{"id":22097,"date":"2017-02-20T01:12:25","date_gmt":"2017-02-20T01:12:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=22097"},"modified":"2026-03-12T23:50:31","modified_gmt":"2026-03-13T03:50:31","slug":"estrategia-de-entrada-al-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/market-entry-intelligence-page\/estrategia-de-entrada-al-mercado\/","title":{"rendered":"Consultor\u00eda de entrada al mercado"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\">Consultor\u00eda de entrada al mercado<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7d97c37b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7d97c37b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Strategy consulting (25)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS\u00a0Market Entry Strategy\u00a0provides consulting solutions on Market\u00a0Opportunity, Growth, Market Sizing, Market Feasibility, Market\u00a0Development, Market Expansion, Export Development, Channel\u00a0Development, and B2B growth. In today\u2019s global economy, delivering\u00a0growth and identifying opportunity are key ways companies seek to\u00a0develop competitive advantages and prosper. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">At SIS Global Growth, we\u00a0help you translating ideas for growth into action. SIS provides a variety\u00a0of market opportunity and growth solutions to meet the following\u00a0needs:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\"><strong>Oportunidad de mercado<\/strong>: What opportunities exist that we can serve?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Entrada en el mercado<\/strong>: What markets can we enter based on our strategic&nbsp;objectives and capabilities?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Market Feasibility<\/strong>: Is our entry plan, expectations and objectives&nbsp;feasible?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Market Landscape:<\/strong> What is the landscape of customers,&nbsp;competitive dynamics, culture and supply chain?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Dimensionamiento del mercado:<\/strong> What is the size and scale of the opportunity?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Growth Innovation Programs: <\/strong>What opportunities does our team&nbsp;see? Will they work? How should we launch it?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Sales Channel Development:<\/strong> Are there new sales channels we&nbsp;can pursue?<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Market opportunities can be seized, followed or developed. Companies&nbsp;often consider whether the opportunity can meet their strategic growth&nbsp;objectives, if the company has the capabilities and assets to deliver&nbsp;against the opportunity and if the opportunity is synergistic with their&nbsp;business model.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/es\/analisis-de-la-entrada-al-mercado-de-carrefours-dubai\/\" title=\"An\u00e1lisis de entrada al mercado de Dubai de Carrefour\"  data-wpil-monitor-id=\"1857\">Entrada en el mercado<\/a> Strategy&nbsp;is a nuanced discipline in international business.&nbsp;Complex dynamics impact market entry success. Customer, competitive&nbsp;dynamics, cultural, regulatory, talented staff, supply chain and many&nbsp;other complex factors can heavily impact market entry. Variables such&nbsp;as strategy, mode of entry, logistics, preconceived assumptions and&nbsp;implementation can have significant impact in a new venture\u2019s&nbsp;responsiveness, agility and competitiveness.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Asesoramiento sobre oportunidades de mercado\/entrada y consultor\u00eda estrat\u00e9gica<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS has over 40+ years\u2019 expertise in international market entry, feasibility and&nbsp;opportunity research and consulting, serving many of the world\u2019s&nbsp;leading and influential companies.<\/span><span class=\"s1\"> We work&nbsp;with clients to develop and implement incisive strategy that leverages our&nbsp;client\u2019s competitive strengths and advantages. Our consultants provide depth of&nbsp;insight as well as a robust platform for implementing&nbsp;Market Entry Strategy.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Soluciones y an\u00e1lisis propios<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Planificaci\u00f3n in situ<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Equipos de expertos<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desarrollo de programas de innovaci\u00f3n.<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Estrategia competitiva<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In growth strategy development, our philosophy is to develop a flexible&nbsp;strategy that is sustainable and difficult for competitors to replicate.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Oftentimes, companies are burgeoning with innovative ideas in&nbsp;different divisions within themselves, but for various reasons those&nbsp;ideas do not come to fruition. At SIS Global Growth, we also develop,&nbsp;coordinate and implement unique innovation and collaborative&nbsp;programs for companies seeking to identify opportunity, to boost grow&nbsp;and to become more innovative.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">As growth arises for many companies from on a series of efforts in their&nbsp;business, SIS Global Growth also provides Business Development consulting and&nbsp;implementation support across a variety of different functions. Below&nbsp;are selected areas we commonly support companies:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">Consultor\u00eda de crecimiento de ventas y marketing<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Generaci\u00f3n de leads B2B y coordinaci\u00f3n de reuniones<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Consultor\u00eda de crecimiento<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Dise\u00f1o de ventas y puntos de contacto<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Estrategia de canal<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desarrollo de Negocios Internacionales<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Lanzamiento de oficina\/gesti\u00f3n de eventos<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Estrategia de marca y comunicaci\u00f3n<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Segmentaci\u00f3n<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Consultor\u00eda de crecimiento de la cadena de suministro<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Desarrollo de asociaciones<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Tecnolog\u00eda<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Soporte de gesti\u00f3n de proyectos globales<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Productividad<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Abastecimiento experto, abastecimiento y desarrollo de proveedores.<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Recursos humanos<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Finanzas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Asesoramiento en recaudaci\u00f3n de fondos y capital<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Asesor\u00eda en estructura de capital<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Planificaci\u00f3n financiera corporativa<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">Cumplimiento<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Registros y presentaciones<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Cumplimiento normativo, fiscal y de otro tipo<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Nuestros servicios de generaci\u00f3n de leads brindan los siguientes beneficios:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Identificaci\u00f3n de nuevas oportunidades de negocio y leads.<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Recursos liberados para los departamentos de ventas.<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Datos mejorados y conocimiento de los segmentos objetivo<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Insight for corporate growth and development (Locally,&nbsp;Regionally, Globally)<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Informaci\u00f3n sobre los planes futuros de los l\u00edderes y la din\u00e1mica de las relaciones.<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Estrategias para hacer crecer cuentas<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Mapeo de clientes<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c91d6bb7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c91d6bb7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Tech (13)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping is a valuable tool to show businesses where&nbsp;products and brands will have the most impact. Mapping uncovers&nbsp;hidden trends and patterns that businesses can utilize to target&nbsp;prospective audiences effectively. Identifying businesses and&nbsp;consumers across channels grants an integrated customer view&nbsp;indispensable to sales and marketing efforts.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping Solutions provides targeted research and data&nbsp;to ensure that businesses are positioned effectively, including customer&nbsp;and business demographic research.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Potencial de marketing<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping gives organizations precise marketing&nbsp;information that allows implementation of the most profitable outreach&nbsp;tactics.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Pronosticar oportunidades de marketing<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Identificar una estrategia eficiente de implementaci\u00f3n de recursos<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Utilice datos de participaci\u00f3n de mercado para mejorar el rendimiento.<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desarrollar campa\u00f1as altamente espec\u00edficas<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Incrementar la adquisici\u00f3n y retenci\u00f3n de clientes<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Economic penetration reports showing expected performance&nbsp;data in new markets<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Promoci\u00f3n de exportaci\u00f3n<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">For many organizations, growth and profitability depend on exporting&nbsp;products and services to foreign markets. Exporting organizations often&nbsp;need access to these markets, insight about tax and duties, regulatory&nbsp;oversight, trade opportunities and threats, partners in the local&nbsp;markets.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With in-depth knowledge of <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/las-americas\/investigacion-de-mercado-de-america-latina\/consultoria-de-entrada-al-mercado-brasil\/\" title=\"Consultor\u00eda de Entrada al Mercado en Brasil\"  data-wpil-monitor-id=\"4131\">market<\/a> trends in target export regions SIS&nbsp;export consultants provide a variety of solutions for exporters and trade&nbsp;bureaus to promote the exports internationally:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Promoci\u00f3n, comercializaci\u00f3n y planificaci\u00f3n de misiones comerciales.<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Planificaci\u00f3n de eventos de misiones comerciales<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desarrollo de asociaciones<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Evaluaci\u00f3n de oportunidades de mercado<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desarrollo de campa\u00f1a<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Evaluaci\u00f3n de entrada al mercado<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Dimensionamiento del mercado<\/span><\/li>\n<\/ul>\n\n\n<h2>Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\">\u00a0ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\">\u00a0P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\">\u00a0para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS ofrece consultor\u00eda de estrategia de entrada al mercado. Trabajamos con empresas en nuevas oportunidades de mercado, crecimiento, dimensionamiento, desarrollo de canales y m\u00e1s.<\/p>","protected":false},"author":1,"featured_media":62559,"parent":84510,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22097","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/22097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=22097"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/22097\/revisions"}],"predecessor-version":[{"id":78239,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/22097\/revisions\/78239"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/84510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62559"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=22097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}