\u00e1s empresas CreativeTech y UrbanTech. La biotecnolog\u00eda y la tecnolog\u00eda alimentaria est\u00e1n apareciendo en Queens. Se est\u00e1n estableciendo empresas de bien social en el Bronx y Harlem. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Este diferencial significa el crecimiento y la madurez de la industria tecnol\u00f3gica en Nueva York. Hay un apoyo creciente a la tecnolog\u00eda. Nuevas campa\u00f1as como \u201c<\/span><a href=\"https:\/\/madeinnyc.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hecho en Nueva York<\/span><\/a><span style=\"font-weight: 400;\">\u201d promote New York as a startup center and promote the brand of New York. &nbsp;There is also no shortage of workspaces, incubators, accelerators, events, business groups, and government initiatives. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New York\u2019s startup scene benefits from robust sectors of other industries. &nbsp;Core NYC industries include Financial services, Healthcare, Retail, Media, Entertainment and Fashion. &nbsp;Silicon Alley has opportunities and challenges to position itself to serve these industries.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Como ocurre con cualquier distrito tecnol\u00f3gico, Silicon Alley tiene algunas nuevas empresas a las que prestar atenci\u00f3n. Un ejemplo es Knotel, una red de espacios de trabajo gestionados y personalizables. Otro ejemplo es Ense\u00f1able. La plataforma Teachable permite a los instructores crear y compartir cursos. Tambi\u00e9n est\u00e1 Call9, que reduce el n\u00famero de viajes innecesarios al hospital. Call9 brinda atenci\u00f3n de emergencia a los pacientes de hogares de ancianos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The emergence of large tech companies on the scale of Apple and Facebook is likely in Silicon Alley. Google made billion-dollar property investments in the Chelsea district NYC. &nbsp;An excellent infrastructure now exists to support tech industries. This infrastructure came about despite a gradual slowdown in investment activity. Silicon Alley may soon rival Silicon Valley. As a result, New York City will become a formidable tech hub powered by its momentum.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-market-research-in-silicon-valley-and-silicon-alley\">Acerca de la investigaci\u00f3n de mercado en Silicon Valley y Silicon Alley<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-784dc431\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-784dc431\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Silicon Valley (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS has over 40+ years in conducting market research and strategy consulting for technology companies. &nbsp;&nbsp;With offices, databases and field teams on-the-ground in New York City and San Francisco, SIS is well-positioned to be your competitive edge in today\u2019s fast-paced global economy. &nbsp;<\/span><\/p>\n\n\n<h2>Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Proporcionamos datos tecnol\u00f3gicos, conocimientos y estrategias para obtener una ventaja competitiva.<\/p>","protected":false},"author":1,"featured_media":66711,"parent":19303,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27246","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=27246"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27246\/revisions"}],"predecessor-version":[{"id":79005,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/27246\/revisions\/79005"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/66711"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=27246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}