{"id":14253,"date":"2025-06-10T17:17:25","date_gmt":"2025-06-10T21:17:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14253"},"modified":"2026-01-27T16:37:04","modified_gmt":"2026-01-27T21:37:04","slug":"investigacion-de-mercado-de-consumo","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/investigacion-de-mercado-de-consumo\/","title":{"rendered":"Consumer Market Research Services for Smarter Business Decisions"},"content":{"rendered":"<p><\/p>\n\n\n\n<div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading alignwide has-text-align-center\" id=\"consumer-market-research-services-for-smarter-business-decisions\">Consumer Market Research Services for Smarter Business Decisions<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-37f8c2b7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-37f8c2b7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Customer shopping (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n<div class=\"gb-container gb-container-84bb0c7a\">\n<div class=\"gb-container gb-container-2a916115\">\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-23f688ad0c491e6a6f3651ae63809040\"><strong>With consumer market research, you can figure out the latest market trends and adapt your company\u2019s products to meet your audience\u2019s needs.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>You can\u2019t make your business stand out and thrive using dry data sets.<\/p>\n\n\n\n<p>No.<\/p>\n\n\n\n<p><strong>What you need is accurate market research reports that will help the relevant stakeholders make informed decisions<\/strong>. Only this way can you fulfill consumer expectations and demands.<\/p>\n\n\n\n<p>Collaborating with SIS International allows your company to enjoy our data-driven <a href=\"https:\/\/www.sisinternational.com\/es\/servicios-de-investigacion-de-segmentacion-de-mercado\/\" title=\"Servicios de investigaci\u00f3n de segmentaci\u00f3n de mercado\"  data-wpil-monitor-id=\"2491\">consumer market research services<\/a> and valuable insights. It will help your business grow, adapt, and maximize its revenue in the long term.<\/p>\n\n\n\n<p>&#8230; But before that, let\u2019s see what <a href=\"https:\/\/www.sisinternational.com\/es\/la-base-neurobiologica-de-la-eleccion-del-consumidor\/\" title=\"Investigaci\u00f3n de mercado de neuromarketing de consumo\"  data-wpil-monitor-id=\"2662\">investigaci\u00f3n de mercado de consumo<\/a> actually is.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-background-color has-text-color has-background has-link-color wp-elements-0759dd61ea413d46982f96f604f3e5dc is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.93%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46.97%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-6ea9640557a35cbb56484eae1c1553ae\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><strong>t<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-consumer-market-research\">\u00bfQu\u00e9 es la investigaci\u00f3n de mercado de consumo?<\/a><\/li><li class=\"\"><a href=\"#why-is-consumer-market-research-important-for-modern-businesses\">Why is Consumer Market Research Important for Modern Businesses?<\/a><\/li><li class=\"\"><a href=\"#who-needs-consumer-market-research-solutions\">Who Needs Consumer Market Research Solutions?<\/a><\/li><li class=\"\"><a href=\"#what-can-businesses-expect-from-sis-internationals-consumer-market-research-services\">What Can Businesses Expect from SIS International\u2019s Consumer Market Research Services?<\/a><\/li><li class=\"\"><a href=\"#how-do-we-collect-data-to-deliver-accurate-consumer-market-research-reports-and-insights\">How Do We Collect Data to Deliver Accurate Consumer Market Research Reports and Insights?<\/a><\/li><li class=\"\"><a href=\"#how-we-help-businesses-make-consumer-centric-data-driven-decisions\">How We Help Businesses Make Consumer-centric, Data-driven Decisions<\/a><\/li><li class=\"\"><a href=\"#the-industries-our-market-research-services-cover\">The Industries Our Market Research Services Cover<\/a><\/li><li class=\"\"><a href=\"#inside-the-consumer-market-research-toolbox\">Inside the Consumer Market Research Toolbox<\/a><\/li><li class=\"\"><a href=\"#frequently-asked-questions-fa-qs\">Frequently Asked Questions (FAQs)<\/a><\/li><li class=\"\"><a href=\"#about-sis-international\">Acerca de SIS Internacional<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:34.09%\">\n<p><strong>\u2705 Listen to this PODCAST EPISODE here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Consumer market research\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1izN28EdqsMpQYNukLBjlM?si=2b6580b919554b65&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-consumer-market-research\"><strong>\u00bfQu\u00e9 es la investigaci\u00f3n de mercado de consumo?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/reclutar-y-retener-a-los-millennials-en-el-lugar-de-trabajo\/\" title=\"Investigaci\u00f3n de mercado de empleados milenarios\"  data-wpil-monitor-id=\"2732\">Consumer market research<\/a> aims to analyze companies\u2019 target consumers. It\u2019s the art and science of understanding consumers\u2019 preferences, motivations, behaviors, and buying patterns. This research often employs qualitative methods (like focus groups or one-on-one interviews) and quantitative methods (like surveys or data analytics).<\/p>\n\n\n\n<p>At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don\u2019t fully comprehend.<\/p>\n\n\n\n<p>Adem\u00e1s, <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-bienes-de-consumo\/\" title=\"Investigaci\u00f3n de mercado de bienes de consumo\"  data-wpil-monitor-id=\"6271\">investigaci\u00f3n de mercado de consumo<\/a> is not static. Consumer preferences evolve, new trends emerge, and market dynamics shift. To keep pace, businesses must continuously update their understanding of the market landscape.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-investigacion-cualitativa-cuantitativa\/investigacion-de-mercado-b2b\/#f21667c7d6361f2fd\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-consumer-market-research-important-for-modern-businesses\"><strong><strong>Why is Consumer Market Research Important for Modern Businesses?<\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-505fe3ff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-505fe3ff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Customer shopping (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumidores <a href=\"https:\/\/www.sisinternational.com\/es\/dia-de-san-valentin-como-tu-empresa-puede-sentir-el-amor\/\" title=\"Investigaci\u00f3n de mercado del d\u00eda de San Valent\u00edn: c\u00f3mo su empresa puede sentir el amor\"  data-wpil-monitor-id=\"3585\">market research is vital for businesses<\/a> aiming to understand and meet their target audience\u2019s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly. <\/p>\n\n\n\n<p>Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. <a href=\"https:\/\/www.sisinternational.com\/es\/las-nuevas-tendencias-de-analisis-de-los-consumidores-estadounidenses-que-enfrentan-los-minoristas-estadounidenses\/\" title=\"El nuevo an\u00e1lisis de los consumidores estadounidenses: tendencias que enfrentan los minoristas estadounidenses\"  data-wpil-monitor-id=\"2695\">Consumer market research helps businesses<\/a> identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.<\/p>\n\n\n\n<p>Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer <a href=\"https:\/\/www.sisinternational.com\/es\/resistencia-de-las-empresas-coronavirus\/\" title=\"Estudio de mercado de la resiliencia empresarial en Covid\"  data-wpil-monitor-id=\"3629\">market research gives businesses<\/a> the necessary data to make informed product development and positioning decisions. <\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d1b3d998\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-d1b3d998\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Customer shopping (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-needs-consumer-market-research-solutions\"><strong><strong><strong>Who Needs Consumer Market Research Solutions?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Compa\u00f1\u00edas <\/strong>across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Marketing teams<\/strong> within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Product development teams<\/strong> leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Sales teams <\/strong>use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Minoristas<\/strong> use consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> <strong>Inversores<\/strong> use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-a9804444 gb-headline-text\">Key Components That Make Consumer Market Research Successful<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a7d86757\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a7d86757\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Retail (12)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Lograr resultados significativos a partir de la investigaci\u00f3n del mercado de consumo requiere una planificaci\u00f3n y ejecuci\u00f3n cuidadosas. Aqu\u00ed hay algunos factores cr\u00edticos de \u00e9xito a considerar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recopilaci\u00f3n de datos de calidad:<\/strong>&nbsp;La calidad de los datos recopilados afecta significativamente la validez y confiabilidad de los hallazgos de la investigaci\u00f3n. Emplear m\u00e9todos rigurosos de recopilaci\u00f3n de datos, como encuestas, entrevistas y grupos focales, y garantizar tama\u00f1os de muestra representativos son fundamentales para obtener informaci\u00f3n precisa sobre los comportamientos y actitudes de los consumidores.<br><\/li>\n\n\n\n<li><strong>An\u00e1lisis efectivo:<\/strong>&nbsp;Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.<br><\/li>\n\n\n\n<li><strong>Actionable Insights:&nbsp;The ultimate goal of consumer market research is to generate actionable insights that drive <a href=\"https:\/\/www.sisinternational.com\/es\/el-efecto-de-la-cultura-de-mercado-nigeriana-en-los-negocios\/\" title=\"El mercado nigeriano: el efecto de la cultura en los negocios\"  data-wpil-monitor-id=\"7477\">business<\/a> decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.<br><\/li>\n\n\n\n<li><strong>Continuous Learning:&nbsp;Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their <a href=\"https:\/\/www.sisinternational.com\/es\/ser-ecologico-mejora-el-desempeno-en-recesion\/\" title=\"C\u00f3mo reducir costos en su negocio\"  data-wpil-monitor-id=\"4393\">research strategies<\/a>. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-9f389719 gb-headline-text\">Table 1. Consumer Market Research: Industry Data &amp; Strategic Insights<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Consumer Market Research: Industry Data &#038; Insights<\/title>\n    <style>\n        .sis-table-container {\n            width: 100%;\n            overflow-x: auto;\n            margin: 20px 0;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n        }\n        \n        .sis-data-table {\n            width: 100%;\n            border-collapse: collapse;\n            background: #fff;\n            border-radius: 12px;\n            overflow: hidden;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin: 20px 0;\n    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{\n            font-weight: 500;\n            color: #0f172a;\n        }\n        \n        .source-link {\n            color: #2563eb;\n            text-decoration: none;\n            font-size: 12px;\n            transition: color 0.2s;\n        }\n        \n        .source-link:hover {\n            color: #1d4ed8;\n            text-decoration: underline;\n        }\n        \n        .positive-trend {\n            color: #059669;\n            font-weight: 500;\n        }\n        \n        .growth-metric {\n            background-color: #f0fdf4;\n            border-left: 4px solid #22c55e;\n        }\n        \n        .consumer-behavior {\n            background-color: #fef3c7;\n            border-left: 4px solid #f59e0b;\n        }\n        \n        .tech-innovation {\n            background-color: #ede9fe;\n            border-left: 4px solid #8b5cf6;\n        }\n        \n        .generational-trend {\n            background-color: #fef2f2;\n            border-left: 4px solid #ef4444;\n        }\n        \n        .methodology-insight {\n            background-color: #f0f9ff;\n            border-left: 4px solid #0ea5e9;\n        }\n        \n        @media screen and (max-width: 768px) {\n            .chart-title {\n                font-size: 22px;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 10px 8px;\n                font-size: 12px;\n            }\n            \n            .source-link {\n                font-size: 11px;\n            }\n        }\n        \n        @media screen and (max-width: 480px) {\n            .chart-title {\n                font-size: 18px;\n            }\n            \n            .sis-data-table th:nth-child(3),\n            .sis-data-table td:nth-child(3) {\n                display: none;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n                font-size: 11px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <h3 class=\"chart-title\">Consumer Market Research: Industry Data &#038; Strategic Insights<\/h3>\n        \n        <table class=\"sis-data-table\">\n            <thead>\n                <tr>\n                    <th style=\"width: 25%;\">Research Category<\/th>\n                    <th style=\"width: 35%;\">Key Industry Data<\/th>\n                    <th style=\"width: 20%;\">Strategic Impact<\/th>\n                    <th style=\"width: 20%;\">Fuente<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr class=\"growth-metric\">\n                    <td class=\"metric-category\">Market Size Growth<\/td>\n                    <td class=\"data-value\">$130B to $142B industry growth (2022-2023)<\/td>\n                    <td class=\"positive-trend\">9.2% year-over-year expansion<\/td>\n                    <td><a href=\"https:\/\/blog.hubspot.com\/marketing\/market-research-buyers-journey-guide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">ESOMAR Global Report 2024<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Consumer Confidence<\/td>\n                    <td class=\"data-value\">Consumer Confidence Index rose 12.3 points to 98.0 in May 2025<\/td>\n                    <td class=\"positive-trend\">Strong economic sentiment<\/td>\n                    <td><a href=\"https:\/\/www.conference-board.org\/topics\/consumer-confidence\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Conference Board May 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"generational-trend\">\n                    <td class=\"metric-category\">Gen Z Economic Impact<\/td>\n                    <td class=\"data-value\">$8.9T added to global economy by 2035, spending grows 2x faster<\/td>\n                    <td class=\"positive-trend\">Critical demographic shift<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey State of Consumer 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"tech-innovation\">\n                    <td class=\"metric-category\">AI Adoption in Research<\/td>\n                    <td class=\"data-value\">89% of researchers using AI tools regularly or experimenting<\/td>\n                    <td class=\"positive-trend\">Technology transformation<\/td>\n                    <td><a href=\"https:\/\/www.qualtrics.com\/blog\/market-research-trends\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Qualtrics Market Research Trends<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Investigaci\u00f3n de redes sociales<\/td>\n                    <td class=\"data-value\">32% of consumers use social media for product research (up from 27%)<\/td>\n                    <td class=\"positive-trend\">Digital-first behavior<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Consumer Survey 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"methodology-insight\">\n                    <td class=\"metric-category\">Research ROI Challenge<\/td>\n                    <td class=\"data-value\">61% of senior marketers struggle to prove marketing ROI<\/td>\n                    <td>Measurement opportunity<\/td>\n                    <td><a href=\"https:\/\/www.glowfeed.com\/2024\/04\/04\/marketing-effectiveness-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Duke University CMO Survey<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Trade-Down Behavior<\/td>\n                    <td class=\"data-value\">75% of consumers traded down in Q1 2025 due to price sensitivity<\/td>\n                    <td>Value-focused decisions<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/the-state-of-the-us-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey US Consumer Q1 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"growth-metric\">\n                    <td class=\"metric-category\">Food Delivery Growth<\/td>\n                    <td class=\"data-value\">Share of global food service spending: 9% (2019) to 21% (2024)<\/td>\n                    <td class=\"positive-trend\">Convenience demand surge<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Euromonitor International 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"tech-innovation\">\n                    <td class=\"metric-category\">Qualitative Research Demand<\/td>\n                    <td class=\"data-value\">74% of AI-using researchers see increased demand for qualitative studies<\/td>\n                    <td class=\"positive-trend\">Human insight value<\/td>\n                    <td><a href=\"https:\/\/www.qualtrics.com\/blog\/market-research-trends\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Qualtrics Research Trends 2024<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Financial Well-being Index<\/td>\n                    <td class=\"data-value\">Global index at 100.8 in April 2025, down from prior year<\/td>\n                    <td>Economic sentiment shift<\/td>\n                    <td><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-behavior-trends-state-of-the-consumer-tracker.html\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Deloitte ConsumerSignals<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"generational-trend\">\n                    <td class=\"metric-category\">Baby Boomer Digital Shift<\/td>\n                    <td class=\"data-value\">Growing video app usage, 13% increase in influencer following (2020-2023)<\/td>\n                    <td class=\"positive-trend\">Cross-generational digital<\/td>\n                    <td><a href=\"https:\/\/www.gwi.com\/blog\/biggest-consumer-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">GWI Consumer Trends 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"methodology-insight\">\n                    <td class=\"metric-category\">Research Professional Security<\/td>\n                    <td class=\"data-value\">92% of market research professionals feel secure in their roles<\/td>\n                    <td class=\"positive-trend\">Industry stability<\/td>\n                    <td><a href=\"https:\/\/blog.hubspot.com\/marketing\/market-research-buyers-journey-guide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Industry Professional Survey<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Price Concern Dominance<\/td>\n                    <td class=\"data-value\">43% of US consumers cite rising prices as top concern<\/td>\n                    <td>Value proposition focus<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/the-state-of-the-us-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey ConsumerWise 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"tech-innovation\">\n                    <td class=\"metric-category\">AI Response Authenticity<\/td>\n                    <td class=\"data-value\">49% of researchers concerned about distinguishing real vs AI responses<\/td>\n                    <td>Quality control challenge<\/td>\n                    <td><a href=\"https:\/\/www.qualtrics.com\/blog\/market-research-trends\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Qualtrics AI Research Report<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Spending Intent Recovery<\/td>\n                    <td class=\"data-value\">38% expect finances to improve within next year (down from 41%)<\/td>\n                    <td>Cautious optimism<\/td>\n                    <td><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-behavior-trends-state-of-the-consumer-tracker.html\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Deloitte Financial Well-being<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"methodology-insight\">\n                    <td class=\"metric-category\">Campaign Research Impact<\/td>\n                    <td class=\"data-value\">5% improvement in strategic direction significantly impacts ROI on millions spent<\/td>\n                    <td class=\"positive-trend\">Research optimization value<\/td>\n                    <td><a href=\"https:\/\/www.glowfeed.com\/2024\/04\/04\/marketing-effectiveness-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Marketing Effectiveness Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"generational-trend\">\n                    <td class=\"metric-category\">Gen Z Income Growth<\/td>\n                    <td class=\"data-value\">Average 25-year-old Gen Z has $40K income, 50% higher than Boomers at same age<\/td>\n                    <td class=\"positive-trend\">Generational wealth shift<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">GfK, NielsenIQ, World Data Lab<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"growth-metric\">\n                    <td class=\"metric-category\">Purchase Planning Increase<\/td>\n                    <td class=\"data-value\">Significant increases in home, car, and vacation purchase intentions after May 2025<\/td>\n                    <td class=\"positive-trend\">Economic confidence boost<\/td>\n                    <td><a href=\"https:\/\/www.conference-board.org\/topics\/consumer-confidence\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Conference Board Consumer Survey<\/a><\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-can-businesses-expect-from-sis-internationals-consumer-market-research-services\"><strong><strong><strong><strong>What Can Businesses Expect from SIS International\u2019s Consumer Market Research Services?<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>SIS ofrece conocimientos pr\u00e1cticos y resultados tangibles a las empresas que buscan comprender a su p\u00fablico objetivo y la din\u00e1mica del mercado. Estos son los resultados esperados que las empresas pueden esperar de los servicios de investigaci\u00f3n de mercado de consumo de SIS International:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informaci\u00f3n completa:<\/strong>&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS Internacional<\/a> conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.<br><\/li>\n\n\n\n<li><strong>Recomendaciones estrat\u00e9gicas:<\/strong>&nbsp;SIS offers recommendations tailored to the business\u2019s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.<br><\/li>\n\n\n\n<li><strong>Inteligencia competitiva:<\/strong>&nbsp;We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends. <br><\/li>\n\n\n\n<li><strong>Validaci\u00f3n de mercado:<\/strong>&nbsp;Before launching new products or entering new markets, businesses can rely on SIS International\u2019s market validation services to assess market demand, viability, and potential barriers to entry. <br><\/li>\n\n\n\n<li><strong>Segmentaci\u00f3n de clientes:<\/strong>&nbsp;SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes. <br><\/li>\n\n\n\n<li><strong>Impacto mensurable:<\/strong>&nbsp;Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its <a href=\"https:\/\/www.sisinternational.com\/es\/global-beverage-market\/\" title=\"Global Beverage Market: Market Dynamics, Growth Projections &amp; Consumer Insights\" data-wpil-monitor-id=\"1105\">consumer market research services<\/a> drive value in terms of revenue growth, market share expansion, and competitive differentiation.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b99057b7\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-b99057b7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-1024x574.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Survey (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-4.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-we-collect-data-to-deliver-accurate-consumer-market-research-reports-and-insights\"><strong><strong><strong><strong><strong>How Do We Collect Data to Deliver Accurate Consumer Market Research Reports and Insights?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors. <\/p>\n\n\n\n<p>They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grupos de enfoque:<\/strong>&nbsp;Researchers can conduct focus groups as qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It\u2019s a low-cost method, and candidates are likelier to be forthright. It is handy for project evaluation and needs assessment purposes.<br><\/li>\n\n\n\n<li><strong>Entrevistas en profundidad o individuales:<\/strong>&nbsp;Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.<br><\/li>\n\n\n\n<li><strong>Online <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-video-etnografia\/\" title=\"Investigaci\u00f3n en videoetnograf\u00eda\" data-wpil-monitor-id=\"6799\">Video<\/a> Interviews:&nbsp;Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.<br><\/li>\n\n\n\n<li><strong>Entrevistas telef\u00f3nicas:<\/strong>&nbsp;As their name suggests, researchers conduct telephone interviews over the phone. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.<br><\/li>\n\n\n\n<li><strong>Encuestas en l\u00ednea:<\/strong>&nbsp;Researchers favor this method for many reasons. It\u2019s easy to profile prospective respondents to ensure they\u2019re right for the survey. It\u2019s also cost-effective. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-497dace3\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><div class=\"gb-container gb-container-5aed01c2\">\n\n<h3 class=\"gb-headline gb-headline-da10e16b gb-headline-text\">Ready to explore the insights that drive smarter decisions?<\/h3>\n\n\n\n<p class=\"has-base-3-color has-text-color has-link-color wp-elements-6feca161098eb3009a944b0807219eaf\">Contact our Research experts today.<\/p>\n\n\n\n<a class=\"gb-button gb-button-422680e1 smooth-scroll\" href=\"https:\/\/www.sisinternational.com\/es\/contacto-sis-investigacion-de-mercado-internacional\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Nuestra Cobertura\"><span class=\"gb-button-text\">Cont\u00e1ctenos<\/span><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><\/a>\n\n\n\n<p class=\"gb-headline gb-headline-c446f412 gb-headline-text\"><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-we-help-businesses-make-consumer-centric-data-driven-decisions\"><strong><strong><strong><strong><strong>How We Help Businesses Make Consumer-centric, Data-driven Decisions<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Since 1984, we\u2019ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.<\/p>\n\n\n\n<p>Entendemos que navegar por el panorama empresarial contempor\u00e1neo es complejo. Nuestras sofisticadas metodolog\u00edas de investigaci\u00f3n, an\u00e1lisis de datos e inteligencia y una visi\u00f3n incomparable de los mercados, las culturas y las mentalidades de los consumidores en constante cambio pueden marcar la diferencia para su empresa y posicionarlo bien para tener \u00e9xito en esta era nueva y desafiante.<\/p>\n\n\n\n<p>Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-adb48049\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-adb48049\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Hospitality (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hospitality-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-industries-our-market-research-services-cover\">The Industries Our Market Research Services Cover<\/h2>\n\n\n\n<p>El grupo focal en l\u00ednea es un m\u00e9todo en el que los encuestados y el moderador discuten temas a trav\u00e9s de audio, video o chat. Los clientes tambi\u00e9n pueden observar en tiempo real. Los profesionales B2B est\u00e1n ocupados y este m\u00e9todo puede resultar m\u00e1s conveniente.<\/p>\n\n\n\n<p>Otra ventaja del grupo focal en l\u00ednea es que puede reunir a encuestados en vastas geograf\u00edas, lo que puede ser particularmente \u00fatil en industrias especializadas y de nicho. Los grupos en l\u00ednea pueden ser una forma rentable, conveniente y eficiente de generar informaci\u00f3n cualitativa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"inside-the-consumer-market-research-toolbox\"><strong>Inside the Consumer Market Research Toolbox<\/strong><\/h2>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-683x1024.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" class=\"wp-image-59219\" style=\"width:685px;height:auto\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-683x1024.jpg 683w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-200x300.jpg 200w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-768x1152.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1-8x12.jpg 8w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Consumer-market-research-1.jpg 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<div class=\"gb-container gb-container-a4b5cd2e\">\n\n<h3 class=\"gb-headline gb-headline-3ea340fd\"><span class=\"gb-icon\"><svg viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-44.2 35.8-80 80-80c8.8 0 16 7.2 16 16s-7.2 16-16 16zm0 384c-44.2 0-80-35.8-80-80V416H272v16c0 44.2-35.8 80-80 80z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">Key Insights You Can&#8217;t Afford to Miss<\/span><\/h3>\n\n\n\n<p><strong>\u2705 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/es\/cobertura\/las-americas\/cobertura-de-estados-unidos\/focus-group-recruitment-in-new-york\/\" title=\"Focus Group Recruitment in New York\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"814\">Focus group recruitment in New York<\/a> requires psychological targeting and cultural intelligence that demographic approaches completely miss<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Successful recruitment captures urban economic realities where income doesn&#8217;t predict spending power or purchasing priorities<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Community partnerships provide access to authentic cultural voices rather than professional research participants who game screening processes<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Technology adoption patterns vary dramatically across cultural communities, requiring multicultural recruitment approaches that respect communication preferences<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Location selection affects participant psychological comfort and response authenticity more than most researchers realize or account for<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Language barriers require cultural adaptation beyond translation services to ensure authentic participation that produces meaningful insights<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Professional network recruitment accesses specialized knowledge and industry perspectives unavailable through general population approaches<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Real-time screening capabilities enable dynamic recruitment adjustments that improve sample quality and research authenticity<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Privacy concerns require sophisticated data handling and transparent communication that respects cultural values and participant dignity<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Future trends point toward AI-powered psychological targeting and virtual research environments that maintain cultural authenticity while expanding recruitment possibilities<\/strong><\/p>\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<div class=\"gb-container gb-container-f1fa9d7a\">\n<div class=\"gb-container gb-container-867bfa70\">\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Advertising and Media<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrevistas en profundidad a ejecutivos que compran publicidad en Asia, Am\u00e9rica Latina y Europa, evaluando c\u00f3mo gastan sus presupuestos publicitarios y sus necesidades de medios.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Fashion and Apparel<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estudio cuantitativo sobre prendas de vestir en el Reino Unido y Alemania<\/li>\n\n\n\n<li>Estudio de mercado en EE.UU. para indumentaria femenina<\/li>\n\n\n\n<li>Estudio de mercado en EE.UU. para ropa infantil<\/li>\n\n\n\n<li>Estudio de mercado en EE.UU. para trajes de ba\u00f1o<\/li>\n\n\n\n<li>Estudio de mercado en EE.UU. para ropa masculina<\/li>\n\n\n\n<li>Estudio de mercado en EE.UU. para tejidos<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-ropa-impermeable\/\" title=\"Investigaci\u00f3n de mercado de ropa impermeable\" data-wpil-monitor-id=\"6841\">Market study for upscale women\u2019s apparel<\/a> and accessories<\/li>\n\n\n\n<li>Estudio de mercado de zapatillas en Jap\u00f3n<\/li>\n\n\n\n<li>Estudio Intercept sobre tiendas de ropa de nivel medio en Francia, Espa\u00f1a y Corea del Sur<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Automoci\u00f3n<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estudio cualitativo global sobre conductores y consumidores de autom\u00f3viles en Argentina, Brasil, Francia, Alemania, Hong Kong, Italia, Jap\u00f3n, Malasia, Pa\u00edses Bajos, Noruega,<\/li>\n\n\n\n<li>Puerto Rico, Singapur, Tailandia y el Reino Unido.<\/li>\n\n\n\n<li>Encuesta estadounidense a consumidores para determinar sus actitudes sobre el uso de gasolina premium<\/li>\n\n\n\n<li>Realizaci\u00f3n de grupos focales con consumidores que han comprado autom\u00f3viles de alta gama.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Non-alcoholic Beverages&nbsp;<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lisis del mercado de cafeteras japonesas.<\/li>\n\n\n\n<li>Organiz\u00f3 un panel de discusi\u00f3n de madres y personas solteras para un fabricante de jugos.<\/li>\n\n\n\n<li>Realic\u00e9 grupos focales para una empresa global de bebidas.<\/li>\n\n\n\n<li>Encuesta de inteligencia de mercado para determinar el tama\u00f1o del mercado, el potencial y la distribuci\u00f3n \u00f3ptima de una bebida desde M\u00e9xico a la India.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Alcoholic Beverages<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realizaci\u00f3n de grupos focales para una nueva lata de cerveza en EE. UU.<\/li>\n\n\n\n<li>Estudio cuantitativo para un nuevo concepto de producto para cerveza en EE.UU.<\/li>\n\n\n\n<li>Realizaci\u00f3n de grupos focales sobre vodka en EE. UU.<\/li>\n<\/ul>\n\n<\/div>\n\n<div class=\"gb-container gb-container-a4dc722a\">\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Tarjetas de cr\u00e9dito<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se llev\u00f3 a cabo un estudio cuantitativo global sobre el uso de tarjetas de cr\u00e9dito de los consumidores en Europa, Sud\u00e1frica, Medio Oriente, Asia y Am\u00e9rica Latina.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Estudios de preferencia del consumidor<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un estudio cuantitativo que determin\u00f3 las preferencias de los consumidores por equipos de imagen<\/li>\n\n\n\n<li>Entrevistamos a mujeres adineradas para estudiar sus h\u00e1bitos de gasto.<\/li>\n\n\n\n<li>Se realiz\u00f3 un estudio para determinar si la tienda de una marca en particular se ajusta o no a su identidad de marca general.<br>Estudios de lectores del consumidor<\/li>\n\n\n\n<li>Evaluaci\u00f3n de tendencias de lectura de publicaciones en Am\u00e9rica Latina, determinando qui\u00e9nes leen revistas seleccionadas y sus actitudes y nivel de uso.<br>Estudios de Inteligencia Competitiva<\/li>\n\n\n\n<li>Un estudio cuantitativo que abarca Estados Unidos, Puerto Rico y Rep\u00fablica Dominicana para determinar qu\u00e9 productos competitivos se producen en esos pa\u00edses y c\u00f3mo se promocionan.<\/li>\n\n\n\n<li>Estudio de inteligencia de negocios sobre el entorno competitivo del mercado de la cuchiller\u00eda en Europa y Am\u00e9rica Latina.<\/li>\n\n\n\n<li>Investigaci\u00f3n de campo para localizar y comprar productos de cafetera competitivos en el Reino Unido, Espa\u00f1a y Alemania.<\/li>\n\n\n\n<li>Evaluaci\u00f3n de sistemas de filtrado de aire competitivos para consumidores de Italia, Francia, Alemania, Reino Unido y Espa\u00f1a.<\/li>\n\n\n\n<li>Evaluaci\u00f3n competitiva de productos de tratamiento de aire y sistemas de filtrado.<\/li>\n\n\n\n<li>Perfiles de los competidores de las principales empresas de productos de consumo: su estrategia global, globalizaci\u00f3n de productos clave, \u00e9xitos y fracasos de la marca global<\/li>\n\n\n\n<li>An\u00e1lisis competitivo de los departamentos de I+D de grandes empresas de productos de consumo<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/investigacion-de-mercado-de-la-moda\/\" title=\"Investigaci\u00f3n de mercado de moda y confecci\u00f3n\" data-wpil-monitor-id=\"7118\">Market intelligence study covering apparel<\/a> and infant wear offerings of mass merchandisers in the retail industry<\/li>\n\n\n\n<li>Cre\u00e9 un perfil de competidor para una importante empresa de productos de consumo.<\/li>\n\n\n\n<li>Global <a href=\"https:\/\/www.sisinternational.com\/es\/multiples-sectores-influyentes-indirectos-en-las-compras-de-los-consumidores\/\" title=\"M\u00faltiples influenciadores en las compras de los consumidores\" data-wpil-monitor-id=\"7371\">strategy competitive assessment for consumer<\/a> goods and packaged foods supplier<\/li>\n\n\n\n<li>An\u00e1lisis de la reorganizaci\u00f3n de un actor importante en la industria de productos de consumo y sus implicaciones para la empresa.<\/li>\n\n\n\n<li>Entrevistas en tiendas con due\u00f1os de negocios en Chinatown, Nueva York<\/li>\n\n\n\n<li>Estudio de inteligencia competitiva sobre los mercados de lentes de contacto y soluciones de contacto en EE. UU.<\/li>\n\n\n\n<li>Se llev\u00f3 a cabo un an\u00e1lisis de la competencia en los mercados de cuidado de aromas y eliminaci\u00f3n de insectos en los EE. UU.<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Need more information about Consumer Market Research? <strong>Contact us now<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-facility-location-in-new-york\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions-fa-qs\"><strong>Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1749589917483\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>What is the role of consumer market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Consumer market research can help businesses figure out the behavior, needs, and expectations of their target audience. This eventually allows them to develop more effective products, better marketing strategies, and provide a better consumer experience.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749589984294\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>How to conduct consumer market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>To conduct effective consumer market research, you must define clear objectives, pinpoint your target audience, choose a suitable research method, collect relevant data, and analyze it to create a detailed report that can help the stakeholders make informed decisions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749589999573\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>What is the overall aim of market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>The main goal of market research is to get a complete understanding of a specific consumer market, including market trends, consumer behavior, and the activities of your competitors. It will help you create solid marketing strategies and make informed business decisions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749590012725\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>What are the limitations of consumer research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Consumer market research has several limitations, including difficulty in predicting future market trends, the risk of biased results, and the potential for inaccurate representation of the target market due to small sample size or limited scope.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749590025749\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>Why do you choose consumer market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Businesses choose to conduct consumer market research because it provides them with accurate and much-needed insights into consumer behavior, needs, and expectations, allowing them to modify their products or services to meet the consumer demands.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1749590039502\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>How to reduce risk in market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>To reduce the risk, organizations must use a wide range of research methods, adjust to changing marketing trends and conditions, and make sure to keep their sample data free of outdated or wrong information.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<h3 id=\"11-e-22nd-street-floor-2-new-york-ny-10010-t-1-212-505-6805\" class=\"wp-block-heading\">11 E 22nd Street, Piso 2, Nueva York, NY 10010 T: +1(212) 505-6805<\/h3>\n<p>\n\n<\/p>\n<h2 id=\"about-sis-international-1\" class=\"wp-block-heading\">Acerca de SIS Internacional<\/h2>\n<p>\n\n \n\n<\/p>\n<p><a href=\"https:\/\/www.sisinternational.com\/es\/\">SIS Internacional<\/a> ofrece investigaci\u00f3n cuantitativa, cualitativa y estrat\u00e9gica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. Tambi\u00e9n realizamos entrevistas, encuestas, grupos focales y otros m\u00e9todos y enfoques de investigaci\u00f3n de mercado.<a href=\"https:\/\/www.sisinternational.com\/es\/sobre-la-investigacion-internacional-de-sis\/contact-sis-international-market-research\/\"> P\u00f3ngase en contacto con nosotros<\/a> para su pr\u00f3ximo proyecto de Investigaci\u00f3n de Mercado.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/div>\n<\/div>\n\n<p><!-- \/wp:post-content --><\/p>","protected":false},"excerpt":{"rendered":"<p>La investigaci\u00f3n de los consumidores proporciona ideas, datos y estrategias sobre el comportamiento, las necesidades y las actitudes de los compradores. <\/p>","protected":false},"author":1,"featured_media":62658,"parent":14457,"menu_order":49,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14253","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=14253"}],"version-history":[{"count":92,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14253\/revisions"}],"predecessor-version":[{"id":81106,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14253\/revisions\/81106"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62658"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=14253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}