{"id":16318,"date":"2015-06-09T17:08:56","date_gmt":"2015-06-09T17:08:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16318"},"modified":"2025-09-08T12:40:04","modified_gmt":"2025-09-08T16:40:04","slug":"investigacion-de-mercado-de-grupo-focal","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-grupo-focal\/","title":{"rendered":"Investigaci\u00f3n de mercado con grupos focales"},"content":{"rendered":"

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Investigaci\u00f3n de mercado con grupos focales<\/h1>\n\n\n\n

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\"Investigaci\u00f3n<\/figure>\n\n\n\n
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La investigaci\u00f3n de mercado de grupos focales y las entrevistas en profundidad son uno de los aspectos m\u00e1s integrales de investigaci\u00f3n de mercado cualitativa exitosa<\/a>. La selecci\u00f3n de posibles reclutas y la selecci\u00f3n de las personas objetivo para participar son componentes clave que pueden predecir la calidad de la entrevista e inevitablemente la investigaci\u00f3n.<\/p>\n\n\n\n

The question remains: how and where do you find the right target people? What makes a good respondent? Aside from passing a screening questionnaire, what else demonstrates a genuine respondent? Recruiting potential candidates for studies can be more art than a science.<\/p>\n\n\n\n

A qui\u00e9n reclutamos para la investigaci\u00f3n de mercado del grupo focal<\/strong><\/h1>\n\n\n\n

We recruit for Focus Groups, Online Communities, In-Depth Interviews, Dyads, Triads, Pruebas de ubicaci\u00f3n central<\/a>, Car Clinics, Product Tests, and some Quantitative research projects.<\/p>\n\n\n\n

For each study, we are given a profile of the person we are looking for, in addition to a screening questionnaire.<\/p>\n\n\n\n

Siempre que el encuestado coincida con el perfil y responda todas las preguntas con precisi\u00f3n, en teor\u00eda deber\u00eda ser una combinaci\u00f3n perfecta. En muchos casos, esta estrategia puede funcionar bien. Sin embargo, hay muchos casos en los que simplemente pasar un cuestionario de selecci\u00f3n no es suficiente para garantizar que el recluta sea adecuado. Entonces, \u00bfqu\u00e9 m\u00e1s se puede hacer?<\/p>\n\n\n\n

A menudo es una cuesti\u00f3n de leer entre l\u00edneas y requiere habilidades de comunicaci\u00f3n para garantizar candidatos de alta calidad.<\/p>\n\n\n\n

Procesos de reclutamiento de grupos focales de SIS<\/strong><\/strong><\/h2>\n\n\n\n

We can use many innovative methods to recruit for our studies, and we tailor our methods to meet each client\u2019s individual needs. We have a custom internal database that we update frequently. People on the database are screened in-depth. One benefit of this is that we can identify potential candidates, then put them through additional screening and evaluate their qualifications for each study.<\/p>\n\n\n\n

Other forms of database sampling can include traditional samples as well as other methods such as street intercepts, social media, or custom recruitment outreach. We also have a variety of online social media solutions that can provide high-quality recruits. We then screen those people in-depth several times to ensure they are indeed genuine matches.<\/p>\n\n\n\n

To ensure quality, we assign expert senior<\/a> fieldwork managers to manage the recruitment process at all times. We often screen recruits several times over a period of time to ensure that they are the right candidates. We have strict policies and oversight concerning our on-site staff. The results from recruitment are centralized on-site so that we can schedule and confirm according to quotas our clients need us to fill.<\/p>\n\n\n\n

Cobertura del mercado global de servicios de campo<\/strong><\/strong><\/strong><\/h3>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

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Los mercados clave para la contrataci\u00f3n de Focus Group incluyen las siguientes ciudades:<\/strong><\/p>\n\n\n

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