{"id":14242,"date":"2015-02-12T20:58:05","date_gmt":"2015-02-12T20:58:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14242"},"modified":"2026-03-12T19:52:38","modified_gmt":"2026-03-12T23:52:38","slug":"investigacion-de-mercado-de-marca","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-de-marca\/","title":{"rendered":"Investigaci\u00f3n de mercado de marca"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de marca<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e491e8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5e491e8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Las marcas son la encarnaci\u00f3n de la promesa y la imagen prevista de una empresa. Una marca es un ser vivo y emotivo.<\/h2>\n\n\n\n<p class=\"p1\">Con el surgimiento del mercado global, la marca ha adquirido a\u00fan m\u00e1s importancia a medida que nuevas culturas y poblaciones flexionan su poder adquisitivo a nivel internacional.<\/p>\n\n\n\n<p class=\"p1\">An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/es\/marketing-de-fidelizacion\/\" title=\"Investigaci\u00f3n de mercado de fidelizaci\u00f3n\"  data-wpil-monitor-id=\"2017\">Investigaci\u00f3n de mercado de marca<\/a> uncovers what is meaningful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Acerca de nuestras soluciones de Investigaci\u00f3n de Mercado de Branding<\/h2>\n\n\n\n<p class=\"p1\"><a href=\"https:\/\/www.sisinternational.com\/es\/contacto-sis-investigacion-de-mercado-internacional\/\" title=\"Cont\u00e1ctenos\"  data-wpil-monitor-id=\"8208\">SIS International Research<\/a> has spent many years researching and market-testing the effectiveness of business branding efforts. Through extensive fieldwork and in-depth focus group studies, we are able to track customers reactions and responses to any potential branding effort, helping <a href=\"https:\/\/www.sisinternational.com\/es\/la-mejor-empresa-con-estrategia-de-salida-al-mercado-b2b\/\" title=\"La mejor empresa de estrategia de salida al mercado B2B\"  data-wpil-monitor-id=\"8216\">companies focus on the most effective strategies<\/a> moving forward.<\/p>\n\n\n\n<p>We provide Brand <a href=\"https:\/\/www.sisinternational.com\/es\/\" title=\"Inicio\"  data-wpil-monitor-id=\"8209\">Research and Strategy<\/a> solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prueba de anuncios<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-de-seguimiento-de-marca\/\" title=\"Investigaci\u00f3n de mercado de seguimiento de marca\"  data-wpil-monitor-id=\"8211\">Investigaci\u00f3n y seguimiento de marca<\/a><\/li>\n\n\n\n<li>Grupos de discusi\u00f3n<\/li>\n\n\n\n<li>Encuestas<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/empresa-de-investigacion-de-mercado-comunitaria-en-linea-b2b\/\" title=\"Empresa de estudios de mercado de comunidades en l\u00ednea B2B\"  data-wpil-monitor-id=\"8219\">Comunidades de conocimiento en l\u00ednea<\/a><\/li>\n\n\n\n<li>Entrevistas con clientes<\/li>\n\n\n\n<li>Pruebas de usabilidad<\/li>\n\n\n\n<li>Registro visual<\/li>\n\n\n\n<li>An\u00e1lisis competitivo<\/li>\n\n\n\n<li>Market Opportunity, <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/investigacion-de-entrada-al-mercado\/\" title=\"Investigaci\u00f3n de entrada al mercado\"  data-wpil-monitor-id=\"8214\">Entry and Sizing Research<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Los productos se desarrollan y evolucionan, pero una marca sigue viva. Descubra c\u00f3mo construir su marca con Investigaci\u00f3n y Estrategia. <\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=14242"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14242\/revisions"}],"predecessor-version":[{"id":81380,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14242\/revisions\/81380"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=14242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}