{"id":28418,"date":"2018-11-11T23:52:49","date_gmt":"2018-11-11T23:52:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=28418"},"modified":"2025-09-16T23:47:16","modified_gmt":"2025-09-17T03:47:16","slug":"strategieberatung-fur-digitale-disruption","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/strategieberatung-fur-digitale-disruption\/","title":{"rendered":"Strategieberatung f\u00fcr digitale Disruption"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-817ee6e1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-817ee6e1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Drone (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Digital technology is continuing to advance at a rapid pace, presenting opportunities and threat in equal measure to companies in almost every sector. <\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">From advanced smartphones connecting everyone at every time, to Cloud Computing offering unprecedented processing power and data storage for low prices, there is no denying the power of digital technology. Still, many companies and many executives are in denial, thinking that somehow they are immune to these powerful disruptive forces. Make no mistake; no one is immune. All industries can fall prey to commoditization and obsolescence.&nbsp; And no one is moving fast enough to outpace threats and take advantage of opportunities.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Disruption is often defined as \u201ca shift in relative profitability from one business model to another.\u201d While recently this has typically been driven by <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/technologische-innovation\/\" title=\"SIS Technology &amp; Innovation Solutions\"  data-wpil-monitor-id=\"9707\">technology and digital innovation<\/a>, this is not always the case.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digitale Disruption in Mobilit\u00e4t und Zahlungsverkehr<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Take one of the biggest disruption success stories of our era: Uber. The technology behind Uber wasn\u2019t disruptive itself. Each piece of <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/marktforschung-zur-zahlungstechnologie\/\" title=\"Marktforschung f\u00fcr Zahlungstechnologien\"  data-wpil-monitor-id=\"9704\">technology enabling their product\u2014mobile payments<\/a>, GPS, etc\u2014already existed. What was disruptive about Uber was the way they leveraged that technology into a new business model that took advantage of the rise in the gig economy. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">According to Bill Gates, we have a tendency to overestimate the amount of change that is possible on a 2 year time frame, and greatly underestimate the amount of change possible over a 10 year time frame. Successfully navigating disruption requires a balance. It requires a balance of short and long-term thinking, and a balance of reactive and proactive action. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Wenn es um digitale Disruption geht, f\u00fchrt Erfolg zu weiterem Erfolg. <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">This success is characterized by Positive Feedback Loops, Zero Marginal Cost or significant Economies of Scale.\u00a0 Take social media as an example. The more users there are on a platform, the more revenue that platform can generate through advertising. Additionally, the more users there are on a platform, the more likely others are to join. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Mehr Benutzer ziehen mehr Benutzer an, was wiederum zu h\u00f6heren Einnahmen f\u00fchrt. <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">This positive feedback loop can be seen in several industries, whether its <a href=\"https:\/\/www.sisinternational.com\/de\/der-datenschatz-der-sozialen-netzwerke-fur-marketingforscher\/\" title=\"Marktforschung zu sozialen Netzwerken: Chancen und Herausforderungen\"  data-wpil-monitor-id=\"9705\">social media networks<\/a>, PC operating systems, smartphones, ride-sharing applications, and others.<span class=\"Apple-converted-space\">\u00a0 <\/span>Um erfolgreich zu sein, m\u00fcssen Sie eine kritische Masse, ein bestimmtes Volumenniveau erreichen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Manchmal bedeutet Unterbrechung, dass der Mittelsmann ausgeschaltet werden muss, aber nicht immer. <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In some cases, cutting out the middleman doesn\u2019t work at all. For example, Massive Open Online Courses (MOOCs) weren\u2019t successful when they tried to cut out the \u201cmiddlemen\u201d of universities. However, companies like Coursera successfully partnered with the universities to provide a disruptive <a href=\"https:\/\/www.sisinternational.com\/de\/marketingstrategie-im-bildungsdienstleistungsbereich\/\" title=\"Marketingstrategie im Bildungsbereich\"  data-wpil-monitor-id=\"9706\">service in education<\/a>. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Examples of Digital Disruption are everywhere, in any industry you can think of, and everyone from New York City to Silicon Valley is talking about it. In a business context, the term has become so prolific since Clayton Christensen first introduced it in 1995 that many have complained that is has transformed from a revolutionary concept into an empty buzzword. While the word might have become a bit overused, the idea of disruption\u2014as well as the dual threat and opportunity it provides, is bigger today than ever. <\/span><\/p>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">Schauen Sie wieder vorbei, um unseren n\u00e4chsten Artikel \u00fcber St\u00f6rungen zu lesen. <a href=\"https:\/\/www.sisinternational.com\/de\/strategie-und-lean-leadership-in-der-digitalen-disruption\/\">\u201eStrategie und Lean Leadership bei digitaler Disruption.\u201c<\/a><\/span><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Digital technology is continuing to advance at a rapid pace, presenting opportunities and threat in equal measure to companies in almost every sector. From advanced smartphones connecting everyone at every time, to Cloud Computing offering unprecedented processing power and data storage for low prices, there is no denying the power of digital technology. Still, many &#8230; <a title=\"Strategieberatung f\u00fcr digitale Disruption\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/de\/strategieberatung-fur-digitale-disruption\/\" aria-label=\"Weitere Informationen \u00fcber Digital Disruption Strategy Consulting\">Weiterlesen \u2026<\/a><\/p>","protected":false},"author":1,"featured_media":64467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-28418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/28418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=28418"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/28418\/revisions"}],"predecessor-version":[{"id":81617,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/28418\/revisions\/81617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/64467"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=28418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=28418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=28418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}