{"id":25460,"date":"2018-04-01T04:03:53","date_gmt":"2018-04-01T04:03:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25460"},"modified":"2026-01-24T20:11:54","modified_gmt":"2026-01-25T01:11:54","slug":"intelligente-einzelhandelsmarktforschung","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/intelligente-einzelhandelsmarktforschung\/","title":{"rendered":"Smart Retail Marktforschung"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

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Einzelh\u00e4ndler nutzen Beacons und innovative Zahlungsl\u00f6sungen wie Apple Pay, um das Kundenerlebnis zu verbessern, was wiederum den Umsatz steigern wird. Technologieunternehmen experimentieren zunehmend mit Lieferdrohnen und fahrerlosen Lieferl\u00f6sungen, die die Art und Weise, wie wir mit Produkten interagieren, ver\u00e4ndern k\u00f6nnen.<\/h3>\n\n\n\n

 <\/h1>\n\n\n\n

Der Aufstieg des Smart Retail<\/h2>\n\n\n\n

Im Einzelhandel sind RFID-Deckenleseger\u00e4te, intelligente Regale, digitale Umkleidekabinen und interaktive Displays inzwischen keine Entwurfsphase mehr, da die Anbieter die Vorteile eines besseren Kundendienstes und h\u00f6herer Ums\u00e4tze durch nahezu hundertprozentige Bestandsgenauigkeit erkennen. Das Internet der Dinge (IoT) bietet ein h\u00f6heres Ma\u00df an Personalisierung und mehr Auswahl und erm\u00f6glicht es den Kunden, den Zeit- und Arbeitsaufwand beim Einkaufen zu verringern.<\/p>\n\n\n\n

Smart Retail schafft nicht nur eine Atmosph\u00e4re der Effizienz und Bequemlichkeit f\u00fcr die Kunden, sondern ist auch f\u00fcr Einzelh\u00e4ndler hilfreich, weil sie dadurch die Einkaufsgewohnheiten ihrer Kunden besser verstehen. Einzelh\u00e4ndler k\u00f6nnen fundierte Gesch\u00e4ftsbeobachtungen und -entscheidungen treffen, z. B. ein effektives Bestandsmanagement implementieren, indem sie herausfinden, welche Waren sich am wenigsten oder am meisten verkaufen, untersuchen, wie sich Ladenlayouts auf den Kauf auswirken, Logistik und Lieferkette besser verwalten und Kundenbewertungen nutzen, was ihnen in Bezug auf Kundenbindung und Umsatz zugutekommt, weil sie die K\u00e4ufer aufgrund der durch IoT gesammelten Datenanalyse besser verstehen.<\/p>\n\n\n\n

Praktische Anwendungen von Smart Retail<\/h2>\n\n\n\n

Retailers can use the Internet of Things (IoT) to get ahead of their competition. The IoT makes it easier to identify problems, and retailers can then decide which technology they will use to solve these problems. The successful retailers of the future<\/a> will be the ones who recognize and then meet the needs of their consumers. Winning in retail is like a game of chess: it\u2019s essential to look a few moves ahead to stay on top of competitors.<\/p>\n\n\n\n

Using Beacon technology to connect via smartphone can help retailers serve their customers better. IoT also allows retailers to track a consumer\u2019s<\/a> trail within a store, enabling them to extract data such as where people stop to look at merchandise, and how many people pass through which areas during specific hours, days, weeks, and months. The retailer can then place premium goods in high-traffic areas and also improve store layout. The IoT takes advantage of consumers\u2019 smartphones to enable retailers to connect with them even when they leave the store.<\/p>\n\n\n\n

Mithilfe der Beacon-Technologie k\u00f6nnen Einzelh\u00e4ndler au\u00dferdem Coupons, Werbeaktionen und anderes Material an die Smart-Ger\u00e4te ihrer Kunden senden. Der Einzelh\u00e4ndler kann dann basierend auf der Einkaufshistorie ein Treueprogramm f\u00fcr Stammkunden erstellen oder den Kunden spezifische Inhalte senden, wenn sie vor einem Regal stehen.<\/p>\n\n\n\n

Companies are envisioning delivery innovations such as drones and driverless delivery vans.  Deliveries can come directly to consumers, changing traditional retail business models.  This can fundamentally transform the way consumers live, eat, and enjoy life.<\/p>\n\n\n\n

Die Bedeutung des menschlichen Faktors und des Designs im Smart Retail<\/h2>\n\n\n\n

The danger inherent in smart retail<\/a> is that the retailer will focus on the different technologies available, and forget about the valued in-store customer experience. If retailers disregard the importance of a positive customer experience then they can lose out on distinguishing themselves and maximizing their success.\u00a0 Another reason why retailers should use the IoT with care: research shows that more than half of all shoppers find that human contact is the most important part of the in-store experience.<\/p>\n\n\n\n

Why Smart Retail Market Research Can Be Useful<\/h2>\n\n\n\n

Market researchers can also employ the IoT to help them understand Verbraucher<\/a> behavior and advise retailers on dynamics such as where face-to-face interaction would have the greatest impact. It also helps retailers to pinpoint departments that are being overlooked, and helps them to identify the best locations for advertising boards and other promotional displays.<\/p>\n\n\n\n

The companies that embrace smart Einzelhandelsmarktforschung<\/a> will eventually come to know much more about all facets of their business, not only about their products and consumers, but also about their supply chain.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Smart Retail ist eine Kombination aus Technologien, die die Art und Weise ver\u00e4ndern, wie Einzelh\u00e4ndler mit Kunden interagieren. Entdecken Sie, wie Ihr Unternehmen wachsen kann.<\/p>","protected":false},"author":1,"featured_media":62501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[352,312],"tags":[],"class_list":["post-25460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-research","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/25460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=25460"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/25460\/revisions"}],"predecessor-version":[{"id":77005,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/25460\/revisions\/77005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=25460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=25460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=25460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}