{"id":18470,"date":"2019-02-14T23:00:53","date_gmt":"2019-02-14T23:00:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18470"},"modified":"2026-01-25T19:34:35","modified_gmt":"2026-01-26T00:34:35","slug":"reclutamiento-de-investigacion-cualitativa","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/reclutamiento-de-investigacion-cualitativa\/","title":{"rendered":"Reclutamiento de investigaci\u00f3n cualitativa"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-093d31d0 gb-headline-text\">Reclutamiento de investigaci\u00f3n cualitativa<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-63373032\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-63373032\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Focus group recruitment (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo se hace el reclutamiento?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">No todo el reclutamiento es igual.<\/h3>\n\n\n\n<p>Different approaches are needed depending on the number of recruits desired, how quickly they need to be found, and the size of the budget. The following are some common ones.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emails can be sent to a purchased list, e.g. subscribers to a publication or newsletter, attendees of a trade show, or members of a professional organization. Individuals already have certain known and shared interests or profiles in all such cases.\n<ul class=\"wp-block-list\">\n<li>Se puede utilizar un subconjunto de una lista grande para realizar una prueba previa de una encuesta telef\u00f3nica o en l\u00ednea, o se puede dividir y utilizar para m\u00e1s de un proyecto sin necesidad de contactar a ninguna persona m\u00e1s de una vez.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Online panels already have selected research participants who have agreed to provide information at specified intervals. Many market research firms utilize online panels to save time recruiting for their clients\u2019 projects since such panels typically have huge numbers of members who have already been screened on basic demographics or psychographics.\n<ul class=\"wp-block-list\">\n<li>Companies that create online panels often act as intermediaries and send out surveys on your behalf, but do not disclose the email or phone number of the panelist to you. This makes panels less useful for qualitative work.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Medios de comunicaci\u00f3n social\n<ul class=\"wp-block-list\">\n<li>For B2B recruiting purposes, LinkedIn has become a handy tool. Potential participants can be contacted after using parametric tools to hone in on members who meet certainscreening criteria.<\/li>\n\n\n\n<li>Similarly, Facebook can be used for finding consumers whose profiles appear to match the desired criteria for a study.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Advertising in a variety of media, from print to online, may be effective. By placing an ad in a particular newspaper, magazine, or website, it is possible to solicit participation in certain types of market research studies. For example, people with specific occupations, illnesses, or life situations may learn about the need for research subjects this way.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El marketing de motores de b\u00fasqueda (por ejemplo, Google AdWords) proporciona una forma \u00fanica de reclutar personas en funci\u00f3n de las palabras clave que buscan. Por ejemplo,\n<ul class=\"wp-block-list\">\n<li>Individuals who search for dermatologists could be prime candidates for a study of body lotions, creams, medications, cancer detection, or similar topics related to skin care or problems.<\/li>\n\n\n\n<li>Del mismo modo, las personas que ingresan un s\u00edmbolo burs\u00e1til en lugar del nombre de una acci\u00f3n o empresa en una b\u00fasqueda tienen m\u00e1s probabilidades de tener conocimientos y estar interesadas en servicios financieros y oportunidades de inversi\u00f3n.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Referrals or Word of Mouth (WOM) may be used to build a pool of participants. Of course, since there is the likelihood that friends, colleagues and family may have much in common, this can be either a positive or a negative depending upon the research objectives. If the goal is to find people with a shared background or set of \u201clikes\u201d, then this can be a good source of participants. If, on the other hand, the research seeks a more diverse population, this might be a less effective approach.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo utilizar cada enfoque.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b2fb3542\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b2fb3542\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Focus group recruitment (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El tiempo y el coste variar\u00e1n en cada caso.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-salsas-para-mojar\/\" title=\"Investigaci\u00f3n de mercado de salsa para mojar\"  data-wpil-monitor-id=\"5748\">research that involves the broadest market<\/a> (think of fast food, coffee, cold medicine, phone service), a very large panel is likely to have representative members, so the time and cost of recruiting will be lower.<\/li>\n\n\n\n<li>Sin embargo, si un proyecto requiere reclutamiento de una poblaci\u00f3n de baja incidencia (rara), se dedicar\u00e1n m\u00e1s esfuerzos y costos para encontrar suficientes participantes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Consejos y pensamientos finales.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Careful screening questions can improve the odds that an invited person is truly \u201cqualified\u201d and is not a \u201cprofessional\u201d.<\/li>\n\n\n\n<li>Adequate compensation (e.g. cash, gifts) is a strong motivator to ensure cooperation &#8211;whether online, on the phone or in person &#8212; but it adds to the expense of the project.\n<ul class=\"wp-block-list\">\n<li>Providing participants with feedback, such as a summary report of findings, can also be a good incentive.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For qualitative research (focus groups, one-on-ones or IDIs) it is important to be very clear in instructing and reminding recruits about the date, time and place they must be. Even a confirmation letter, email or phone call does not ensure compliance with a person\u2019s assurance that they will participate. If work, family or other social obligations arise, a recruit may not contact the research company or show up at all. For this reason, many research studies will over-recruit, expecting a certain absenteeism rate, much as when airlines overbook their flights.<\/li>\n\n\n\n<li>Recruiting for online panels creates a different set of potential problems. When people are told that they can earn points, gifts, or cash, they might be tempted to join for that reason alone. There may be little to no incentive to be honest, thoughtful, or careful in answering any questions. Ideally, the subject matter or product\/service being studied will be salient and relevant to the participant. Knowing their answers to a set of profile questions can help mitigate this issue.<\/li>\n\n\n\n<li><a name=\"_GoBack\"><\/a>In all cases, the best way to recruit is to use a third party. This can be the same company that is conducting the study if you are outsourcing it, or it can be a list broker or panel provider that you contact yourself.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El reclutamiento es uno de los pasos m\u00e1s importantes y sorprendentemente dif\u00edciles al realizar la mayor\u00eda de las investigaciones de mercado cualitativas (y muchas cuantitativas).<\/p>","protected":false},"author":1,"featured_media":66943,"parent":14660,"menu_order":14,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18470","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/18470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=18470"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/18470\/revisions"}],"predecessor-version":[{"id":79438,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/18470\/revisions\/79438"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/66943"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=18470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}