{"id":26759,"date":"2018-05-28T21:19:28","date_gmt":"2018-05-28T21:19:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26759"},"modified":"2026-01-26T17:31:48","modified_gmt":"2026-01-26T22:31:48","slug":"investigacion-de-mercado-de-bienes-de-consumo","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-de-bienes-de-consumo\/","title":{"rendered":"Investigaci\u00f3n de mercado de bienes de consumo"},"content":{"rendered":"

Investigaci\u00f3n de mercado de bienes de consumo<\/strong><\/span><\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

La evoluci\u00f3n de la industria de bienes de consumo ha sido apasionante, especialmente con el auge de la tecnolog\u00eda digital.  <\/span><\/h2>\n\n\n\n

Businesses are launching innovative products that change how consumers live and interact in their daily lives.  Managers are increasingly trying to meet an assortment of human desires and needs.  With the rise of Digital Disruption, the global market is likely to produce many winners and losers over the coming decade.<\/span><\/p>\n\n\n\n

\u00bfQu\u00e9 son los bienes de consumo de r\u00e1pido movimiento (FMCG)?<\/h2>\n\n\n\n

Fast Moving Consumer Goods (FMCG) are products that are sold, replaced, or entirely used within a year.  Another term for these products is Consumer Packaged Goods (CPG). Some examples are razors, toiletries, and breakfast cereal.  This sector is facing pressure to find more business efficiencies while delivering against complex consumer demands.<\/span><\/p>\n\n\n\n

Price competition in the FMCG sector is often intense, as the products tend to be near identical.  Products in the FMCG sector also do well in economic downturns. Consumers usually cut back on luxury items when the economy declines.  FMCG retailers operate with low margins. They need large markets, scale and distribution to be successful.<\/span><\/p>\n\n\n\n

Some companies look to building advantages in the market through a \u201ccontinuous improvement approach.\u201d  Building advantages over time can help companies to defend market share and customer loyalty.  Competition posed by smaller, nimbler businesses is a significant challenge.<\/span><\/p>\n\n\n\n

Oportunidades de alimentos y bebidas<\/h2>\n\n\n\n

New trends are shaping the FMCG industry. For example, signs are emerging that not everyone considers sugar to be a health villain. Food and beverage manufacturers are rolling out super-indulgent desserts, drinks, and frozen novelties.  Another trend is snacks once considered junk food are getting a healthy makeover.  Manufacturers are using ingredients such as coconut and avocado oil, and plant-based protein.<\/span><\/p>\n\n\n\n

Oportunidades de comercio electr\u00f3nico<\/h2>\n\n\n\n

Another new trend in the FMCG industry is the growth of online sales.\u00a0 E-commerce is must-have for FMCG marketers.\u00a0 Brands will need better ways to stand out online with the rise of e-commerce.\u00a0 This shift is occurring because there are more online shoppers with less time to shop, better prices available online, or better customer experience.\u00a0 The rise of Omnichannel strategies raises the importance of optimizing all channels to build brands and maximize profit.<\/span><\/p>\n\n\n\n

Las empresas de bienes de consumo tienen la oportunidad de fortalecer sus marcas o reinventarse. Tambi\u00e9n deben seguir revisando la forma en que llegan a los consumidores en la era digital. Pueden adoptar una perspectiva centrada en el consumidor y la investigaci\u00f3n de mercado ayuda a las empresas a hacerlo. A trav\u00e9s de la investigaci\u00f3n, las empresas tambi\u00e9n pueden crear conexiones que fortalezcan las marcas a trav\u00e9s de todos los canales disponibles.  <\/span><\/p>\n\n\n\n

Acerca de la investigaci\u00f3n de mercado de bienes de consumo<\/strong><\/span><\/h2>\n\n\n\n

Consumer Goods Research revela informaci\u00f3n sobre lo siguiente:<\/p>\n\n\n\n