{"id":12153,"date":"2010-07-25T19:53:32","date_gmt":"2010-07-25T19:53:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/trends-in-health-and-wellness-in-europe\/"},"modified":"2025-09-16T20:27:26","modified_gmt":"2025-09-17T00:27:26","slug":"trends-im-wellness-und-gesundheitsmarkt-in-europa","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/trends-im-wellness-und-gesundheitsmarkt-in-europa\/","title":{"rendered":"Marktforschung im Gesundheits- und Wellnessbereich in Europa"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

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Die europ\u00e4ische Medizinbranche entwickelt sich weiter, um neuen Herausforderungen gerecht zu werden.<\/h2>\n
Growing deficits and debt crises across Europa<\/a> are placing increased strains on shrinking healthcare budgets. European populations are getting older requiring more costly health services and benefits<\/a>. \u00a0 Meanwhile, obesity is on the rise in some European countries, and governments are proposing new regulations to encourage or enforce healthy living habits.<\/div>\n

Unternehmen m\u00f6chten sich den Herausforderungen der europ\u00e4ischen Medizin stellen.<\/h2>\n
Modern spas are now promoting services such as fitness, alternative medicine, anti-ageing remedies, and preventative nutrition. Unkonventionell<\/span> medical therapies such as acupuncture, homeopathy, osteopathy, shiatsu, and reflexology are gaining in popularity.<\/div>\n

Die europ\u00e4ische Medizinbranche entwickelt sich weiter, um neuen Herausforderungen gerecht zu werden. Wachsende Haushaltsdefizite und Schuldenkrisen in ganz Europa belasten die schrumpfenden Gesundheitsbudgets immer st\u00e4rker. Die europ\u00e4ische Bev\u00f6lkerung wird immer \u00e4lter und ben\u00f6tigt immer teurere Gesundheitsleistungen. Gleichzeitig nimmt in einigen europ\u00e4ischen L\u00e4ndern die Fettleibigkeit zu, und die Regierungen schlagen neue Regelungen vor, um gesunde Lebensgewohnheiten zu f\u00f6rdern oder durchzusetzen.<\/p>\n

Bio-Lebensmittelmarkt<\/h2>\n

Bio-Lebensmittelgesch\u00e4fte haben\u00a0schnell gewachsen<\/a> in Western European markets. \u00a0Private insurance companies are gearing up to provide confidence to consumers with additional healthcare coverage. \u00a0European companies<\/a> are encouraging new forms of wellness services, such as massages and coaching.<\/p>\n

Bek\u00e4mpfung von Fettleibigkeit<\/h2>\n

Die deutsche Regierung schlug 2010 vor, eine Steuer auf Fettleibige<\/a> to reduce strain on health infrastructure, encourage preventative health measures among consumers, and improve fiscal budgets. \u00a0This has sparked controversy in a country debating how best to encourage healthy habits in an ageing nation.<\/p>\n

Gesundheitsregulierung in Europa<\/h2>\n

Health claims are being treated with more scrutiny as European<\/a> regulatory bodies seeks to increase confidence in claims of food functionality. \u00a0The European Food Safety Authority (EFSA) has publicly complained in June 2010 about the weakness in the food industry\u2019s claims about their products<\/a>, and has signaled that it will take a louder stance on claims of food functionality.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Entdecken Sie, wie Ihr Unternehmen mithilfe der Marktforschung im Gesundheitswesen in Europa wachsen kann.<\/p>","protected":false},"author":1,"featured_media":62419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[],"class_list":["post-12153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=12153"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12153\/revisions"}],"predecessor-version":[{"id":81540,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12153\/revisions\/81540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/62419"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=12153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=12153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=12153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}