{"id":26508,"date":"2018-04-29T09:05:15","date_gmt":"2018-04-29T09:05:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26508"},"modified":"2025-09-13T23:46:22","modified_gmt":"2025-09-14T03:46:22","slug":"investigacion-de-mercado-de-la-industria-de-viajes-compartidos","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-de-la-industria-de-viajes-compartidos\/","title":{"rendered":"Investigaci\u00f3n de mercado de viajes compartidos"},"content":{"rendered":"

Investigaci\u00f3n de mercado de viajes compartidos<\/span><\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

Ride Sharing is a transportation model that has become popular in major cities worldwide. Passengers download an app to their smartphone.  The passenger then requests a ride, and a nearby driver will accept the request.  The transaction is done through an app that manages the fare, payment and tip.  Passengers can leave reviews.  Ride Sharing apps have gained widespread popularity and have the potential to disrupt the transport industry<\/a> and consumer daily habits.<\/span><\/p>\n\n\n\n

El viaje compartido est\u00e1 en auge<\/span><\/h2>\n\n\n\n

Ride Sharing ha conquistado el mundo. El concepto se remonta a la d\u00e9cada de 1940, cuando hab\u00eda escasez de gas. Resurgi\u00f3 en la d\u00e9cada de 1970 durante las crisis energ\u00e9tica y petrolera. el 21<\/span>calle<\/sup><\/span> siglo ha tra\u00eddo tecnolog\u00eda de punta. Estas innovaciones han transformado la forma en que vemos los viajes compartidos. Conseguir transporte hoy en d\u00eda se ha vuelto m\u00e1s f\u00e1cil con la ayuda de aplicaciones para tel\u00e9fonos inteligentes. Ride Sharing tambi\u00e9n aprovecha las redes sociales, los servicios en l\u00ednea y las herramientas de navegaci\u00f3n GPS. <\/span><\/p>\n\n\n\n

The business model innovations that Ridesharing companies developed were a realtime marketplace of riders and drivers that match supply and demand, and an innovative mobile payment system.  Companiesmatch supply and demand in real-time, using GPS, mobile apps, payments technologies and passenger reviews.<\/p>\n\n\n\n

The Ridesharing industry is booming worldwide.  The evidence is the explosive growth of rideshare companies over the past few years.  The industry has hundreds of thousands of drivers. It also has millions of users and billions in venture capital funding. In big cities like New York<\/a> and Boston, ridesharing use is causing taxi medallions to drop in price.<\/span><\/p>\n\n\n\n

Mucha gente ve a Lyft, Uber y otros servicios de viajes compartidos como alternativas a los taxis. Es algo completamente nuevo que est\u00e1 transformando la vida y la cultura. En algunas ciudades era casi imposible parar un taxi en la calle. La posibilidad de solicitar un servicio de autom\u00f3vil y tenerlo disponible en cuesti\u00f3n de minutos cambia la vida.<\/span><\/p>\n\n\n\n

Transformando los servicios tradicionales de taxi y transporte<\/span><\/h2>\n\n\n\n

Un grupo m\u00e1s amplio de personas est\u00e1 adoptando ahora el uso compartido de viajes. Las grandes ciudades sufren niveles sin precedentes de contaminaci\u00f3n del aire y otros tipos de contaminaci\u00f3n. Muchos tambi\u00e9n se enfrentan a la desintegraci\u00f3n de la estructura de las carreteras y menos personas utilizan los sistemas de transporte. Estos problemas est\u00e1n provocando que los gobiernos hagan m\u00e1s que atender a los conductores solitarios. La industria de los viajes compartidos est\u00e1 afectando las econom\u00edas y la cultura de todo el mundo.<\/span><\/p>\n\n\n\n

Vehicle ownership may decline in the coming years. Ridesharing will take up a more significant share in the transportation pie.  In the US, people may postpone buying a car because they have access to the Uber and Lyft services.  As the ridesharing industry grows, spinoffs are likely. Examples include courier services and food<\/a> delivery. Ridesharing also provides a solution to people who would not have been able to afford to own a car. It’s also a boon to those who cannot afford to use a taxi service as their primary source<\/a> of transport. <\/span><\/p>\n\n\n\n

El uso compartido de autom\u00f3viles se est\u00e1 convirtiendo en un complemento popular del viaje compartido. El coche compartido es para aquellos casos en los que la gente necesita un coche a corto plazo. Este modelo tiene sentido para los habitantes de las ciudades, que tienden a utilizar sus veh\u00edculos s\u00f3lo alrededor del cuatro por ciento del tiempo. El planeta tambi\u00e9n se beneficia porque muchas flotas de veh\u00edculos compartidos incluyen coches el\u00e9ctricos. Estas flotas tambi\u00e9n est\u00e1n mejor mantenidas y son m\u00e1s nuevas que el veh\u00edculo privado promedio. Estos factores reducen a\u00fan m\u00e1s el impacto ambiental de la econom\u00eda colaborativa.<\/span><\/p>\n\n\n\n

Experiencia del cliente de viajes compartidos<\/span><\/h2>\n\n\n\n

Ridesharing enhances the customer experience<\/a> uniquely. After the ride, the customer rates the driver from 1 to 5 stars. The rating then goes on the driver\u2019s record and will show up the next time he or she offers to pick someone up. Lyft drivers with a score of 4.8 or lower are at risk of redundancy. For Uber, this number is 4.6.<\/span><\/p>\n\n\n\n

Customer experience in ridesharing is relevant. Marketers can apply the lessons learned to other sharing markets such as healthcare<\/a>. Sharing platforms can also show how people buy and sell goods. Apart from customer experience, ridesharing has tremendous social benefits. This platform enhances mobility in cities everywhere.<\/span><\/p>\n\n\n\n

Nuestro trabajo<\/h2>\n\n\n\n

SIS has conducted many market research studies<\/a>, interviews and Focus Groups with drivers and passengers.  We have also conducted numerous market assessments, strategy research and growth<\/a> research studies.<\/p>\n\n\n\n

Cont\u00e1ctenos para su pr\u00f3ximo proyecto de investigaci\u00f3n de mercado de viajes compartidos.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

Ride Sharing es un modelo de transporte que se ha vuelto popular en las principales ciudades del mundo. <\/p>","protected":false},"author":1,"featured_media":65031,"parent":14514,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26508","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/26508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=26508"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/26508\/revisions"}],"predecessor-version":[{"id":81607,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/26508\/revisions\/81607"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/65031"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=26508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}