{"id":16192,"date":"2015-06-07T17:22:36","date_gmt":"2015-06-07T17:22:36","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16192"},"modified":"2025-08-29T18:46:17","modified_gmt":"2025-08-29T22:46:17","slug":"entrevistas-en-profundidad","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/entrevistas-en-profundidad\/","title":{"rendered":"Entrevistas en profundidad"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-11721615 gb-headline-text\">Entrevistas en profundidad<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0e33137d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0e33137d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Interview (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u00bfQu\u00e9 es una entrevista en profundidad (\u201cIDI\u201d)?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading p1\">An in-depth interview is a qualitative research method in which just one person is interviewed, usually for 1.5 to 2 hours.<\/h3>\n\n\n\n<p class=\"p1\">Also known as a &#8216;one-on-one&#8217;, there are instances when a third individual may be present, such as a client\u2019s technical expert, engineer, or product development person who can probe and\/or clarify questions about a specific subject matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo se realiza una entrevista en profundidad?<\/h2>\n\n\n\n<p>IDIs are normally conducted face-to-face but occasionally can be done over the phone. When both parties have them available, a mix can be accomplished using webcams, FaceTime, Skype, or similar videoconferencing tools.<\/p>\n\n\n\n<p>A <span style=\"text-decoration: underline;\">gu\u00eda de discusi\u00f3n<\/span> frames the conversation. Many questions are open-ended rather than yes\/no or multiple-choice. Because an IDI can veer off in many directions, leaving adequate time to explore tangential paths is important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo utilizar los IDI<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Hay situaciones en las que una entrevista personal es el mejor y, a veces, el \u00fanico m\u00e9todo que tiene sentido para obtener informaci\u00f3n de un encuestado.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A los m\u00e9dicos, dentistas y enfermeras, por ejemplo, se les puede preguntar sobre temas muy <span style=\"text-decoration: underline;\">temas delicados<\/span> that they would prefer not to discuss in a group setting.A trained researcher may be able to interview over the phone if the workplace or an offsite meeting room is not available for such a discussion.<\/li>\n\n\n\n<li>Al igual que la salud, la actividad financiera o sexual de una persona puede diferir o ser m\u00e1s compleja que la de sus pares. A pesar de la renuencia a discutir temas tan privados frente a un grupo de extra\u00f1os, un sujeto generalmente se siente m\u00e1s relajado y abierto en una conversaci\u00f3n con una sola persona m\u00e1s que en una entrevista en profundidad.<\/li>\n\n\n\n<li>Los usuarios de tecnolog\u00eda tienen experiencias \u00fanicas con sus dispositivos que pueden capturarse, discutirse, informarse y registrarse mejor durante una entrevista individual. Se pueden explorar cuestiones sobre usabilidad, intuici\u00f3n, capacidad de descubrimiento y cumplimiento de expectativas, por ejemplo, mientras un sujeto busca contenido en un sitio web, juega un videojuego, usa una aplicaci\u00f3n o realiza m\u00faltiples tareas en un tel\u00e9fono inteligente.<\/li>\n\n\n\n<li>Si el deseo es asegurar que se obtenga retroalimentaci\u00f3n de cada encuestado, una IDI elimina el papel de una personalidad dominante y l\u00edder que puede ocurrir en un grupo focal.<\/li>\n\n\n\n<li>IDIs may be especially helpful in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/es\/b2b-research\/\"   title=\"B2B Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"798\">B2B research<\/a> where subjects who possess unique job skills and knowledge are sought.<\/li>\n\n\n\n<li>One helpful feature of an in-person interview is that body language, facial expressions, moods, and other nonverbal behaviors can be directly observed. For example, does a topic make someone smile\/laugh or feel uncomfortable? Such cues provide added information that can be integrated with what a person thinks about a product, concept, or message.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Costos y otras compensaciones<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f4d04870\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f4d04870\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Interview (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviewing one person at a time is one of the most expensive forms of qualitative research. The key value is that a detailed understanding of an issue, product or service can be obtained. A small group of IDIs can provide the majority of content to pursue in focus groups, or surveys administered to a larger, more projectable population sample.<\/li>\n\n\n\n<li>Si bien el moderador de un grupo focal puede obtener aportes de 10 personas en la misma cantidad de tiempo requerido para una entrevista en profundidad, ese m\u00e9todo implica los costos de alquiler de las instalaciones y refrigerios, m\u00e1s el gasto de que los clientes se desplacen y pasen tiempo viendo la entrevista. discusi\u00f3n. Adem\u00e1s, en comparaci\u00f3n con una entrevista en profundidad de 90 minutos, un miembro del grupo focal generalmente participa (habla) como m\u00e1ximo durante una d\u00e9cima parte de la sesi\u00f3n, o menos de 10 minutos.<\/li>\n\n\n\n<li>Compensation for participating in either an IDI or focus group tends to be about the same amount.&nbsp; It will vary depending upon the profession and other demographics that impact the difficulty of finding qualified and willing recruits.<\/li>\n\n\n\n<li>Scheduling an IDI with one person takes less time than trying to assemble several people for a focus group.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>comentario final<\/strong>. In-depth interviewing is a beneficial research method, but because of its limited number of subjects (usually 10-25), results should not be used to project to a broad audience. Rather, they should be complemented by and form the basis of questions for focus groups and larger-scale surveys.<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Nuestra ubicaci\u00f3n de instalaciones en Nueva York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Acerca de SIS Internacional<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> P\u00f3ngase en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Hay situaciones en las que las entrevistas personales en profundidad son el mejor y, a veces, el \u00fanico m\u00e9todo que tiene sentido para obtener informaci\u00f3n.<\/p>","protected":false},"author":1,"featured_media":62679,"parent":14660,"menu_order":7,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16192","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=16192"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16192\/revisions"}],"predecessor-version":[{"id":75213,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16192\/revisions\/75213"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62679"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=16192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}