{"id":14155,"date":"2015-02-10T03:47:51","date_gmt":"2015-02-10T03:47:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14155"},"modified":"2026-03-11T09:55:20","modified_gmt":"2026-03-11T13:55:20","slug":"investigacion-de-mercado-de-cosmeticos","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/pericia\/investigacion-de-mercado-de-pruebas-de-productos\/investigacion-de-mercado-de-cosmeticos\/","title":{"rendered":"Investigaci\u00f3n de mercado de cosm\u00e9ticos"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Investigaci\u00f3n de mercado de cosm\u00e9ticos<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-519c051c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-519c051c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" alt=\"Investigaci\u00f3n y estrategia de mercado internacional de SIS\" title=\"Age beauty botox (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">La industria cosm\u00e9tica est\u00e1 impulsada por tendencias locales, regionales y globales.<\/h2>\n\n\n\n<p class=\"p1\">Los fabricantes de cosm\u00e9ticos enfrentan el desaf\u00edo continuo de desarrollar nuevos productos, extensiones de l\u00ednea y formulaciones que atraigan a hombres y mujeres j\u00f3venes, de mediana edad y mayores. Adem\u00e1s, la creaci\u00f3n de envases atractivos y el posicionamiento de productos cosm\u00e9ticos en Am\u00e9rica del Norte, Europa, Asia, Am\u00e9rica Latina, Oriente Medio y \u00c1frica tambi\u00e9n presenta enormes desaf\u00edos log\u00edsticos que deben afrontarse si una empresa de cosm\u00e9ticos quiere sobrevivir y ser rentable en una industria conocida por su naturaleza cambiante y competitiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Soluciones de investigaci\u00f3n de mercado de cosm\u00e9ticos<\/h2>\n\n\n\n<p class=\"p1\">SIS International Research has over 30 years of cosmetics market research experience with qualitative, quantitative, online surveys, home application tests, packaging tests, and central location testing. Though we operate in many areas of commerce, cosmetics are, and will continue to be, an area of dedicated focus. No one evaluates potential <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/inteligencia-de-mercado\/\" title=\"Inteligencia de mercado\"  data-wpil-monitor-id=\"9615\">markets<\/a> or does the exhaustive type of competitive intelligence work we do, and of course our \u201cstore intercepts\u201d and intensive focus groups are renowned for their result-getting effectiveness. SIS has extensive experience with fragrance <a href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/pruebas-de-investigacion-sobre-el-cuidado-de-la-piel\/\" title=\"Investigaci\u00f3n y pruebas sobre el cuidado de la piel\"  data-wpil-monitor-id=\"9613\">testing and advanced skin care<\/a> studies, too.<\/p>\n\n\n\n<p><strong>Proporcionamos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupos de discusi\u00f3n<\/li>\n\n\n\n<li>Etnograf\u00eda<\/li>\n\n\n\n<li>Pruebas de producto<\/li>\n\n\n\n<li>Pruebas de uso en el hogar (IHUT)<\/li>\n\n\n\n<li>Entrevistas con clientes<\/li>\n\n\n\n<li>Seguimiento de tendencias de belleza<\/li>\n\n\n\n<li>Co-Creaci\u00f3n<\/li>\n\n\n\n<li>Estrategia omnicanal<\/li>\n\n\n\n<li>An\u00e1lisis competitivo<\/li>\n\n\n\n<li>Oportunidad de mercado, entrada y dimensionamiento<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\">Descubriendo nuevas oportunidades<\/h2>\n\n\n\n<p class=\"p1\">New companies consult with us regarding <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/consultoria-estrategica\/estudios-de-dimensionamiento-de-viabilidad-de-entrada-al-mercado\/\" title=\"Estudios de Entrada al Mercado, Viabilidad y Dimensionamiento\"  data-wpil-monitor-id=\"9612\">market entry studies<\/a> that provide the most comprehensive overview of the possibilities and pitfalls ahead. SIS expertise in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/es\/pericia\/industrias\/mercado-de-cosmeticos-para-el-cuidado-personal\/\"   title=\"Investigaci\u00f3n de mercado de cosm\u00e9ticos y cuidado personal\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"815\">investigaci\u00f3n de mercado de cosm\u00e9ticos<\/a> extends globally. We\u2019ll be your bridge to new markets and cultures; discovering new pathways to prosperity. Let <a href=\"https:\/\/www.sisinternational.com\/es\/soluciones\/soluciones-de-branding-e-investigacion-de-clientes\/investigacion-de-mercado-de-pruebas-de-productos\/prueba-de-sabor-de-alimentos-de-sis-international\/\" title=\"\u00bfQu\u00e9 hace que SIS International Research sea la principal empresa de investigaci\u00f3n de mercados para pruebas de sabor de alimentos en la ciudad de Nueva York?\"  data-wpil-monitor-id=\"9614\">SIS offer your cosmetics firm<\/a> invaluable insight into the hearts and minds of your customers. After all, it\u2019s their thoughts and opinions that ultimately help shape your winning strategy. We look forward to helping you thrive as you bring beauty to the world, and to breathing in the sweet fragrance \u2026 of your success.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo conseguir nuevos clientes de Cosm\u00e9ticos, lanzar nuevos productos y hacer crecer su negocio.<\/p>","protected":false},"author":1,"featured_media":62481,"parent":12926,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14155","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=14155"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14155\/revisions"}],"predecessor-version":[{"id":81603,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/14155\/revisions\/81603"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/12926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62481"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=14155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}