{"id":21993,"date":"2017-01-31T07:53:52","date_gmt":"2017-01-31T07:53:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=21993"},"modified":"2026-01-27T16:52:10","modified_gmt":"2026-01-27T21:52:10","slug":"investigacion-de-mercado-de-perfumes-fragancias","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-perfumes-fragancias\/","title":{"rendered":"Estudios de mercado sobre fragancias y perfumes"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Estudios de mercado sobre fragancias y perfumes<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4c1624b0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4c1624b0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The fragrance market is saturated with trendy novelties from many brands around the world. It is difficult to attract consumer attention because all niches are occupied by experienced and famous manufacturers. Launching a new brand requires significant effort and resources. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Accordingly, the most important resource for brand promotion is marketing information. It is the data provided by Fragrance \/ <a href=\"https:\/\/www.sisinternational.com\/es\/estudio-de-mercado-de-perfumes-de-lujo\/\" title=\"Investigaci\u00f3n de mercado de perfumes de lujo\"  data-wpil-monitor-id=\"2261\">Perfume Market Research<\/a> that will help develop a strategy to create a competitive brand.<\/span><\/p>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">The following topics are <\/span><\/strong>crucial to creating<strong><span class=\"s1\"> a new fragrance line:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Funciones del p\u00fablico objetivo<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Situaci\u00f3n competitiva<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Caracter\u00edsticas de la imagen de marca<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Comunicaci\u00f3n<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Social-demographic and psychographic features of the target audience will allow fragrance \/ perfume market research companies to prepare a unique commercial proposal, based on potential consumer taste, preferences and values. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International will be able to determine key communication stages and convey the brand concept to end consumers. The choice of the target group largely depends on age and gender peculiarities. For instance, most women prefer light flowery or spicy fragrances, whereas men like strong citrus, tobacco or woody accents. At the same time, there are unisex perfume lines \u2014 the target audience of such brands depends on temperamental attributes. This is why a consumer psychographic portrait will be required.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Posicionamiento efectivo en el mercado&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In order to define these advantages, competitive situation analysis and analysis of competitors are necessary. These allow a company to define key factors that are vital for conceptual positioning. The competitive advantages of a fragrance line will make it possible to occupy a certain market niche. <\/span><\/p>\n\n\n\n<p class=\"p1\">For example, the original fragrance of Armani men\u2019s perfume has enjoyed stable popularity throughout the world for many years thanks to a very distinctive fragrance. In a similar manner, women\u2019s fragrances (such as Armani Code) are well perceived because of the <span class=\"s1\">competitive advantages provided by the Armani brand (halo effect).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Creando una imagen de marca<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">it is necessary to determine what features are vital for consumers and whether they are contained in the primary brand. Most consumers mention the importance of such characteristics as fragrance, fragrance duration, prestige, exclusiveness, popularity, and so on. All of these characteristics may be clearly defined through a comprehensive study of consumers\u2019 attitude to the brand, perception of the brand within the competitive environment, brand attributes, and degree of confidence to brand image.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-be9bd3d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-be9bd3d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Estrategia de comunicaci\u00f3n<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">La caracter\u00edstica crucial del perfume es el aroma, que es imposible de presentar visualmente. Es por ello que el mensaje comunicativo debe contener ciertos aspectos clave capaces de provocar asociaciones positivas con la imagen de marca. Por ejemplo, las manzanas se muestran en la publicidad de la l\u00ednea DKNY Be Delicious\/Red Delicious para presentar una fragancia a trav\u00e9s de una imagen visual brillante. En la mayor\u00eda de los casos, las marcas se posicionan a trav\u00e9s de varias categor\u00edas abstractas, conectando el perfume con valores relevantes del p\u00fablico objetivo.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Thus, preparatory stages based on fragrance market research results will help the brand to occupy a steady share of the market, minimize competition-related risks, and ensure a stable consumer inflow. As soon as all of the necessary stages are covered, the emergence of a new powerful perfume brand may be observed in the market.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Ultimately, more fragrance market research will be necessary to <a href=\"https:\/\/www.sisinternational.com\/es\/informe-tecnico-sobre-el-problema-de-las-comunicaciones-para-pymes-que-descubre-el-coste-oculto-de-las-barreras-y-la-latencia-de-las-comunicaciones\/\" title=\"Informe t\u00e9cnico del estudio sobre los problemas de comunicaci\u00f3n de las PYMES\"  data-wpil-monitor-id=\"7648\">study the communicative<\/a> and economic efficiency of a perfume line. It is advisable to estimate overall brand perception, determine the associative array, investigate the motivational impact of all advertisements, estimate brand attractiveness, study consumer loyalty, analyze the dynamics of financial performance, reputation and perception of the brand before and after a strategy is devised.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Acerca de la investigaci\u00f3n de fragancias de SIS<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International Research is the leading provider in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/es\/pericia\/empresa-de-investigacion-de-mercado-global\/\"   title=\"Empresa de investigaci\u00f3n de mercado global\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"776\">investigaci\u00f3n de mercado global<\/a> and strategy. Founded over 40+ years ago, SIS has extensive experience in conducting Qualitative, Quantitative and Strategy Research. With a presence in over 120 countries and continually expanding, SIS&nbsp;manages state-of-the-art focus groups and in-depth interview facilities to provide comprehensive data for our clients. We maintain an extensive database filled with&nbsp;qualified recruits, all experts in their particular industry.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\">Realizamos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupos focales y entrevistas con consumidores<\/li>\n\n\n\n<li>Pruebas de producto<\/li>\n\n\n\n<li>Pruebas de fragancias y aromas<\/li>\n\n\n\n<li>Investigaci\u00f3n sensorial<\/li>\n\n\n\n<li>Comunidades en l\u00ednea<\/li>\n\n\n\n<li>Encuestas<\/li>\n\n\n\n<li>An\u00e1lisis competitivo<\/li>\n\n\n\n<li>Evaluaciones de oportunidades de mercado, dimensionamiento y entrada<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Proporcionamos informaci\u00f3n sobre fragancias y perfumes para lanzar nuevos productos y aumentar sus beneficios.<\/p>","protected":false},"author":1,"featured_media":64900,"parent":14457,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21993","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/21993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=21993"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/21993\/revisions"}],"predecessor-version":[{"id":81272,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/21993\/revisions\/81272"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64900"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=21993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}