{"id":20239,"date":"2016-04-04T22:58:07","date_gmt":"2016-04-04T22:58:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=20239"},"modified":"2026-01-26T17:55:40","modified_gmt":"2026-01-26T22:55:40","slug":"investigacion-infantil-de-la-generacion-millennial-z","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/publicaciones\/investigacion-infantil-de-la-generacion-millennial-z\/","title":{"rendered":"Investigaci\u00f3n de mercado de la Generaci\u00f3n Z"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de la Generaci\u00f3n Z<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c10931c6\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-c10931c6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Generation z (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es la Generaci\u00f3n Z?<\/h2>\n\n\n\n<p>Generation Z is the generation following the Millennial generation born between 1995 and 2014.&nbsp; Key characteristics include significant adoption of digital technologies, openness to new ideas, and more pronounced changes in Consumer Behavior influenced by technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es importante la Generaci\u00f3n Z?<\/h2>\n\n\n\n<p>In many countries, Gen Z is prosperous, digitally influential, open to new product offerings, and adept at technology.&nbsp; Reaching these consumers is important for companies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desarrollar y lanzar nuevos productos.<\/li>\n\n\n\n<li>Modificar los productos existentes para que sean relevantes<\/li>\n\n\n\n<li>Crear nuevas relaciones con los consumidores del presente y del futuro.<\/li>\n\n\n\n<li>Comprender formas de crear conexiones emocionales con los consumidores.<\/li>\n\n\n\n<li>Descubra nuevos conocimientos para mensajer\u00eda y segmentaci\u00f3n<\/li>\n\n\n\n<li>Desarrollar estrategias omnicanal<\/li>\n<\/ul>\n\n\n\n<p>Many countries experienced a population boom, providing growth to companies due to a large rising consumer population.&nbsp; In certain Emerging Markets, people part of Generation Z may be more prosperous and have larger disposable incomes than their parent generation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de la investigaci\u00f3n de mercado de la Generaci\u00f3n Z<\/h2>\n\n\n\n<p>During the past 25 years, children\u2019s research was mostly limited to Focus Groups, Dyads, Triads and One-on-One interviews. With the emergence of technology and Digital Disruption, <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-ia-y-consultoria-estrategica\/investigacion-de-mercado-de-ia-generativa\/\" title=\"Investigaci\u00f3n de mercado de IA generativa\"  data-wpil-monitor-id=\"2033\">Generaci\u00f3n Z<\/a> is a more complex group to research.<\/p>\n\n\n\n<p>First of all, Generation Z has technology at their finger tips.&nbsp; They grew up with Smart Phones, Tablets, Smart Tech Home Assistants, Laptops and a wide range of technology tools in their classrooms.&nbsp; They even have different social media usage and site preferences from Millennials.&nbsp; Their shopping habits have shifted online more than any other generation.<\/p>\n\n\n\n<p>La Generaci\u00f3n Z tiene una conciencia m\u00e1s amplia del medio ambiente que los rodea y de los productos de su mundo. Con sus dispositivos port\u00e1tiles, estos ni\u00f1os pueden tomar decisiones, influir en otros r\u00e1pidamente y navegar a trav\u00e9s de una gran cantidad de informaci\u00f3n que no estaba disponible ni siquiera para los Millennials.<\/p>\n\n\n\n<p>Llevamos a cabo las siguientes soluciones de investigaci\u00f3n para capturar los procesos de pensamiento de la Generaci\u00f3n Z:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrevistas en profundidad (Entrevistas Uno a Uno)<\/li>\n\n\n\n<li>Pruebas de usabilidad (UX): investigaci\u00f3n de la participaci\u00f3n de sitios web, productos e interfaces de usuario.<\/li>\n\n\n\n<li>Etnograf\u00eda y compras<\/li>\n\n\n\n<li>Comunidades de conocimiento en l\u00ednea<\/li>\n\n\n\n<li>Grupos de discusi\u00f3n en l\u00ednea<\/li>\n\n\n\n<li>Etnograf\u00eda m\u00f3vil<\/li>\n\n\n\n<li>Investigaci\u00f3n sensorial y del estado de \u00e1nimo<\/li>\n\n\n\n<li>Etnograf\u00eda m\u00f3vil y de v\u00eddeo<\/li>\n\n\n\n<li>Encuestas en l\u00ednea<\/li>\n<\/ul>\n\n\n\n<p>In addition, statistical methods can be applied to children\u2019s <a href=\"https:\/\/www.sisinternational.com\/es\/publicaciones\/investigacion-de-mercado-de-generacion-alfa\/\" title=\"Investigaci\u00f3n de mercado de generaci\u00f3n alfa\"  data-wpil-monitor-id=\"6664\">research data to generate<\/a> insights into their decision-making process.<\/p>\n\n\n<h2>Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n<p><!-- wp:heading {\"align\":\"center\"} --><\/p>\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Recomendamos algunos de los siguientes m\u00e9todos de investigaci\u00f3n para capturar el proceso de pensamiento de la Generaci\u00f3n Z.<\/p>","protected":false},"author":1,"featured_media":65018,"parent":20148,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20239","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/20239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=20239"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/20239\/revisions"}],"predecessor-version":[{"id":80244,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/20239\/revisions\/80244"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/65018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=20239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}