{"id":12997,"date":"2015-01-21T07:59:40","date_gmt":"2015-01-21T07:59:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=12997"},"modified":"2026-03-25T23:52:31","modified_gmt":"2026-03-26T03:52:31","slug":"instalaciones-para-grupos-focales-en-nueva-york","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/soluciones\/grupos-de-enfoque\/instalaciones-para-grupos-focales-en-nueva-york\/","title":{"rendered":"Instalaciones para grupos focales en la ciudad de Nueva York"},"content":{"rendered":"\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>NYC Focus Group Facility &#8211; SIS International<\/title>\n    <style>\n        \/* \u2500\u2500 RESET B\u00c1SICO \u2500\u2500 *\/\n        html, body {\n            margin: 0;\n            padding: 0;\n            width: 100%;\n            overflow-x: hidden;\n        }\n\n        \/* \u2500\u2500 CONTENEDOR MAESTRO \u2500\u2500 *\/\n        #sis-hero-master-container {\n            font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n            box-sizing: border-box;\n            \n            \/* \u2500\u2500 UPDATED GRADIENT \u2500\u2500 *\/\n            \/* A premium linear gradient reflecting the \"Flatiron\" professional aesthetic *\/\n            background: linear-gradient(135deg, #ffffff 0%, #f1f4f8 40%, #dbeafe 100%);\n            \n            background-attachment: fixed;\n            padding: 80px 40px; 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The space was built for focus groups, in-depth interviews, product tests, taste evaluations, car clinics, mock jury deliberations, and usability sessions. SIS has run research from this location for clients including Petrobras, Pfizer, Novartis, Dell, Colgate-Palmolive, and Boeing.\n\n            <\/p>\n\n            <a href=\"https:\/\/www.youtube.com\/watch?v=tplnPC3dcqQ\" target=\"_blank\" class=\"sis-tour-cta\" rel=\"noopener\">\n                View a tour with CEO Ruth Stanat \u2192\n            <\/a>\n        <\/div>\n\n        <div class=\"sis-video-wrapper\">\n            <div class=\"sis-video-bg-accent\"><\/div>\n            <div class=\"sis-video-frame\">\n                <iframe \n                    src=\"https:\/\/www.youtube.com\/embed\/tplnPC3dcqQ?autoplay=0&#038;mute=1&#038;rel=0\" \n                    title=\"SIS New York Facility Tour\" \n                    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n                    allowfullscreen>\n                <\/iframe>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n<\/body>\n<\/html>\n\n\n<div class=\"gb-container gb-container-a76c6499\"><div class=\"gb-shapes\"><div class=\"gb-shape gb-shape-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 360\" preserveAspectRatio=\"none\"><path d=\"M1200 360H0V0l1200 348z\"\/><\/svg><\/div><\/div><\/div>\n\n<div class=\"gb-container gb-container-2a916115\">\n\n<h2 class=\"gb-headline gb-headline-a428afc0 gb-headline-text\">The Facility<\/h2>\n\n\n\n<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e10ae2\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"900\" class=\"gb-image gb-image-d5e10ae2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-8.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Focus group facilities (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-8.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-8-300x200.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-8-1024x683.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-8-768x512.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-8-18x12.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The discussion room seats up to 10 respondents. An adjacent observation room with a one-way mirror allows client teams to watch sessions without disrupting the conversation. HD video cameras and studio-quality microphones record every session. Live streaming lets remote stakeholders observe in real time from any location.<\/strong><\/p>\n\n\n\n<p><strong>Simultaneous translation equipment supports multilingual research. SIS employs bilingual moderators fluent in Spanish, Mandarin, and German. For studies that require it, interpreters work from the observation room while respondents speak naturally in their primary language.<\/strong><\/p>\n\n\n\n<p><strong>A test kitchen supports food and beverage research: taste tests, sensory evaluations, flavor comparisons, and packaging assessments. Temperature-controlled product storage ensures consistency across sessions. The space also handles personal care product evaluations (texture, fragrance, application) and consumer electronics product handling.<\/strong><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What Runs in This Facility<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumer focus groups.<\/strong> <\/h3>\n\n\n\n<p><strong>Six to eight respondents discuss a product category, brand, or concept under the direction of a moderator. SIS writes the screener questionnaire that defines who qualifies, develops the discussion guide that structures the conversation, and delivers the findings report after thematic coding of verbatim transcripts.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2B in-depth interviews.<\/strong> <\/h3>\n\n\n\n<p><strong>One-on-one sessions with C-suite executives, procurement officers, physicians, engineers, or financial advisors. These require specialized recruitment through direct outreach rather than consumer panels. SIS recruits from professional networks, not aggregator databases.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Product tests and central location tests (CLTs).<\/strong> <\/h3>\n\n\n\n<p><strong>Respondents handle, use, or consume physical products and give structured feedback. The test kitchen and product display area make this possible on-site without renting external space.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Taste tests and sensory evaluations.<\/strong> <\/h3>\n\n\n\n<p><strong>Controlled conditions for food, beverage, and personal care product assessment. Sequential monadic designs (respondents evaluate products one at a time in randomized order) reduce comparison bias.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Car clinics.<\/strong> <\/h3>\n\n\n\n<p><strong>Full-size vehicle evaluations in controlled environments. Discussion guides cover exterior styling, interior materials, infotainment usability, and price positioning against the competitive set.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mock jury research.<\/strong> <\/h3>\n\n\n\n<p><strong>Attorneys present case materials to recruited mock jurors matching the trial venue&#8217;s demographic profile. Post-deliberation interviews capture verdict reasoning. Legal teams observe through the mirror or via stream.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Usability sessions.<\/strong> <\/h3>\n\n\n\n<p><strong>Respondents interact with prototypes, apps, or websites while moderators observe task completion, navigation errors, and hesitation points.<\/strong><\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Location and Access<\/h2>\n\n\n\n<p><strong>11 East 22nd Street, Floor 2, New York, NY 10010 Phone: +1 (212) 505-6805<\/strong><\/p>\n\n\n\n<p><strong>The facility is in the Flatiron District between Broadway and Park Avenue, steps from Madison Square Park. Subway access is immediate: the R train at 23rd Street, the 6 train at 23rd and Park, and the 1 train at 23rd and Sixth Avenue.<\/strong><\/p>\n\n\n\n<p><strong>The neighborhood has hotels and restaurants at every price point within walking distance. The New York EDITION, Freehand New York, and Gramercy Park Hotel are all within three blocks. Eleven Madison Park, Eataly Flatiron, and Cosme are less than a five-minute walk for client teams scheduling around sessions.<\/strong><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f6bd8f3a\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" class=\"gb-image gb-image-f6bd8f3a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/07\/sis-international-head-1-1.webp\" alt=\"SIS International Market Research &amp; Strategy\" title=\"sis-international-head (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/07\/sis-international-head-1-1.webp 1500w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/07\/sis-international-head-1-1-300x200.webp 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/07\/sis-international-head-1-1-1024x683.webp 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/07\/sis-international-head-1-1-768x512.webp 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/07\/sis-international-head-1-1-18x12.webp 18w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Location Highlights:<\/h3>\n\n\n\n<iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>\n\n\n\n<div style=\"height:94px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Our Focus Groups Facilities<\/h3>\n\n\n\n\n<div class=\"wp-block-kadence-column kadence-column12997_b78016-3e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading12997_44f55e-91 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12997_44f55e-91\">Top facilities <\/h2>\n\n\n\n<p class=\"kt-adv-heading12997_57a19f-7d wp-block-kadence-advancedheading has-accent-color has-text-color\" data-kb-block=\"kb-adv-heading12997_57a19f-7d\"><strong>In the heart of NYC<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column kadence-column12997_af360d-69\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<p><strong><a title=\"SIS NY office celebrates thousandth facility rental\" data-wpil-monitor-id=\"4474\" href=\"https:\/\/www.sisinternational.com\/sis-ny-office-celebrates-thousandth-facility-rental\/\">SIS owns and operates focus group<\/a> and in-depth interview facilities in many of our global offices. Highlights of our capabilities include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video streaming<\/strong><\/li>\n\n\n\n<li><strong>Moderators on-staff<\/strong><\/li>\n\n\n\n<li><strong>Translation and multilingual recruiting<\/strong><\/li>\n\n\n\n<li><strong>One-way viewing mirrors<\/strong><\/li>\n\n\n\n<li><strong>High definition video recording<\/strong><\/li>\n\n\n\n<li><strong>Studio-quality audio recording<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Competitive Advantages of SIS International&#8217;s New York City Focus Group Facilities<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c3dd5a8f\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"1008\" class=\"gb-image gb-image-c3dd5a8f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-1-modified.png\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Focus group facilities (1)-modified\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-1-modified.png 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-1-modified-300x224.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-1-modified-1024x765.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-1-modified-768x573.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-1-modified-16x12.png 16w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Our New York City Focus Group Facilities offer a range of competitive advantages that set us apart in the market research industry.<\/strong><\/h3>\n\n\n\n<p><strong>The advanced tech infrastructure allows for seamless remote viewing and sophisticated data analysis, while the city\u2019s accessibility ensures high participant attendance and engagement. Moreover, the ability to recruit from one of the world\u2019s most diverse cities gives brands access to insights that are not easily replicated elsewhere.<\/strong><\/p>\n\n\n\n<p><strong>This blend of innovation, expertise, and strategic location positions New York City Focus Group Facilities as a leading choice for businesses that demand the best in market research, helping them gain the insights needed to drive impactful business decisions.<\/strong><\/p>\n\n<\/div>\n\n\n<script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\n\n<script>\n    tailwind.config = {\n        corePlugins: {\n            preflight: false,\n        },\n        theme: {\n            extend: {\n                fontFamily: {\n                    'sans': ['Inter', 'sans-serif'],\n                }\n            }\n        }\n    }\n<\/script>\n\n<style>\n    \/* RENAMED ANIMATION *\/\n    @keyframes contact-slow-pan {\n        0% { background-position: 0% 50%; }\n        100% { background-position: -100% 50%; 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decisiones.<\/p>","protected":false},"author":1,"featured_media":62691,"parent":16287,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12997","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/12997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=12997"}],"version-history":[{"count":56,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/12997\/revisions"}],"predecessor-version":[{"id":85125,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/12997\/revisions\/85125"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/62691"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=12997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}