{"id":12055,"date":"2011-01-04T17:05:47","date_gmt":"2011-01-04T17:05:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/automobiles-and-automotive-technology-spotlight-2011\/"},"modified":"2026-01-24T18:26:29","modified_gmt":"2026-01-24T23:26:29","slug":"markt-fur-automobiltechnologie","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/markt-fur-automobiltechnologie\/","title":{"rendered":"Marktforschung f\u00fcr Automobiltechnologie"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-7bf8ceb3\"><img decoding=\"async\" class=\"gb-image gb-image-7bf8ceb3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/07\/automotive-market-research-26.jpg\" alt=\"Automobilmarktforschung in Japan\" title=\"automotive market research 26\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>\u00a0<\/h2>\n<h2>Die Automobiltechnologie entwickelt sich rasant weiter.<\/h2>\n<p>For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales fall dramatically.\u00a0\u00a0<\/p>\n<h2 style=\"text-align: left;\">Hispanischer Automobilmarkt in den USA<\/h2>\n<p style=\"text-align: left;\">Another interesting trend in the <a href=\"https:\/\/www.sisinternational.com\/de\/globaler-markt-fur-automobilsensoren\/\" title=\"Marktforschung f\u00fcr Automobilsensoren\"  data-wpil-monitor-id=\"1799\">automotive industry has been increased market<\/a> segmentation by companies like Buick, who have created a niche in the Hispanic Market &#8211; through which they have increased sales by 83% in the past year.\u00a0 Several popular car brands: Buick, Chevrolet, Hyundai, Mazda, KIA, Cadillac, and Infiniti, are showing signs of continued growth within the Hispanic market.\u00a0 Detroit&#8217;s Big Three are falling behind in niche categories as they have generally tended to market to a broader audience.\u00a0 European brands have not been much better in increasing their sales to Hispanic consumers, but Volkswagen, MINI, and BMW are leading the leading the way into these growing niche markets by stepping up their marketing efforts.\u00a0 On the other hand, Audi has increased their sales to Hispanics over the past year by 23.4%.<\/p>\n<h2>Asiatische Automobile<\/h2>\n<p style=\"text-align: left;\">Asiatische Marken profitieren auch von Verk\u00e4ufen in Nischenkategorien, da sie nun mehr als 601 TP3Billionen des hispanischen Marktes ausmachen. Insbesondere die asiatischen Marken Toyota, Honda und Nissan dominieren die Vorlieben der Hispanics f\u00fcr Neuwagen in den USA. 2010 wuchs der hispanische Automobilmarkt in den USA um \u00fcber 6,01 TP3Billionen und \u00fcbertrifft damit den nationalen Durchschnitt des US-Automarkts, der in den ersten neun Monaten des Jahres 2010 nur um 41 TP3Billionen wuchs. Die Autok\u00e4ufe der Hispanics machen nun 8,71 TP3Billionen des gesamten US-Fahrzeugmarkts aus.<\/p>\n<h2 style=\"text-align: left;\">Automobiltechnologien und -modelle<\/h2>\n<p style=\"text-align: left;\">BMW and Mini are leading the way in the <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/automobilmarktforschung\/automobil-konsumentenforschung-fur-elektrofahrzeuge\/\" title=\"Warum die Verbraucherforschung im Automobilbereich angesichts der Zukunft von Elektrofahrzeugen heute so wichtig ist\"  data-wpil-monitor-id=\"2129\">automotive sector for more innovative technology<\/a> to become standard in luxury vehicles. Technology that is being introduced by these companies with their 2011 models is focused on their consumer\u2019s preferences in parking, safety, and satisfaction. The 2011 Mini Countryman features the Central Rail System, replacing the usual console; it offers specifically designed holders for your cups, mobile devices, audio devices, and other common items. \u00a0Mini\u2019s typical small frame has been elongated and now offers generous leg room for all different drivers as well as a larger trunk space (12.2\u2033\u201c15.4 cubic feet and 41.0 cubic feet with the back seats folded down).<\/p>\n<p style=\"text-align: left;\">The BMW X3 is now in its second generation (first generation (2004-2010) and has gone high tech by offering such entertainment features as USB Interface, Bluetooth Audio Streaming, and their Navigation and Entertainment Server.\u00a0 BMW has also gone to great lengths to improve the driver\u2019s control when parking or at crowded intersections.\u00a0 The rear view camera shows the <a href=\"https:\/\/www.sisinternational.com\/de\/sachverstand\/branchen\/marktforschung-fur-automobilbeleuchtung\/wie-wichtig-ist-adas-fur-autofahrer\/\" title=\"Wie wichtig ist ADAS f\u00fcr Autofahrer\"  data-wpil-monitor-id=\"1900\">driver what\u2019s behind the car<\/a> on the iDrive screen (displayed on the central console \u2013 to be used when backing up and maneuvering into tight spots), while beeping to alert the driver of a safe parking distance. \u00a0The \u201cTop View\u201d camera uses side and rear view camera to give the driver a bird\u2019s eye view of the X3 and its surroundings.<\/p>\n<p style=\"text-align: left;\">Das BMW 6er Cabrio ist mit \u201eRun-Flat-Reifen\u201c ausgestattet. Diese selbsterhaltenden Reifen mit integrierten Verst\u00e4rkungen sorgen daf\u00fcr, dass Reifen, die Luftdruck verlieren, ihre Form behalten und voll fahrbereit sind. Tats\u00e4chlich kann der Fahrer mit einem Run-Flat-Reifen bis zu 240 Kilometer bei reduzierter Geschwindigkeit fahren, was den Reifenwechsel oder das Warten auf die Pannenhilfe f\u00fcr den Fahrer wesentlich angenehmer macht. Bei ausgew\u00e4hlten Modellen bietet BMW auch \u201eNight Vision\u201c an, das BMWs erstaunliches visuelles Unterst\u00fctzungssystem integriert, um Fu\u00dfg\u00e4nger oder Tiere bis zu 275 Meter vor dem Auto zu sehen \u2013 im Dunkeln! Durch die Aktivierung einer in die Vorderseite des BMW eingebauten Infrarotkamera k\u00f6nnen Fahrer potenzielle Stra\u00dfengefahren auf dem Monitor ihres Navigationssystems erkennen und ihnen ausweichen, lange bevor sie mit blo\u00dfem Auge sichtbar sind.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Automotive Technology is rapidly evolving. For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales &#8230; <a title=\"Marktforschung f\u00fcr Automobiltechnologie\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/de\/markt-fur-automobiltechnologie\/\" aria-label=\"Weitere Informationen \u00fcber Automotive Technology Market Research\">Weiterlesen \u2026<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","hentry","category-automotive","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=12055"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12055\/revisions"}],"predecessor-version":[{"id":76494,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12055\/revisions\/76494"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=12055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=12055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=12055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}