Focus Group Solutions – SIS International<\/title>\n <style>\n \/* \u2500\u2500 RESET B\u00c1SICO \u2500\u2500 *\/\n html, body {\n margin: 0;\n padding: 0;\n width: 100%;\n overflow-x: hidden;\n }\n\n \/* \u2500\u2500 CONTENEDOR MAESTRO \u2500\u2500 *\/\n #sis-hero-master-container {\n font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n box-sizing: border-box;\n \n \/* \u2500\u2500 GRADIENT UPDATE \u2500\u2500 *\/\n \/* A sophisticated radial blend from a crisp white to a soft corporate blue-grey *\/\n background: \n radial-gradient(circle at 20% 30%, rgba(255, 255, 255, 1) 0%, rgba(241, 244, 248, 0.8) 50%, rgba(226, 232, 240, 1) 100%),\n url('data:image\/svg+xml,%3Csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewBox=\"0 0 80 80\"%3E%3Cg fill=\"%23083e6c\" fill-opacity=\"0.02\"%3E%3Cpath fill-rule=\"evenodd\" d=\"M11 18H2V2h16v9h11v11H18V11H11v7zm0 26h7V33h11V22H18v11h-7v7H2v16h16V44h-7zM2 78h16V62h11V51H18v11h-7v7H2v9zm67-22h7V40h11V29H78v11h-7v7H62v16h16V56h-7zM62 18h11V7h11v11H78V7H67v11zm-7 11v7H44v11h7v7H40V29h15z\"\/%3E%3C\/g%3E%3C\/svg%3E');\n \n background-attachment: fixed;\n padding: 80px 40px; 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} to { opacity: 1; transform: translateY(0); } }\n @keyframes sisFadeInRight { from { opacity: 0; transform: translateX(50px); } to { opacity: 1; transform: translateX(0); } }\n \n @keyframes organicMorph {\n 0% { transform: rotate(-3deg); border-radius: 22% 25% 20% 24%; }\n 50% { transform: rotate(-1deg) scale(1.02); border-radius: 28% 20% 26% 20%; }\n 100% { transform: rotate(-5deg) scale(0.98); border-radius: 20% 28% 22% 26%; }\n }\n\n \/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\n @media (max-width: 992px) {\n #sis-hero-master-container { padding: 60px 20px; }\n .sis-hero-inner-grid { grid-template-columns: 1fr; text-align: center; }\n .sis-services-list { display: inline-block; text-align: left; }\n .sis-hero-footer-text { margin: 0 auto; border-left: none; padding-left: 0; border-top: 2px solid #bf8e15; padding-top: 15px; max-width: 500px; }\n .sis-hero-img-frame { max-width: 450px; margin: 40px auto 0; }\n }\n <\/style>\n<\/head>\n<body>\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n \n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Strategic Intelligence<\/div>\n <h1 class=\"sis-hero-title\">Focus Groups Solutions<\/h1>\n \n <p class=\"sis-hero-subheading\">\n We run consumer and B2B focus groups across 135 countries with in-house moderators, recruiters, and analysts.\n <\/p>\n\n <p style=\"font-weight: 700; color: #083e6c; margin-bottom: 15px; font-size: 1.1rem;\">Our services include:<\/p>\n \n <ul class=\"sis-services-list\">\n <li class=\"sis-service-item\"><span class=\"sis-service-icon\">\ud83d\udd39<\/span> <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/solutions\/legal-market-research\/mock-jury-research\/\" title=\"Mock Jury Research\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"11500\">Mock Jury Research<\/a><\/li>\n <li class=\"sis-service-item\"><span class=\"sis-service-icon\">\ud83d\udd39<\/span> New York City Focus Group Facilities<\/li>\n <li class=\"sis-service-item\"><span class=\"sis-service-icon\">\ud83d\udd39<\/span> Online Focus Group Recruitment<\/li>\n <li class=\"sis-service-item\"><span class=\"sis-service-icon\">\ud83d\udd39<\/span> Opportunities to Participate in Focus Groups<\/li>\n <\/ul>\n\n <p class=\"sis-hero-footer-text\">\n Our <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/focus-group-solutions-the-modern-approach\/\" title=\"Focus Group Solutions: The Modern Approach\">focus group solutions<\/a> are tailored to meet your business’s unique needs.\n <\/p>\n <\/div>\n\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-28.jpg\" \n alt=\"Focus Group Solutions\" \n class=\"sis-hero-img-frame\">\n <\/div>\n\n <\/div>\n<\/div>\n\n<\/body>\n<\/html>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-alpha-channel-opacity has-accent-background-color has-background\"\/>\n\n\n<div class=\"gb-container gb-container-2dc46e59\">\n<div class=\"gb-container gb-container-81573b36\">\n<div class=\"gb-container gb-container-924d005a\">\n\n<figure class=\"gb-block-image gb-block-image-85dbddcf\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"900\" class=\"gb-image gb-image-85dbddcf\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"Focus group facilities (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7-300x200.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7-1024x683.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7-768x512.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7-18x12.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-8bcca31d\">\n\n<h3 class=\"wp-block-heading\"><strong><strong>New York City Focus Group Facilities<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-9235df93b87a928fb356fc438ffbf8a3\"><strong>Our facility at 11 East 22nd Street seats 10 respondents per session. Equipment includes HD video recording, studio-quality audio, one-way mirror observation, live streaming for remote clients, and simultaneous translation in Spanish, Mandarin, and German. The test kitchen supports food and beverage sensory evaluations, taste tests, and product packaging assessments.<\/strong><\/p>\n\n\n\n<div id=\"sis-btn-facilities-wrapper\">\n <style>\n #sis-btn-facilities-wrapper { \n display: flex; \n justify-content: center; \n padding: 15px; \n background: transparent; \n font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; \n }\n\n .sis-btn-facilities {\n position: relative; \n display: inline-flex; \n height: 3.25rem; \n align-items: center; \n justify-content: center;\n overflow: hidden; \n border-radius: 0.6rem; \n padding: 0 2rem; \n font-weight: 700; \n color: #ffffff !important; \/* Locked to White *\/\n text-decoration: none !important; \n transition: all 0.3s cubic-bezier(0.34, 1.56, 0.64, 1); \n z-index: 1;\n }\n\n \/* Hover effect: Button Grows, Text stays White *\/\n .sis-btn-facilities:hover { \n transform: scale(1.1); \n color: #ffffff !important; \n }\n\n \/* THE SHINY RAY - Golden\/White Strategy *\/\n .sis-btn-facilities .sis-bg-animate {\n position: absolute; \n inset: -500%; \n animation: sis-spin 3s linear infinite; \n background: conic-gradient(\n from 90deg at 50% 50%, \n transparent 0%, \n #bd8f13 45%, \n #ffffff 50%, \n #bd8f13 55%, \n transparent 100%\n );\n z-index: -2;\n }\n\n \/* THE INNER COVER - Metallic Gold Gradient *\/\n .sis-btn-facilities .sis-bg-inner { \n position: absolute; \n inset: 2px; \n background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n border-radius: 8px; \n z-index: -1;\n transition: background 0.3s ease;\n }\n\n \/* HOVER STATE: Deepens the inner gradient *\/\n .sis-btn-facilities:hover .sis-bg-inner {\n background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important;\n }\n\n .sis-btn-facilities span { \n display: flex; \n align-items: center; \n gap: 0.6rem; \n font-size: 1.05rem; \n text-shadow: 0px 1px 2px rgba(0,0,0,0.2);\n }\n\n .sis-btn-facilities svg {\n width: 18px;\n height: 18px;\n stroke: #ffffff; \/* Locked to White *\/\n }\n\n @keyframes sis-spin { \n from { transform: rotate(0deg); } \n to { transform: rotate(360deg); } \n }\n <\/style>\n\n <a href=\"https:\/\/www.sisinternational.com\/solutions\/focus-groups\/focus-group-facilities-nyc\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sis-btn-facilities\">\n <div class=\"sis-bg-animate\"><\/div>\n <div class=\"sis-bg-inner\"><\/div>\n <span>\n Focus Groups Facilities NYC\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <polyline points=\"9 18 15 12 9 6\"><\/polyline>\n <\/svg>\n <\/span>\n <\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-5e66fbc8\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"61\" class=\"gb-image gb-image-5e66fbc8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png\" alt=\"SIS International Market Research & Strategy\" title=\"Untitled design (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-18x4.png 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-6e1f54cc\">\n<div class=\"gb-container gb-container-7716cce8\">\n\n<figure class=\"gb-block-image gb-block-image-88a3868e\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"900\" class=\"gb-image gb-image-88a3868e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"Focus group facilities (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5-300x200.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5-1024x683.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5-768x512.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5-18x12.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-63f81545\">\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Online Focus Group Recruitment<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-55e53670fe9b3b2cdf1b10f1601ea805\"><strong>We recruit from a national respondent database covering consumer, B2B, and professional audiences. Screener questionnaires filter for demographics, firmographics, purchase behavior, and category usage. For B2B engagements, we recruit C-suite executives, procurement officers, physicians, and engineers through direct outreach rather than panel aggregators.<\/strong><\/p>\n\n\n\n<div id=\"sis-btn-recruitment-wrapper\">\n <style>\n #sis-btn-recruitment-wrapper { \n display: flex; \n justify-content: center; \n padding: 15px; \n background: transparent; \n font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; \n }\n\n .sis-btn-recruitment {\n position: relative; \n display: inline-flex; \n height: 3.25rem; \n align-items: center; \n justify-content: center;\n overflow: hidden; \n border-radius: 0.6rem; \n padding: 0 2rem; \n font-weight: 700; \n color: #ffffff !important; \/* Locked to White *\/\n text-decoration: none !important; \n transition: all 0.3s cubic-bezier(0.34, 1.56, 0.64, 1); \n z-index: 1;\n }\n\n \/* Hover effect: Button Grows, Text stays White *\/\n .sis-btn-recruitment:hover { \n transform: scale(1.1); \n color: #ffffff !important; \n }\n\n \/* THE SHINY RAY - Golden\/White Strategy *\/\n .sis-btn-recruitment .sis-bg-animate {\n position: absolute; \n inset: -500%; \n animation: sis-spin 3s linear infinite; \n background: conic-gradient(\n from 90deg at 50% 50%, \n transparent 0%, \n #bd8f13 45%, \n #ffffff 50%, \n #bd8f13 55%, \n transparent 100%\n );\n z-index: -2;\n }\n\n \/* THE INNER COVER - Metallic Gold Gradient *\/\n .sis-btn-recruitment .sis-bg-inner { \n position: absolute; \n inset: 2px; \n background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n border-radius: 8px; \n z-index: -1;\n transition: background 0.3s ease;\n }\n\n \/* HOVER STATE: Deepens the inner gradient *\/\n .sis-btn-recruitment:hover .sis-bg-inner {\n background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important;\n }\n\n .sis-btn-recruitment span { \n display: flex; \n align-items: center; \n gap: 0.6rem; \n font-size: 1.05rem; \n text-shadow: 0px 1px 2px rgba(0,0,0,0.2);\n }\n\n .sis-btn-recruitment svg {\n width: 18px;\n height: 18px;\n stroke: #ffffff; \/* Locked to White *\/\n }\n\n @keyframes sis-spin { \n from { transform: rotate(0deg); } \n to { transform: rotate(360deg); } \n }\n <\/style>\n\n <a href=\"https:\/\/www.sisinternational.com\/solutions\/focus-groups\/online-focus-groups-recruitment\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sis-btn-recruitment\">\n <div class=\"sis-bg-animate\"><\/div>\n <div class=\"sis-bg-inner\"><\/div>\n <span>\n Focus Group Recruitment\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <polyline points=\"9 18 15 12 9 6\"><\/polyline>\n <\/svg>\n <\/span>\n <\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-d8d2bfe2\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"61\" class=\"gb-image gb-image-d8d2bfe2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png\" alt=\"SIS International Market Research & Strategy\" title=\"Untitled design (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-18x4.png 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-7f9bec8e\">\n<div class=\"gb-container gb-container-06f76a1c\">\n\n<figure class=\"gb-block-image gb-block-image-eb35a7cd\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"900\" class=\"gb-image gb-image-eb35a7cd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"Focus group facilities (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2-300x200.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2-1024x683.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2-768x512.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-7cc1d0a3\">\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Mock Jury Research<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-f34920236c2d8c25f40a72fcb37ddbe0\"><strong>Trial teams use our facility to simulate jury deliberations before going to court. We recruit mock jurors matching the venue’s demographic profile, present case materials under controlled conditions, and capture verdict reasoning through structured post-deliberation interviews. Attorneys observe through the one-way mirror or via live stream.<\/strong><\/p>\n\n\n\n<div id=\"sis-btn-mockjury-wrapper\">\n <style>\n #sis-btn-mockjury-wrapper { \n display: flex; \n justify-content: center; \n padding: 15px; \n background: transparent; \n font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; \n }\n\n .sis-btn-mockjury {\n position: relative; \n display: inline-flex; \n height: 3.25rem; \n align-items: center; \n justify-content: center;\n overflow: hidden; \n border-radius: 0.6rem; \n padding: 0 2rem; \n font-weight: 700; \n color: #ffffff !important; \/* Locked to White *\/\n text-decoration: none !important; \n transition: all 0.3s cubic-bezier(0.34, 1.56, 0.64, 1); \n z-index: 1;\n }\n\n \/* Hover effect: Button Grows, Text stays White *\/\n .sis-btn-mockjury:hover { \n transform: scale(1.1); \n color: #ffffff !important; \n }\n\n \/* THE SHINY RAY - Golden\/White Strategy *\/\n .sis-btn-mockjury .sis-bg-animate {\n position: absolute; \n inset: -500%; \n animation: sis-spin 3s linear infinite; \n background: conic-gradient(\n from 90deg at 50% 50%, \n transparent 0%, \n #bd8f13 45%, \n #ffffff 50%, \n #bd8f13 55%, \n transparent 100%\n );\n z-index: -2;\n }\n\n \/* THE INNER COVER - Metallic Gold Gradient *\/\n .sis-btn-mockjury .sis-bg-inner { \n position: absolute; \n inset: 2px; \n background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n border-radius: 8px; \n z-index: -1;\n transition: background 0.3s ease;\n }\n\n \/* HOVER STATE: Deepens the inner gradient *\/\n .sis-btn-mockjury:hover .sis-bg-inner {\n background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important;\n }\n\n .sis-btn-mockjury span { \n display: flex; \n align-items: center; \n gap: 0.6rem; \n font-size: 1.05rem; \n text-shadow: 0px 1px 2px rgba(0,0,0,0.2);\n }\n\n .sis-btn-mockjury svg {\n width: 18px;\n height: 18px;\n stroke: #ffffff; \/* Locked to White *\/\n }\n\n @keyframes sis-spin { \n from { transform: rotate(0deg); } \n to { transform: rotate(360deg); } \n }\n <\/style>\n\n <a href=\"https:\/\/www.sisinternational.com\/solutions\/focus-groups\/mock-jury-research\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sis-btn-mockjury\">\n <div class=\"sis-bg-animate\"><\/div>\n <div class=\"sis-bg-inner\"><\/div>\n <span>\n Mock Jury Research\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <polyline points=\"9 18 15 12 9 6\"><\/polyline>\n <\/svg>\n <\/span>\n <\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-53c561a0\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"61\" class=\"gb-image gb-image-53c561a0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png\" alt=\"SIS International Market Research & Strategy\" title=\"Untitled design (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-18x4.png 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-ff0fc54d\">\n<div class=\"gb-container gb-container-58a6c4b7\">\n\n<figure class=\"gb-block-image gb-block-image-69132430\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"900\" class=\"gb-image gb-image-69132430 custom-image-frame\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"Focus group facilities (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6-300x200.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6-1024x683.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6-768x512.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6-18x12.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-cd4ff60b\">\n\n<h3 class=\"wp-block-heading\"><strong><strong>Participate in Focus Groups<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-ecfd5a5eb207d0877ff9b9de6f1ac509\"><strong>We recruit respondents for consumer product tests, taste evaluations, concept reviews, and discussion groups at our New York facility and online. Participants are compensated. Sign up through our screening survey.<\/strong><\/p>\n\n\n\n<div id=\"sis-btn-join-wrapper\">\n <style>\n #sis-btn-join-wrapper { \n display: flex; \n justify-content: center; \n padding: 15px; \n background: transparent; \n font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; \n }\n\n .sis-btn-join {\n position: relative; \n display: inline-flex; \n height: 3.25rem; \n align-items: center; \n justify-content: center;\n overflow: hidden; \n border-radius: 0.6rem; \n padding: 0 2rem; \n font-weight: 700; \n color: #ffffff !important; \/* Locked to White *\/\n text-decoration: none !important; \n transition: all 0.3s cubic-bezier(0.34, 1.56, 0.64, 1); \n z-index: 1;\n }\n\n \/* Hover effect: Button Grows, Text stays White *\/\n .sis-btn-join:hover { \n transform: scale(1.1); \n color: #ffffff !important; \n }\n\n \/* THE SHINY RAY - Golden\/White Strategy *\/\n .sis-btn-join .sis-bg-animate {\n position: absolute; \n inset: -500%; \n animation: sis-spin 3s linear infinite; \n background: conic-gradient(\n from 90deg at 50% 50%, \n transparent 0%, \n #bd8f13 45%, \n #ffffff 50%, \n #bd8f13 55%, \n transparent 100%\n );\n z-index: -2;\n }\n\n \/* THE INNER COVER - Metallic Gold Gradient *\/\n .sis-btn-join .sis-bg-inner { \n position: absolute; \n inset: 2px; \n background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n border-radius: 8px; \n z-index: -1;\n transition: background 0.3s ease;\n }\n\n \/* HOVER STATE: Deepens the inner gradient *\/\n .sis-btn-join:hover .sis-bg-inner {\n background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important;\n }\n\n .sis-btn-join span { \n display: flex; \n align-items: center; \n gap: 0.6rem; \n font-size: 1.05rem; \n text-shadow: 0px 1px 2px rgba(0,0,0,0.2);\n }\n\n .sis-btn-join svg {\n width: 18px;\n height: 18px;\n stroke: #ffffff; \/* Locked to White *\/\n }\n\n @keyframes sis-spin { \n from { transform: rotate(0deg); } \n to { transform: rotate(360deg); } \n }\n <\/style>\n\n <a href=\"https:\/\/www.sisinternational.com\/solutions\/focus-groups\/join-focus-groups\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sis-btn-join\">\n <div class=\"sis-bg-animate\"><\/div>\n <div class=\"sis-bg-inner\"><\/div>\n <span>\n Join Focus Groups\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <polyline points=\"9 18 15 12 9 6\"><\/polyline>\n <\/svg>\n <\/span>\n <\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#bd8f137d;color:#bd8f137d\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How SIS Runs a Focus Group<\/strong><\/h2>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-f84735e3d85e2f02ef2597d4d54bc3f0\"><strong>Every engagement starts with a screener questionnaire. The screener defines who belongs in the room: what they buy, how often, at what price point, and in which channel.<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-8fa245729df369d0f3bf9391a2c976f1\"><strong>Once recruitment closes, our project team develops the discussion guide. A discussion guide is not a list of questions. It is a structured sequence that moves respondents from broad, top-of-mind associations to specific reactions to stimulus materials: product prototypes, packaging concepts, advertising storyboards, pricing tiers, or competitive comparisons. The guide builds in projective techniques (sentence completion, collage exercises, personification tasks) when the research objective requires respondents to articulate attitudes they struggle to express directly. It also builds in laddering sequences that push past surface preferences into the underlying decision criteria.<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-3-color has-text-color has-link-color wp-elements-e5dabd2ca0197aa7c58edc6538f6d79f\"><strong>SIS moderators conduct the session. Our staff includes bilingual moderators fluent in Spanish, Mandarin, and German. Moderators are trained to manage dominant respondents, draw out quiet participants, and probe beyond socially desirable answers without leading. Client teams observe through the one-way mirror at our Flatiron facility or via live video stream.<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-3-color has-text-color has-link-color wp-elements-f7f7eb37125c5e72032344be0af7bf43\"><strong>After the session, our analysts code verbatim transcripts using thematic analysis. They identify patterns across groups, flag outlier responses, and triangulate qualitative findings against quantitative data the client already has. The output is a findings report tied to the specific decision the client faces, not a transcript dump.<\/strong><\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where Focus Groups Fit in a Larger Research Program<\/strong><\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-821b38717958a229149951b10afa4fb3\">Most firms sell focus groups as a standalone product. That misses the point.<\/h5>\n\n\n\n<p><strong>Qualitative research generates hypotheses. Quantitative research tests them. A focus group that identifies a packaging perception problem is the starting point. A follow-up survey of 1,200 category buyers with a sequential monadic design confirms the finding and sizes the risk. SIS runs both. We design the focus group, field the follow-up quantitative study, and deliver a single integrated recommendation.<\/strong><\/p>\n\n\n\n<p><strong>This matters because research buyers at companies like Pfizer, Samsung, and Dell do not need a moderator. They need an answer to a specific strategic question. The focus group is a method, not a deliverable.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industry Applications<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automotive:<\/strong> <\/h3>\n\n\n\n<p><strong>SIS runs car clinics where consumers evaluate full-size vehicles in a controlled facility. The discussion guide covers exterior design, interior fit and finish, infotainment usability, and pricing relative to the competitive set. OEMs use these sessions to validate design decisions before tooling commits.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pharma and Life Sciences:<\/strong> <\/h3>\n\n\n\n<p><strong>Physician advisory boards and payer interviews require specialized recruitment. SIS screens by specialty, prescribing behavior, formulary committee participation, and KOL status. Sessions use stimulus materials such as clinical data summaries, product monographs, and competitive positioning claims.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumer Goods and Food & Beverage:<\/strong> <\/h3>\n\n\n\n<p><strong>Taste tests, sensory evaluations, and central location tests (CLTs) require a facility with a functioning kitchen, controlled lighting, and product storage at specified temperatures. Our Flatiron facility was built for this. Clients including Petrobras, Novartis, and leading CPG brands have run product tests in our space.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Financial Services:<\/strong> <\/h3>\n\n\n\n<p><strong>B2B focus groups with commercial banking executives, wealth managers, or insurance underwriters require recruiters who understand the respondent’s language and seniority. Panel-sourced financial professionals often screen in at the wrong level. SIS recruits through direct outreach and professional networks.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Legal:<\/strong> <\/h3>\n\n\n\n<p><strong>Mock jury research, witness preparation sessions, and case strategy testing. Our recruitment matches the demographics of the trial venue’s jury pool.<\/strong><\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Privacy and Security in Our Focus Group Solution<\/strong>s<\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-55192cc6dc60e2f1e976deef1d49468e\"><strong>Our focus groups adhere to strict data security protocols, including encryption, secure data storage, and controlled access to sensitive information. Compliance with global data protection regulations, such as GDPR and CCPA, guarantees that participant privacy is maintained and that businesses can conduct research confidently.<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-8560b33c0df35d786c781f103ee26f72\"><strong>Feedback will remain confidential, fostering a sense of trust that encourages honest and open contributions during sessions. Additionally, all recordings and transcripts are handled with the highest level of security, with access restricted to authorized personnel only.<\/strong><\/h5>\n\n\n<div class=\"gb-container gb-container-c1068837\">\n\n<p><\/p>\n\n<\/div>\n<\/div>\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-oc0bihfk alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ctkeawhs\"><h2 class=\"uagb-heading-text\"><strong>Frequently Asked Questions<\/strong><\/h2><p class=\"uagb-desc-text\"><strong>You have questions. We have answers<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-beamv2cf\"><div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-ijnar3dq uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-wpevlda5 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>How does SIS recruit focus group participants?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>We write a screener questionnaire specific to each project. The screener defines the respondent profile: demographics, purchase behavior, professional role, category usage, or clinical specialty. We recruit from our national database and through direct outreach for specialized B2B and healthcare audiences. We do not rely solely on third-party panel aggregators.<br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3b8bymyy \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>What equipment is in the New York facility?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>HD video recording, studio-quality audio capture, one-way mirror observation room, live video streaming, simultaneous translation equipment, a test kitchen for food and beverage evaluations, and high-speed internet. The facility is at 11 East 22nd Street in the Flatiron District, between Broadway and Park Avenue.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ljs1ls54 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>Can SIS run focus groups outside the United States?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>Yes. SIS has conducted qualitative fieldwork in 135 countries. Local field teams handle recruitment, moderation, translation, and logistics. The New York office manages global project coordination and quality assurance.<\/p><\/div><\/div><\/div>\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-cqacgese uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-bdkfjmun \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>What is a discussion guide?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>A structured document that sequences topics, probes, and stimulus materials for the moderator to follow during a focus group session. It is not a script. A well-built discussion guide moves respondents from open-ended exploration to specific reactions, using techniques like laddering and projective exercises to surface attitudes that direct questioning misses.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-skdjobw6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>How long does a typical focus group project take?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>Recruitment typically requires two to three weeks depending on respondent rarity. Sessions run 90 minutes to two hours. Analysis and reporting take one to two weeks after the final session. A standard three-group project from kick-off to final deliverable runs five to seven weeks.<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\n\n<script>\n tailwind.config = {\n corePlugins: {\n preflight: false,\n },\n theme: {\n extend: {\n fontFamily: {\n 'sans': ['Inter', 'sans-serif'],\n }\n }\n }\n }\n<\/script>\n\n<style>\n @keyframes contact-slow-pan {\n 0% { background-position: 0% 50%; }\n 100% { background-position: -100% 50%; }\n }\n\n #sis-contact-section, #sis-contact-section * {\n box-sizing: border-box;\n }\n \n .contact-bg-container {\n position: absolute;\n inset: 0;\n z-index: 0;\n background-image: url('https:\/\/hoirqrkdgbmvpwutwuwj.supabase.co\/storage\/v1\/object\/public\/assets\/assets\/77f55872-adf5-4910-9a7c-d21c0041bbe1_3840w.webp');\n background-size: cover;\n background-repeat: repeat-x;\n opacity: 0.3; \n animation: contact-slow-pan 120s linear infinite;\n }\n\n #sis-contact-section 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#ffffff !important;\">\n Partner with SIS International to unlock global growth.\n <\/p>\n <\/div>\n \n <div class=\"mt-12 md:mt-20 grid grid-cols-1 md:grid-cols-2 gap-6 md:gap-8\">\n \n <div class=\"reveal-on-scroll relative rounded-2xl border border-white\/20 bg-white\/5 p-6 md:p-8 backdrop-blur-sm\" data-delay=\"300\">\n <h3 class=\"text-xl font-semibold text-white mb-6\" style=\"color: #ffffff !important;\">Send us a Message<\/h3>\n \n <form action=\"https:\/\/formsubmit.co\/research2@sisinternational.com\" method=\"POST\" class=\"space-y-4 md:space-y-6\">\n <input type=\"hidden\" name=\"_captcha\" value=\"false\">\n <input type=\"hidden\" name=\"_subject\" value=\"New Inquiry from Website\">\n\n <div class=\"grid grid-cols-1 md:grid-cols-2 gap-4\">\n <div>\n <label class=\"block text-sm font-medium text-white mb-2\" style=\"color: #ffffff !important;\">Full Name<\/label>\n <input name=\"name\" type=\"text\" required\n class=\"w-full rounded-lg border border-neutral-300 bg-white 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mundo.<\/p>","protected":false},"author":1,"featured_media":62780,"parent":14457,"menu_order":8,"comment_status":"closed","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-16287","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/es\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"We provide Focus Groups, Facility Rentals, Moderation, Respondent Recruitment and Report Writing worldwide.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=16287"}],"version-history":[{"count":86,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16287\/revisions"}],"predecessor-version":[{"id":85112,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16287\/revisions\/85112"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62780"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=16287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":16287,"date":"2015-06-08T20:25:44","date_gmt":"2015-06-08T20:25:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16287"},"modified":"2026-03-25T22:25:20","modified_gmt":"2026-03-26T02:25:20","slug":"grupos-de-enfoque","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/grupos-de-enfoque\/","title":{"rendered":"Grupos de discusi\u00f3n"},"content":{"rendered":"\n\n\n\n \n \n Focus Group Solutions – SIS International<\/title>\n <style>\n \/* \u2500\u2500 RESET B\u00c1SICO \u2500\u2500 *\/\n html, body {\n margin: 0;\n padding: 0;\n width: 100%;\n overflow-x: hidden;\n }\n\n \/* \u2500\u2500 CONTENEDOR MAESTRO \u2500\u2500 *\/\n #sis-hero-master-container {\n font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n box-sizing: border-box;\n \n \/* \u2500\u2500 GRADIENT UPDATE \u2500\u2500 *\/\n \/* A sophisticated radial blend from a crisp white to a soft corporate blue-grey *\/\n background: \n radial-gradient(circle at 20% 30%, rgba(255, 255, 255, 1) 0%, rgba(241, 244, 248, 0.8) 50%, rgba(226, 232, 240, 1) 100%),\n url('data:image\/svg+xml,%3Csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewBox=\"0 0 80 80\"%3E%3Cg fill=\"%23083e6c\" fill-opacity=\"0.02\"%3E%3Cpath fill-rule=\"evenodd\" d=\"M11 18H2V2h16v9h11v11H18V11H11v7zm0 26h7V33h11V22H18v11h-7v7H2v16h16V44h-7zM2 78h16V62h11V51H18v11h-7v7H2v9zm67-22h7V40h11V29H78v11h-7v7H62v16h16V56h-7zM62 18h11V7h11v11H78V7H67v11zm-7 11v7H44v11h7v7H40V29h15z\"\/%3E%3C\/g%3E%3C\/svg%3E');\n \n background-attachment: fixed;\n padding: 80px 40px; \n width: 100%;\n min-height: 100vh;\n display: flex;\n justify-content: center;\n align-items: center;\n position: relative;\n }\n\n #sis-hero-master-container * {\n box-sizing: border-box;\n }\n\n \/* \u2500\u2500 GRID INTERNO \u2500\u2500 *\/\n .sis-hero-inner-grid {\n max-width: 1200px;\n width: 100%;\n display: grid;\n grid-template-columns: 1.2fr 1fr;\n gap: 60px;\n align-items: center;\n z-index: 1;\n }\n\n \/* \u2500\u2500 LADO IZQUIERDO: TEXTO \u2500\u2500 *\/\n .sis-hero-content {\n opacity: 0;\n animation: sisFadeInUp 1s ease-out forwards;\n }\n\n .sis-hero-tag-pill {\n display: inline-flex;\n align-items: center;\n border-radius: 9999px;\n padding: 8px 18px;\n font-size: 12px;\n text-transform: uppercase;\n letter-spacing: 0.15em;\n font-weight: 700;\n color: #bf8e15;\n background: rgba(191, 142, 21, 0.1);\n border: 1px solid rgba(191, 142, 21, 0.4);\n margin-bottom: 25px;\n }\n\n .sis-hero-title {\n font-size: clamp(2.2rem, 5vw, 3.5rem);\n font-weight: 800;\n line-height: 1.15;\n margin: 0 0 20px 0;\n color: #083e6c;\n background: linear-gradient(110deg, #083e6c 0%, #083e6c 25%, #205b8a 40%, #6ea8d1 50%, #205b8a 60%, #083e6c 75%, #083e6c 100%);\n background-size: 200% auto;\n -webkit-background-clip: text;\n -webkit-text-fill-color: transparent;\n animation: deep-sheen-shift 10s linear infinite;\n }\n\n .sis-hero-subheading {\n font-size: 1.25rem;\n font-weight: 600;\n color: #2d3748;\n margin-bottom: 25px;\n line-height: 1.5;\n }\n\n .sis-services-list {\n list-style: none;\n padding: 0;\n margin: 0 0 25px 0;\n }\n\n .sis-service-item {\n display: flex;\n align-items: center;\n gap: 12px;\n font-size: 1.1rem;\n color: #4a5568;\n margin-bottom: 12px;\n font-weight: 500;\n }\n\n .sis-service-icon {\n color: #bf8e15;\n font-size: 1.2rem;\n }\n\n .sis-hero-footer-text {\n font-size: 1.05rem;\n color: #4a5568;\n line-height: 1.6;\n border-left: 3px solid #bf8e15;\n padding-left: 20px;\n font-style: italic;\n }\n\n \/* \u2500\u2500 LADO DERECHO: IMAGEN ANIMADA \u2500\u2500 *\/\n .sis-hero-image-wrap {\n position: relative;\n opacity: 0;\n animation: sisFadeInRight 1.2s ease-out forwards 0.3s;\n cursor: pointer; \n }\n\n .sis-hero-img-frame {\n width: 100%;\n height: auto;\n border-radius: 20%; \n object-fit: cover;\n aspect-ratio: 1 \/ 1;\n border: 10px solid #ffffff;\n box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.15);\n position: relative;\n z-index: 2;\n \/* Extra slow 2.5s transition as requested *\/\n transition: transform 2.5s cubic-bezier(0.165, 0.84, 0.44, 1), box-shadow 2.5s cubic-bezier(0.165, 0.84, 0.44, 1);\n }\n\n .sis-hero-image-wrap:hover .sis-hero-img-frame {\n transform: translateY(-15px) scale(1.05);\n box-shadow: 0 45px 70px -20px rgba(0, 0, 0, 0.2);\n }\n\n .sis-hero-image-wrap::before {\n content: \"\";\n position: absolute;\n inset: -12px;\n border: 2px solid #bf8e15;\n border-radius: 22%;\n z-index: 1;\n opacity: 0.6;\n animation: organicMorph 8s ease-in-out infinite alternate;\n }\n\n \/* \u2500\u2500 ANIMACIONES \u2500\u2500 *\/\n @keyframes deep-sheen-shift { to { background-position: 200% center; } }\n @keyframes sisFadeInUp { from { opacity: 0; transform: translateY(30px); } to { opacity: 1; transform: translateY(0); } }\n @keyframes sisFadeInRight { from { opacity: 0; transform: translateX(50px); } to { opacity: 1; transform: translateX(0); } }\n \n @keyframes organicMorph {\n 0% { transform: rotate(-3deg); border-radius: 22% 25% 20% 24%; }\n 50% { transform: rotate(-1deg) scale(1.02); border-radius: 28% 20% 26% 20%; }\n 100% { transform: rotate(-5deg) scale(0.98); border-radius: 20% 28% 22% 26%; }\n }\n\n \/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\n @media (max-width: 992px) {\n #sis-hero-master-container { padding: 60px 20px; }\n .sis-hero-inner-grid { grid-template-columns: 1fr; text-align: center; }\n .sis-services-list { display: inline-block; text-align: left; }\n .sis-hero-footer-text { margin: 0 auto; border-left: none; padding-left: 0; border-top: 2px solid #bf8e15; padding-top: 15px; max-width: 500px; }\n .sis-hero-img-frame { max-width: 450px; margin: 40px auto 0; }\n }\n <\/style>\n<\/head>\n<body>\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n \n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Strategic Intelligence<\/div>\n <h1 class=\"sis-hero-title\">Focus Groups Solutions<\/h1>\n \n <p class=\"sis-hero-subheading\">\n We run consumer and B2B focus groups across 135 countries with in-house moderators, recruiters, and analysts.\n <\/p>\n\n <p style=\"font-weight: 700; color: #083e6c; margin-bottom: 15px; font-size: 1.1rem;\">Our services include:<\/p>\n \n <ul class=\"sis-services-list\">\n <li class=\"sis-service-item\"><span class=\"sis-service-icon\">\ud83d\udd39<\/span> <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/solutions\/legal-market-research\/mock-jury-research\/\" title=\"Mock Jury Research\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"11500\">Mock Jury Research<\/a><\/li>\n <li class=\"sis-service-item\"><span class=\"sis-service-icon\">\ud83d\udd39<\/span> New York City Focus Group Facilities<\/li>\n <li class=\"sis-service-item\"><span class=\"sis-service-icon\">\ud83d\udd39<\/span> Online Focus Group Recruitment<\/li>\n <li class=\"sis-service-item\"><span class=\"sis-service-icon\">\ud83d\udd39<\/span> Opportunities to Participate in Focus Groups<\/li>\n <\/ul>\n\n <p class=\"sis-hero-footer-text\">\n Our <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/focus-group-solutions-the-modern-approach\/\" title=\"Focus Group Solutions: The Modern Approach\">focus group solutions<\/a> are tailored to meet your business’s unique needs.\n <\/p>\n <\/div>\n\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-28.jpg\" \n alt=\"Focus Group Solutions\" \n class=\"sis-hero-img-frame\">\n <\/div>\n\n <\/div>\n<\/div>\n\n<\/body>\n<\/html>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-alpha-channel-opacity has-accent-background-color has-background\"\/>\n\n\n<div class=\"gb-container gb-container-2dc46e59\">\n<div class=\"gb-container gb-container-81573b36\">\n<div class=\"gb-container gb-container-924d005a\">\n\n<figure class=\"gb-block-image gb-block-image-85dbddcf\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"900\" class=\"gb-image gb-image-85dbddcf\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"Focus group facilities (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7-300x200.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7-1024x683.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7-768x512.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7-18x12.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-8bcca31d\">\n\n<h3 class=\"wp-block-heading\"><strong><strong>New York City Focus Group Facilities<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-9235df93b87a928fb356fc438ffbf8a3\"><strong>Our facility at 11 East 22nd Street seats 10 respondents per session. Equipment includes HD video recording, studio-quality audio, one-way mirror observation, live streaming for remote clients, and simultaneous translation in Spanish, Mandarin, and German. The test kitchen supports food and beverage sensory evaluations, taste tests, and product packaging assessments.<\/strong><\/p>\n\n\n\n<div id=\"sis-btn-facilities-wrapper\">\n <style>\n #sis-btn-facilities-wrapper { \n display: flex; \n justify-content: center; \n padding: 15px; \n background: transparent; \n font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; \n }\n\n .sis-btn-facilities {\n position: relative; \n display: inline-flex; \n height: 3.25rem; \n align-items: center; \n justify-content: center;\n overflow: hidden; \n border-radius: 0.6rem; \n padding: 0 2rem; \n font-weight: 700; \n color: #ffffff !important; \/* Locked to White *\/\n text-decoration: none !important; \n transition: all 0.3s cubic-bezier(0.34, 1.56, 0.64, 1); \n z-index: 1;\n }\n\n \/* Hover effect: Button Grows, Text stays White *\/\n .sis-btn-facilities:hover { \n transform: scale(1.1); \n color: #ffffff !important; \n }\n\n \/* THE SHINY RAY - Golden\/White Strategy *\/\n .sis-btn-facilities .sis-bg-animate {\n position: absolute; \n inset: -500%; \n animation: sis-spin 3s linear infinite; \n background: conic-gradient(\n from 90deg at 50% 50%, \n transparent 0%, \n #bd8f13 45%, \n #ffffff 50%, \n #bd8f13 55%, \n transparent 100%\n );\n z-index: -2;\n }\n\n \/* THE INNER COVER - Metallic Gold Gradient *\/\n .sis-btn-facilities .sis-bg-inner { \n position: absolute; \n inset: 2px; \n background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n border-radius: 8px; \n z-index: -1;\n transition: background 0.3s ease;\n }\n\n \/* HOVER STATE: Deepens the inner gradient *\/\n .sis-btn-facilities:hover .sis-bg-inner {\n background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important;\n }\n\n .sis-btn-facilities span { \n display: flex; \n align-items: center; \n gap: 0.6rem; \n font-size: 1.05rem; \n text-shadow: 0px 1px 2px rgba(0,0,0,0.2);\n }\n\n .sis-btn-facilities svg {\n width: 18px;\n height: 18px;\n stroke: #ffffff; \/* Locked to White *\/\n }\n\n @keyframes sis-spin { \n from { transform: rotate(0deg); } \n to { transform: rotate(360deg); } \n }\n <\/style>\n\n <a href=\"https:\/\/www.sisinternational.com\/solutions\/focus-groups\/focus-group-facilities-nyc\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sis-btn-facilities\">\n <div class=\"sis-bg-animate\"><\/div>\n <div class=\"sis-bg-inner\"><\/div>\n <span>\n Focus Groups Facilities NYC\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <polyline points=\"9 18 15 12 9 6\"><\/polyline>\n <\/svg>\n <\/span>\n <\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-5e66fbc8\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"61\" class=\"gb-image gb-image-5e66fbc8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png\" alt=\"SIS International Market Research & Strategy\" title=\"Untitled design (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-18x4.png 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-6e1f54cc\">\n<div class=\"gb-container gb-container-7716cce8\">\n\n<figure class=\"gb-block-image gb-block-image-88a3868e\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"900\" class=\"gb-image gb-image-88a3868e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"Focus group facilities (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5-300x200.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5-1024x683.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5-768x512.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5-18x12.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-63f81545\">\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Online Focus Group Recruitment<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-55e53670fe9b3b2cdf1b10f1601ea805\"><strong>We recruit from a national respondent database covering consumer, B2B, and professional audiences. Screener questionnaires filter for demographics, firmographics, purchase behavior, and category usage. For B2B engagements, we recruit C-suite executives, procurement officers, physicians, and engineers through direct outreach rather than panel aggregators.<\/strong><\/p>\n\n\n\n<div id=\"sis-btn-recruitment-wrapper\">\n <style>\n #sis-btn-recruitment-wrapper { \n display: flex; \n justify-content: center; \n padding: 15px; \n background: transparent; \n font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; \n }\n\n .sis-btn-recruitment {\n position: relative; \n display: inline-flex; \n height: 3.25rem; \n align-items: center; \n justify-content: center;\n overflow: hidden; \n border-radius: 0.6rem; \n padding: 0 2rem; \n font-weight: 700; \n color: #ffffff !important; \/* Locked to White *\/\n text-decoration: none !important; \n transition: all 0.3s cubic-bezier(0.34, 1.56, 0.64, 1); \n z-index: 1;\n }\n\n \/* Hover effect: Button Grows, Text stays White *\/\n .sis-btn-recruitment:hover { \n transform: scale(1.1); \n color: #ffffff !important; \n }\n\n \/* THE SHINY RAY - Golden\/White Strategy *\/\n .sis-btn-recruitment .sis-bg-animate {\n position: absolute; \n inset: -500%; \n animation: sis-spin 3s linear infinite; \n background: conic-gradient(\n from 90deg at 50% 50%, \n transparent 0%, \n #bd8f13 45%, \n #ffffff 50%, \n #bd8f13 55%, \n transparent 100%\n );\n z-index: -2;\n }\n\n \/* THE INNER COVER - Metallic Gold Gradient *\/\n .sis-btn-recruitment .sis-bg-inner { \n position: absolute; \n inset: 2px; \n background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n border-radius: 8px; \n z-index: -1;\n transition: background 0.3s ease;\n }\n\n \/* HOVER STATE: Deepens the inner gradient *\/\n .sis-btn-recruitment:hover .sis-bg-inner {\n background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important;\n }\n\n .sis-btn-recruitment span { \n display: flex; \n align-items: center; \n gap: 0.6rem; \n font-size: 1.05rem; \n text-shadow: 0px 1px 2px rgba(0,0,0,0.2);\n }\n\n .sis-btn-recruitment svg {\n width: 18px;\n height: 18px;\n stroke: #ffffff; \/* Locked to White *\/\n }\n\n @keyframes sis-spin { \n from { transform: rotate(0deg); } \n to { transform: rotate(360deg); } \n }\n <\/style>\n\n <a href=\"https:\/\/www.sisinternational.com\/solutions\/focus-groups\/online-focus-groups-recruitment\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sis-btn-recruitment\">\n <div class=\"sis-bg-animate\"><\/div>\n <div class=\"sis-bg-inner\"><\/div>\n <span>\n Focus Group Recruitment\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <polyline points=\"9 18 15 12 9 6\"><\/polyline>\n <\/svg>\n <\/span>\n <\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-d8d2bfe2\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"61\" class=\"gb-image gb-image-d8d2bfe2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png\" alt=\"SIS International Market Research & Strategy\" title=\"Untitled design (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-18x4.png 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-7f9bec8e\">\n<div class=\"gb-container gb-container-06f76a1c\">\n\n<figure class=\"gb-block-image gb-block-image-eb35a7cd\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"900\" class=\"gb-image gb-image-eb35a7cd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"Focus group facilities (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2-300x200.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2-1024x683.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2-768x512.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-7cc1d0a3\">\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Mock Jury Research<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-f34920236c2d8c25f40a72fcb37ddbe0\"><strong>Trial teams use our facility to simulate jury deliberations before going to court. We recruit mock jurors matching the venue’s demographic profile, present case materials under controlled conditions, and capture verdict reasoning through structured post-deliberation interviews. Attorneys observe through the one-way mirror or via live stream.<\/strong><\/p>\n\n\n\n<div id=\"sis-btn-mockjury-wrapper\">\n <style>\n #sis-btn-mockjury-wrapper { \n display: flex; \n justify-content: center; \n padding: 15px; \n background: transparent; \n font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; \n }\n\n .sis-btn-mockjury {\n position: relative; \n display: inline-flex; \n height: 3.25rem; \n align-items: center; \n justify-content: center;\n overflow: hidden; \n border-radius: 0.6rem; \n padding: 0 2rem; \n font-weight: 700; \n color: #ffffff !important; \/* Locked to White *\/\n text-decoration: none !important; \n transition: all 0.3s cubic-bezier(0.34, 1.56, 0.64, 1); \n z-index: 1;\n }\n\n \/* Hover effect: Button Grows, Text stays White *\/\n .sis-btn-mockjury:hover { \n transform: scale(1.1); \n color: #ffffff !important; \n }\n\n \/* THE SHINY RAY - Golden\/White Strategy *\/\n .sis-btn-mockjury .sis-bg-animate {\n position: absolute; \n inset: -500%; \n animation: sis-spin 3s linear infinite; \n background: conic-gradient(\n from 90deg at 50% 50%, \n transparent 0%, \n #bd8f13 45%, \n #ffffff 50%, \n #bd8f13 55%, \n transparent 100%\n );\n z-index: -2;\n }\n\n \/* THE INNER COVER - Metallic Gold Gradient *\/\n .sis-btn-mockjury .sis-bg-inner { \n position: absolute; \n inset: 2px; \n background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n border-radius: 8px; \n z-index: -1;\n transition: background 0.3s ease;\n }\n\n \/* HOVER STATE: Deepens the inner gradient *\/\n .sis-btn-mockjury:hover .sis-bg-inner {\n background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important;\n }\n\n .sis-btn-mockjury span { \n display: flex; \n align-items: center; \n gap: 0.6rem; \n font-size: 1.05rem; \n text-shadow: 0px 1px 2px rgba(0,0,0,0.2);\n }\n\n .sis-btn-mockjury svg {\n width: 18px;\n height: 18px;\n stroke: #ffffff; \/* Locked to White *\/\n }\n\n @keyframes sis-spin { \n from { transform: rotate(0deg); } \n to { transform: rotate(360deg); } \n }\n <\/style>\n\n <a href=\"https:\/\/www.sisinternational.com\/solutions\/focus-groups\/mock-jury-research\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sis-btn-mockjury\">\n <div class=\"sis-bg-animate\"><\/div>\n <div class=\"sis-bg-inner\"><\/div>\n <span>\n Mock Jury Research\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <polyline points=\"9 18 15 12 9 6\"><\/polyline>\n <\/svg>\n <\/span>\n <\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-53c561a0\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"61\" class=\"gb-image gb-image-53c561a0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png\" alt=\"SIS International Market Research & Strategy\" title=\"Untitled design (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-18x4.png 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-ff0fc54d\">\n<div class=\"gb-container gb-container-58a6c4b7\">\n\n<figure class=\"gb-block-image gb-block-image-69132430\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"900\" class=\"gb-image gb-image-69132430 custom-image-frame\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6.jpg\" alt=\"SIS International Market Research & Strategy\" title=\"Focus group facilities (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6-300x200.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6-1024x683.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6-768x512.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6-18x12.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-cd4ff60b\">\n\n<h3 class=\"wp-block-heading\"><strong><strong>Participate in Focus Groups<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-ecfd5a5eb207d0877ff9b9de6f1ac509\"><strong>We recruit respondents for consumer product tests, taste evaluations, concept reviews, and discussion groups at our New York facility and online. Participants are compensated. Sign up through our screening survey.<\/strong><\/p>\n\n\n\n<div id=\"sis-btn-join-wrapper\">\n <style>\n #sis-btn-join-wrapper { \n display: flex; \n justify-content: center; \n padding: 15px; \n background: transparent; \n font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif; \n }\n\n .sis-btn-join {\n position: relative; \n display: inline-flex; \n height: 3.25rem; \n align-items: center; \n justify-content: center;\n overflow: hidden; \n border-radius: 0.6rem; \n padding: 0 2rem; \n font-weight: 700; \n color: #ffffff !important; \/* Locked to White *\/\n text-decoration: none !important; \n transition: all 0.3s cubic-bezier(0.34, 1.56, 0.64, 1); \n z-index: 1;\n }\n\n \/* Hover effect: Button Grows, Text stays White *\/\n .sis-btn-join:hover { \n transform: scale(1.1); \n color: #ffffff !important; \n }\n\n \/* THE SHINY RAY - Golden\/White Strategy *\/\n .sis-btn-join .sis-bg-animate {\n position: absolute; \n inset: -500%; \n animation: sis-spin 3s linear infinite; \n background: conic-gradient(\n from 90deg at 50% 50%, \n transparent 0%, \n #bd8f13 45%, \n #ffffff 50%, \n #bd8f13 55%, \n transparent 100%\n );\n z-index: -2;\n }\n\n \/* THE INNER COVER - Metallic Gold Gradient *\/\n .sis-btn-join .sis-bg-inner { \n position: absolute; \n inset: 2px; \n background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n border-radius: 8px; \n z-index: -1;\n transition: background 0.3s ease;\n }\n\n \/* HOVER STATE: Deepens the inner gradient *\/\n .sis-btn-join:hover .sis-bg-inner {\n background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important;\n }\n\n .sis-btn-join span { \n display: flex; \n align-items: center; \n gap: 0.6rem; \n font-size: 1.05rem; \n text-shadow: 0px 1px 2px rgba(0,0,0,0.2);\n }\n\n .sis-btn-join svg {\n width: 18px;\n height: 18px;\n stroke: #ffffff; \/* Locked to White *\/\n }\n\n @keyframes sis-spin { \n from { transform: rotate(0deg); } \n to { transform: rotate(360deg); } \n }\n <\/style>\n\n <a href=\"https:\/\/www.sisinternational.com\/solutions\/focus-groups\/join-focus-groups\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sis-btn-join\">\n <div class=\"sis-bg-animate\"><\/div>\n <div class=\"sis-bg-inner\"><\/div>\n <span>\n Join Focus Groups\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <polyline points=\"9 18 15 12 9 6\"><\/polyline>\n <\/svg>\n <\/span>\n <\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#bd8f137d;color:#bd8f137d\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How SIS Runs a Focus Group<\/strong><\/h2>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-f84735e3d85e2f02ef2597d4d54bc3f0\"><strong>Every engagement starts with a screener questionnaire. The screener defines who belongs in the room: what they buy, how often, at what price point, and in which channel.<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-8fa245729df369d0f3bf9391a2c976f1\"><strong>Once recruitment closes, our project team develops the discussion guide. A discussion guide is not a list of questions. It is a structured sequence that moves respondents from broad, top-of-mind associations to specific reactions to stimulus materials: product prototypes, packaging concepts, advertising storyboards, pricing tiers, or competitive comparisons. The guide builds in projective techniques (sentence completion, collage exercises, personification tasks) when the research objective requires respondents to articulate attitudes they struggle to express directly. It also builds in laddering sequences that push past surface preferences into the underlying decision criteria.<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-3-color has-text-color has-link-color wp-elements-e5dabd2ca0197aa7c58edc6538f6d79f\"><strong>SIS moderators conduct the session. Our staff includes bilingual moderators fluent in Spanish, Mandarin, and German. Moderators are trained to manage dominant respondents, draw out quiet participants, and probe beyond socially desirable answers without leading. Client teams observe through the one-way mirror at our Flatiron facility or via live video stream.<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-3-color has-text-color has-link-color wp-elements-f7f7eb37125c5e72032344be0af7bf43\"><strong>After the session, our analysts code verbatim transcripts using thematic analysis. They identify patterns across groups, flag outlier responses, and triangulate qualitative findings against quantitative data the client already has. The output is a findings report tied to the specific decision the client faces, not a transcript dump.<\/strong><\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where Focus Groups Fit in a Larger Research Program<\/strong><\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-821b38717958a229149951b10afa4fb3\">Most firms sell focus groups as a standalone product. That misses the point.<\/h5>\n\n\n\n<p><strong>Qualitative research generates hypotheses. Quantitative research tests them. A focus group that identifies a packaging perception problem is the starting point. A follow-up survey of 1,200 category buyers with a sequential monadic design confirms the finding and sizes the risk. SIS runs both. We design the focus group, field the follow-up quantitative study, and deliver a single integrated recommendation.<\/strong><\/p>\n\n\n\n<p><strong>This matters because research buyers at companies like Pfizer, Samsung, and Dell do not need a moderator. They need an answer to a specific strategic question. The focus group is a method, not a deliverable.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industry Applications<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automotive:<\/strong> <\/h3>\n\n\n\n<p><strong>SIS runs car clinics where consumers evaluate full-size vehicles in a controlled facility. The discussion guide covers exterior design, interior fit and finish, infotainment usability, and pricing relative to the competitive set. OEMs use these sessions to validate design decisions before tooling commits.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pharma and Life Sciences:<\/strong> <\/h3>\n\n\n\n<p><strong>Physician advisory boards and payer interviews require specialized recruitment. SIS screens by specialty, prescribing behavior, formulary committee participation, and KOL status. Sessions use stimulus materials such as clinical data summaries, product monographs, and competitive positioning claims.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumer Goods and Food & Beverage:<\/strong> <\/h3>\n\n\n\n<p><strong>Taste tests, sensory evaluations, and central location tests (CLTs) require a facility with a functioning kitchen, controlled lighting, and product storage at specified temperatures. Our Flatiron facility was built for this. Clients including Petrobras, Novartis, and leading CPG brands have run product tests in our space.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Financial Services:<\/strong> <\/h3>\n\n\n\n<p><strong>B2B focus groups with commercial banking executives, wealth managers, or insurance underwriters require recruiters who understand the respondent’s language and seniority. Panel-sourced financial professionals often screen in at the wrong level. SIS recruits through direct outreach and professional networks.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Legal:<\/strong> <\/h3>\n\n\n\n<p><strong>Mock jury research, witness preparation sessions, and case strategy testing. Our recruitment matches the demographics of the trial venue’s jury pool.<\/strong><\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Privacy and Security in Our Focus Group Solution<\/strong>s<\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-55192cc6dc60e2f1e976deef1d49468e\"><strong>Our focus groups adhere to strict data security protocols, including encryption, secure data storage, and controlled access to sensitive information. Compliance with global data protection regulations, such as GDPR and CCPA, guarantees that participant privacy is maintained and that businesses can conduct research confidently.<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-8560b33c0df35d786c781f103ee26f72\"><strong>Feedback will remain confidential, fostering a sense of trust that encourages honest and open contributions during sessions. Additionally, all recordings and transcripts are handled with the highest level of security, with access restricted to authorized personnel only.<\/strong><\/h5>\n\n\n<div class=\"gb-container gb-container-c1068837\">\n\n<p><\/p>\n\n<\/div>\n<\/div>\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-oc0bihfk alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ctkeawhs\"><h2 class=\"uagb-heading-text\"><strong>Frequently Asked Questions<\/strong><\/h2><p class=\"uagb-desc-text\"><strong>You have questions. We have answers<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-beamv2cf\"><div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-ijnar3dq uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-wpevlda5 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>How does SIS recruit focus group participants?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>We write a screener questionnaire specific to each project. The screener defines the respondent profile: demographics, purchase behavior, professional role, category usage, or clinical specialty. We recruit from our national database and through direct outreach for specialized B2B and healthcare audiences. We do not rely solely on third-party panel aggregators.<br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3b8bymyy \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>What equipment is in the New York facility?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>HD video recording, studio-quality audio capture, one-way mirror observation room, live video streaming, simultaneous translation equipment, a test kitchen for food and beverage evaluations, and high-speed internet. The facility is at 11 East 22nd Street in the Flatiron District, between Broadway and Park Avenue.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ljs1ls54 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>Can SIS run focus groups outside the United States?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>Yes. SIS has conducted qualitative fieldwork in 135 countries. Local field teams handle recruitment, moderation, translation, and logistics. The New York office manages global project coordination and quality assurance.<\/p><\/div><\/div><\/div>\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-cqacgese uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-bdkfjmun \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>What is a discussion guide?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>A structured document that sequences topics, probes, and stimulus materials for the moderator to follow during a focus group session. It is not a script. A well-built discussion guide moves respondents from open-ended exploration to specific reactions, using techniques like laddering and projective exercises to surface attitudes that direct questioning misses.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-skdjobw6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<p class=\"uagb-question\"><strong><strong>How long does a typical focus group project take?<\/strong><\/strong><\/p><\/div><div class=\"uagb-faq-content\"><p>Recruitment typically requires two to three weeks depending on respondent rarity. Sessions run 90 minutes to two hours. Analysis and reporting take one to two weeks after the final session. A standard three-group project from kick-off to final deliverable runs five to seven weeks.<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\n\n<script>\n tailwind.config = {\n corePlugins: {\n preflight: false,\n },\n theme: {\n extend: {\n fontFamily: {\n 'sans': ['Inter', 'sans-serif'],\n }\n }\n }\n }\n<\/script>\n\n<style>\n @keyframes contact-slow-pan {\n 0% { background-position: 0% 50%; }\n 100% { background-position: -100% 50%; }\n }\n\n #sis-contact-section, #sis-contact-section * {\n box-sizing: border-box;\n }\n \n .contact-bg-container {\n position: absolute;\n inset: 0;\n z-index: 0;\n background-image: url('https:\/\/hoirqrkdgbmvpwutwuwj.supabase.co\/storage\/v1\/object\/public\/assets\/assets\/77f55872-adf5-4910-9a7c-d21c0041bbe1_3840w.webp');\n background-size: cover;\n background-repeat: repeat-x;\n opacity: 0.3; \n animation: contact-slow-pan 120s linear infinite;\n }\n\n #sis-contact-section 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#ffffff !important;\">\n Partner with SIS International to unlock global growth.\n <\/p>\n <\/div>\n \n <div class=\"mt-12 md:mt-20 grid grid-cols-1 md:grid-cols-2 gap-6 md:gap-8\">\n \n <div class=\"reveal-on-scroll relative rounded-2xl border border-white\/20 bg-white\/5 p-6 md:p-8 backdrop-blur-sm\" data-delay=\"300\">\n <h3 class=\"text-xl font-semibold text-white mb-6\" style=\"color: #ffffff !important;\">Send us a Message<\/h3>\n \n <form action=\"https:\/\/formsubmit.co\/research2@sisinternational.com\" method=\"POST\" class=\"space-y-4 md:space-y-6\">\n <input type=\"hidden\" name=\"_captcha\" value=\"false\">\n <input type=\"hidden\" name=\"_subject\" value=\"New Inquiry from Website\">\n\n <div class=\"grid grid-cols-1 md:grid-cols-2 gap-4\">\n <div>\n <label class=\"block text-sm font-medium text-white mb-2\" style=\"color: #ffffff !important;\">Full Name<\/label>\n <input name=\"name\" type=\"text\" required\n class=\"w-full rounded-lg border border-neutral-300 bg-white 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mundo.<\/p>","protected":false},"author":1,"featured_media":62780,"parent":14457,"menu_order":8,"comment_status":"closed","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-16287","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/es\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"We provide Focus Groups, Facility Rentals, Moderation, Respondent Recruitment and Report Writing worldwide.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=16287"}],"version-history":[{"count":86,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16287\/revisions"}],"predecessor-version":[{"id":85112,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16287\/revisions\/85112"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62780"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=16287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}