{"id":25374,"date":"2018-03-21T19:16:23","date_gmt":"2018-03-21T19:16:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25374"},"modified":"2025-09-16T23:30:19","modified_gmt":"2025-09-17T03:30:19","slug":"smartphone","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/smartphone\/","title":{"rendered":"Smartphone-Marktforschung"},"content":{"rendered":"

Smartphones have revolutionized life for millions of consumers.  Much of daily life takes place on smartphones.<\/span><\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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Smartphones kamen Ende der 1990er Jahre auf den Verbrauchermarkt und wurden mit der Einf\u00fchrung des Blackberry allgemein akzeptiert. Apple Inc. betrat den Smartphone-Markt 2007 mit dem ersten iPhone-Modell und Samsung folgte im Juni 2008 mit dem Instinct.<\/span><\/p>\n\n\n\n

In addition to the smartphone, the modern consumer has access to other devices, the most popular of which is the tablet computer, introduced in 2010. Consumers and business<\/a> owners are using mobile devices in new ways every day around the world. This new technology has made it possible for everybody to connect and relate what is happening at any given moment.<\/span><\/p>\n\n\n\n

Der Aufstieg von Smartphones und Mobilger\u00e4ten<\/h2>\n\n\n\n

In den USA verbringen die Menschen deutlich mehr Zeit auf mobilen Ger\u00e4ten als auf Desktop-Computern. Einer der Gr\u00fcnde f\u00fcr die zunehmende Zeit, die sie auf mobilen Ger\u00e4ten verbringen, sind ausschlie\u00dflich auf Mobilger\u00e4ten verf\u00fcgbare soziale Netzwerke wie beispielsweise Snapchat, das immer beliebter wird. Die Schlussfolgerungen sind eindeutig: Wenn Unternehmen kein angemessenes mobiles Erlebnis bieten oder wenn sie ihre Zielgruppen nicht \u00fcber die mobile Anzeige oder Suche erreichen k\u00f6nnen, werden sie im Vergleich zu Unternehmen, die dies tun, den K\u00fcrzeren ziehen.<\/span><\/p>\n\n\n\n

Smartphones continue to increase, and their evolving use, along with that of other mobile devices, is resulting in new consumer expectations and behavior<\/a> when it comes to the purchase of goods and services and the consumption of information. Retailers are adjusting to shopping research on tablets and smartphones<\/a> and in-store mobile usage while organizing their websites to make the most of the mobile consumer and commerce experience.<\/span><\/p>\n\n\n\n

Praktische Anwendungen von Smartphones und Mobilger\u00e4ten in der Produkt- und Dienstleistungsbranche<\/h2>\n\n\n\n

Nutzer von Smartphones und anderen Ger\u00e4ten k\u00f6nnen im Internet surfen und auch dann verbunden bleiben, wenn sie keinen WLAN-Zugang haben. Sie k\u00f6nnen die Nutzer auch mit sozialen Medien verbinden und so zu jeder Tages- und Nachtzeit und unabh\u00e4ngig von ihrem Standort Kommentare und Bilder posten. Au\u00dferdem k\u00f6nnen Nutzer damit Musik h\u00f6ren. Sie k\u00f6nnen MP3-Dateien lesen, was sie zu erfolgreichen tragbaren Musikplayern macht.<\/span><\/p>\n\n\n\n

Die Leute greifen auch zu ihren Smartphones und Tablets, wenn sie Reisen buchen, Videos ansehen oder auf lokale Informationen zugreifen m\u00f6chten (wie etwa die Bewertung des neuen Restaurants und seinen genauen Standort). Sie verwenden ihre Ger\u00e4te auch, um Google-Suchen durchzuf\u00fchren und Nachrichten und Klatsch und Tratsch aus der Unterhaltungsbranche zu lesen. Sie bevorzugen das Smartphone f\u00fcr einige Aktivit\u00e4ten, wie etwa lokale Suchen, und das Tablet f\u00fcr andere, wie etwa zum Ansehen von Filmen.<\/span><\/p>\n\n\n\n

Bedeutung des Designs<\/h2>\n\n\n\n

The mobile web has grown astronomically with the increase in mobile devices. The number of people using their tablets and smartphones to search the web has long exceeded the number using their desktops for that same purpose. Businesses should, therefore, optimize their websites<\/a> for all devices: tablet and smartphones users in search of a product or service (as in our earlier restaurant example) choose in only a few seconds whether or not to patronize an organization based on if their mobile website is easy to use \u2013 or not.<\/span><\/p>\n\n\n\n

The swift growth in usage and importance of mobile devices is not just an American phenomenon. Mobile device usage has grown drastically worldwide. People spend most of their time using different apps on their mobile devices. Increased app use has led to some concerns, for example, entry barriers for new, regional products, as well as less need for text messaging, dulling the effect of SMS marketing<\/a>. <\/span><\/p>\n\n\n\n

Warum Marktforschung sinnvoll ist<\/h2>\n\n\n\n

Mobile devices give people the freedom to roam everywhere, opening up new and exciting possibilities for business. Mobile market research<\/a> is still an emerging trend and one that companies should adopt for several reasons, including the fact that it is convenient and straightforward, and it eliminates the middleman. <\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Die Smartphone-Marktforschung liefert Erkenntnisse zum Verbraucherverhalten.<\/p>","protected":false},"author":1,"featured_media":63118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,312],"tags":[],"class_list":["post-25374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/25374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=25374"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/25374\/revisions"}],"predecessor-version":[{"id":81613,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/25374\/revisions\/81613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63118"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=25374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=25374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=25374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}