{"id":12017,"date":"2009-02-27T18:00:00","date_gmt":"2009-02-27T18:00:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/return-on-investment-in-market-research\/"},"modified":"2025-09-16T00:32:35","modified_gmt":"2025-09-16T04:32:35","slug":"return-on-investment-in-der-marktforschung","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/de\/return-on-investment-in-market-research\/","title":{"rendered":"Return on Investment in der Marktforschung"},"content":{"rendered":"
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Companies are increasingly under pressure to justify their market research expenditures, especially in recessionary times. They need more actionable insight than descriptive information, with which they can implement into their strategy. Research firms can work with clients to develop value-added research projects that contribute directly to the bottom line.<\/p>\n

Here are a few ways that a company can realize Return on Investment (ROI):<\/p>\n

Ausf\u00fchrungsmetriken:<\/h2>\n

Das Forschungsunternehmen und der Kunde erstellen eine Liste mit Projektmeilensteinen, anhand derer die Leistung des Forschungsunternehmens beurteilt wird. Zu den Kennzahlen k\u00f6nnen die Qualit\u00e4t der Ergebnisse, Meilensteine f\u00fcr die Ergebnisse und andere n\u00fctzliche Kennzahlen geh\u00f6ren, anhand derer die Leistung des Forschungsunternehmens verfolgt wird. Dies kann dem Forschungsunternehmen helfen, die Anforderungen des Kunden besser zu erf\u00fcllen, w\u00e4hrend der Kunde von der Marktforschung mit Mehrwert profitieren kann.<\/p>\n

Objektive Kennzahlen:<\/h2>\n

The client can specify in detail beyond the research brief and RFP what are their overall strategic and corporate objectives are in quantitative figures. The research firm can work with the client to devise recommendations in accordance with the client’s quantitative objectives.<\/p>\n

Wichtige Leistungsindikatoren (KPIs):<\/h2>\n

The research program can include key performance indicators. These KPIs can be leveraged into Business Intelligence customized tracking studies and dashboards for long-term Return on investment. They should be concrete to let clients know precisely what would be considered success.<\/p>\n

Strategische Analyse:<\/h2>\n

Forschungsunternehmen k\u00f6nnen angeben, wie die Konkurrenz wahrscheinlich auf die umsetzbaren Empfehlungen des Forschungsergebnisses reagieren wird. Auf diese Weise geht das Forschungsunternehmen \u00fcber die Forschungsanforderung hinaus, sagt voraus, wie die Konkurrenz reagieren k\u00f6nnte, und gibt Empfehlungen, wie der Kunde Wettbewerbsbewegungen entgegenwirken kann.<\/p>\n

Benchmarking:<\/h2>\n

Research firms can analyze current performance against the past, the performance of competitors, and comparisons with Best Practices. Benchmarking allows managers to implement the research and make powerful business decisions based on robust research.<\/p>\n

Es gibt viele weitere M\u00f6glichkeiten, den Return on Investment zu integrieren. Kunden und Forschungsunternehmen k\u00f6nnen zusammenarbeiten, um Projekte auf die Realisierung des ROI auszurichten und gleichzeitig den Informationsertrag des Forschungsprogramms zu verbessern.<\/p>\n

Kontaktieren Sie uns f\u00fcr Ihr n\u00e4chstes Marktforschungsprojekt.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

Entdecken Sie, wie Sie Ihren Return on Investment in Marktforschung und Strategieberatung steigern k\u00f6nnen. <\/p>","protected":false},"author":1,"featured_media":68976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-12017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/comments?post=12017"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12017\/revisions"}],"predecessor-version":[{"id":69045,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/posts\/12017\/revisions\/69045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media\/68976"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/media?parent=12017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/categories?post=12017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/de\/wp-json\/wp\/v2\/tags?post=12017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}