{"id":14133,"date":"2015-02-09T23:26:07","date_gmt":"2015-02-09T23:26:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=14133"},"modified":"2025-09-16T22:38:10","modified_gmt":"2025-09-17T02:38:10","slug":"markteintritt-in-asien-hersteller-von-keramikgeschirr","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/asian-market-entry-ceramic-tableware-manufacturer\/","title":{"rendered":"Markteintritt in Asien f\u00fcr einen Hersteller von Keramikgeschirr"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-6944018d\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-6944018d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg\" alt=\"SIS International Marktforschung &amp; Strategie\" title=\"China (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Hintergrund der Fallstudie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methodik<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS developed a comprehensive tableware market entry feasibility and attractiveness study in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wichtige Erkenntnisse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zu den wichtigsten Forschungsergebnissen von SIS z\u00e4hlen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women<\/li>\n\n\n\n<li>Keramikgeschirr im westlichen Stil wird bevorzugt, insbesondere solche Marken, die eine Mischung aus modernem und dennoch elegantem Design bieten k\u00f6nnen.<\/li>\n\n\n\n<li>In beiden asiatischen L\u00e4ndern entfallen 60-80% des Gesamtmarktes im Jahr 2013 auf Geschirr ausl\u00e4ndischer Marken und importiertes Geschirr. Unternehmen aus China und Gro\u00dfbritannien sind die Hauptexporteure in den ausgew\u00e4hlten L\u00e4ndern.<\/li>\n\n\n\n<li>Consumers\u2019 attitudes toward innovative design and international brands represent a great opportunity for homewares producers from all over the world.<\/li>\n\n\n\n<li><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie mehr aus unserer Fallstudie zum Markteintritt eines Herstellers von Keramikgeschirr in Asien.<\/p>","protected":false},"author":1,"featured_media":67066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/14133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=14133"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/14133\/revisions"}],"predecessor-version":[{"id":69270,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/14133\/revisions\/69270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/67066"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=14133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=14133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=14133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}