{"id":26754,"date":"2018-05-28T20:33:53","date_gmt":"2018-05-28T20:33:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26754"},"modified":"2026-01-26T16:57:06","modified_gmt":"2026-01-26T21:57:06","slug":"investigacion-de-mercado-de-electronica-de-consumo","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-de-electronica-de-consumo\/","title":{"rendered":"Investigaci\u00f3n de mercado de electr\u00f3nica de consumo"},"content":{"rendered":"

Investigaci\u00f3n de mercado de electr\u00f3nica de consumo<\/span><\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

La electr\u00f3nica de consumo se ha convertido en una parte indispensable de la vida en la acelerada econom\u00eda digital actual.  <\/span><\/h2>\n\n\n\n

These devices have become part of people\u2019s everyday habits and lifestyles over the past decade.\u00a0 There has been substantial growth in the international consumer electronics market, and this growth is due to changing lifestyle preferences.\u00a0 Marketers also attribute it to the growing middle-class in many Emerging Markets.\u00a0\u00a0<\/span><\/p>\n\n\n\n

Mercados de tel\u00e9fonos inteligentes y audio inal\u00e1mbrico<\/h2>\n\n\n\n

While demand for smartphones is strong relative to other devices, Global smartphone shipments may be sluggish or slowing. The weakening demand is due to a slowdown in developed markets. Replacement cycles have been lengthening in recent years.\u00a0 New devices are rising as potential substitutes to smartphones.\u00a0 Smartphone features and design may be reaching their peak in some markets.\u00a0 \u00a0<\/span><\/p>\n\n\n\n

Usables<\/h2>\n\n\n\n

Meanwhile, robust demand for health-centric devices is driving demand for wearable bands. Apple Watch<\/span> shipments have stabilized after a recent spike in demand. Garmin is the second-largest smartwatch vendor.\u00a0 They have recently added features such as Garmin Pay and onboard music storage.\u00a0 Fitbit is taking advantage of the rise in global smartwatch replacement rates.\u00a0 They have been trying to lure users to switch to their new Versa smartwatch.<\/span><\/p>\n\n\n\n

Consumers flock to fitness wearables and fitness trackers.\u00a0 Sales of these devices are increasing.\u00a0 Fitbit,<\/span> for example, started in 2007 and has gained attention due to its rapid growth and success.\u00a0 The company launched the Fitbit Classic in 2009.\u00a0 Since then, it released many models and features.\u00a0 Fitbit has millions of active users.\u00a0 It is among the leading companies in the wearables market.<\/span><\/p>\n\n\n\n

Televisores inteligentes<\/h2>\n\n\n\n

Smart Televisions are becoming more advanced and affordable.  With the rise of the O-T-T Media and TV Streaming, Smart Televisions are becoming the dominant devices in many households.<\/p>\n\n\n\n

Asistentes de hogar inteligente<\/h2>\n\n\n\n

Los fabricantes de productos de reconocimiento y transmisi\u00f3n de voz utilizan micr\u00f3fonos en sus aplicaciones. Estos dispositivos tambi\u00e9n desempe\u00f1an un papel en el reconocimiento y reducci\u00f3n del ruido. Muchas aplicaciones de detecci\u00f3n tambi\u00e9n los utilizan. El principal impulsor de los micr\u00f3fonos es la creciente demanda de dispositivos electr\u00f3nicos de consumo. Otros factores determinantes son el tama\u00f1o compacto y el bajo coste de los micr\u00f3fonos. Otro factor es el mayor n\u00famero de micr\u00f3fonos por dispositivo.<\/span><\/p>\n\n\n\n

Altavoces de IA<\/h2>\n\n\n\n

Los parlantes tambi\u00e9n tienen demanda para una variedad de dispositivos electr\u00f3nicos de consumo. Esto se relaciona con la creciente demanda de los consumidores de cine en casa de alto rendimiento. La demanda tambi\u00e9n se debe a los continuos avances tecnol\u00f3gicos en los dispositivos de audio dom\u00e9sticos. La evoluci\u00f3n de los altavoces Bluetooth y Wi-Fi tambi\u00e9n es un factor. El factor decisivo es el reciente aumento de la renta disponible de los consumidores.<\/span><\/p>\n\n\n\n

La investigaci\u00f3n ayuda a identificar las necesidades de los consumidores<\/h2>\n\n\n\n

Consumer Needs Research is also known as Attitude and Opinion research and Investigaci\u00f3n de la voz del cliente<\/a>. It is vital to managers of consumer electronics and other products. It helps deliver insight into the wants, needs, and expectations of consumers.  Consumer needs research<\/a> identifies the unmet needs of the customer.  It provides customer segmentation and allows marketers to set priorities for future product development initiatives.  <\/span>Consumer needs research identifies which customer they should talk to.  SIS conducts projects that ask the right type of questions to help managers get to know their customers. <\/span><\/p>\n\n\n\n

Investigaci\u00f3n estrat\u00e9gica para comprender a los competidores<\/h2>\n\n\n\n

Manufacturers can make their products, services, and marketing stand out.   It can be very useful to know what competitors are offering.  This knowledge can create and guide tactical marketing plans. Competitive Analysis can also identify possible new competition. <\/span><\/p>\n\n\n\n

When marketers use strategy research<\/a>, it helps them improve their business performance. It should be an ongoing strategy.  By staying on top of what competitors are doing, a company can be agile and react to their actions.  Market strategy research<\/a> informs companies on when it\u2019s prudent to adjust prices. It informs when to introduce new products.  It predicts if one should discontinue products that competitors are offering.  Knowing what competitors are going to do ahead of time is vital. <\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

La electr\u00f3nica de consumo se ha convertido en una parte indispensable de la vida en la acelerada econom\u00eda digital actual.\u00a0<\/p>","protected":false},"author":1,"featured_media":63116,"parent":14514,"menu_order":29,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26754","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/26754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=26754"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/26754\/revisions"}],"predecessor-version":[{"id":79862,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/26754\/revisions\/79862"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63116"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=26754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}