{"id":14175,"date":"2015-02-10T14:12:03","date_gmt":"2015-02-10T14:12:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14175"},"modified":"2025-09-07T10:21:52","modified_gmt":"2025-09-07T14:21:52","slug":"estudio-de-mercado-de-electrodomesticos","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/expertise\/industries\/home-appliance-market-research\/","title":{"rendered":"Investigaci\u00f3n de mercado de electrodom\u00e9sticos"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de electrodom\u00e9sticos<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-255ce65e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-255ce65e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Consumer electronics (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">El mercado de los electrodom\u00e9sticos ha vuelto y est\u00e1 creciendo.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Se est\u00e1 recuperando de un per\u00edodo de declive y est\u00e1 impulsado por un mercado inmobiliario mejorado y la mayor confianza de los consumidores. Es un momento de grandes oportunidades y SIS puede ser fundamental para ayudar a las empresas a capitalizarse y prosperar.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.&nbsp; We provide expert market and data analysis that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Customer Research and Focus Groups provide insight on the attitudes and opinions of end-users.&nbsp; Other methods such as home visits, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.&nbsp; Gang surveys are popular with some manufacturers who need data to support decision-making.&nbsp; Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Con los centros de fabricaci\u00f3n cambiando y surgiendo nuevos canales de comercio global, la experiencia de SIS International en los mercados internacionales marca la diferencia.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Entendemos las diferencias culturales y las complejidades que impactan la compra de electrodom\u00e9sticos y productos relacionados con el hogar. Estamos siempre alerta; evaluar las tendencias de marketing y anticipar los movimientos futuros del mercado. Hacemos que nuestro negocio sea mejorar su negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proporcionamos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupos de discusi\u00f3n<\/li>\n\n\n\n<li>Entrevistas con clientes<\/li>\n\n\n\n<li>Etnograf\u00eda del hogar y el v\u00eddeo<\/li>\n\n\n\n<li>Co-Creaci\u00f3n<\/li>\n\n\n\n<li>Encuestas<\/li>\n\n\n\n<li>An\u00e1lisis competitivo<\/li>\n\n\n\n<li>Investigaci\u00f3n de oportunidades de mercado, entrada y dimensionamiento<\/li>\n\n\n\n<li>Investigaci\u00f3n estrat\u00e9gica<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS es l\u00edder en Investigaci\u00f3n de Mercado de Electrodom\u00e9sticos, brindando soluciones Cualitativas, Cuantitativas y Estrat\u00e9gicas para la toma de decisiones. <\/p>","protected":false},"author":1,"featured_media":64245,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14175","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=14175"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14175\/revisions"}],"predecessor-version":[{"id":67618,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14175\/revisions\/67618"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64245"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=14175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}