{"id":26569,"date":"2018-05-07T20:05:08","date_gmt":"2018-05-07T20:05:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26569"},"modified":"2026-01-27T15:25:51","modified_gmt":"2026-01-27T20:25:51","slug":"investigacion-de-mercado-de-influencers","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-de-influencers\/","title":{"rendered":"Investigaci\u00f3n de mercado de influencers"},"content":{"rendered":"

Investigaci\u00f3n de mercado de influencers<\/span><\/h1>\n\n\n\n

<\/p>\n\n\n\n

\"Investigaci\u00f3n<\/figure>\n\n\n\n

Influencers are social leaders who build large followings and communities, often online. Their social value and followings allow them to sway the opinions of others. Influencers and thought leaders can inspire others to buy from a particular brand.  The success of Marketing de influencers<\/a> comes from building relationships and providing social benefits to consumers.<\/span><\/p>\n\n\n\n

Influencer marketing is becoming popular, especially in the fashion and beauty industries.  Companies are increasingly using Internet personalities to boost general awareness and sales conversions.  Internet personalities can be compensated with fees and royalties to promote products in-person and online.<\/span><\/p>\n\n\n\n

The principle behind influencer marketing isn\u2019t new. Brands have been using celebrity endorsers for decades. By endorsing products, influencers promote products subtly or overtly to their large followings.  Today\u2019s social media influencers can more rapidly and cost effectively build a following than the celebrities of yesterday.<\/span><\/p>\n\n\n\n

Impacto econ\u00f3mico de los influencers<\/h2>\n\n\n\n

The Instagram Influencer market size is over $1 billion—just on Instagram.  Some retailers have seen sales increases by as much as 250% when using influencers.  <\/span><\/p>\n\n\n\n

Los "microinfluencers" son una subsecci\u00f3n de influencers que tienen menos seguidores que los influencers con m\u00e1s de 1 mill\u00f3n de seguidores, pero que ofrecen soluciones de marketing de influencers m\u00e1s asequibles y con un alto retorno de la inversi\u00f3n.<\/span><\/p>\n\n\n\n

Influencer Marketing performance can also be measured.  Choosing the most effective Key Performance Indicators and determining ROI are essential.  ROI can be determined by:<\/span><\/p>\n\n\n\n