{"id":11284,"date":"2014-11-05T01:49:18","date_gmt":"2014-11-05T01:49:18","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11284"},"modified":"2026-03-13T01:38:16","modified_gmt":"2026-03-13T05:38:16","slug":"voz-del-cliente","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/es\/voice-of-the-customer-research-page\/voz-del-cliente\/","title":{"rendered":"Investigaci\u00f3n de la voz del cliente"},"content":{"rendered":"

Investigaci\u00f3n de la voz del cliente<\/h1>\n\n\n\n
\"Investigaci\u00f3n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Investigaci\u00f3n de la voz del cliente<\/span> descubre las necesidades del cliente.<\/h2>\n\n\n\n

La t\u00e9cnica de Investigaci\u00f3n de la Voz del Cliente identifica los deseos y necesidades de los clientes organiz\u00e1ndolos y prioriz\u00e1ndolos. La investigaci\u00f3n se basa en el grado de satisfacci\u00f3n en relaci\u00f3n con otras opciones de productos o servicios.<\/p>\n\n\n\n

Ideas generated by VOC research can either improve current products or help develop new ones.\u00a0 As an example, consider air travel and what has been disrupting this industry.\u00a0 Changes allowed for seat location and legroom, fully reclinable seats, and the allowable number. In addition, the fees for carry-on luggage, meals, and snacks, just to name a few. On the other hand, some carriers now provide wi-fi and limited in-flight entertainment for free. VOC played a role in making changes and determining how to price and promote them to maximize overall profits.<\/p>\n\n\n\n

\u00bfC\u00f3mo se lleva a cabo un programa de Voz del Cliente?<\/h2>\n\n\n\n

Para capturar las necesidades, preferencias, expectativas de un cliente y c\u00f3mo se satisfacen, estudios de COV<\/a> Por lo general, implican pasos de investigaci\u00f3n tanto cualitativos como cuantitativos. Generalmente se llevan a cabo al inicio de cualquier iniciativa de dise\u00f1o de nuevo producto, proceso o servicio. Los estudios ayudan a las empresas a comprender y reflexionar mejor sobre lo que m\u00e1s desean los clientes.<\/p>\n\n\n\n

Si los recursos lo permiten, incluya a algunos no clientes\/clientes potenciales como parte de este programa, ya que su voz puede sugerir requisitos adicionales.<\/p>\n\n\n\n

Uso de m\u00e9todos cualitativos y cuantitativos<\/h2>\n\n\n\n

Qualitative Research methods<\/a> help to fine-tune or generate lists of ideas or product features and their perceived benefits. They reach larger target audiences via quantitative surveys conducted online<\/a>, by email, or by telephone surveys. The greater number of individuals reached who participate in the surveys can provide more confidence in making key decisions.<\/p>\n\n\n\n

Two commonly used Qualitative Research methods are personal In-Depth Interviews and Focus Groups<\/a>. Individuals representing the target market may be screened and recruited<\/a> either for a personal interview or a Focus Group.<\/p>\n\n\n\n

Entrevistas en profundidad<\/strong><\/p>\n\n\n\n

Las entrevistas individuales realizadas en persona o por tel\u00e9fono duran entre 15 minutos y una hora. Pueden utilizarlos para sondear las respuestas con m\u00e1s detalle. Los programas VOC se benefician de la retroalimentaci\u00f3n de la fuerza de ventas, el departamento de servicio al cliente o cualquier otra persona que tenga contacto directo con los clientes.<\/p>\n\n\n\n

Grupos de discusi\u00f3n<\/strong><\/p>\n\n\n\n

A Focus Group, which typically runs 90 minutes up to 2 hours, allows for interaction and discussion of concepts and their trade-offs amongst participants.<\/p>\n\n\n\n

Investigaci\u00f3n de redes sociales<\/strong><\/p>\n\n\n\n

Los comentarios sobre productos en las redes sociales ocurren todo el tiempo. Ser capaz de acceder a debates, comentarios, calificaciones y rese\u00f1as puede ser un medio extremadamente \u00fatil para obtener reacciones inmediatas a lo que piensan los clientes.<\/p>\n\n\n\n

Ideally, companies need a single, organized system that collects and analyzes all Voice of Customer input.<\/p>\n\n\n\n

C\u00f3mo VOC puede ayudar a su empresa<\/h2>\n\n\n\n

Voice of Customer research<\/a> can help a company to keep up with changing customer needs as well as monitor competitive initiatives that may be a threat.<\/p>\n\n\n\n

Al escuchar lo que dicen sus clientes y prospectos, su empresa estar\u00e1 mejor preparada para actuar en lugar de reaccionar<\/span>.<\/p>\n\n\n\n

Experienced in VOC, SIS International works with and guides designers, engineers, IT, and marketing resources to incorporate and translate the Voice of Customer information into new or improved<\/a> products.<\/p>\n\n\n\n

Suppose your products or services<\/a> have the highest overall level of desired features and qualities. In that case, your company will have the opportunity to keep existing customers satisfied while growing market share via positive<\/a> word of mouth and recommendations.<\/p>\n\n\n\n

Siempre que escuche la voz de sus clientes, se adapte e innove en consecuencia, su empresa tendr\u00e1 \u00e9xito.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Voice of the Customer Research le ayuda a crear mejores productos y mejorar el rendimiento de su negocio. <\/p>","protected":false},"author":1,"featured_media":64757,"parent":84547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11284","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/11284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/comments?post=11284"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/11284\/revisions"}],"predecessor-version":[{"id":81520,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/11284\/revisions\/81520"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/pages\/84547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media\/64757"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/es\/wp-json\/wp\/v2\/media?parent=11284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}