{"id":18439,"date":"2019-02-14T22:56:49","date_gmt":"2019-02-14T22:56:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18439"},"modified":"2026-03-05T23:47:47","modified_gmt":"2026-03-06T04:47:47","slug":"talleres-de-ideacion","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/talleres-de-ideacion\/","title":{"rendered":"Talleres de Ideaci\u00f3n"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Talleres de Ideaci\u00f3n<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-736eba57\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-736eba57\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es la ideaci\u00f3n? \u00bfQu\u00e9 es un Taller de Ideaci\u00f3n?<\/h2>\n\n\n\n<p>In both the consumer and B2B marketplace, the goal of ideation (or the ideation process) is not just to generate ideas. Instead, it should focus on how to best satisfy any unmet needs of your customers.\u00a0 An ideation workshop involves a creative process to address this challenge. In many respects, it is similar to what is often called a brainstorming session. Ideally, it leads to the development of improved or previously unimagined new products or line extensions. Market <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/curriculum-vitae-de-experiencia-en-bienes-de-consumo-y-envasados\/\" title=\"Investigaci\u00f3n de mercado de bienes de consumo y envasados\"  data-wpil-monitor-id=\"8932\">investigaci\u00f3n<\/a> can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively. Personal interviews, focus groups, <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/empresa-de-investigacion-de-mercado-de-muestreo-de-encuestas-en-linea\/\" title=\"Empresa de estudios de mercado de muestreo de encuestas en l\u00ednea\"  data-wpil-monitor-id=\"8930\">online or telephone surveys<\/a> are just a few methods that can help to uncover some of these needs. The gist of the questions would revolve around \u201cwhat else would you like\u2026?\u201d<b>\u00a0<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo se lleva a cabo un taller de ideaci\u00f3n?<\/h2>\n\n\n\n<p>Una de las primeras tareas es encontrar un moderador calificado, casi siempre un profesional ajeno a su empresa que tenga experiencia en la realizaci\u00f3n de este tipo de ejercicios. A continuaci\u00f3n, para obtener la retroalimentaci\u00f3n m\u00e1s amplia posible, se debe invitar a participar a entre 8 y 12 miembros dentro de su organizaci\u00f3n. Deben poseer una diversidad de rasgos o caracter\u00edsticas, por ejemplo, g\u00e9nero, grupo de edad, nivel gerencial, funci\u00f3n laboral. En el taller, todos los individuos y sus ideas deben ser tratados por igual, sin juicios ni prejuicios. Es posible que los participantes no se conozcan entre s\u00ed y, excepto por sus nombres, no necesitan ninguna identificaci\u00f3n adicional.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are several commonly used personality \u201ctests\u201d that help to place people into certain categories. Myers-Briggs, for example, asks a set of questions after which people are assigned to one of 16 personality types, some of whom may be more introverted, extroverted, intuitive, analytical, or creative.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Se pueden establecer reglas o restricciones para obligar a las personas a pensar de maneras nuevas y diferentes. Por ejemplo:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debido a la escasez o al aumento de precios, \u00bfqu\u00e9 pasar\u00eda si no pudiera utilizar ciertos ingredientes o materiales para producir un producto?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo podr\u00edas completar una tarea en la mitad de tiempo o por la mitad de costo?<\/li>\n\n\n\n<li>How would a <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/curriculums-de-experiencia\/curriculum-de-experiencia-en-la-industria-automotriz\/\" title=\"Empresa de investigaci\u00f3n de mercado de la industria automotriz\"  data-wpil-monitor-id=\"8933\">company in another industry<\/a> address the problem?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">El l\u00edder de la sesi\u00f3n normalmente tendr\u00e1 ciertos elementos disponibles en la sala de reuniones:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post it notas de diferentes colores y tama\u00f1os.<\/li>\n\n\n\n<li>Rotafolios<\/li>\n\n\n\n<li>Pizarras blancas<\/li>\n\n\n\n<li>Marcadores de diferentes colores.<\/li>\n\n\n\n<li>Juguetes, objetos o juegos para reducir la tensi\u00f3n, crear una atm\u00f3sfera divertida y estimular el pensamiento innovador.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ee721c73\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-ee721c73\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1l deber\u00eda ser el resultado de un taller de ideaci\u00f3n?<\/h2>\n\n\n\n<p>At some point, usually with an hour to 90 minutes, many ideas will have emerged, and the pace of new ones will diminish. It should be possible to group them, discuss them, and then evaluate and rank them according to internally agreed-upon criteria (e.g. solves a common user problem, is feasible, and can be produced within a reasonable time or cost limit).<\/p>\n\n\n\n<p>Since the goal is to fulfill unmet customer needs and desires, there is really no limit to how many options should be pursued. But from a practical point of view, perhaps just a handful should be further explored in terms of resources required and potential <a href=\"https:\/\/www.sisinternational.com\/es\/retorno-de-la-inversion-en-investigacion-de-mercado\/\" title=\"Retorno de la inversi\u00f3n en investigaci\u00f3n de mercado\"  data-wpil-monitor-id=\"8934\">return on investment<\/a>.<\/p>\n\n\n\n<p>Ultimately, terrific ideas for innovative new products or <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-consultoria-estrategica-fintech\/consultoria-de-adquisicion-de-clientes-de-servicios-financieros\/\" title=\"Consultor\u00eda de adquisici\u00f3n de clientes de servicios financieros\"  data-wpil-monitor-id=\"8931\">services that solve problems for your customers<\/a> will be the outcome.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La investigaci\u00f3n de mercado se puede utilizar como paso preliminar para saber qu\u00e9 es lo que los consumidores necesitan o desean hacer de forma m\u00e1s f\u00e1cil, r\u00e1pida, econ\u00f3mica o eficaz.<\/p>","protected":false},"author":1,"featured_media":62653,"parent":14660,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18439","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/18439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=18439"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/18439\/revisions"}],"predecessor-version":[{"id":81498,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/18439\/revisions\/81498"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62653"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=18439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}