{"id":12870,"date":"2015-01-07T00:36:52","date_gmt":"2015-01-07T00:36:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=12870"},"modified":"2025-09-16T22:38:55","modified_gmt":"2025-09-17T02:38:55","slug":"marktforschung-im-gesundheitswesen-emea","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/marktforschung-im-gesundheitswesen-emea\/","title":{"rendered":"Marktforschung im Gesundheitswesen in Europa"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
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Fallstudie zum Gesundheitswesen in mehreren L\u00e4ndern<\/h2>\n

SIS International Research f\u00fchrte im Auftrag eines unserer Kunden, der eng mit einem globalen Pharmakonzern zusammenarbeitete, eine Online-Studie durch. Der Schwerpunkt dieser Studie lag auf Patienten aus 6 verschiedenen L\u00e4ndern in Nordamerika und West-\/Nordeuropa, bei denen aufgrund chronischer Schmerztherapie eine durch Opioide verursachte Verstopfung diagnostiziert worden war. Die Gesamtstichprobe aller L\u00e4nder belief sich auf 500 Patienten, was nach einer 20-min\u00fctigen Online-Umfrage erreicht wurde.<\/p>\n

SIS hat die Umfrage programmiert und durchgef\u00fchrt, f\u00fcr dieses Projekt Overlays in vier Sprachen \u00fcbersetzt und an Kreuztabellen und Analysen gearbeitet.<\/p>\n

Nachdem der Fragebogenentwurf gemeinsam mit dem Kunden best\u00e4tigt worden war, wurde die Studie schlie\u00dflich gestartet und innerhalb von drei Wochen Feldarbeit und einer ganzen Woche Datenanalyse und Pr\u00e4sentation erfolgreich abgeschlossen.<\/p>\n

Project managers from two different SIS offices covering multiple time zones around the globe worked together closely with the client<\/a> on this study, and ensured that the flow of information to and from the client was never interrupted in order to provide constant fieldwork updates and answers to our client’s queries almost instantly.<\/p>\n

The fieldwork process included some nuances. The study took place in all countries simultaneously, so accuracy and efficient coordination were key considerations. In addition, it was important to adapt and localize the list of medications into each of the 6 countries, and ensure that questions and selections were relevant in each market<\/a>. For instance, medications can hold different names in different countries or can only be present in certain countries. Therefore, a robust secondary research effort can be crucial in contextualizing and analyzing feedback and data.<\/p>\n

Zu den wichtigsten Erkenntnissen dieser Studie z\u00e4hlen:<\/h2>\n

Bei den Frauen wurde eine h\u00f6here R\u00fccklaufquote erzielt (55%) und \u00fcber die H\u00e4lfte der Befragten waren 45+ (55%).
Die L\u00e4nder mit den h\u00f6heren R\u00fccklaufquoten waren Kanada, die USA und das Vereinigte K\u00f6nigreich.
Die Mehrheit der Befragten (44%) litt in den letzten 1\u20135 Jahren unter anhaltenden (chronischen) Schmerzen, die nicht mit einer Krebserkrankung in Zusammenhang standen.
Mehr als die H\u00e4lfte der Befragten (60%) litten unter Schmerzen auf der Stufe 7 bis 10 (wobei 1 schwach und 10 der schlimmste Schmerz war, den sie sich vorstellen konnten).<\/p>\n

Overall, this study was a success and provided insight<\/a> for meaningful change and development. Moreover, at SIS, our dedicated teams in 9 locations spread across 4 continents offer clients access to knowledge from developed to emerging markets<\/a>. Our extensive global network, further extends our geographic reach, providing both local insights and global<\/a> perspectives.<\/p>\n

Auch wenn die Befragten in ihren Antworten pers\u00f6nliche Details preisgeben, m\u00fcssen sie bei der Beantwortung der Fragen keinem Moderator gegen\u00fcbertreten oder telefonieren, was sich auf die Ehrlichkeit ihrer Antworten auswirkt.<\/p>\n

Online surveys also have drawbacks, compared to traditional qualitative methods for instance. There are no trained<\/a> interviewers to probe respondents and gather additional data, and some countries do not have the same internet\/mobile coverage as others, which could limit the sampling and respondent availability.<\/p>\n

Kontaktieren Sie uns f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt im Gesundheitswesen in Europa.<\/a><\/h2>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Multi-country Healthcare Case Study SIS International Research conducted an online study on behalf of one of our clients, who was working closely with a global pharmaceutical corporation. The main focus of this study was on patients from 6 different countries spread across North America and Western\/Northern Europe, all diagnosed with opioid induced constipation due to … Weiterlesen \u2026<\/a><\/p>","protected":false},"author":1,"featured_media":69260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[282,280,281,318,278],"class_list":["post-12870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-africa","tag-emea","tag-europe","tag-healthcare-market-research","tag-middle-east","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=12870"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12870\/revisions"}],"predecessor-version":[{"id":81600,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12870\/revisions\/81600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/69260"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=12870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=12870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=12870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}