{"id":12066,"date":"2018-11-24T19:34:25","date_gmt":"2018-11-24T19:34:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/brick-and-mortar-retail-and-the-mobile-revolution\/"},"modified":"2026-01-26T18:27:02","modified_gmt":"2026-01-26T23:27:02","slug":"der-stationare-einzelhandel-und-die-mobile-revolution","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/der-stationare-einzelhandel-und-die-mobile-revolution\/","title":{"rendered":"Marktforschung f\u00fcr den mobilen Einzelhandel"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

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The world has gone mobile.  Millions of consumers now prefer to buy online.  When they do buy in-store, they often use their smart phones to<\/p>\n\n\n\n

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  1. Neue Produkte entdecken<\/li>\n\n\n\n
  2. Schn\u00e4ppchen finden<\/li>\n\n\n\n
  3. Suchen Sie nach interessanten Bereichen im Gesch\u00e4ft<\/li>\n\n\n\n
  4. Mobile Coupons nutzen<\/li>\n\n\n\n
  5. Eink\u00e4ufe mit Freunden teilen<\/li>\n\n\n\n
  6. Entdecken Sie neue Trends auf Social Media-Sites<\/li>\n<\/ol>\n\n\n\n

    With the growth of smartphones, mobile commerce and shopping through wireless handheld devices such as cell phones or tablets has the potential to grow even more in the future.  Shoppers are demanding more services that are centered on mobile devices.  Retailers have the opportunity and challenge of providing customers with services and apps that consumers<\/a> can use.<\/p>\n\n\n\n

    Mobile Zahlungen<\/h2>\n\n\n\n

    New developments in mobile commerce such as faster mobile payments, social retail and one-click purchases have profoundly changed the way customers shop. Smartphones have actually connected shoppers with brands spending more time looking for the best deals or researching<\/a> brands. Mobile has become a central part of the shopping and customer experience and physical retailers are increasingly looking to mobile applications to enhance the involvement of shoppers and other measures of performance.<\/p>\n\n\n\n

    Augmented Reality und mobiles Schaufensterbummeln<\/h2>\n\n\n\n

    Mobile has changed the way people research<\/a> purchases. Traditionally shoppers did their own product research at home before deciding on a purchase. Smartphones have changed this paradigm with the ability to gather information anywhere they go.  Mobile shoppers can shop in places that they have never shopped before. They can research products on the spot and decide on a purchase instantaneously. The rise of Augmented Reality and Virtual Reality on Apps has transformed window shopping.<\/p>\n\n\n\n

    Mobile Customer Journeys<\/h2>\n\n\n\n

    There has been an increasing concern in high street stores that mobile would eat into the brick and mortar retail space because shoppers can hunt for bargains by comparing prices on their smartphones while in store.  But, some retailers are learning how to adapt and harness developments in mobile technology to pull more customers into traditional stores. In that respect, Mobile and physical experiences can coalesce into one seamless experience. For example one store in the U.K. allows customers to pay for items using their PayPal account.<\/p>\n\n\n\n

    Mobile digitale Transformation<\/h2>\n\n\n\n

    Using mobile in the right way could also provide customer loyalty benefits. Shoppers are beginning to favor retailers that allow them to use their mobile devices to shop.  Physical retailers can use mobile phones to bring relevant information to customers. Enabling Augmented Reality on mobile devices in store can give consumers additional information. Mobile coupons can drive foot fall by giving customers more enticement to visit physical stores.<\/p>\n\n\n\n

    Omni-Channel-Strategien<\/h2>\n\n\n\n

    Einzelh\u00e4ndler k\u00f6nnen die Effektivit\u00e4t ihrer Kampagnen in Echtzeit besser messen. Wenn das elektronische Kassensystem eines Einzelh\u00e4ndlers einen Tag mit schwachen Ums\u00e4tzen anzeigt, kann der Einzelh\u00e4ndler schnell eine Kampagne starten und den Kunden Coupons zusenden, die sofort eingel\u00f6st werden k\u00f6nnen.<\/p>\n\n\n\n

    Einzelh\u00e4ndler haben die M\u00f6glichkeit, eigene Apps zu entwickeln, um das mobile Einkaufserlebnis zu verbessern. Dabei m\u00fcssen sie jedoch verstehen, dass sich diese spezialisierten Apps von den grundlegenden Mobiltechnologien wie E-Mail und Suche unterscheiden. Einzelh\u00e4ndler binden ihre Kunden auch \u00fcber Social-Media-Plattformen wie Facebook und Twitter ein.<\/p>\n\n\n\n

    Die Art der verkauften Produkte kann das Einkaufsverhalten ver\u00e4ndern. Preisvergleiche und die Suche nach mobilen Coupons k\u00f6nnen f\u00fcr Einkaufskategorien wichtiger sein, w\u00e4hrend bei Restaurants Bewertungen und Rezensionen f\u00fcr Engagement und Verk\u00e4ufe wichtiger sein k\u00f6nnen.<\/p>\n\n\n\n

    \u00dcber Mobile Retail Market Research<\/h2>\n\n\n\n

    Mobile Retail Research provides data, insights and strategies to boost revenue and engagement.  We conduct Qualitative, Quantitative and Strategy Research.  Qualitative Market Research includes Online Focus Groups, Customer Insights, Mobile Ethnography, and Mobile App Testing.  Quantitative Market Research include surveys.  Strategy Research includes Competitive Analysis, Market Opportunity, Market Sizing and Channel Intelligence.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Mobiler Einzelhandel ver\u00e4ndert die Art und Weise, wie Menschen leben, einkaufen und sich vergn\u00fcgen. <\/p>","protected":false},"author":1,"featured_media":63117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=12066"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12066\/revisions"}],"predecessor-version":[{"id":80447,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12066\/revisions\/80447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/63117"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=12066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=12066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=12066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}