{"id":24692,"date":"2018-02-27T05:50:42","date_gmt":"2018-02-27T05:50:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24692"},"modified":"2025-11-15T20:42:32","modified_gmt":"2025-11-16T01:42:32","slug":"investigacion-de-mercado-en-washington-dc","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/cobertura\/north-america\/cobertura-de-estados-unidos\/investigacion-de-mercado-en-washington-dc\/","title":{"rendered":"Investigaci\u00f3n de mercado en Washington DC"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado en Washington DC<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ed77554f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ed77554f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Washington-DC-4.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Washington DC (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Washington-DC-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Washington-DC-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Washington-DC-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Washington-DC-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Washington-DC-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">El \u00e1rea metropolitana de Washington, DC es la octava econom\u00eda urbana m\u00e1s grande de Estados Unidos.<\/h4>\n\n\n\n<p>The District of Columbia\u2019s 68.3 square miles are sliced out of Maryland and sit across the Potomac River from Virginia. DC is the nation\u2019s capital.\u00a0 The population of its metro area is nearly 5 million people.\u00a0 While the government\u2019s economic impact is enormous, so are the contributions of other sectors, including education, <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-de-hosteleria-y-turismo-en-viajes\/\" title=\"Consultor\u00eda de viajes, turismo y hosteler\u00eda\"  data-wpil-monitor-id=\"8885\">hospitality and tourism<\/a>, and more. Market Research in Washington DC helps organizations to serve stakeholder needs better.<\/p>\n\n\n\n<p>Exceptional universities, several with major research capabilities, feed the economy and supply talent for local <a href=\"https:\/\/www.sisinternational.com\/es\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"8886\">business and government needs<\/a>.\u00a0Its museums, galleries, aquarium, zoo, monuments, and national treasures attract tourists and conventioneers by the millions. <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/servicio-selecto-estudio-de-mercado-hotelero\/\" title=\"Servicio Selecto Investigaci\u00f3n de Mercado Hotelero\"  data-wpil-monitor-id=\"8882\">Hotels and hospitality services<\/a> benefit from traffic at both low- and high-end spending levels.\u00a0 And, as the capital of the United States, a district with its own government structure, it employs tens of thousands creating one of the nation&#8217;s largest metropolitan areas. An efficient subway system and healthy relationships with nearby cities like Arlington keep The District economy vibrant and functioning at a high level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La industria de la educaci\u00f3n superior<\/h2>\n\n\n\n<p>There are a number of major colleges and universities in the District of Columbia, given its limited space. They include the campuses of Georgetown University, American University, Howard University, Gallaudet University, and George Washington University.<\/p>\n\n\n\n<p>Higher education accounts for thousands of jobs and helps The District sustain its highly educated population. Each year, 80,000 students participate in courses at one or more of the member institutions of the D.C. Consortium. The District\u2019s higher education brings $2 billion to the area economy and graduates top lawyers, doctors, and other professionals.&nbsp; Many students stay in DC after graduation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industrias hoteleras y tur\u00edsticas<\/h2>\n\n\n\n<p>Washington, D.C. sees over 20 million visitors every year, including over 2 million foreign tourists, who spend over $7 billion. Spending on hotels, retail, <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/alimentos-y-bebidas-en-asia-pacifico\/\" title=\"Investigaci\u00f3n de mercado de alimentos y bebidas en Asia\"  data-wpil-monitor-id=\"8884\">food and beverage<\/a>, and entertainment supports 75,000 jobs in The District.<\/p>\n\n\n\n<p>Alberga 15 convenciones en todo el distrito, dejando atr\u00e1s $278 millones. M\u00e1s de 450 eventos del distrito, incluido el Festival de Jazz de DC, 4\u00ba anual<sup>th<\/sup> de las celebraciones de julio y m\u00e1s productos que superan los $415 en gasto de los visitantes. Y las numerosas atracciones tur\u00edsticas con entrada gratuita atraen a los visitantes pero reducen el gasto que pueden destinar a otros fines.<\/p>\n\n\n\n<p>Despite the lack of a major amusement park, The District\u2019s hotel sector (130 hotels with 30,200 rooms) remains stable and growing at a reliable 60% occupancy. People visit for historic attractions, museums, conventions, lobbying, entertainment, diplomacy, and other government-related business. The hotels\u2019 average daily rate, even though it is restricted by the government per diem limit, exceeds those of Chicago, New York City, and San Francisco.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gobierno<\/h2>\n\n\n\n<p>Como sede de los poderes Ejecutivo, Legislativo y Judicial Federal del gobierno federal, la econom\u00eda de Washington, DC se beneficia de sus participantes, el tr\u00e1fico y el gasto directo e indirecto.<\/p>\n\n\n\n<p>El gobierno siempre ha sido su principal contribuyente econ\u00f3mico, pero su dominio var\u00eda seg\u00fan las administraciones pol\u00edticas con repetidos secuestros, cierres y recortes presupuestarios. Aun as\u00ed, si analizamos sus componentes, el impacto es significativo.<\/p>\n\n\n\n<p>El Poder Ejecutivo sobrevive en cierta medida gracias a las pol\u00edticas e iniciativas del presidente en ejercicio. Pero m\u00e1s de cuatro mil, incluidos miembros de Defensa, Seguridad Nacional, Hacienda, Salud y Servicios Humanos y otras agencias, est\u00e1n directamente conectados con la oficina Ejecutiva.<\/p>\n\n\n\n<p>Muchos empleados de las agencias ocupan puestos de servicio civil protegidos por regulaciones y sindicatos. Las iniciativas presidenciales para congelar la contrataci\u00f3n suelen verse compensadas por la expansi\u00f3n en otras \u00e1reas. El n\u00famero total de empleados civiles en los organismos del Gabinete supera los 170.000. El m\u00e1s grande es Seguridad Nacional con aproximadamente 25.000 puestos.<\/p>\n\n\n\n<p>Congress populates the Capitol and nearby office buildings with thousands of support staff. It oversees five supporting services: the Congressional Budget Office, the General Accounting Office, the Joint Economic Committee, the Government Printing Office, and the Architect of the Capitol.<\/p>\n\n\n\n<p><strong>La Suprema Corte<\/strong> meets in its own building where the nine members are supported by large staffs, some of whom work as <a href=\"https:\/\/www.sisinternational.com\/es\/sis-international-nombra-a-duilio-bini-para-dirigir-la-oficina-de-londres\/\" title=\"SIS International nombra a Duilio Bini para dirigir la oficina de Londres\"  data-wpil-monitor-id=\"8887\">interns<\/a> to gain the prestige of the office. The Department of Justice includes almost 24,000 employees.<\/p>\n\n\n\n<p>Aproximadamente 20% de los empleados del Distrito trabajan para el gobierno federal. Muchos trabajadores gubernamentales tambi\u00e9n residen en el \u00e1rea metropolitana de Virginia y Maryland.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investigaci\u00f3n de mercado en Washington DC<\/h2>\n\n\n\n<p>SIS has extensive experience in <a href=\"https:\/\/www.sisinternational.com\/es\/top-5-benefits-of-conducting-quantitative-market-research\/\" title=\"Top 5 Benefits of Conducting Quantitative Market Research\"  data-wpil-monitor-id=\"8883\">conducting Qualitative fieldwork and Quantitative<\/a> data collection in DC, Norther Virginia and Maryland.\u00a0 Some of our staff are alumni of prominent DC universities and are well-versed in the area.\u00a0 We are seasoned in conducting street intercepts, political <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-grupo-focal\/\" title=\"Investigaci\u00f3n de mercado con grupos focales\"  data-wpil-monitor-id=\"8881\">Grupos de discusi\u00f3n<\/a>, Focus Groups for financial managers and many other types of research.<\/p>\n\n\n\n<p>For education institutions based in the region, we have conducted <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-asia\/evaluaciones-de-oportunidades-en-el-mercado-asiatico\/\" title=\"Evaluaciones de oportunidades de mercado en Asia\"  data-wpil-monitor-id=\"8879\">oportunidad de mercado<\/a> &amp; entry assessments to help them assess growth opportunities nationwide and worldwide.\u00a0 We have served healthcare companies and tourism companies based in the area.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El \u00e1rea metropolitana de Washington, DC tiene la octava econom\u00eda urbana m\u00e1s grande de Estados Unidos. Obtenga m\u00e1s informaci\u00f3n sobre la investigaci\u00f3n de mercado en Washington DC.<\/p>","protected":false},"author":1,"featured_media":66457,"parent":19303,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24692","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/24692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=24692"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/24692\/revisions"}],"predecessor-version":[{"id":81489,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/24692\/revisions\/81489"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/66457"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=24692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}