{"id":15044,"date":"2015-03-30T13:18:15","date_gmt":"2015-03-30T13:18:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=15044"},"modified":"2025-09-16T22:42:17","modified_gmt":"2025-09-17T02:42:17","slug":"north-carolina-state-university-campus-exportanalyse","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/north-carolina-state-university-campus-exportanalyse\/","title":{"rendered":"Fallstudie zum globalen Markteintritt einer Universit\u00e4t"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-20952ef1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-20952ef1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"Academic (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h3>Kunden\u00fcbersicht<\/h3>\n<p>Die North Carolina State University ist eine \u00f6ffentliche, koedukative Forschungsschule. Die Schule hat eine lange Tradition in den Bereichen Ingenieurwesen, Biowissenschaften und Landwirtschaft. Sie erwog eine Expansion ins Ausland.<\/p>\n<h3>Kundenbedarf<\/h3>\n<p>To analyze the <a href=\"https:\/\/www.sisinternational.com\/de\/abdeckung\/marktforschung-asien\/market-research-in-china-2\/\" title=\"Marktforschung in China\"  data-wpil-monitor-id=\"7991\">market<\/a> conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadmap for the university to utilize. The <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/marktforschung-zu-naturlichen-ressourcen\/\" title=\"Marktforschung f\u00fcr nat\u00fcrliche Ressourcen\"  data-wpil-monitor-id=\"7989\">market conditions and nature<\/a> of the key players have been utilized as a comparative measure.<\/p>\n<h3>Angewandte Methodik<\/h3>\n<p>Der <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/bric-marktforschung\/\" title=\"BRIC-Marktforschung (Brasilien, Russland, Indien und China)\"  data-wpil-monitor-id=\"7992\">market<\/a> potential regarding a US University in China was analyzed by:<\/p>\n<ul>\n<li>Gap-Analyse<\/li>\n<li>Vergleichende SWOT<\/li>\n<li>Radardiagramm<\/li>\n<li>Bester Marketingansatz<\/li>\n<\/ul>\n<p>Zur Datengenerierung wurde mindestens ein Analysetool pro Segment verwendet. F\u00fcr qualitative und quantitative Daten wurden die folgenden 8 Parameter festgelegt:<\/p>\n<ul>\n<li>Kosteneffektivit\u00e4t<\/li>\n<li>Lehrangebot<\/li>\n<li>Studenten Profil<\/li>\n<li>Internationale Partnerschaften<\/li>\n<li>Fakult\u00e4t<\/li>\n<li>Ruf<\/li>\n<li>Marketing-Kampagnen<\/li>\n<li>Physischer Standort<\/li>\n<\/ul>\n<p>All parameters are given different weights and averages based on the perception of the respondents of the study and personal interpretation of the team based on the results of the first two phases of the report.<\/p>\n<p>F\u00fcr die quantifizierte Analyse wird die Wahrnehmung der Befragten hinsichtlich der Arbeit US-amerikanischer Universit\u00e4ten in China mithilfe dieser Formel berechnet:<\/p>\n<p style=\"padding-left: 40px;\">Percentage1 (%) = Number of Respondents who think that U.S. provides the highest quality education<\/p>\n<p style=\"padding-left: 40px;\">Gesamtzahl der Befragten<\/p>\n<p style=\"padding-left: 40px;\">Prozentsatz2 (%) = Anzahl der Befragten, die bereit sind, sich an einer US-amerikanischen Universit\u00e4t in China einzuschreiben<\/p>\n<h3>Schlussfolgerungen basierend auf den SIS-Ergebnissen<\/h3>\n<ul>\n<li>Low market potential for US schools due to the preference of local students for local institutions<\/li>\n<li>Einheimische Studierende studieren lieber im Ausland als an einer Au\u00dfenstelle einer US-Universit\u00e4t in China<\/li>\n<li>Local students will pay $600-1000. International students will pay $3,300-4,400. Students and Families expected <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/marktforschung-im-hochschulbereich\/\" title=\"Marktforschung im Hochschulbereich\"  data-wpil-monitor-id=\"7988\">higher quality facilities and education<\/a> with higher costs.<\/li>\n<li>Peking University has the best social science and humanities programs, while Tsinghua has the best Engineering program<\/li>\n<li>Top-Studenten besuchen die Top-5-Universit\u00e4ten<\/li>\n<li>All key players have joint partnerships and student <a href=\"https:\/\/www.sisinternational.com\/de\/losungen\/fintech-strategieberatung-forschung\/devisenmarktforschung\/\" title=\"Devisenmarktforschung\"  data-wpil-monitor-id=\"7990\">exchange programs with other universities and research<\/a> institutions in the country.<\/li>\n<\/ul>\n<h3>Ma\u00dfnahmen als Ergebnis unserer Erkenntnisse<\/h3>\n<ul>\n<li>Die Umsetzung erfordert einen erheblichen Einsatz hochkar\u00e4tiger Ressourcen<\/li>\n<li>Partnerschaft mit lokalen Akteuren (Unternehmen und anderen Hochschulen)<\/li>\n<li>A strong marketing campaign, including the use of the yearly education expo<\/li>\n<li>Eingeschr\u00e4nkter Einsatz von Stipendien, da diese als qualitativ negativ angesehen werden<\/li>\n<li>\u00a0<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, wie SIS einer gro\u00dfen Universit\u00e4t geholfen hat, den Markteintritt im Ausland in Erw\u00e4gung zu ziehen.<\/p>","protected":false},"author":1,"featured_media":63124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/15044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=15044"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/15044\/revisions"}],"predecessor-version":[{"id":81347,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/15044\/revisions\/81347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63124"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=15044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=15044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=15044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}