{"id":18894,"date":"2015-09-21T21:55:32","date_gmt":"2015-09-21T21:55:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18894"},"modified":"2026-01-26T18:08:34","modified_gmt":"2026-01-26T23:08:34","slug":"entrenamiento-y-estrategia-de-inteligencia-competitiva","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/entrenamiento-y-estrategia-de-inteligencia-competitiva\/","title":{"rendered":"Entrenamiento y Estrategia en Inteligencia Competitiva"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Entrenamiento y Estrategia en Inteligencia Competitiva<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d3fb522\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d3fb522\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u00bfPor qu\u00e9 es importante la Inteligencia Competitiva para tu negocio?<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s2\">Competitive Intelligence (CI) is a method used to gather and analyze information about competitors, which may not always be easily obtained or publicly available.<\/span><\/p>\n\n\n\n<p>Understanding how competitors will act in the marketplace can build profits and new competitive advantages for your company.\u00a0 You can adapt your products faster, achieve cost advantages, and differentiate your market position.\u00a0 CI can help you deter competitive movements and build market share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Reuni\u00f3n&nbsp;<\/span><span class=\"s1\">Inteligencia<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">There are several forms of <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/inteligencia-de-mercado\/\" title=\"Inteligencia de mercado\"  data-wpil-monitor-id=\"6762\">intelligence<\/a> gathering such as Market Research or Market Intelligence that can be used to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">understand the <a href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/investigacion-de-mercado-asia\/investigacion-sobre-el-dimensionamiento-del-panorama-del-mercado-asiatico\/\" title=\"Investigaci\u00f3n sobre el dimensionamiento y el panorama del mercado asi\u00e1tico\"  data-wpil-monitor-id=\"10573\">landscape of your market<\/a> (e.g. size, regions, demographics).<\/span><\/li>\n\n\n\n<li><span class=\"s1\">gain feedback from prospects and <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/consultoria-de-adquisicion-de-clientes-de-servicios-financieros\/\" title=\"Consultor\u00eda de adquisici\u00f3n de clientes de servicios financieros\"  data-wpil-monitor-id=\"10578\">customers about different products or services<\/a>, e.g. you might learn about alternatives or substitutes being considered by buyers. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">create a list of companies that compete with yours.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Competitive Intelligence is often used as a strategic tool to complement other findings. Having knowledge of the likely plans and efforts of your <a href=\"https:\/\/www.sisinternational.com\/es\/plan-global-de-inteligencia-competitiva-por-ruth-stanat-revista-de-inteligencia-competitiva\/\" title=\"Compa\u00f1\u00eda Global de Inteligencia Competitiva\"  data-wpil-monitor-id=\"2188\">competition allows your company<\/a> to have both offensive and defensive strategies in place to achieve greater success in the marketplace.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The process of gaining certain information about competitors requires a planned approach, good organizational skills, and analytic experience.<span class=\"Apple-converted-space\">\u00a0 <\/span>It is not simply finding data or statistics, but understanding the implications it has to your business.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Good intelligence that is converted to insights can be used to help <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-de-pruebas-de-productos\/prueba-de-sabor-de-alimentos-de-sis-international\/\" title=\"\u00bfQu\u00e9 hace que SIS International Research sea la principal empresa de investigaci\u00f3n de mercados para pruebas de sabor de alimentos en la ciudad de Nueva York?\"  data-wpil-monitor-id=\"10568\">top executives and marketing<\/a> managers to make better informed strategic business decisions \u2013 both short-term as well as long term.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Desarrollar una estrategia a partir de los resultados de la Inteligencia Competitiva<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Una vez que se ha identificado una lista de \u201cempresas objetivo\u201d a trav\u00e9s de una variedad de otros datos de inteligencia, investigaciones y debates, <\/span><span class=\"s2\">un plan<\/span><span class=\"s1\"> Es necesario desarrollar un plan y contratar personal adecuado para implementarlo. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Such a plan must set <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/objetivos-y-marcos-de-resultados-clave-investigacion-de-mercado\/\" title=\"Objetivos y marcos de resultados clave Investigaci\u00f3n de mercado\"  data-wpil-monitor-id=\"10580\">objectives and anticipate how results<\/a> will be used.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><strong>\u00bfQu\u00e9 preguntas es necesario responder?<\/strong> <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u00bfUn competidor planea introducir un nuevo producto? \u00bfO ingresar a un nuevo mercado? \u00bfO ampliar su fuerza de ventas? \u00bfModificar su precio?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00bfExisten oportunidades de fusi\u00f3n o asociaci\u00f3n?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">(Nota: se requiere habilidad para obtener las respuestas a tales preguntas, ya que no pueden plantearse simplemente directamente. Como en ciertos deportes o peleas, es necesario \u201cdesequilibrar\u201d a su oponente o distraerlo).<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><span class=\"s1\">\u00bfQui\u00e9n ser\u00e1 entrevistado?<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">What people are likely to have the answers &#8212; or part of the answers &#8212; to your questions? It could be the competitor\u2019s sales force, engineers, their ad agency, public relations firm, present customers, or members of their supply chain.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><strong>\u00bfQu\u00e9 se observar\u00e1?<\/strong> <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">La combinaci\u00f3n de contenido de sitios web, boletines informativos, publicaciones comerciales, solicitudes de patentes o incluso ofertas de trabajo puede proporcionar informaci\u00f3n valiosa.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Cada vez m\u00e1s, el seguimiento selectivo de las redes sociales, blogs o foros de discusi\u00f3n puede descubrir elementos \u00fatiles sobre la evoluci\u00f3n de las empresas competitivas.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Las ferias comerciales y conferencias ofrecen muchas oportunidades para recopilar informaci\u00f3n que se puede combinar para formar ideas; por ejemplo, el tama\u00f1o del stand, la cantidad de garant\u00eda y la cantidad de personal presente sugieren un presupuesto de marketing aproximado para un evento de este tipo. Adem\u00e1s, es posible que pueda escuchar una presentaci\u00f3n o un argumento de venta y conocer as\u00ed una nueva caracter\u00edstica o servicio.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><span class=\"s1\">\u00bfC\u00f3mo se integrar\u00e1 y presentar\u00e1 la informaci\u00f3n?<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Un dato generalmente no es suficiente para sacar una conclusi\u00f3n, por lo que se recomiendan m\u00faltiples fuentes, entrevistas u observaciones.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Las conclusiones deben ser realistas y cre\u00edbles y, por lo tanto, cualquier suposici\u00f3n debe presentarse con claridad.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Es una buena pr\u00e1ctica indicar el nivel de confianza que se tiene en el asesoramiento brindado a las partes interesadas.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">CI proporciona un sistema de alerta temprana (EWS) que detecta se\u00f1ales que pueden alertarle de que un competidor probablemente est\u00e9 planeando hacer algo que afectar\u00e1 su negocio.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Entrenamiento en Inteligencia Competitiva<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A good CI professional may have experience with journalism, interviewing, reporting, and writing skills. Alternatively, a <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/investigacion-de-mercado-de-analisis-de-datos-bancarios\/\" title=\"Investigaci\u00f3n de mercado de an\u00e1lisis de datos bancarios\"  data-wpil-monitor-id=\"10565\">market researcher or statistician with strong analytic<\/a> abilities can often be trained for this role. There are many other backgrounds that at times can lead to successful performance in the CI function.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">It is important to understand that CI is focused on gaining insights into what your competition is doing or planning to do while <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-grupos-focales-en-automocion\/\" title=\"Investigaci\u00f3n de mercado de grupos focales automotrices\"  data-wpil-monitor-id=\"10567\">Estudios de mercado<\/a> is customer-focused.<span class=\"Apple-converted-space\">&nbsp; As such, even if customers are surveyed and tell you about their attitudes about your competitors and their usage of their products, they are not a source of knowledge about future <a href=\"https:\/\/www.sisinternational.com\/es\/la-mejor-empresa-con-estrategia-de-salida-al-mercado-b2b\/\" title=\"La mejor empresa de estrategia de salida al mercado B2B\"  data-wpil-monitor-id=\"10575\">strategies of those companies<\/a>.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/carreras-en-sis-internacional\/\" title=\"Carreras en SIS Internacional\"  data-wpil-monitor-id=\"10570\">SIS trains companies to build internal<\/a> CI functions.&nbsp; Founded over 40+ years ago as &#8220;Strategic Intelligence Systems&#8221;, we helped build CI departments that can rapidly receive and analyze information from around the world.&nbsp; We continue this legacy in training companies to be agile CI organizations.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Capacitamos a las empresas para recopilar y analizar informaci\u00f3n sobre competidores y mercados.<\/p>","protected":false},"author":1,"featured_media":62562,"parent":14567,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18894","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/18894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=18894"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/18894\/revisions"}],"predecessor-version":[{"id":81735,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/18894\/revisions\/81735"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62562"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=18894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}