{"id":24715,"date":"2018-02-27T19:25:00","date_gmt":"2018-02-27T19:25:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24715"},"modified":"2025-09-10T18:28:59","modified_gmt":"2025-09-10T22:28:59","slug":"investigacion-de-video-etnografia","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-video-etnografia\/","title":{"rendered":"Investigaci\u00f3n en videoetnograf\u00eda"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n en videoetnograf\u00eda<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8da544f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8da544f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Online focus group (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SIS conducts video ethnography research with consumers worldwide. &nbsp;This allows you to receive video interviews and in-home video feedback around the world rapidly. &nbsp;With the rise of BRIC countries in the Global Economy, this Video Ethnography research methodology is your competitive advantage.<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es la videoetnograf\u00eda?<\/h2>\n\n\n\n<p>La etnograf\u00eda es la rama de la antropolog\u00eda que intenta comprender c\u00f3mo viven las personas sus vidas. Es un m\u00e9todo cualitativo donde los investigadores observan c\u00f3mo los participantes interact\u00faan en su entorno real.<\/p>\n\n\n\n<p>A diferencia de los estudios de investigaci\u00f3n de mercado tradicionales, que se basan en hacer preguntas espec\u00edficas, nuestros investigadores que realizan estos estudios etnogr\u00e1ficos visitan a los consumidores en sus hogares, tiendas u oficinas favoritas para observarlos y escucharlos. El objetivo es ver el comportamiento de estas personas en su vida diaria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios de las videoetnograf\u00edas:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gives the ability to rapidly test products, services and advertisements<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Proporciona informaci\u00f3n interna en todo el mundo.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Delivers behavioral insights outside of controlled environments like <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/grupos-de-enfoque\/instalaciones-para-grupos-focales-en-nueva-york\/\" title=\"Instalaciones para grupos focales en la ciudad de Nueva York\"  data-wpil-monitor-id=\"9669\">Focus Group facilities<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ofrece opciones de idioma que incluyen el idioma local o ingl\u00e9s.<\/span><\/li>\n\n\n\n<li>Gives respondents access in high-growth emerging markets<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo funciona (pasos):<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Env\u00edanos requisitos (t\u00edpicos\u00a0<\/span><span style=\"font-weight: 400;\">la duraci\u00f3n del v\u00eddeo oscila entre 10 y 30 minutos)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recruitment, setup, and scheduling of interviews in 1 week turnaround*<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entrega de archivos de v\u00eddeo. <\/span><\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>*Depende de las especificaciones de los criterios de contrataci\u00f3n.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mercados atendidos<\/h2>\n\n\n\n<p>We can rapidly conduct video ethnographies around the world.&nbsp; These are the markets we rapidly serve:<\/p>\n\n\n\n<p><strong>Am\u00e9ricas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Estados Unidos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Canad\u00e1<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Brasil<\/span><\/li>\n\n\n\n<li>M\u00e9xico<\/li>\n<\/ul>\n\n\n\n<p><strong>Europa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Reino Unido<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Alemania<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pa\u00edses Bajos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Francia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Rusia<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Asia <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Porcelana <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hong Kong<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Singapur<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">India<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Australia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Nueva Zelanda<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/es\/about-sis\/contact-sis-international-market-research\/\">P\u00f3ngase en contacto con nosotros<\/a> para ver c\u00f3mo podemos agregar valor a su pr\u00f3ximo proyecto de investigaci\u00f3n de videoetnograf\u00eda.<\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS realiza videoetnograf\u00eda con consumidores de todo el mundo. Esto le permite recibir entrevistas en video y comentarios en video a domicilio en todo el mundo r\u00e1pidamente. <\/p>","protected":false},"author":1,"featured_media":63017,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24715","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/24715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=24715"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/24715\/revisions"}],"predecessor-version":[{"id":81612,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/24715\/revisions\/81612"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/63017"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=24715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}