{"id":24285,"date":"2018-02-20T16:50:41","date_gmt":"2018-02-20T16:50:41","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24285"},"modified":"2025-09-11T00:49:25","modified_gmt":"2025-09-11T04:49:25","slug":"investigacion-de-diseno-de-tienda","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-diseno-de-tienda\/","title":{"rendered":"Investigaci\u00f3n de dise\u00f1o de tienda"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de dise\u00f1o de tienda<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d7b58587\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d7b58587\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Retail (26)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La investigaci\u00f3n de mercado en la tienda proporciona informaci\u00f3n detallada sobre c\u00f3mo se construyen tiendas efectivas.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.<\/h3>\n\n\n\n<p>We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.&nbsp; We also test store concepts, displays and signage stimuli.&nbsp; This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Store Mapping are the actual design and &#8220;maps&#8221; of stores.\u00a0 We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/contacto-sis-investigacion-de-mercado-internacional\/\" title=\"Cont\u00e1ctenos\"  data-wpil-monitor-id=\"8888\">SIS International Research<\/a> provides Store Mappings, which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dise\u00f1o de tienda<\/li>\n\n\n\n<li>Estanter\u00eda<\/li>\n\n\n\n<li>Variedad de productos<\/li>\n\n\n\n<li>Marcas<\/li>\n\n\n\n<li>Etiquetado<\/li>\n\n\n\n<li>Comparaciones de precios<\/li>\n\n\n\n<li>Dise\u00f1o<\/li>\n\n\n\n<li>Fluir<\/li>\n\n\n\n<li>Pantallas<\/li>\n<\/ul>\n\n\n\n<p>We developed the method of <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/mapeo-del-recorrido-del-cliente\/\" title=\"Mapeo del recorrido del cliente\"  data-wpil-monitor-id=\"8892\">mapping stores by starting with interviewing customers<\/a> in their usual stores.\u00a0 Our skilled interviewers conduct shop-alongs to explore the common shopping routine.\u00a0 In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.<\/p>\n\n\n\n<p>Furthermore, this kind of <a href=\"https:\/\/www.sisinternational.com\/es\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\"  data-wpil-monitor-id=\"8890\">investigaci\u00f3n de mercado cualitativa<\/a> not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.<\/p>\n\n\n\n<p>El m\u00e9todo se puede utilizar en varios entornos. Los m\u00e1s comunes son supermercados y tiendas de abarrotes, tiendas minoristas, farmacias y centros comerciales.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contamos con entrevistadores capacitados y mapeadores capacitados, que tienen una gran experiencia en la reconstrucci\u00f3n de tiendas.<\/li>\n\n\n\n<li>Podemos realizar mapeos de tiendas de forma r\u00e1pida y exhaustiva.<\/li>\n\n\n\n<li>Nuestros servicios son rentables.<\/li>\n\n\n\n<li>We as an international <a href=\"https:\/\/www.sisinternational.com\/es\/empresa-lider-mundial-en-investigacion-cuantitativa-de-mercados\/\" title=\"Empresa l\u00edder mundial en investigaci\u00f3n cuantitativa de mercados\"  data-wpil-monitor-id=\"8893\">company are able to map stores globally<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ejemplos en acci\u00f3n<\/h3>\n\n\n\n<p><strong>Prueba de escaparates y escaparates en tiendas<\/strong><\/p>\n\n\n\n<p>SIS was commissioned by a European global skin care <a href=\"https:\/\/www.sisinternational.com\/es\/estudio-de-mercado-de-perfumes-de-lujo\/\" title=\"Investigaci\u00f3n de mercado de perfumes de lujo\"  data-wpil-monitor-id=\"8889\">brand to do store layout market research<\/a>, particularly during the Christmas season.\u00a0 The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.\u00a0 SIS <a href=\"https:\/\/www.sisinternational.com\/es\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"C\u00f3mo realizar entrevistas exhaustivas para obtener informaci\u00f3n sobre el mercado\"  data-wpil-monitor-id=\"8891\">conducted Shop Alongs and In-Depth Interviews<\/a> with consumers, tested the design concepts, and presented the recommendations.\u00a0 Our client mentioned that they experienced a double-digit growth in sales from the following year.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-cheques-de-tienda\/\" title=\"Estudio de mercado de Store Check\"  data-wpil-monitor-id=\"8894\">Investigaci\u00f3n de dise\u00f1o de distribuci\u00f3n de tiendas<\/a><\/strong><\/p>\n\n\n\n<p>SIS also rapidly conducted store layout research and innovated a method to rapidly do so.&nbsp; As our clients are interested in rapid insights, we <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/grupos-de-enfoque\/grupos-de-discusion-en-nueva-york-para-probar-productos-para-personas-mayores\/\" title=\"Aprovechar los grupos de discusi\u00f3n de la ciudad de Nueva York para probar productos para personas mayores \u00a0\"  data-wpil-monitor-id=\"8895\">leverage new software products<\/a> and technologies to gain pricing information and detailed layout information of stores and products within stores.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo Store Layout Mapping puede maximizar las ganancias y la satisfacci\u00f3n del cliente.<\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24285","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/24285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=24285"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/24285\/revisions"}],"predecessor-version":[{"id":81492,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/24285\/revisions\/81492"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=24285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}